Bill brings over 30 years of experience in the beverage industry to his role at Foothills Creamery. From working on iconic campaigns like “I AM CANADIAN” to helping re-energize a legacy Alberta brand, he’s always been driven by people, purpose, and a good story.
Since joining Foothills in 2021, Bill has tackled big challenges – culture shifts, supply issues, product revamps—but with the right team and a community-first mindset, the results have been sweet.
In this episode, Bill talks about the power of leadership, staying connected, and why building something meaningful takes more than just a good scoop.
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