Elevate Your LinkedIn Presence With The Authority Brand Formula

Episode 37: Show Notes

Highlights:

Welcome to the Crack the Coaching C.O.D.E.™ Podcast, the bi-weekly destination for coaches and consultants ready to master their LinkedIn game. Hosted by Chareen Goodman, this episode marks the start of the LinkedIn Authority Accelerator Series, where we break down the essentials of building a powerful authority brand on LinkedIn.

Episode Overview:

In this episode, we dive into how you can build a standout authority brand on LinkedIn, using Chareen’s proven Authority Brand Formula. With over a billion users on the platform, we’ll explore how you can create clarity in your brand, optimize your profile, and develop meaningful engagement strategies to attract high-quality leads.

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Today’s Agenda:

• Introduction to the LinkedIn Authority Accelerator Series:
  Chareen introduces the key components of building an authority brand on LinkedIn, starting with defining your ideal client and standing out in a crowded platform.

• The Authority Brand Formula Explained:
  A breakdown of the Authority Brand Formula— (B + O + C) x (Ex3) ÷ T—and how it helps you stay consistent and build trust.

• Branding:
  How to define your strengths, the problems you solve, and what makes you unique to your ideal clients.

• Optimization:
  Ensuring your LinkedIn profile is clear, compelling, and packed with relevant keywords that attract your target audience.

• Content:
  Creating thought leadership content that connects with your audience—insights, case studies, tips, and stories that establish you as a credible authority.

• Engagement:
  The Triad of Engagement—comments, connection requests, and direct messages—that amplify your reach and help you build relationships.

• Time:
  Why consistent efforts over time are the secret to lasting success on LinkedIn.

Key Takeaways:

• Position Yourself as an Authority:
  On LinkedIn, trying to be everything to everyone doesn’t work. Get specific about your brand and who you want to attract.

• The Power of Profile Optimization:
  Your LinkedIn profile is your digital storefront. Make sure it’s designed to position you as an expert.

• Content Fuels Engagement:
  The right content builds trust. Focus on providing value to your audience through insights, stories, and practical tips.

• Consistency is Key:
  Building an authority brand on LinkedIn takes time, consistency and persistence. The more you show up, the more opportunities you’ll unlock.

Resources Mentioned:

• Complimentary LinkedIn Profile Audit:
  Ready to elevate your LinkedIn profile? Book your personalized profile audit and get expert insights to improve your lead generation.
  👉 Claim Your Free LinkedIn Profile Audit HURRY! This offer expires September 13, 2024.

• Blog Post:
  Transform Your LinkedIn Presence: The Authority Brand Formula for Coaches and Consultants
  👉 Read the Full Post

Closing Thoughts:

Now’s the time to put the Authority Brand Formula into action. Envision your LinkedIn presence in three months—filled with valuable connections, more leads, and meaningful engagement. Join us for the next episode as we go deeper into profile optimization and content creation strategies to help you become a LinkedIn powerhouse.

Connect With Us: We'd love to hear your thoughts on today's episode. How are you using LinkedIn to differentiate yourself? Share your stories and experiences with us on LinkedIn or via email. Your insights could inspire others! 

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