In this episode of Creative Architects, host Angela Hollowell talks with Jennifer Phan, founder of Passionfroot, about the world of the creator economy. Passionfroot is a platform that simplifies the process of forming brand partnerships and sponsorships for creators, providing them with a diversified revenue stream.
The conversation covers how the company got started, and how Jennifer's experience in venture capital gave her the expertise to raise capital for her own SaaS company. Angela and Jennifer discuss creators growing their income with a frictionless solution to securing brand deals and sponsorships for their newsletters, podcasts, and YouTube channels. Jennifer shares the 3 lessons she's learned in increasing the likelihood of landing a brand deal, and also discusses strategies for content distribution across multiple platforms.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Passionfroot's mission to support creators
- The process and benefits of brand partnerships, sponsorships
- Knowing and defining your audience
- Crafting custom packages for sponsors
- Exploring content distribution channels
- Breaking down content to increase its reach
- Consistency and experimentation in content creation
- Future growth of Passionfroot
Resources:
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.