Creating a Brand

Creating a Brand

Creating a Brand is a top 20 entrepreneurship podcast that releases weekly masterclass interviews. Join Alex Sanfilippo as he shares actionable content from successful leaders and subject matter experts on topics that help entrepreneurs make their first or next step in business the right one. If you want to grow faster both personally and professionally while saving time and money in the process, the Creating a Brand Podcast is for you. Prepare to accelerate your success!... Show More

Episodes

May 19, 2020 27 min


In this episode, Alex Sanfilippo discusses the book "The 10 Distinctions Between Millionaires and the Middle Class" with the author Keith Cameron Smith.

They focus on 5 of the distinctions:
- Distinction 10 – Millionaires think long term the middle class think short terms
- Distinction 9 - Millionaires talk about ideas and the middle class talks about things and other people.
- Distinction 8 Millionaires embrace change, the mid...

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In this episode, Alex Sanfilippo and John Mitchell discuss his 12-minute a day methodology that will help you create an exceptional life of success!

The central concept of this methodology is “what you envision in detail on a daily basis is what shows up in your life”.  

John saw that this was a great idea, but he had no way to practically apply that to my life. He needed to create a practical application. This is where the 12 minute...

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In this episode, Alex Sanfilippo and Jenny Blake talk about how to effectively pivot your business in 4 steps.

Overview of the 4 stages of the pivot method:

If you are feeling overwhelmed by the idea of making a major change or adjustment in your business, just break your goal down into these small simple steps:

1. Plant
2. Scan
3. Pilot
4. Launch

By using this method instead of simply viewing a pivot as one massive single motion, you wil...

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In this episode, Alex Sanfilippo interviews Dan Cumberland about discovering your voice.

Discovering your voice is an action, it’s not something that is done once and it's done, but it happens every time you go to create something. It is a perpetual act of choosing to believe that you have something that people need and want to hear.

Dan talks about how we have to silence the critics and amplify the supporters. He goes on to giv...

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In this episode, Alex Sanfilippo interviews David Allen on his Getting Things Done Methodology and the Art of Stress-Free Productivity.

They go over the 5 steps of Getting Things Done.

The Getting Things Done (GTD) methodology consist of 5 steps:
Capture
Clarify
Organize
Reflect
Engage


For full show notes visit: https://creatingabrand.com/the-art-of-stress-free-productivity-with-david-allen

Support the show (https://creatingabrand.com/join...

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In this episode, Alex Sanfilippo and Devin Graham talk about how Devinsupertramp went from zero subscribers to 6 million on YouTube.

These are the questions they discuss:

Do you have any tips for turning a hobby into an actual career?
Did you make money right away with extreme sports YouTube videos?
Do you spend a lot of time working on YouTube analytics?
How have you been able to get the bigger companies and brands to notice you and wa...

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In this episode, Alex Sanfilippo asks John Lee Dumas of Entrepreneurs on Fire, what it takes to become successful.

#1. Productive
#2. Disciplined
#3. Focused

He also talks about how important a morning routine can be!

John's truth bomb:
“Try not to become a person of success but a person of value” – Albert Einstein


For full show notes visit: https://creatingabrand.com/what-it-takes-to-become-successful-with-john-lee-dumas-entreprene...

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In this episode, Alex Sanfilippo and Jessica Rhodes talk about why you should be a guest on a podcast.

Here are some of the questions Jessica answers in the episode.

Is being on a podcast the best way to promote your product or service?
What are some ways that you’ve been able to train people to become a better podcast guest?
What is the best way to pitch to be on a podcast?
What other tactics can we use to pitch to be a guest on a p...

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In this episode, Alex Sanfilippo and Matt Baker discuss how to de-risk the move to self-employment.

They go over different kinds of barriers that people have to get through or get over in order to make the move to self-employment. 

They also discuss the 7 Financial Disciplines and why they matter.
The 7 Financial Disciplines:

1. Regularly review your finances
2. A budget: having targets around your outcomes from revenue and expenses
3. A...

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In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy.

 What is fanocracy?
An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful.

We go over a few chapters from the book:
Chapter 4 T...

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In this episode, Alex Sanfilippo and Rebekah Lyons discuss 4 ways to feel less stressed and anxious.

Rebekah talks about her book Rhythms of Renewals and gives us an overview:

Rest & Restore – input rhythms
connect create – output rhythms
I’ve learned from coming out of panic disorder.
Our planet is in rhythm, our society with weeks and days are in rhythm, our bodies are in rhythm with our heartbeat and pulse.
What are the rhythms? H...

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In this episode, Alex Sanfilippo interviews Jim Harmer and Ricky Kesler about building a website that makes money!

Jim and Ricky answer these questions:

What is Project 24?
How much content should people be producing?
What is your secret sauce?
How do you find the right topics?
How do you stay disciplined?

Jim and Ricky talk about how paid advertisements are the big leagues and in order to play in that space, you have to have a lot ...

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In this episode, Alex Sanfilippo and Jordan Gross talk about how to uncover your cloud nine life!

Jordan talks about what inspired him to write the book "The Journey to Cloud Nine" and went over the 9 different clouds.

1. Play
2. Comradery
3. Love
4. Responsibility
5. Benevolence
6. True Calling
7. Empathy
8. The big realization
9. The resurgence


For full show notes visit: https://creatingabrand.com/uncovering-your-cloud-nine-life-wit...

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In this episode, Alex Sanfilippo speaks with Kelly Roach on how to build a million-dollar business.

Kelly speaks about her book Unstoppable. The points in the book that they focus on are:

Part 1 financial abundance – Shifting your mindset and setting yourself up for success.
Part 2 Freedom – Escaping the madness and creating your ideal business in life.
Part 3 Unstoppable Success – Turning the new you into momentum and epic impact.


For...

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In this episode, Alex Sanfilippo and Paul J Daly talk about Clarity and why it matters.

Alex and Paul go over what business clarity is and they answer these questions:

How did you figure out how to get that clarity for your business?
How do you get clarity into your messaging?

Paul's Final Thought:
Clarify your meaning and purpose in life, happiness is not the goal. Pursue meaning in your life and let the bi-product be happiness.

F...

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In this episode, Alex Sanfilippo interviews Chris Kolnicky (CPA on the Go) about Tax-saving tips for entrepreneurs.

Alex and Chris answer these questions:

 When should you start working with a CPA?
 How much does it cost to work with a CPA?
 What separates a business from a hobby?
 What are some of the best ways to manage your books?
 How is it going to save us money by tracking all our expenses?
 Can Online business owners write off...

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In this episode, Alex Sanfilippo talks with Alban Brooke and Travis Albritton from Buzzsprout about everything you need to know about podcasting.

Here are some of the questions they answer:

Is it too late to start a new podcast?
Apple owns the majority of the market; do you think this will change?
How much does it cost to get started?
How does organic search work?
How can you monetize a podcast?
How do you grow your brand and gain an...

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In this episode, Alex Sanfilippo and Crystal Paine discuss 10 ways to boost productivity and get more out of your day.

Crystal shares her day to day schedule and gives us all the tools she uses to get the most out of her day.

Some key takeaways from this conversation:

1. Know your priorities for your business. If you are staying focused on your priorities, there will be things that you will need to say no to in order to say yes to yo...

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In this episode, Alex Sanfilippo and Chris Krimitsos talk through the idea of starting ugly when you're launching a product or service. If you're looking to get into business and want to launch the proper way, this episode explains how you can make this happen!

Alex and Chris talk to entrepreneurs about the 7 steps for getting your idea into motion and launching your business.

The most important thing you can do to become a s...

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Paul Tompkins answers questions about setting goals and thinking bigger for your life. Below are the three main questions that Alex Sanfilippo asks Paul during this episode:

1. What is your day to day action that gets you closer to your lifelong goals/ purpose?
2. How do you discover your goals and purpose and vision for your life?
3. How can we practically make 2020 a year of high achievement?

If you're someone who has set goal...

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