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December 6, 2022 70 mins

What does it mean to look at an issue like “bail” and “the criminalizaton of LGBTQ people” through the lens of a campaigner? That was the question for Southerners on New Ground in the lead-up to launching their Free From Fear campaign framework, which they used to pilot successful campaigns to end wealth-based incarceration in the City of Atlanta - which reduced the jail population by over 90% - and inspired the Black Mama’s Bail Outs tactic that has since been replicated all over the United States.  

In this episode, we’ll hear about how they realized they were “doing the most” in their first campaign in Durham, NC ( 13:44), organizing around ‘quality of life’ vs life or death issues (15:30), how agitation from organizers in Ferguson encouraged them to start their own campaign in Atlanta (19:22), ‘glitter bombing’ a judge during a campaign against fines and fees (25:55), landing on two regional demands via a debate between SONG members (35:06), developing a new tactic to help SONG chapters test campaign work and learn more about bail (35:49), how campaign work makes a different kind of community-building possible (1:04:10), the importance of making campaigns “a street fight” (58:21) on grassroots organizers’ terms and avoiding getting “out-paced” by advocates and attorneys (52:06). 

Mary Hooks is a Black, lesbian, feminist, mother and Field Secretary on the field team for the Movement for Black Lives. Mary is the former co-director of Southerners on New Ground (SONG). Mary joined SONG as a member in 2009 and began organizing with the organization in 2010. Growing up in a family that migrated from Mississippi to the Midwest, Mary’s commitment to liberation is rooted in her experiences and the impacts of the War on Drugs on her community.

Kate Shapiro was born in Durham, North Carolina, and raised in Atlanta, Georgia where she still lives with her daughter. She has had the great honor to work in the service of US Southern freedom movements for gender, sexual, racial and economic justice for the last 16+ years. She is a grassroots organizer, trainer, popular educator and strategist. She has worked at Women’s March since 2020 and was on staff at SONG in a variety of roles for 8 years before that.

SONG’s Atlanta campaign team wrote a reflection about the campaign. Kate Shapiro and other SONG leaders also developed the organizing curriculum "We Don't Want to be Stars," which they discuss in the interview.

Check out a writeup for this episode on our website or at The Forge.



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Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.

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