E19. Building a Legacy / Dennis Maddern on Family Business, Marketing, and Success

In this insightful episode of Creative + Code, we’re joined by Dennis Maddern, the founder of Maddern Financial, a successful family-run business that has been serving clients for over 22 years. Dennis shares his journey of building and growing a business with his four sons and one daughter, and how they've managed to navigate both the personal and professional challenges of working closely as a family.

We dive into Dennis’ unique approach to marketing, including his successful use of cinema screen advertising, and explore how digital marketing—through SEO, PPC, and remarketing—has contributed to the growth of Maddern Financial.

Join us as we discuss:

• Family and Business: How Dennis manages the balance of running a family business and maintaining strong personal relationships.
• Marketing Innovation: The effectiveness of cinema advertising and how Dennis has used digital marketing to complement traditional approaches.
• The Growth of Maddern Financial: Insights into scaling a business, overcoming challenges, and making tough decisions.
• Leadership: The leadership philosophies Dennis has applied to build a successful, sustainable business.
• The Future of Financial Services: How Dennis sees the industry evolving and the opportunities and challenges that lie ahead.

Show Notes:

• Maddern Financial - Learn more about Dennis’ business and the services they offer.
• ID Digital Agency - Explore our digital solutions and marketing strategies that have supported Maddern Financial.
• Catch up on past episodes and stay tuned for future releases.

Tune in for this engaging conversation with Dennis Maddern, where we explore family business dynamics, marketing innovation, and the leadership lessons that have shaped his career. Subscribe to Creative + Code for more expert insights and inspiring stories from the world of business and marketing!