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April 17, 2025 50 mins

I toured Dude Perfect's new HQ to learn how they built one of YouTube's biggest brands. Get free trial to Opus Clip: bit.ly/ClipYourVideos and get my free YT Thumbnail Hackpack: YTHackPack.com/Thumbnail


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(0:00) Why build a new HQ?

(3:06) Design & Tech

(6:25) Video Costs & Production

(8:56) Trick Shot

(10:39) The Idea Lab

(14:56) Thumbnail Design

(17:25) The $100M investment

(18:32) How the dudes split their equity

(23:13) Video feedback sessions

(25:17) Does Tyler like being “the face of DP”?

(27:25) Creating sports drinks

(28:01) Editing Process

(30:27) Why DP “can’t” win an Emmy

(33:10) Expanding beyond videos

(37:33) How DP designs their sets

(40:08) Creating new video formats

(43:03) Beating their own records

(45:30) Different dudes, different roles

(46:53) Training for trick shots

(48:52) Half court shot

(49:19) Little surprise

Mark as Played

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