Thriving in the Pay to Play Economy: Smart Investments for Creative Entrepreneurs with Julie Lokun

Are you thriving in the pay to play economy? In this episode you will understand smart investments for Creative Entrepreneurs like yourself!

Welcome to the Creative Entrepreneur Podcast! In today’s solo episode, host Julie Loken tackles the challenge every creative business owner is talking about: how to thrive in a “pay to play” economy. With clients holding onto their wallets and the market constantly in flux, Julie dives deep into practical, actionable strategies to help you grow, scale, and monetize your business—right now.

Julie breaks down why investing in your business is no longer optional—from leveraging lead generation platforms like Thumbtack, to getting the most out of digital advertising, and the power of showing up at in-person networking events. She also shares the importance of conducting a ruthless audit of your current marketing activities, ensuring you’re maximizing ROI, building a powerful email list, and keeping your website and LinkedIn profile up to date.

Packed with real-life examples (including a nod to the success of YouTube megastar MrBeast), this episode is your candid masterclass on allocating your marketing dollars smartly—and building the visibility and credibility your brand deserves. Plus, Julie wraps up with a special shoutout for the Creative Icon Awards, giving you an opportunity to boost your profile in the community.

Tune in and get ready to take bold action—because fortune favors the bold, and your business deserves to stand out!

00:00 "Strategic Growth and Investment Essentials"

04:19 Smart Marketing: Invest, Reinvest, Grow

06:04 "Maximizing Leads and Revenue"

09:50 "Invest Wisely in Brand Growth"

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Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Creative Entrepreneur Podcast is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to the Creative Entrepreneur Podcast and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

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