Don't Be Scared: Your Aesthetic Journey Starts With a DM

Send Couture Conversations a text

Ever wondered who's actually behind those med spa social media posts you see while scrolling? Meet Dominique, the pink-haired creative force connecting clients with aesthetic treatments at Couture Med Spa. In this revealing conversation with host Lindsay, Dominique pulls back the curtain on what happens when you submit that inquiry form or slide into a med spa's DMs.

As the first touchpoint for many clients, Dominique plays a crucial role in making the sometimes intimidating world of aesthetic treatments more approachable. "When you're researching the aesthetic world, if you don't have any background in what you're looking at, it can be very overwhelming," she explains. "That's where I come in, as I bring it to you in a very simple way, because it doesn't have to be complicated." With experience working in multiple positions at Couture Med Spa, including as a medical assistant, she brings both professional knowledge and personal experience to every client interaction.

The creative aspects of social media management clearly fuel Dominique's passion. From orchestrating TikTok trends with providers to sharing behind-the-scenes glimpses of team events, her strategy focuses on humanizing the aesthetic experience. She notes that content featuring the med spa team consistently performs best: "It puts a face to our company and I think it's more personal and helps people realize we're not just in it for signing up memberships." This authenticity shines through whether she's answering questions about Botox pricing (her most common inquiry) or sharing her own transformation story (she's lost 60 pounds using triseptide).

Ready to connect with Couture Med Spa? Dominique's advice is refreshingly simple: "Don't be scared. I'm literally a wealth of knowledge and I enjoy being able to explain things and make them less scary." Whether through the website's live chat, Instagram DMs, or a traditional phone call, she's ready to guide you through your aesthetic journey with expertise, understanding, and maybe even a Taylor Swift reference or two.

Episode Transcript

Speaker 1 (00:10):
Welcome to Couture Conversations, the podcast that
dives into all things beauty,confidence and behind the scenes
of med spa life.
I'm your host, lindsay, thelead esthetician at Couture Med
Spa.
Today, I'm excited to be joinedby Dominique, who plays a huge
role in how we connect with ourclients online and behind the
scenes, from growing our socialmedia presence to making sure

(00:31):
every new lead and clientquestion is handled with care.
She's truly part of theheartbeat of Couture.
Dominique, thanks for beinghere.

Speaker 2 (00:39):
Wow, what an intro.
I'm so honored.

Speaker 1 (00:43):
You sound so fancy.
Oh, thank you, You've youReally good Well you know,
sometimes you gotta be.

Speaker 2 (00:47):
No, I'm just kidding.
She's like I'll take it.
I'll take it.
I'll take all the praise I canget.

Speaker 1 (00:53):
You deserve it, you do, thank you, thank you.
So for any of the people whomight not know you yet, can you
share a little bit about yourrole here at Couture and what
day to day at Couture and whatday-to-day at Couture looks like
for you?

Speaker 2 (01:04):
Yeah, so I um am in one of the locations every
single day, um during the week,so Monday through Friday.
If you see the pink hairedwoman in the spa that's me, feel
free to say hi, cause I've,like I said, I'm in the spa.
Um, I do a lot of first touchpoints for, like if you send an

(01:31):
inquiry through um, facebook,instagram, even just like off of
our ads or you know any kind ofinquiry, I'm typically the
first person um reaching out toyou within like that 24 hour
period.
So I do get to talk to a lot ofpeople.
But I'm also doing all of thesocial media posts.

(01:55):
So any stories that you see,any posts that you see, go live.
I work really closely with themarketing team here at Couture
Um and we come up withstrategies and campaigns and
make it happen.
So I'm very busy, you are verybusy.

Speaker 1 (02:14):
So do you typically, do you have a routine when you
come in each day like a certainthing you work on first and kind
of go down the line, or is itkind of just?
It's kind of a lot of screamingand running around.

Speaker 2 (02:24):
No, I'm just kidding, um.
So typically in the morning,like um, I it's like a running
joke I, I literally carry mydesktop computer with me and we
call it my laptop.
It's, um, I literally have adesktop computer that I bring
with me to every location.
Um, so I'll get my computer allset up.

(02:47):
Um, and I will typically, youknow, check emails just make
sure nothing's burning down Um,and if not, which you know, it
doesn't really happen a lot.
Thankfully, we have a prettygood, pretty good order and
structure of things.
Um, I will go into those leads.
So, um, I will call and textpeople, make sure everyone's

(03:10):
getting um connected with ussomehow.
Um, and then after that it's alot of planning and a lot of um
scheduling.
Um, I also work very closelywith the teams and coming up
with ideas and um, you guys arealways sending me um really good
content too.
It's it's been really fun, but,um, my day it's the same and

(03:32):
it's also not, so it really justdepends.
Uh, like next week, uh, we havea really big event coming up.
Um, I'm going to be uh reallylike headstrong in that.
So, yeah, it's chaotic and funand never boring.

Speaker 1 (03:51):
So for anyone who doesn't know, when you say a
lead, what's a lead?

Speaker 2 (03:56):
So if you are scrolling on social media and
you see something for us thatcomes up and you're like, oh,
that looks really interesting.
797 Botox who doesn't love that?
Right, you click on it and youfill it out, that gets pushed
over to me, and then at thatpoint I would call you and, just

(04:19):
you know, make sure you don'thave any questions, and if you
do, we go ahead and answer thoseand, um, I invite everybody to
come in and get a complimentary,complimentary consultation, um,
and then you know, we just gofrom there.
Like you know, sometimes youjust want a little piece of
information, sometimes you justwant to know, um, you know what

(04:42):
we offer, and and sometimes youwant to sign up for a membership
, and so I am that first person,uh, reaching out and trying to
get that information to you soyou can make a decision and, you
know, hopefully coming on,coming on board with us.

Speaker 1 (04:59):
You wear a lot of hats, so social media, client
calls, managing leads, all thethings that you do.
What part of your job excitesyou the most?

Speaker 2 (05:10):
Honestly, the the creativity, like the freedom of
creativity that I have.
Um, I am very naturally veryvisual and kind of like quirky
sounds, cringe, but I, uh, I amgoofy and fun and you know I I

(05:31):
enjoy being able to um kind ofexpress myself in a brand that I
feel very passionate about.
Um, so any ideas and stuff thatI come up with, you know I am
excited to share, I'm excited toum, you know, kind of follow
through with um and it's it'sfun to be able to be like, okay,

(05:54):
today I want to do this andthen, oh well, next week this
would be really fun and let meget with Lindsay on this and see
if she can make me a video or,you know, get with the girls and
see what we can come up withhere.
So definitely the thecreativity aspect of of all the
hats.

Speaker 1 (06:12):
So social media is such a huge part of how people
discover us.
People find us.
Most people use social socialmedia these days as a tool.
Um, what's your approach togrowing our presence online?

Speaker 2 (06:26):
Um, right now we are kind of in a new era, um, of
trying trying new things.
Um, you know, typically, likethe standard before was just
like you make a post and youknow if you get any inquiries
from that, like I'm justanswering those.
But now, um, we are kind ofgoing more into like a, a bigger

(06:51):
presence.
I would say, um, like we'regoing to be making um more
exciting posts and um storieshave been very fun.
So, um, we're evolving and youknow that that takes um and that
takes a lot of effort, um, andso, you know, look out, because

(07:14):
we're going to be on yourtimeline and you better be
liking and sharing and, um, youknow, it's really fun to like,
uh, we just did a free lipfiller giveaway, um, so, like
clients who came in and did likea certain amount of Botox or
something, they got entered intothis free filler raffle and so,
um, now we're starting to seesome of those clients come in

(07:36):
and actually redeem their fillerand it's so exciting.
Um, you know, to announce themthrough our social media page
and then, you know, eventuallyhopefully post their results
because, I mean, they've beeneating it up and so we'll, we'll
sometimes do even just flashsales, like, if you see this on
our story, like mention it.

(07:57):
Um, so I think being morepresent, uh on social media and
like being more available, isgoing to help.
Um, you know, a lot of peopledecide to come in and, uh, it's
been fun.

Speaker 1 (08:10):
Are there certain types of post or content that
you find gets the mostattraction?

Speaker 2 (08:18):
Anything with the team.
I think we have a really funbunch, and so when they send me
really silly things, it'spersonally my favorite.
But like, but, like, wow, we doa lot of um mini events and big
events and so, um, we alwaystry to get like team pictures

(08:38):
and we'll do um the contestswithin the team, um, and you
know the winners will go out anddo fun things like team
building Um, and so any anytimeI get those pictures, um, social
media eats it up.
They love it.
Um, and I think just showingyour guys' personality to online
um it, it puts a face to ourcompany and I think it's more

(09:05):
personal and helps people likeoh, they're not just, you know,
in it for signing up for amembership.
Like, oh, these are really funpeople and they actually care.

Speaker 1 (09:18):
Yeah, I think it definitely conveys, like through
everything that we do.
Yeah, we're talking about ourpersonality.

Speaker 2 (09:24):
So, and you know, every location is different and
so what they're submitting to mesometimes can be on the crazier
side and sometimes on the moretame side, but you know the um,
just the different array ofcontent that I get.
It's just so fun to see, likewhat everyone comes up with.
There's a lot of differenttrends out there, oh yeah, oh

(09:46):
yeah, we'd have our Tik Tokers,and then we have those who are
camera shy.
So whenever you see one oncamera, it's like, oh my gosh,
you posted yay.

Speaker 1 (09:56):
Or you have the older ones, like myself, when we try
and make a TikTok and we're like, okay, how do I do this?

Speaker 2 (10:02):
How do I edit it on YouTube?
Do I take it somewhere else?
Who does this?

Speaker 1 (10:05):
to how do I get the music?

Speaker 2 (10:07):
on.
No, it's been such a blast andI think just um.
You know as much as I enjoy thecreativity, I think the teams
also really enjoy being able tocreate content that they like to
.

Speaker 1 (10:19):
Are there any fun TikTok trends that you've liked
lately?

Speaker 2 (10:23):
Um, the, uh, the one that Kennedy did, I think, with
the little she like got her herum boyfriend to bring her her
heels like where you're likestanding on the Botox bottle.
We didn't do that for safetyreasons, but, um, I think that
one was really fun, um, and itwas so simple.
It was just silly Um, but theymade such a big fun thing out of

(10:47):
it and and that did pretty well.
So that was probably the mostrecent one that I I think a lot
of people liked.

Speaker 1 (10:55):
Yeah, that was a good one.
It's been fun too that you'veallowed us to be creative with
it, and it's not like, okay, wehave to do this type of video on
this and you're just like, hey,send me some if you have
anything more educational today.

Speaker 2 (11:10):
I'll take that.
If you want to make somethingsuper fun and silly, I'll take
that too.
Like I think that's also thejoy in and being able to be
flexible like that.
Like that's where it being funcomes in.
I don't want to like.
I keep repeating myself, Idon't want it to be a chore, I

(11:30):
want it to be fun.
I want you to feel inspired todo it.

Speaker 1 (11:33):
Be even spurious.

Speaker 2 (11:34):
Yeah, let's try.

Speaker 1 (11:37):
So a big part of your role also is connecting with
new leads when they're askingabout our services.
What does that process looklike and would you say, are
there any really commonquestions that you get?
Is there something that kind ofsticks out where most people,
or is it such a variety?

Speaker 2 (11:57):
I mean, we offer so many great things and I think
you know, when you'reresearching the aesthetic world,
if you don't have anybackground um and what you're
looking at, it can be veryoverwhelming.
And so that's kind of where Icome in, as I bring it uh to you
and like a very simple way,cause it doesn't have to be

(12:19):
complicated, um, and sometimes,like they sound, the things
sound so fancy and it's reallyso simple, like um.
I mean, a year ago I would havenever known what triseptide was
and it sounds kind of scary andoverwhelming at first, but I've
lost 60 pounds on it, so I'llplug that right in.

(12:40):
Um, so yeah, like with all thedifferent lasers and stuff, uh,
I think most commonly it's likelaser questions, um, and then
you know how much is your Botoxand filler, and um, yeah, I
think just being able to breakit down into like a more simple
um explanation is it's a loteasier.

(13:01):
And then a lot of membershipquestions.
So we have a lot of differentmemberships, I do.

Speaker 1 (13:09):
I feel like, do you get a lot of the Botox?

Speaker 2 (13:13):
questions.

Speaker 1 (13:15):
All the time.

Speaker 2 (13:15):
Yeah, All the time.
I think more commonly is likehow much is it going to be?
I'm like I can't tell you thatwhat's?

Speaker 1 (13:23):
my total.

Speaker 2 (13:23):
I'm sorry, I'm sorry I'm being so vague.
I truly don't have an answer.
It's all based off of theirmuscle movement and that's
something I can't quote.
I can tell you how much it isper unit 797 if you're a first
time client or a member, Um, butI yeah, I think, uh, how much
is the total going to be?

(13:43):
Is of my most popular Botoxquestion.

Speaker 1 (13:47):
You're like I don't know.

Speaker 2 (13:49):
I literally don't know.
Could be 15 units, could be ahundred.
You got to come in.
Yeah, Come in.
Come in for your consultation.

Speaker 1 (13:59):
So you also help manage the online portal
answering client calls andquestions.
What would you say the biggestbenefit for clients is for using
that?

Speaker 2 (14:07):
Use of access, so it's a lot easier than calling
sometimes.
Um, I mean, if you're scrollingthrough Instagram while you're
at work, well, by all means,feel free to reach out and ask
your questions.
But, yeah, I think it's justlike being able to like quickly,
dm and be like you know when isthis or how you know how can I

(14:29):
come in and do this?
Um, it's a.

Speaker 1 (14:40):
A lot of people don't like calling Um, so texting and
DMing is very popular.
A lot of people sliding intoyour DMs, I guess all the
slide-ins.
Have you had any funny or likeunexpected messages ever come
through, like something thatjust kind of caught you off
guard?

Speaker 2 (14:57):
I don't know what I'm allowed to say.

Speaker 1 (15:00):
Okay, well, maybe not anything too weird.

Speaker 2 (15:04):
I have had, like you know, bots come in or like, do
you get a lot of those?
They're hit or miss.
But I did get a lovely name,call Just random, like we
weren't even talking.
They just came into the chatand just said it and I was like,
okay, then they left, I'm justgoing to leave that there.

(15:29):
And then I blocked them.
Smart, they left, I'm justgoing to leave that there, um.
And then I blocked them.
Yeah, I'm not a not ashamed touh block a mean person.

Speaker 1 (15:39):
So you are kind of that person in between the
clients and the providers.
So how does it feel to you,knowing that you are kind of
that first touch point insomeone's journey especially
you've talked about a lot ofthese people come in not really
knowing anything about theaesthetics industry and you're
that first person that theyreally talk to.

(15:59):
What does that mean to you?
How does that feel?

Speaker 2 (16:03):
I think, because of, like, my extensive background
with couture, um, being in allof those positions prior really
gives me like a good perspective.
So, you know, I have the medicalassisting side of like when I'm

(16:26):
answering my questions, like Iknow what, what the answers are,
and working so closely, likewith Diane and the providers
through the years and stuff,like it gives me the knowledge
and like I don't know, likebeing able to connect with them
in that way too and not justlike I'm a third party and I'm

(16:48):
just IPL, fractional, whatever,like I have seen transformations
and so I know what that's likeand I know when you're inquiring
, like you're also probablylooking for that too.
So, being able to answer thequestions in a way that is
personal because I also do someof these treatments and I I have

(17:09):
that experience with that butalso, you know, knowing what a
provider would say um, obviouslyI'm not making like a medical
recommendation, but, um, youknow, I've I've been around the
block, like I know, I know whatthe answer I guess would be in
you know being able to recommendthings, and so I think that
helps a lot.

Speaker 1 (17:31):
If you could give a client one tip for reaching out
for the first time, what wouldit be?
Don't be scared.

Speaker 2 (17:38):
I don't bite all the time.
Yeah, don't be scared.
I'm literally a wealth ofknowledge and I enjoy being able
to explain things and make themless scary.
Talking to somebody aboutaesthetics sometimes can be a
little unnerving like,especially if you don't really
quite know what you're lookingfor.

(17:59):
But no question is a dumbquestion.
I think sometimes you just wantto know, and I mean, we do have
a lot of information on ourwebsite.
Um, but if you just have aquick question pop in, I'm here
to help.

Speaker 1 (18:18):
So if someone does want to get in contact with
Couture Med Spa, what would be?
I guess there's not just oneroute, but what would be the
ways that they can get in touch?

Speaker 2 (18:27):
Uh, have a live chat, so uh, I um you know on there a
lot um, and then also instagramwhere can they find the live?
Chat.
It pops right up on the websiteas soon as you as soon as you go
to couturemedspotcom, it isright at the bottom it'll kind
of pop up and be like how can Iassist you?
You and it'll.
It'll show you if, like youknow, support is online or not.

(18:50):
Um, but yeah, you can type inyour little question there, you
can send a DM, you can call thespa.
Um, all of the girls who answerthe phone are able to help too.
Uh, so yeah, anywhere, I'meverywhere all the time Get in
touch.
Yeah, get in touch.

Speaker 1 (19:10):
Don't be scared, so okay.
So now we're just going to do alittle rapid fire questions to
wrap it up, to end up, all right.
So this is going to be ourquick get to know Dom real quick
, oh geez, all right.
Coffee or tea, coffee TikTok orInstagram Instagram Dream
celebrity.

(19:30):
You'd love to see followCouture's social media.
Oh gosh, how is this not thefastest answer for you?
I don't know.
Who are you obsessed with?

Speaker 2 (19:44):
Jenna Marbles, but she's not on the internet
anymore.
I miss Jenna Marbles.
I love her so much.

Speaker 1 (19:50):
Come back.
All right, we'll come back tothat one Favorite treatment at
Couture Men's Spa.
Ooh, my favorite treatmenthydrafacial Go-to hype song
while working.

Speaker 2 (20:04):
You don't even want to know what my playlist sounds
like.
It really depends on the day.
It's a mix of everything, justeverything.

Speaker 1 (20:14):
Okay, so dream celebrity You'd love to see
follow couture.

Speaker 2 (20:19):
How is?

Speaker 1 (20:19):
your answer, not Taylor Swift.

Speaker 2 (20:21):
I mean, obviously, but are we talking about, like,
an aesthetic person or justanybody?
It's got to be Taylor Swift.
I was like, how did she?

Speaker 1 (20:30):
not say this right away.

Speaker 2 (20:32):
That's literally my mother.

Speaker 1 (20:33):
You threw me off and you were silent.
I'm like how did Taylor Swiftnot come out?

Speaker 2 (20:36):
of her mouth.
I was like oh my God, is shelike asking?
I'm not in touch, but I'm aware, but I don't know what their
Instagram handles.

Speaker 1 (20:46):
Okay, so we'll go back to that question.
Dream celebrity, you'd love tosee follow up with your social
media.
Bing, bing, bing, bing, bing.

Speaker 2 (20:51):
Like.
I'm ready If she ever liked.
Even if you just need to likeit, I will shout it from the
rooftops.
Taylor Swift loved it.

Speaker 1 (21:02):
Oh, perfect, all right.
Well, do you have any?
Any final thoughts or anythingfor anyone?

Speaker 2 (21:09):
what is your favorite treatment combo oh my favorite
treatment laser or facial livesor even anything.

Speaker 1 (21:19):
Oh so okay it's gonna be me rapid, it's gonna.
It's gonna be two IPLs for mypigmentation and micronealing
with exosomes.
Love it, my favorite.
Yeah, yeah, cherry on top.
I know it's so good get yourexosomes.

Speaker 2 (21:31):
Get your exosomes to set it on easy, do it, just do
it yeah that's my favorite, likeShia, LaBeouf, just do it all
right, dom.

Speaker 1 (21:42):
Well, thank you so much for joining me today and
giving us a look inside theamazing work that you do behind
the scenes with Couture Med Spa.
From our social media leads,client portals, you really take
care of our clients.

Speaker 2 (21:55):
I try.

Speaker 1 (21:55):
We appreciate that.
Add a little sparkle to yourday.
So take a look at all of Dom'swork that she's put out there on
all of our social media.
So you can find us on Instagram, tiktok, youtube, facebook all
the things she mentioned ourwebsite, couturemedspotcom and
has so much information on there.

Speaker 2 (22:11):
You can get on the chat and say hi to her see how
her day is going, pop in and sayhi, yeah, see if she's
listening to any Taylor Swifttoday?

Speaker 1 (22:17):
Yeah, oh.
Taylor Swift every day.
That's for real, it's just.
Whatever era I'm in, yeah,which one are we listening to
today?
Well, thank you so much forjoining us and, um, yeah, we
look forward to, uh, seeing youagain someday here.
Invite me back.
Invite me back?
Yeah, all right.
Well, thanks for listening you.