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July 16, 2025 • 36 mins

300. Building Creative Magic with Simon Rogers: Mission, Meaning, and Making an Impact

In this episode of Creative Chats, Mike Brennan speaks with Simon Rogers, founder of A Little Better Co., about the essence of creativity, his evolution in professional life, and the importance of aligning creativity with personal values. They discuss the challenges creatives face in a tech-driven world, the role of curiosity, and the responsibility of creatives to use their power for good. Simon emphasizes the need for mission-driven creativity and the joy found in the creative process, encouraging listeners to engage actively in their creative journeys.

3 Key Takeaways:

🎨 Creativity as Connection – Simon shares how creativity is more than just making art—it's about connecting ideas, people, and purpose to create something bigger than the sum of its parts.

🎨 Purpose-Driven Impact – The conversation dives into why working with mission-driven organizations matters, and how aligning creativity with values can amplify both joy and results.

🎨 Responsibility & Conscience – Simon urges creatives to consider the ethical impact of their work, advocating for using creativity as a force for good rather than simply as a deliverable.

Episode Highlights:

  • Growing up in a musical family and how curiosity shaped Simon’s creative journey

  • Why ALBC focuses on working with mission-oriented organizations

  • The need for empathy and community in today’s creative landscape

  • How Simon’s agency shifts the conversation from creative “deliverables” to solving strategic challenges

  • The vital role of curiosity—and how large organizations sometimes fear it

  • Simon’s call for creatives to bring more humanity and conscience to their work

Guest Bio:
Simon Rogers is the founder of A Little Better Company (ALBC), a strategic creative agency working with mission-oriented organizations to make a positive impact. With roots in music, multimedia, and problem-solving, Simon’s passion lies in orchestrating creative solutions that serve both people and purpose. He’s a champion for elevating creativity, responsibility, and empathy in both business and society.

Links and Resources:


Feeling inspired?

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