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April 15, 2025 29 mins

Learn How To Make Money On Social Media and Build Your Business Connections With James Orsini of Vayner X.

Julie Lokun and Dominick Domasky pick the brain of a brilliant mind in business on today's episode.


Key Highlights:

Building Connections:

  • James discusses how he uses his superpower of connecting people and ideas to create lasting relationships without expecting anything in return.

Entrepreneurial Insights:

  • The distinction between entrepreneurial ideas and execution.
  • James talks about how dreams must be transformed into action plans for success.

The Role of Social Media:

  • Why social media is an additive platform that offers unique opportunities for entrepreneurs.
  • How Gary Vee sees social media as a way to sell better by leveraging its reach.

Hiring and Scaling:

  • Tips on hiring senior talent sooner and speeding up business growth.
  • The importance of firing responsibly to maintain a strong team.

Career Reflections:

  • James reflects on his career, sharing lessons learned from roles at Goldman Sachs to leading startup operations at VaynerX.


James Orsini is President of Startup Operations for VaynerX, the $350 million 2,000-person marketing

company. Working alongside serial entrepreneur and CEO Gary Vaynerchuk, Orsini works to stand up new

operations as directed by the CEO. He is leveraging his recent start-up success as President of The Sasha

Group a company that provides marketing services to help ambitious leaders build strong brands to flex with

the times. Orsini held previous positions as Chief Operating Officer, as well as Chief Integration Officer for

VaynerMedia a digital agency with social at its core. James helped manage the agency for success.


Connect with James on Linkedin: (11) James Orsini | LinkedIn


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Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.


Our pool of media experts unravels the industry's complexities, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.


The Creative Entrepreneur Podcast is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.


Tune in to the Creative Entrepreneur Podcast and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

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