This one’s a masterclass in resilience, reinvention, and unapologetic visibility.
From leaving Brazil overnight to working restaurant shifts and launching a brand with no funding, Fernanda Shaw has lived every version of the immigrant hustle.
Now? She’s a personal trainer, entrepreneur, and founder of Incredible As You, a brand for curvy, confident, global women. Oh, and she’s about to hit half a million followers in her community.
💬 In this episode:
Navigating identity, culture shock & starting over
The truth about going viral (and staying sane)
Building a product-based business from scratch
Fitness, faith & the mindset behind legacy
What it really takes to be seen, heard, and paid
🎧 For every woman building her brand from the inside out, this is your sign.
📍 Out of Office — powered by Creative CEO
🎙️ Hosted by: @vanessafarino
🎥 Produced by: @bookoutofoffice
🔗 Guest: @fernandashaw_ | Brand: @incredibleasyou
🌐 Shop: www.incredibleasyou.com
#OutOfOfficePodcast #FirstGenFounder #LatinaEntrepreneur #CreativeCEO #WomenInBusiness #FitnessFounder #SelfMadeStory #PodcastDrop #ImmigrantSuccessStory #ResilientAF #BeyondThe9to5
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