When you stop to think about it we're pitching all the time. It might be something informal, such as telling a friend about a great restaurant they should try. Sometimes the stakes are higher. You want a potential customer to buy your product or service or you're hoping to convince investors to finance your business idea.
Lori Stahl Liegeois has spent a career crafting pitches. Now she and her business, The Pitch Collective, are helping others refine their abilities to create effective pitches for their own businesses. Lori is my guest on this week's Cranford Radio podcast.
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