How to Create a Compelling Black Friday Offer that Resonates with Your Ideal Clients

Episode 24 - Show Notes

Podcast: Crack the Coaching C.O.D.E.™
Episode: How to Create a Compelling Black Friday Offer that Resonates with Your Ideal Clients
Host: Chareen Goodman

[00:00:04] Introduction to the Crack the Coaching C.O.D.E.™ podcast
- Purpose of the podcast: to help coaches crack the coaching code in their business
- Weekly episodes with valuable information and interviews with industry influencers

[00:01:16] Importance of Having an Irresistible Offer
- Exploring why having an irresistible offer is crucial for Black Friday
- Standing out in a market full of deals and discounts
- Attracting ideal clients with an eye-catching and magnetic offer

[00:03:21] The Power of an Irresistible Offer
- An irresistible offer grabs attention and makes potential clients say, "I need this in my life right now"
- Stands out in a sea of marketing darkness
- Creates a connection with ideal clients and inspires them to take action

[00:06:07] Real-World Impact of an Irresistible Offer
- Example of a career coach offering a package that empowers clients to land their dream jobs
- Not just boosting revenue, but transforming clients' professional lives

[00:07:06] Strategies for Creating Irresistible Offers
- Step one: understanding ideal coaching clients inside and out
- Solution-centric offers that address clients' pain points
- Strategies such as bundling, limited-time bonuses, and personalization

[00:10:16] Pricing Your Irresistible Offer
- Price reflects the value and transformative journey clients will experience
- Justifying the price by highlighting tangible benefits and success stories
- Creating a win-win situation for both coach and client

[00:13:15] Uncovering More Black Friday Offer Secrets
- Continuing the journey to level up Black Friday offers
- Additional tips and strategies to create compelling offers

Note: The above timestamps are approximate and may vary slightly.