Creating a Brand

Creating a Brand

Creating a Brand is a top 20 entrepreneurship podcast that releases weekly masterclass interviews. Join Alex Sanfilippo as he shares actionable content from successful leaders and subject matter experts on topics that help entrepreneurs make their first or next step in business the right one. If you want to grow faster both personally and professionally while saving time and money in the process, the Creating a Brand Podcast is for you. Prepare to accelerate your success!

Episodes

May 3, 2021 37 min

?In order to grow a successful business, it takes a healthy team working together to achieve a unified mission. But, most small businesses struggle to pass a certain point of growth, due to the inability to retain talent. Today, I am talking with Adrian Gostick. Adrian is the author of the book titled Anxiety at Work. In this episode, Adrian explains to us that anxiety is one of the leading causes of employee turnover; and that if ...

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?When thinking about experiencing oversized results in business, most of us believe that we need to have a big creative or innovative idea. But history show’s us that this isn’t the case. In fact, it’s small everyday innovations that drive oversized long-term results. In this episode, I am talking with Josh Linkner. Josh is the author of the book titled, Big Little Breakthroughs. Throughout our conversation, Josh explains how we ca...

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 Do you ever feel like you’re excelling at work but failing in your personal life? We all know this, but often seem to forget it, Life is about more than just work. But it takes a conscious effort to experience some form of balance along the way. In this episode, I am talking with Michael Hyatt about his book, Win at Work and Succeed at Life. Michael refers to this as the path toward the Double Win, where you don’t have to choose b...

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How do you measure success for your life and business? Many of us, myself included, get fixated on what other people tell us are the proper metrics for success, but I’ve learned this is often misleading. In today’s episode, I am talking with a mentor of mine, Tom Rossi. Tom is the co-founder of Buzzsprout, a podcast hosting provider. The idea for this episode came from a conversation I was having with Tom where he was providing gui...

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The number one thing that holds people back in life is fear. I’ve watched it happen time and time again with entrepreneurs, they begin seeing success but are afraid to leave the comfort of the 9-5 job or others never even launch their dream business because of fear of what people will think. But today’s guest has a few practical ways you can begin overcoming this fear and stepping more into your genius. His name is Dr. Gay Hendrick...

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According to Harvard Business, more than 75% of startups fail. To help ensure this doesn't happen to us, today’s guest is Tom Eisenmann. Tom has been a Harvard Business School professor for the past 24 years. During this time Tom has guided over 1,000 Harvard Business students and alumni as they launched new ventures including Stich Fix, Cloudflare, and Oscar Health. However, along with the many successes, Tom has seen his shar...

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Have you intentionally created your business’s avatar? By defining and knowing this single most ideal customer, you’re positioning yourself for uncommon success in your entrepreneurial journey. In this episode, I’m talking to the podcasting legend, John Lee Dumas. He’s the host of Entrepreneurs on Fire and he’s also the author of The Common Path to Uncommon Success. JLD explains how to create the ideal customer avatar for your busi...

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 While you’re networking or meeting with a business contact or friend, are you more focused on what you can get from the person you’re talking to, or are you focused on the value that you can add to them? In this episode, I am talking with Jordan Harbinger, host of The Jordan Harbinger Show, one of the largest, and fastest-growing, podcasts in the world that was awarded “Best of 2018″ by Apple. In today’s episode, Jordan and I dive...

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Do you constantly feel overwhelmed with busyness or like your energy is being pulled in a hundred different directions? In this episode I am talking with Greg McKeown, he is the author of the book, Essentialism. Today Greg shares a counter-culture solution for overcoming the constant pursuit of more that this world is always offering us. If done properly, it will lead to greater results and fulfillment in your life and work. Get re...

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 In today’s chaotic world it seems that no one can avoid toxic thoughts, depression, or anxiety. But we shouldn't settle into this mental mess as if it's just our new normal. In this episode, I am interviewing Dr. Caroline Leaf. She is the world’s leading expert in mind-brain connection. Dr. Leaf tells us that there's hope and help available to each of us, and the road to healthier thoughts and peak happiness may actual...

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 Whether you’re applying for a job, trying to land a new client, or even pitching your business to investors, each will require someone to have faith that you will succeed in your endeavors. My question is this: Do you have what it takes for someone to bet on you? In this episode, I am talking with Suneel Gupta about his incredibly impactful book titled, Backable. During our conversation, Suneel shares the surprising truth behind w...

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As entrepreneurs, each of us is unique in the problem we solve and the solution we offer for our customers. However, the majority of us do have one common goal: to become millionaires through our businesses! My guest today is Kent Billingsley. Kent is the CEO of Revenue Growth Company and the author of Entrepreneur to Millionaire. Throughout this episode, Kent explains to us a framework for turning our businesses into profit machin...

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Every entrepreneur is at the very least curious to learn more about how Amazon has accomplished so much over the years. Today’s episode will uncover just that. My guest is Bill Carr. As the prior Vice President of Digital Media for Amazon, Bill launched and managed the company's global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. Listen in as Bill shares insights, stories, and sec...

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 According to Harvard Business Review, studies have shown that 60-70% of organizational change projects fail. This statistic has held true for the last 50 years. My guest is Dr. Michael Canic. He is the president of Making Strategy Happen and the author of the book Ruthless Consistency. Michael says that this high rate of failure is not due to a lack of strategy but instead the lack of consistent strategic execution. In this episod...

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 Have you ever thought about selling your business? Even if you’re just getting started, beginning with the end in mind is an important part of the long-term success of your venture. In this episode, I am talking with Michelle Seiler Tucker. She is the author of the book, Exit Rich and she has the greatest close rate for selling businesses in the USA. Throughout this episode, Michelle explains how we can experience more streamlined...

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Have you ever found yourself saying the following statements, “I’m always so busy and overwhelmed at work.” or “Work is always crazy!”? First off, you’re not alone my friend. In today’s episode, I am joined by DHH, David Heinemeier Hansson. We are talking through points from his book titled, 'It doesn’t have to be crazy at work.' David has found that work doesn’t have to be crazy. In fact, he proved that the opposite can be...

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 Have you ever wondered how certain people are able to achieve what seems impossible to everyone else? We see this a lot in extreme sports when an athlete pulls off something that has never been done before, but we also see this in entrepreneurship with certain individuals that outperform everyone else in their industry or niche. I have good news, you possess this same ability to achieve the impossible! In this episode, Steven Kotl...

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It's time to talk about setting and achieving goals! My guest in this episode is Brandon Turner (The real estate investor from Bigger Pockets). Listen in as Brandon shares how he’s been able to consistently achieve so much so fast in his life and businesses. Get ready to learn practical advice and strategies that will help you reach your goals.


For resources and additional content visit: https://creatingabrand.com/078

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 Would you like to make more room for happiness in your life? Many of us entrepreneurs have very little room for anything other than the work we’re doing. In this episode, my guest is a happiness expert, Gretchen Rubin. During our conversation, Gretchen explains simple ways that we can increase our happiness by decluttering and organizing our outer lives. If you want to experience a greater inner calm and happiness in your life, th...

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 Have you intentionally devoted time to learn how to make your conversations more meaningful? Both in the business world and in our personal lives’ conversations are rarely getting past just face value anymore. Although our intentions are good, we don’t want to offend or upset anyone, we are missing a huge opportunity to build a stronger personal or professional relationship. In this episode, I speak with Fred Dust. Fred is the aut...

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