The Social Media Trap : Why Creative Entrepreneurs Should Never Rely on One Platform: Social Media, Branding, and Real-Life Strategy With Julie Lokun and Dominick Domasky

In this episode, Julie and Dom discuss the pitfalls of being dependent on a single digital platform as a creative entrepreneur. They share personal experiences (including Julie’s recent LinkedIn lockout!), debate the dopamine loop of social media, and stress the importance of building a robust, multi-faceted online and offline presence.

You’ll hear honest talk on:

• Why relying solely on one social channel is risky
• Social media's impact on self-image and trust (hello, filters!)
• Building credibility across platforms (and IRL!)
• Harnessing the power of Google, newsletters, websites, books, podcasts, and more
• How to be seen—strategically—without burning out
• The real value of “in real life” (IRL) networking and content that lasts

Key Topics & Takeaways

• Platform Addiction & Social Media “Brainwashing”
• The show opens with a candid discussion about society’s obsession with going viral and chasing digital fame, and how this addiction is engineered by platforms for profit.
• The Problem with Filters & Authenticity
• Julie and Dominic reflect on how filters and curated images can erode trust and authenticity, particularly when people's online personas differ wildly from real life.
• What Happens When You Lose a Platform?
• Julie shares her experience being kicked off LinkedIn—and the fallout when years of branding, networking, and social proof suddenly vanish.
• Why Omnipresence Matters
• The episode underscores the need to diversify your digital presence: “Don’t put all your eggs in one basket.” Google yourself! Are you findable and credible across multiple platforms?
• More Than Social—The Power of Authority-Building
• Publishing books, speaking, writing for major publications, guesting on podcasts, creating strong websites—these drive real authority, credibility, and inbound opportunities.
• Strategic, Not Scattershot Content
• Simply posting every day isn’t enough. Every platform and every effort should tie into your overall strategy. Junk content is a waste for you and your audience.
• Paid vs Free Visibility
• Not everything worth doing is free. Social networks are pay-to-play—be smart about where and how you invest ad spend.
• IRL Connections Still Matter!
• Post-pandemic, people crave real-world interaction. Get out, network, be present offline as well as online.

Powerful Quotes

“Social media is the brainwash of the American entrepreneurial culture. There’s a dopamine release—we all want to be famous, rich, and maybe even pretty.” — Julie

“If you’re not there, or the bio is weak, what does your client think about you?” — Dom

Actionable Tips

• Audit your web presence: Are you findable and credible across Google, LinkedIn, Facebook, Instagram, and your own website?
• Be strategic: Don’t just post content to post. Tie every effort to your bigger business and personal goals.
• Invest wisely: Consider targeted ads and boosting, but always with a clear ROI in mind.
• Build authority: Write a book, contribute to respected outlets, guest on podcasts, and diversify how you get found.
• Don’t forget “In Real Life”: Go to events, network, and make real connections

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