Create Like the Greats
An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that last, stories that spread, and ideas that move people for decades to come. A proud member of the HubSpot Podcast Network.
Episodes
May 30, 2024 • 50 mins
In this episode of Create Like the Greats, Ross sits down with Gregory Kennedy from BrandZen shared some game-changing insights into the world of B2B marketing. Their chat revolved around Kennedy's report, "New Paradigms in B2B Marketing," unpacking crucial ideas resonating with marketers navigating the digital landscape. Gregory highlighted the transformative role of AI, the importance of optimism in online interactions, and the e...
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In this episode of "Create Like the Greats," Ross sits down with Junae Brown, Founder and CEO of Browned 2 Perfection Agency. Junae shares her inspiring journey in the marketing world. Through the lens of authenticity and adaptive strategies, she showcases her deep expertise in crafting impactful marketing campaigns. Junae's insights into the importance of personal identity in marketing and the evolving landscape driven by AI provi...
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May 16, 2024 • 50 mins
In this episode of Create Like the Greats, Ross sits down with Erica Schneider, an experienced editor and founder of the program Cut the Fluff, who shares her journey as an online writer and entrepreneur. Erica provides valuable insights into the world of writing and editing, emphasizing the importance of clear thinking in writing, the impact of AI on copywriting, and the significance of finding balance in work and family life.
K...
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May 9, 2024 • 21 mins
Welcome to "Create Like The Greats," where we delve into the burgeoning world of Generative Engine Optimization (GEO). This episode explores the transformation from traditional SEO to GEO, a necessity in today's AI-driven digital landscape. We examine how the rise of AI search engines is reshaping content creation and digital marketing, offering insights and practical strategies for engaging both human and AI audiences effectively....
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In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such ...
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April 25, 2024 • 54 mins
In this episode of Create Like the Greats, Ross shares insights from his recent interview on the podcast Distribution First, hosted by Justin Simon. They explore how marketers can use AI to enhance distribution strategies, emphasizing its role as an augmentation too rather than a replacement tool. The conversation also touches on the impact of AI on plagiarism, the value of communities in career development, and the power of repurp...
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April 18, 2024 • 22 mins
In this episode of Create Like the Greats, Ross takes us on a journey through the highs and lows of his book launch for "Create Once, Distribute Forever." With a behind-the-scenes look at his launch strategy, Ross shares the excitement, challenges, and successes he's encountered. From podcast interviews to social media engagement and lessons learned along the way, Ross leaves no stone unturned. Despite a few hiccups, Ross's gratitu...
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April 11, 2024 • 17 mins
In this episode of Create Like the Greats, Ross shares insights on why he wrote “Create Once, Distribute Forever”. This book serves as a comprehensive guide for individuals and businesses striving to effectively distribute their stories and engage with their target audience. In this episode Ross provides a glimpse into the Create Once, Distribute Forever sections and how it can help you master content distribution. Don't miss the o...
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April 9, 2024 • 67 mins
In this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving landscape of digital PR, link building, and SEO and provides valuable insights into the world of digital marketing, emphasizing the importance of digital PR and link building in content marketing strategies. This episode highlights the need for personalized outreach, quality content...
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March 28, 2024 • 41 mins
In this episode of Create Like the Greats, Ross delves into dynamic conversations with some of the best marketers in the industry — Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins. Ross’ conversations with these seasoned marketing experts are all about strategies, tips, and inspiration.
Detailed Breakdown:
Bryan Casey reflects on the challenge of maintaining quality while considering the integration of AI-generated ...
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March 22, 2024 • 60 mins
In this episode of Create Like the Greats, Ross sits down with Bryan Casey, a seasoned marketing expert from IBM, for a captivating conversation on growth, budgeting, and the essence of marketing. Bryan's extensive experience at IBM offers invaluable insights into constructing a robust marketing engine for large-scale brands while navigating personal growth within the dynamic marketing landscape. From aligning marketing strategies ...
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March 14, 2024 • 25 mins
In this episode of Create Like The Greats, Ross shares a question received from an acquaintance facing a career transition, moving from a familiar industry to a completely new one, necessitating a deep understanding of a novel customer base and industry dynamics. He outlines strategies and techniques employed at Foundation Marketing for effectively onboarding and driving results for clients through comprehensive customer and audien...
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February 1, 2024 • 37 mins
In this episode, Ross delves into the latest research and insights derived from a survey conducted by the Foundation team. He shares exclusive findings shared with our Foundation Lab subscribers, focusing on content keyword strategies adopted by various organizations. Additionally, he explores the widespread use of AI tools in marketing and the perception of AI-written content. He also discusses the potential impact of AI on future...
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January 25, 2024 • 65 mins
In this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search.
Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an exclusive peek behind the curtain.
Tim Soulo, the marketing lead at Ahrefs, joins t...
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January 21, 2024 • 14 mins
In this episode, Ross discusses the importance of unscalable content for brands looking to stand out in search engine results. He explores how AI can be used to create a large quantity of mediocre content but emphasizes the need for marketers to prioritize quality and human creativity in their content strategies. Ross suggests that brands should invest in creating unique and labor-intensive content assets that cannot be easily repl...
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January 13, 2024 • 28 mins
In this episode, Ross explores the power of ChatGPT to enhance your content creation process. He shares 30 prompts that can inspire engaging content and increase productivity.
Key Takeaways:
1. ChatGPT's ability to adopt the persona of any author can assist in writing content inspired by their unique style.
2. Utilize ChatGPT to generate a list of 20 titles, but be aware that creating all the accompanying content within seconds m...
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January 11, 2024 • 19 mins
In this episode, Ross, founder and CEO of Foundation, discusses various topics ranging from the inner workings of great creators to his thoughts on upcoming trends and predictions in the business and marketing world. He also provides insights into specific areas such as AI content creation, movie trailers, marketing conferences, and personal goals for the year.
Key Discussion Points:
1. Apple's Continuous Success:
- Apple is predi...
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January 2, 2024 • 18 mins
In this episode, Ross discusses the importance of New Year's resolutions and introduces the YearCompass as a useful tool for designing an ideal life. He breaks down some of the questions from the Year Compass and encourages listeners to incorporate them into their own end-of-year reflection ritual.
As the new year approaches, take the time to reflect on the past year and set goals for the future using the YearCompass. By answering ...
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December 23, 2023 • 47 mins
In this episode, we explore how Bankrate, a leading finance website, has successfully generated millions of monthly organic visits. By investing in high-value content and emphasizing expertise, Bankrate has established itself as an authority in the financial industry. We delve into the history of Bankrate, its content strategy, and the impact it has had on their success.
Discussion Breakdown:
1. The Importance of Expertise in Cont...
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December 15, 2023 • 15 mins
In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the rise of AI, interactive and engaging content, the power of memes, and the importance of niche content assets.
Ross discusses the transformative changes that have occurred in recent years and predicts the future trends that will shape the way we do business. From the rise of AI to inter...
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