Demystifying Quote-to-Cash: How to Close the Deal and Get Paid Faster

Picture this: your sales team works hard to close a big deal. The quote is delivered, the customer is excited, but then… everything slows down. Approvals take days, contracts bounce back and forth, and Finance struggles to align the invoice with the original quote. Suddenly, what should have been a quick win drags on for weeks—and cash that should already be in the bank is stuck in limbo.

This is the reality of a broken Quote-to-Cash process, and it’s costing companies more than they realize. In this episode of CPQ Talk, we demystify the entire journey, breaking down each step from configuration and quoting, through approvals and contracting, all the way to invoicing and collections. Along the way, we highlight the common pitfalls that derail deals—like discount creep, unclear ownership, and messy handoffs between departments.

You’ll also discover practical ways to fix them. We cover how to streamline approvals without losing control, enforce pricing discipline, and keep Sales, Finance, and Operations working in sync. We also explore the key metrics you should be tracking to forecast cash flow and accelerate revenue recognition.

If you’ve ever felt the frustration of “closed-won” deals that don’t actually translate to cash, this episode will give you the clarity and tactics you need to close the loop.

Listen now and subscribe on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts. You can also listen directly on the podcast website: https://cpqtalk.com/