The Ross Simmonds Show

The Ross Simmonds Show

Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.

Episodes

RSS 64: How to Win AI Search: YouTube, Reddit, and the New Rules of LLM Visibility

July 31, 2026 • 64 mins
In this episode of The Ross Simmonds Show, Ross joins Nick in The Nick Standlea Show to break down how search is changing as Google AI Overviews, ChatGPT, Gemini, Perplexity, and other LLMs reshape how people discover brands. They unpack what marketers, creators, and business owners need to do now to improve AI visibility, build authority across platforms like YouTube and Reddit, and create content that gets found, cited, and trust...
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RSS 63: How I'm Running Two Companies In 2026

July 24, 2026 • 17 mins
In this episode of The Ross Simmonds Show, Ross takes listeners behind the curtain on how he leads both Foundation, an established enterprise agency, and Distribution.ai, an early-stage SaaS company. He breaks down the mindset, systems, team structure, AI workflows, and leadership principles that make it possible to scale one business while building another from the ground up. Key Takeaways and Insights: 1. Obsessing Over Custo...
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RSS 62: The Curiosity Filter: Why I Hire for Search History, Not Resumes

July 17, 2026 • 21 mins
In this episode of The Ross Simmonds Show, Ross shares why curiosity, execution, and continuous learning are becoming more valuable than traditional credentials in marketing, tech, and business. He breaks down how hiring managers, marketers, content creators, and business leaders can identify curious talent, build stronger teams, and stay relevant as AI, search, content distribution, and audience behavior continue to evolve. Key...
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RSS 61: Emotional Targeting: Talia Wolf on Getting From Heart to Cart

July 10, 2026 • 51 mins
In this episode of The Ross Simmonds Show, Ross sits down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to unpack why customer emotion is now central to CRO, SEO, content marketing, and brand trust. They explore how marketers can move beyond surface-level analytics, use AI responsibly, uncover real customer motivations, and build messaging that converts by resonating with the right audience everywhere the...
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RSS 60: The Marketing Engineer: Nick Lafferty on Building AI Systems for Profound

July 3, 2026 • 58 mins
In this episode of The Ross Simmonds Show, Ross sits down with Nick Lafferty, Founding Marketing Engineer at Profound, to unpack the fast-moving world of AI visibility, AEO, GEO, and AI search. They explore how brands can earn citations across ChatGPT, Claude, Perplexity, Grok, and Google AI, why visibility is no longer just an SEO problem, and how marketers can build systems that help their teams move faster. Key Takeaways and ...
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RSS 59: AI Scales What You've Already Got: Matt Symes on Rewiring How You Operate

June 26, 2026 • 57 mins
In this episode of The Ross Simmonds Show, Ross sits down with Matt Symes, founder of Symplicity, to unpack why AI transformation fails when companies focus on tools, data, or privacy before fixing broken workflows. Matt shares a practical, workflow-first approach to using AI for sales, marketing, leadership, and business growth while helping founders avoid scaling chaos faster. Key Takeaways and Insights: 1. Why AI Won&rsquo...
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RSS 58: All In on Claude: Travis Tallent on Building AI Systems That Actually Scale

June 19, 2026 • 46 mins
In this episode of The Ross Simmonds Show, Ross sits down with Travis Tallent of DayNova to unpack how organizations can use AI tools like Claude, Claude Code, Claude Chat, and Claude Co-Work to save time, improve workflows, and amplify business growth. Travis shares practical AI agent examples for marketing, sales, operations, finance, and account management, while emphasizing a strategic approach: automate the right work, keep hu...
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RSS 57: 20 Proven Customer Acquisition Tactics to Land Your First Clients

June 12, 2026 • 31 mins
In this episode of The Ross Simmonds Show, Ross breaks down why founders often over-focus on perfecting the product while underinvesting in the most important part of business: getting customers to buy. He shares 20 practical customer acquisition tactics covering owned channels, outreach, community building, audience engagement, strategic partnerships, personal branding, and frictionless buying experiences. Key Takeaways and Ins...
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RSS 56: Why Smart Founders Step Away: The Data-Driven Case for Rest, Family, and Better Performance

June 5, 2026 • 23 mins
In this episode of The Ross Simmonds Show, Ross breaks down why stepping away from the grind isn’t falling behind but a strategic advantage. Backed by research and real-life perspective, he shows how rest, presence, and intentional time off can actually fuel better performance, creativity, and long-term success. This is a must-listen for founders, marketers, and creators playing the long game. Key Takeaways and Insights: ...
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RSS 55: Reddit, AI & Distribution: The B2B Playbook Most Brands Are Ignoring

May 29, 2026 • 55 mins
Reddit is influencing more B2B buying decisions than most marketers realize. In this episode, Jon Clark from Page 2 Podcast sits down with Ross to explore how Reddit has become a powerful force in search, why AI is transforming content distribution, and what it takes to build a marketing engine that drives real reach and results. Ross shares practical insights on SEO, content strategy, brand visibility in the age of LLMs, and why t...
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RSS 54: Build a Distribution System That Actually Drives Growth

May 22, 2026 • 25 mins
Too many marketers hit publish and hope for the best. In this episode, Ross breaks down why hope is not a distribution strategy and what to do instead. You’ll learn how to build a deliberate, repeatable content distribution system that amplifies reach, compounds results, and drives measurable business growth in the AI era. Key Takeaways and Insights: 1. Hope Is Not a Distribution Strategy - Publishing and “hoping...
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RSS 53: The Future CMO: Why You Must Become a Media Operator in the Age of AI

May 15, 2026 • 14 mins
In this episode of The Ross Simmonds Show, Ross makes a bold prediction: the next great CMO will be a media operator with a marketing budget. As AI and LLMs reshape how buyers discover and decide, traditional attribution, funnels, and SEO playbooks are breaking down. If you want to win in an AI-first world, it’s time to shift from campaign thinking to category ownership. Key Takeaways and Insights: 1. The Future CMO = M...
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RSS 52: Why 44.8% of B2B Content Fails to Earn Backlinks And the 3 Formats That Actually Work

May 7, 2026 • 21 mins
In this episode of The Ross Simmonds Show, Ross breaks down findings from the B2B Backlink Intelligence Report, an analysis of 12,154 pages across 24 B2B brands and 11 verticals, to reveal why 44.8 percent of thought leadership content fails to earn meaningful backlinks. He exposes the 9.5-point performance gap hiding inside most B2B content strategies and shares the three underutilized formats that consistently generate authority,...
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RSS 51: LLM Visibility Playbook. 5 Proven Moves to Win in the AI Search Era

May 1, 2026 • 19 mins
In this episode of The Ross Simmonds Show, Ross breaks down why showing up in LLMs like ChatGPT, Claude, and Perplexity is the biggest marketing shift of our time and why treating it like SEO 2.0 is a losing strategy. He walks through five practical plays to build citation authority, dominate AI visibility, and engineer the kind of distribution leverage that compounds long after you press publish. Key Takeaways and Insights: 1....
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RSS 50: The Bold Thesis "Distribution Is the Last Moat Standing"

April 24, 2026 • 19 mins
In this episode of The Ross Simmonds Show, Ross breaks down why OpenAI and HubSpot's media acquisitions this quarter aren't about content quality. They're about owning distribution. He connects the dots on what this land grab means for every B2B marketer and how to apply the same strategy without a billion-dollar balance sheet. Key Takeaways and Insights: 1. Media Acquisition Is the New Moat - OpenAI and HubSpot made bold medi...
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RSS 49: Reddit Is Beating You in B2B Search And the Data Proves It

April 17, 2026 • 19 mins
In this episode of The Ross Simmonds Show, Ross drops new research across 8,566 high-priority B2B SaaS keywords that reveals how Reddit is quietly dominating bottom-of-funnel search, including the most expensive CPC terms in your Google Ads account. He breaks down what the data actually means for your pipeline and the exact playbook operators need to respond before the gap widens further. Key Takeaways and Insights: 1. How Redd...
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RSS 48: The Fractional CMO Playbook: From Underdog to $270K

April 10, 2026 • 24 mins
In this episode of The Ross Simmonds Show, Ross breaks down how he built a quarter-million-dollar solo consulting business before 30 and how he would engineer that same growth today as a fractional CMO in the AI era. From personal brand foundations to referral flywheels to public speaking as a client acquisition engine, this is a tactical, no-excuses blueprint for building authority and pipeline as a one-person growth operation. ...
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RSS 47: The 10-Year Shift: Why Distribution Is Your Best AI Strategy

April 1, 2026 • 28 mins
In this episode of The Ross Simmonds Show, Ross makes the case that AI visibility isn't a new game — it's the result of a decade of distribution compounding in plain sight. He breaks down why CREAM is dead, why D.R.E.A.M. wins, and exactly which channels, from Reddit to YouTube to review sites, are shaping what Google AI Overviews, ChatGPT, and Perplexity actually cite. Key Takeaways and Insights: The 10-Year Head Start ...
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RSS 46: AI Is Not Search. Here's What It Actually Is with Britney Muller

March 27, 2026 • 59 mins
In this episode of The Ross Simmonds Show, Ross sits down with Britney Muller, AI educator and founder of Orange Labs, to unpack what marketers are getting wrong about large language models, why reverse engineering ChatGPT is a dead end, and how to build real leverage in a probabilistic world. From practical AI workflows to the ethical risks shaping the future of the industry, this is a first-principles breakdown of what actually m...
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RSS 45: You Don't Need to Move: How Matt Paulson Built $200M+ in Wealth from His Small Town & What He'd Do Differently Now

March 20, 2026 • 62 mins
Stop scrolling through fantasies about moving to big cities... this episode will hit different. Matt Paulson joined me to break down how he created roughly $200 million in wealth through MarketBeat while based in Sioux Falls (population ~200k). We go in on the non-negotiable principles that drove his 20-year compounding success... why location independence + community roots beat the coastal grind... exactly how he'd start over in t...
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