When whiskey is barreled, it’s a promise to the future — a belief that what’s created today will meet the world as it’s imagined to be.
But what happens when that world changes?
In this episode of Crafted Clarity, Steve Muscato explores the tension leaders face when the season they planned for isn’t the one they’re standing in.
Drawing from the current shifts in the whiskey industry — where barrels filled in good times are opening in harder ones — Steve connects those lessons to leadership, purpose, and the kind of clarity that endures change.
Recent reports from Whisky Advocate and Newsweek reveal a sharp contraction in U.S. whiskey production — a reminder that even time-honored crafts can’t escape changing seasons. The same is true for leadership.
Whether you’re a business leader navigating uncertainty, a nonprofit director facing new realities, or simply feeling the weight of change, this pour offers a steady reminder:
The barrel is still good.
The seasons still matter.
And the work you’ve done still holds value.
What You’ll Take Away
Why leaders can’t control the seasons — but can choose their posture in them
How disruption and refinement are often the same process
Three reflections to help ground your leadership in purpose, not panic
Mentioned in this episode:
“Tension in the Waiting” — for a deeper look at patience in uncertain seasons
“The Angel’s Share” — on letting go of what no longer serves
Crafted Clarity is where we distill the tension between what we’ve built and what we’re built for — exploring how clarity, confidence, and significance shape leadership that lasts.
Leadership
Change
Purpose
Business Strategy
Whiskey Industry
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