From Awareness to Action: How to Build an Irresistible Sales Funnel for Black Friday

Episode 25 Show Notes

Hey there, amazing coaches! Welcome back to the Crack the Coaching C.O.D.E.™ podcast, where we're about to embark on a journey that will transform your coaching business. I'm your host, Shireen Goodman, and today, we're diving deep into a topic that's going to take your coaching practice to the next level. So grab a coffee, settle in, and get ready for some game-changing insights.

Segment 1: The Black Friday Opportunity Picture this: Black Friday, the day of jaw-dropping deals, frantic shoppers, and sales that skyrocket. You might be wondering, "What does Black Friday have to do with my coaching business?" Well, here's the thing – it has EVERYTHING to do with it. Black Friday isn't just a day; it's an EVENT, a season teeming with potential clients hungry for incredible offers and impactful services. And guess what? Coaches like you can absolutely tap into this fervor.

Segment 2: Understanding Your Customer Journey We're about to unlock the secret sauce of Black Friday success. Imagine this: a seamless journey that transforms curious browsers into devoted clients. But here's the kicker – you need more than just curiosity; you need a robust sales funnel to turn visitors into loyal clients. You see, Black Friday isn't just about quick wins; it's about nurturing potential clients and making them believe in the value you offer.

Segment 3: The AIDA Model in Sales Funnel Mastery Hold onto your seats, folks, because we're about to dive into a classic marketing gem – the AIDA model. It stands for Attention, Interest, Desire, and Action, and it's like rocket fuel for your sales funnel. We're not talking about just selling discounted sessions; we're talking about creating urgency and exclusivity. Learn how to supercharge your funnel for Black Friday and turn prospects into devoted clients.

Segment 4: Strategies for Sales Funnel Optimization Ready to optimize your funnel like a pro? We'll unravel the secrets of successful sales funnels – design, offer, follow-up – it's all in the mix. Discover the magic of split-testing, AB testing, and multivariate testing. Smooth out those bumps in the checkout process, and leverage AI tools like ChatGPT to gain deeper insights into your customer behavior. It's like having your personal data analyst who never sleeps.

Segment 5: Post-Black Friday Analysis After the whirlwind of Black Friday, don't just kick back; it's time to dive into data gold. Analyze your sales funnel performance, refine your strategies, and stay ahead of the competition. The journey never ends, and we're here to guide you through continuous improvement.

Close: As we wrap up, remember that knowledge is power, but only if you put it into action. Apply these strategies, be bold, and make this Black Friday a day that your coaching business will remember. It's time to get out there, turn curiosity into commitment, and use your optimized sales funnel to make your coaching practice shine. Thank you for joining us on this exciting journey today. Until next time, keep cracking the coaching code!