Cozy Business With Katherine

After 10+ years in business, I finally stumbled across a strategy that nearly every marketing guru teaches… and I’d somehow missed it. I wasn'nt sure how I could apply it retroactively with all my offers and content, but I figured it out and it has simplified my business SO much already, even just a couple of weeks in.

In this episode, I share how I’m applying it as my own client case study, what “all roads lead to the White Cas...

Creating a simple daily flow and focusing on this one content strategy have been my anchors in what has otherwise been a pretty tumultuous year. Learn my favourite strategy to not just have endless content ideas, but also build deeper trust and connection with your audience in a way AI generated posts never will.

I share the mindset behind this strategy and also how I'm currently implementing it in my business, as well as how yo...

I almost didn't record this episode because this week I've been SO frustrated. I can see the big shifts and changes and the next phase of my business but it feels like it's taking too long. So, of course, I am getting my own medicine and being reminded exactly how important this challenge is within the bigger business journey.

If you've been feeling frustrated, stuck, behind, or like you're just treading water - you're not alon...

Whether you're building an email community or a space for people to gather, I know there can be a lot of pressure to "get it right" the first time - which often leads to procrastination and spending months behind the scenes "perfecting" content. In this episode, I take you behind the scenes of a low lift engagement and simple content strategy you can use for a new community, your email welcome sequence, or in place of a "live launc...

Join the Cozy Business Common Room before the price rises September 8th: https://www.skool.com/cozy-business/about

Last week I realised that the Cozy Business Common Room was turning one year old and, when I sat back to reflect on it, I realised that so much of the big shifts and changes from the past few months started when I launched this space.

Join me as I reflect on the things I've learnt, what's coming next, and one of ...

I can't believe, after all these years swearing off free communities once I shut mine down, I have just started a brand new FREE community.

Come and check it out here: https://www.skool.com/the-cozy-community-7211/about

In this episode, I'm sharing why I changed my mind, how I'm building this one so that it's sustainable, and how I think about adding any new offers or community spaces to my business so that they make sense in...

If your business feels heavy no matter what you try, chances are it’s not your strategy - it's your energy (or your nervous system).

In this episode, I’m breaking down the “half in, half out” trap that quietly sabotages momentum. We’ll talk nervous system survival mode, why burning it all down feels easier than showing up, and how to shift back into full-bodied commitment.

This is real, practical, and something you can apply ...

What if the “perfect answer” you’ve been chasing… doesn’t actually exist?

In this episode, I’m sharing how I’ve been approaching decisions differently (from pricing to content to launch timing) and the surprising ripple effect it’s had on my business and my clients.

As well as:

• Why “unsolvable problems” drain your energy (and how to spot them fast)
• The question I now ask instead of hunting for the perfect choice
• How tiny, 10...

You've probably heard me or another business/marketing person talk about the trust recession we're experiencing in the online space this year. But this has led me to exploring trust on a much deeper, more personal level. Trust with myself.

Join me for this episode and let's talk about what happens when we hand over our power, try to fit in, and squeeze ourselves into strategies that don't support our needs and strengths - especi...

In this episode, I'm sharing some new insights I've had recently on overwhelm - how I think differently about it and how it is now a signal, not a curse that helps me in my business.

This is for you if you feel stuck right now or find yourself saying that you're overwhelmed a lot.

I'll share the filters I use to coach myself and move through potential overwhelm or overthinking to make momentum in my business, and how it's cha...

This year, I fell into a trap I swore I’d avoid - and I want to share how I’m resetting in real-time, not after a burnout crash.

But, because I do regular check ins, I was able to see what was happening and start course-correcting to do the second half of the year even more aligned and ...

Join the Cozy Community Implementation Camp: https://www.skool.com/cozy-community

This is a question that has come up a LOT over the 11 years I've been supporting introverted, highly sensitive, and neurodivergent business owners. But more intensely in the past couple of weeks.

So I'm doing something I don't usually do and sharing an unscripted passionate response from a live Q+A I did in my Cozy Community program today. 

...

When I studied film and TV, one of the #1 rules was to "show, not tell" what was happening, wherever possible. And the same applies in business. Instead of trying to write fancy sales copy, hoping to tell people what they can expect when they work with you... SHOW them.

In this video I share:

→Why creati...

Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads

In this episode of the Do Business Differently interview series, I talk to Zach Spuckler about why investing in Facebook ads to build your list and your business is a great option for solopreneurs because they do a lot of the heavy lifting for you so you can focus on other thin...

Sign up to the FREE Cozy Business workshop: https://katherinemackenziesmith.com/workshop

I talk to solopreneurs every day who feel like they aren't ready to build a community yet, because their website isn't fully finished, and they don't have an offer suite yet but in this video, I talk about why starting with a community and audience building fi...