Test Your Offer - Discover the Ideal Number of Customers You Need

In this episode, Tara answers a super common question - when you are testing your offer with a beta or founding member group, how many people do you need? The answer may surprise you (and provide you with confidence).

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My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

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Episode Transcript

Tara Bryan (00:00):
Hey, everybody, in today's episode, I want to get
just super tactical, and addressa question that I get a lot. And
that I've seen a lot out thereon the, the out in the various
groups that are out there. Andthat is like how many people

(00:21):
should you have when you'retesting your offer. So we always
recommend that people start witha beta test. And the beta test
is like, so you have identifiedyour business model, you have
created your Santra methodology,right? Like you know exactly
what your process is, fromtaking somebody from point A to
point B, right? Like you haveyour steps, you have your

(00:43):
signature methodology, you haveyour IP, you're ready to go.
You've created a signatureoffer, you know exactly how you
want to deliver this, yoursignature methodology, how do
you want to show up? Whichdelivery method are you going to
be using, right? Like you've gotall those things done? Now it's
time to test your offer. Justlike if you were say, you were

(01:03):
building, or designing like anew pen, for example, right?
Like, this is a fancy pants newpen that you are going to put
out into market, you wouldn'tjust go and produce 10,000 units
of this pen, right? Without likeputting it in front of people to
be like, Would you buy this pen?And would you buy this pen at
this price point? Like, youwouldn't do that, right? Because

(01:27):
it's so expensive to producesomething. And to ship and to
get all of that inventory.Without even knowing whether or
not they're going to sell. Andso it's the same concept when
you're building a new program orproduct. Or, or, or experience
that you're putting out therefor people is that you need to

(01:48):
test your offer you need totest, you know, is this
something that is needed in themarketplace? Will they will your
people pay for it? Can you findpeople? And then once you found
them, once you've pre sold youroffer, then can you deliver it,
can you give them an experiencethat that gets them to the

(02:09):
result that you've promised.Now, that is all done in a beta
test. So that is the very firstthing that we do, you don't
actually go out and create allof your things, all your videos,
all your assets, all your thingsand then sell it, you actually
are co creating it with yourbeta group. So it's an super
important piece of the puzzle isthat you, you start by testing

(02:35):
your offer. So that's the firstthing. The second thing is like
how many people need to be inthat, like, Is this the time
where we need to do ads, and weneed to find tons of new people
that we don't know yet. And putthem into this launch. Because
we've heard that, you know,people are doing $50,000

(02:57):
launches, $100,000 launches,$250,000 launches, right? Like,
we've heard all these peoplelike you launch and all these
people are gonna buy your thing,and you're gonna have this big
influx of cash, and it's gonnabe awesome. And let me tell you,
the reality is, is that whenyou're doing your beta, it's not

(03:17):
a money play, right? Like, ifyou have a huge audience of
people already who who areasking for something new. Sure,
this would be a greatopportunity to put a new offer
in front of your people and havethem pay for it, you may have a
huge lunch. For the majority ofpeople who are getting started,
you don't have an audience ofpeople who are just waiting for

(03:40):
you to launch something, if youdo, congratulations, go for it.
But for those of us who don'thave that huge following
already, you need to berealistic in terms of what your
beta is for. And your beta is totest your offer and to test your
ability to get somebody aresult. So here's what I always

(04:02):
say is the number of people thatyou need to have in your beta is
the number of people who aregoing to give you really good
feedback. This could be five,this could be 10. And, you know,
could be a lot more could be alot less. But usually you just
need like five people who aregoing to give you awesome

(04:25):
feedback so that you can iterateand do the next version. And you
get enough seed money so thatyou have you have people who are
who are you have the ability tobe able to deliver that right
like if you're running anagency, you're busy. And so this

(04:45):
allows you to get that a littlebit of money. So that your time
is, is being taken care of. Andit also gives you super great
feedback and testimonials. Tostart building the momentum for
your next launch, and yourlaunch after that, and your

(05:05):
launch after that. And so whenpeople ask that question, I
always say, not as many peopleas you think, right, like, don't
stress out about how many peopleyou put in there, you can find
five people right now, probablywho are interested in what you
have to offer. And that is yourtesting all the way through with

(05:26):
those five people. If you havemore than that, that's awesome.
But with five people, if you'recharging, when we usually
recommend about two or $3,000per program, because you're
actually delivering results,right, which is a whole nother

(05:48):
conversation. But in general,when we're talking about price
points, usually about two orthree grand. So if you have five
people, then you're talkingabout 10 to $15,000, for your
seed launch, that would be in areasonable amount of investment
for you to get started in yourbusiness, you don't really need

(06:09):
more than that at this moment intime. And so again, all this is
is to test your offer to testyour framework to test your,
your ability to help people getresults. And, and so if this
helps you, I really want toencourage you to not stress out

(06:33):
about how many people you havein your beta, you can have less
than five, usually you want tohave more than one, right?
Because we're going from one toone to one to many. And so, you
know, three to five is totallyfine, if that's all you can
find. But I would challenge youto think about like, what are

(06:54):
the things that need to happenfor you to get at least five
people, right, maybe you're notvisible, and nobody knows that
this is something that you do,maybe your price point is off,
maybe your your, your messagingneeds to be honed in a little
bit. So this beta is not justabout teaching your methodology,

(07:15):
or getting people into yourprogram, however you want to
think about it, it's also like,is the whole process, something
that that is that is going towork, right? Like if people
aren't buying, there's somethingwrong with the offer. If if,
right or the messaging or youknow, whatever else that's going

(07:38):
on on the front end, before theyactually purchase, once they
purchase that it's youropportunity to get them a
result. And so you're you'retesting the entire process. I
think that's the other thingthat people don't newer people
don't really necessarilyunderstand is that you very
rarely, if you're starting forthe very first time, or you're

(07:59):
doing something brand new, canyou just like lob it over the
fence and be like, Okay,everybody try my thing, and get,
you know, the masses to come inand buy whatever it is that you
have to offer. Without doingthat front
end work, right. Like I said, ifyou have a big audience, and
they're just waiting for you toput out an offer, that is an

(08:21):
amazing place to be. But if youdon't have that, you have to
build a little bit of that atthe beginning, so that people
are ready to go. And again, likethere are tons of different
strategies for that we talk alot about that and learn
Academy. But that is a keycomponent. So the answer to the

(08:42):
question, just to reiterate, isyou only need the amount of
people who are going to give yousuper solid feedback on the
entire process. And so this isnot a money play at this point.
This is not like how big couldthe launch be? This is literally
to get you in the game and getyou some practice and some some

(09:03):
market feedback, right? Like ifI'm if I'm producing a pen, and
I'm asking people, I'm going todo a test group. And I'd be
like, how do you feel about thispen? Would you buy this pen?
What if there were 50? Pens? Youknow, in the aisle, would you
buy this pen? Why would you buythis pen? Why would you not buy
this pen? What about the pricepoint? What about this? How does

(09:24):
how does it feel like all thethings you're going to do all of
that before you go and andproduce 10,000 units of this
pen? Very same concept. Sohopefully this serves you so if
that's a question that's likerattling around in your mind for
your founders group or your betagroup, then don't stress right

(09:44):
like this is a test process. Youmay have to reiterate or, or
redo your offer a number ofdifferent times, or your landing
page or your sales page or youroffer page. Like, you may have
to play around with that for awhile before you get five people

(10:05):
in your beta. And so keep going,don't give up. But just know
that you don't have to have a$500,000 lunch on day one. In
fact, you don't want that,right? Because what happens is,
if you have all of those people,and you are just testing your
offer, you're gonna beoverwhelmed. You're gonna have

(10:27):
tons of people who are eithernot paying attention, or who are
super needy, who need all thethings and you don't have it
ready and done yet. Right. Andso, it's more manageable to have
a smaller group. It's, it's,they're more forgiving in terms
of, you know, you being able tojust keep testing and iterating

(10:48):
as you go. Alright, there yougo. Hopefully this serves you
today. If you love this episode,I would love for you to give it
a rating give it give it somefeedback, so we can continue to
grow this channel. Until nexttime, test out that beta