Creative Distillation
University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights.
Episodes
October 2, 2025 • 41 mins
For this episode we convene at Jungle, a Boulder rum bar and burger shack inspired by the Tiki tradition. Jeff, as you learned in our Season 7 premiere, is an avid tiki afficionado, and here he lets his passion for big fruity drinks and the culture and lore behind them stand out like the loudest aloha shirt.
Sadly, Brad was unable to join us at Jungle, but we’re fortunate to have Jeff’s good friend and colleague, Andrew Nelson, Pr...
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September 18, 2025 • 37 mins
Season 7 of Creative Distillation opens with a special dispatch from the palm trees: it’s Tiki Time with Jeff, an exploration of the history, legends, entrepreneurial exploits and — of course, the cocktails, yes, the cocktails — of the tiki tradition.
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On today’s episode, we gather at the seriously secret Tiki Dungeon, where Jeff mixes up a round of Mai Tais and then fills us in on the roots of tiki — a tradition that has endure...
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June 5, 2025 • 64 mins
Season 6 closes on a strong note, with a panel discussion held in front of a live audience during Boulder Startup Week. This recording just happened to take place on the 13th anniversary of the opening of T|Aco, the downtown Boulder staple that graciously hosted this lively, illuminating and fun conversation.
Our panelists represent a wide swath of the Boulder entrepreneurial eco-system:
•Stan Hickory, Director of CU’s Research ...
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May 15, 2025 • 39 mins
This episode, our last from “GURK,” the Global Enterepreneurship and Innovation Research Conference held in Boulder in June 2024, features a conversation with another one of Jeff’s academic heroes and GURK founder, Mike Lenox. He's a Professor of Business Administration at the University of Virginia’s Darden School of Business, of which Jeff is an alum. Mike’s influence helped Jeff focus his interest on CleanTech entrepreneurship,...
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April 17, 2025 • 35 mins
This time out, Jeff and Brad properly set the tone for the Global Entrepreneurship and Innovation Research Conference, which took place in Boulder in June 2024, with a roundtable of original “GEIRC” founders including:
- Janet Bercovitz, Professor of Strategy & Entrepreneurship here at Leeds
- Matthew Grimes, Professor of Entrepreneurship and Sustainable Futures, at Cambridge University’s Judge School of Business
- Po-Hsuan Hs...
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March 30, 2025 • 34 mins
On this episode recorded in June 2024 at the Global Entrepreneurship and Innovation Research Conference in Boulder, Brad and Jeff speak with Jay Habegger, a CU grad now pursuing his PhD at the University of Maryland’s Robert H. Smith School of Business. Jay’s story is unique because, after over 20 years as an entrepreneur and two-time founder, he’s now studying entrepreneurship and trying to contribute to our understanding of it.
...
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For this episode, another in our series of recordings from the Global Entrepreneurship and Innovation Research Conference, which took place in Boulder in June 2024, we welcome Elvira Sojli, Associate Professor in the School of Banking and Finance at the University of New South Wales in Australia.
Elvira’s not a drinker, so this time out, Boulder-made Rowdy Mermaid Kombucha is on the menu. As it happens, Elvira makes her own kombuc...
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With this episode, we segue seamlessly from the Reversing the Arrow Conference to the Global Entrepreneurship and Innovation Research Conference — affectionately known as GURK — held in Boulder in June 2024.
Our transition is eased by our location: the sunny rooftop of Avanti Food and Beverage on the Pearl Street Mall in downtown Boulder. On this gorgeous and scorching afternoon, Brad and Jeff speak with Avanti founder Rob Hahn. O...
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February 16, 2025 • 45 mins
Our penultimate episode from the Reversing the Arrow conference features a classic sit-down interview with Kathy Eisenhardt, Stanford W. Ascherman, M.D., Professor in the School of Engineering at Stanford.
Kathy, as you’ll hear, is a legend in entrepreneurship education. Her trailblazing approach to researching how entrepreneurship really works makes her one of Jeff’s heroes. And the Eisenhardt Method, which she developed, deeply...
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We conclude our recordings from the June 2024 Reversing the Arrow conference with a panel discussion which took place at the historic Chautauqua Community House.
Our panel is composed of:
•Christina Lubinski, Professor of Entrepreneurship at The Copenhagen Business School
•Seungah Lee, Policy Adviser, Consultant and Assistant Professor of Entrepreneurship and Organizations from HEC-Paris
•The ubiquitous Bob Eberhart from the Univ...
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Our series from the Reversing the Arrow conference, held in June 2024 at Boulder’s Chautauqua Park, continues with a Lightning Round, in which each of our three guests talk about their recent published research in less than 45(ISH) minutes — all while enjoying a refreshing summer saisson from Denver’s TRVE Brewing.
Virginia Tech Assistant Professor of Management Katie Brownell leads off with The Triad Divided, a paper examining ho...
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January 20, 2025 • 43 mins
We pick up where we left off before our annual holiday episode: on the front porch of the Chautauqua Mission House at the Reversing the Arrow Conference, held in Boulder in June 2024. This time around, Brad and Jeff are joined by:
— Ben Waterhouse, Professor of History at UNC-Chapel Hill
— Katie Brownell, Asst Prof of Management at Virginia Tech
— and the omni-present Bob Eberhart, Associate Professor of Management at the Univers...
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December 13, 2024 • 63 mins
It’s our annual Creative Distillation holiday episode, and to ring in the season we’re spreading and receiving good cheer at one of our favorite locations, Dry Land Distillers, on Main Street in Longmont, Colorado.
Dry Land founder Nels Wroe walks us through a couple of delicious libations, including Dry Land’s sweet (but not overly so) house egg nog. Nels also previews Dry Land’s seventh annual Nog Off, a fixture on the holiday ...
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For this episode, we are once again coming at you from the front porch of our Chautauqua Cottage at the Reversing the Arrow conference, which took place in Boulder in June 2024. This time out, Brad and Jeff are joined by Ryan Coles, Professor of Management & Entrepreneurship and Chief Scientist at Daigle Labs, part of the University of Connecticut School of Business.
With UNC-Chapel Hill Professor of History Ben Waterhouse sitti...
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November 14, 2024 • 38 mins
For this episode, we continue with our guests from the previous episode: Jennifer and Dev Jennings. They’re both professors in the Department of Strategy, Entrepreneurship and Management at the University of Alberta’s School of Business. They’re also the first married couple to appear on Creative Distillation, as well as the first to drink wine on the podcast.
Over a pilsner from Golden, Colorado's New Terrain Brewing, Dev discuss...
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October 31, 2024 • 50 mins
Today, we pause our coverage of the Reversing the Arrow conference to bring you a Creative Distillation treat: our annual Halloween episode! This time it comes with a twist. Instead of Jeff putting Brad through another ritual pumpkin beer tasting, we return to one of our favorite locations, Pits & Stems, to sample some handcrafted fall-flavored cocktails, created by our favorite bartender, Ethan Decker.
Joining Brad and Jeff is Br...
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October 17, 2024 • 41 mins
Here’s another episode from the Reversing the Arrow Conference, held at Boulder’s beautiful Chautauqua Park in June 2024. This time, Brad and Jeff speak with Jennifer and Dev Jennings. Both are professors in the Department of Strategy, Entrepreneurship and Management at the University of Alberta’s School of Business. They also happen to be the first married couple to appear on Creative Distillation.
While enjoying a crisp Prosecco...
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October 3, 2024 • 54 mins
This time on Creative Distillation, we gather at Jeff’s ranch, where he and Brad speak with Matthew Grimes, Professor of Entrepreneurship and Sustainable Futures, and co-director of the Cambridge Judge Entrepreneurship Center at Cambridge University’s Judge School of Business.
Matthew was in Boulder as co-host of GEIRC (pron. "GURK"), the Global Entrepreneurship and Innovation Research Conference, held at CU-Boulder earlier this ...
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September 19, 2024 • 41 mins
Welcome to Season 6 of Creative Distillation. We’re excited to belly up to the bar and bring you another round of scintillating, spirited discussions with exceptional guests from all corners of academia, holding forth about entrepreneurship research and how it applies to the real world.
We begin with longtime friend of the podcast, Bob Eberhart, Associate Professor of Management and Faculty Director of the Ahlers Center at the Un...
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May 16, 2024 • 38 mins
For our final episode of Season 5, Brad and Jeff conduct field research at The Rayback Collective - affectionately known as “Boulder’s backyard.”
They open by introducing Emily Iliff, a CU senior and Creative Distillation’s new Marketing Director. After meeting Emily, Brad and Jeff each share their Top 5 Creative Distillation episodes of all time. It’s an excellent and entertaining look back that also serves as a great introductio...
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