Attainable Housing by Design: How Ori Is Making Less Space Do More

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗱𝗲𝘀𝗶𝗴𝗻 𝗺𝗮𝗱𝗲 𝗵𝗼𝘂𝘀𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗮𝘁𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲—𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗼𝘀𝗶𝗻𝗴 𝗹𝗶𝘃𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗿 𝗿𝗲𝘁𝘂𝗿𝗻𝘀?

In episode 2 of 𝘊𝘳𝘦𝘢𝘵𝘦 𝘵𝘩𝘦 𝘝𝘪𝘭𝘭𝘢𝘨𝘦, Jordan Jones, Principal – Integral Carolinas, talks with Hasier Larrea, CEO of Ori, to explore how rethinking square footage can unlock  attainable housing. They break down how Ori’s adaptable, tech-enabled designs - beds that rise, closets that flex, and walls that move - shrink unit footprints by 30-50% while multiplying functionality.

From Fort Worth to Oakland, this model is delivering lower rents, higher returns, and a smaller environmental footprint. Integral CEO, Egbert Perry, closes the conversation with a powerful reminder that innovation doesn’t have to wait for policy, the private sector can design its way to better housing now.

𝗔𝗕𝗢𝗨𝗧 𝗢𝗨𝗥 𝗚𝗨𝗘𝗦𝗧: Hasier Larrea is an engineer, designer, and innovator passionate about reimagining small-space living.  Hasier has led Ori in developing adaptable furniture systems that transform apartments into multifunctional, flexible homes, showing how thoughtful design can make urban living more efficient, comfortable, and attainable. 

𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘:  Create the Village is a podcast with bold conversations about innovation, leadership, and community development in real estate.  Visit our official website to listen: https://integral-online.com/create-the-village-podcast/ and subscribe with your favorite podcast app.