Back in 1897, whiskey needed a law to protect its integrity.
The Bottled-in-Bond Act set a new standard — one distiller, one distillery, one season — proof that what was inside the bottle matched what was on the label.
More than a story about whiskey, it’s a lesson in leadership.
In a world where trust can be faked and success can blur your purpose, being Bottled in Bond means standing firm under pressure, resisting shortcuts, and staying true to what you pour into the world.
In this episode of Crafted Clarity, Steve Muscato explores:
Why success often tests integrity more than failure
How authenticity and trust are the new currency of leadership
The daily practices that keep your brand and purpose “bonded” to truth
And how protecting what’s inside determines what — and who — you become
Because the leaders and brands we trust most don’t just declare their integrity — they distill it, drop by drop.
#CraftedClarity #Leadership #WhiskeyWisdom #BrandIntegrity #AuthenticLeadership #BottledInBond #Significance #PurposeDriven #Trust #Clarity #Integrity #Gymshark #SimonSinek #HeavenHill #EvanWilliams #GeorgeDickel
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