Jeff’s creative journey began behind the bar, where he started collecting bottle caps simply because he couldn’t bring himself to throw them away. Eighteen years later, those caps have become the foundation of a thriving art career—transforming waste into bold, eye-catching mosaics.
With over half a million caps repurposed, Jeff’s work now spans three continents, with clients including the Chicago Bulls, Labatt, the Blue Jays, and Joe Rogan.
Before launching JAM full-time, Jeff built a varied creative background as a musician, actor, and marketing-minded problem solver. In 2021, he made the leap—leaving a stable job and stepping into the unknown to see if his art could support his family. Spoiler alert…it did!
In this episode, Jeff shares how passion, persistence, and a little resourcefulness turned a bin of discarded bottle caps into a globally recognized brand—and what it means to bring everyday objects to life through art.
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