Are you feeling like your audience keep coming to you for inspiration but it’s not leading to actual sales?
Are you sharing your heart in your content but feeling weighed down and disheartened that you’re not filling your offers up?
What if instead you knew exactly what to focus on in your brand storytelling to quickly build the kind of trust and connection that makes your people so CONFIDENT to pull out their credit cards and BUY your work?
It’s possible when you know how to focus your content using astrology for business success!
If you’re like most creators, just being able to publish SOMETHING is a major win, and putting in the extra thought and intention to make sure that content is actually landing with people is where you need support.
Good news is I’ve put together some timely copywriting prompts to guide you to the parts of your story that will instantly build that necessary trust and connection with your new clients. These 3 prompts tap into the themes everyone will be feeling this Taurus season, making your content irresistable to your audience by using astrology for business success.
Whether you’re feeling resistant to getting vulnerable online, or you’ve just been getting bogged down with overthinking what to write – you are going to LOVE this week’s episode of the Creative Magic Club podcast where I break down and give you ideas to take these prompts to create money-making value for your audience using astrology for business success!
Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series!
When you book my Cosmic Sales Intensive, You’ll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come.
Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.
https://withsarahmac.com/cosmic-private-intensive/
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Episode Transcript
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Speaker 1 (00:12):
What's up, this is Sarah Mack, and welcome to
Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate aboutand building wealth in magical
and fun ways, while building asix-figure income as a writer
and coach, helping other womento launch their dream businesses
.
I've connected with so manyincredible people and seen it
(00:34):
proven again and again that youcan thrive financially doing
whatever it is you arepassionate about.
I am here to sharelife-changing strategies for
mindset, making money andreaching more people with your
work in a business and lifefilled with creativity, freedom
and fun.
Hello, sarah Mack here fromwithsarahmackcom and I am very
(01:03):
excited to dive in to our Tauruscontent prompts episode with
you today.
Taurus is an energy that I'vehad a lot of resistance around
and it's a very abundant andpowerful and fruitful and
grounding energy to work with.
(01:24):
So, my like, go and look upyour Taurus placements.
What house is Taurus in for you?
Do you have any planets?
Go and look those up in yourchart.
For me, I have my North Node,which, if you know anything
about the North Node, it's aboutlike one of the main you know,
like energies and principles andways of being and living that
(01:47):
you're really here to evolveinto in your lifetime, and the
opposite sign is kind of thezone that you've already
embodied and that comesnaturally to you.
So for me that's Scorpio, and Ireally am seeing the shift in
my own life from being likeemotional and passionate and
(02:10):
kind of volatile and being alittle bit all over the place
from one day to the next, andalso physically.
You know, if you know my story,you know I've literally lived
in and traveled through 18different countries in the past
eight years alone and I don'teven know how many, including
since I started traveling when Iwas 16.
I need to sit down and countthem up To.
(02:33):
I'm kind of moving into thisnew phase in my life where I'm
settling down and I literallydon't even want to get on a
plane right now.
What I want to do is sit athome with my cats and write and
go for bike rides on the beachand plant herbs in my garden and
make babies, and that is thezone that I'm in and it's
definitely yeah, it's atransition.
(02:57):
So reflect on your relationshipwith Taurus.
It's an earth energy, it'sruled by Venus, it's practical,
it's slow and steady, whichmeans it can be a little
stubborn.
It's also the ruler of thesecond house, which is
everything to do with our moneyand our self-worth and our
(03:19):
material possessions possessions.
So materialism is a shadow sideof Taurus and sensuality is a
big part of you know the powerand the beauty of that Venusian
(03:40):
Taurus energy.
So, yeah, we're definitelygoing to dive more into the
money side of this conversationin the money alignment prompts
episode coming up later in themonth.
But I want to reflect on some ofthe key themes that you know
people are going to be feelingduring the season so that you
can speak to that experience inyour content and one of the main
themes that has just beenbecoming more and more clear in
(04:01):
my own work.
So North Node is obviously ahuge part of my work with
clients and my brand and mymission and more clear in my own
work.
So North Node is obviously ahuge part of my work with
clients and my brand and mymission and my voice and my
message and my business, and oneof the key themes that comes up
for me, which is very relatedto Taurus, is the concept of
safety and you know that's whatthat's kind of what we mean when
(04:23):
we talk about being groundedright.
We think about being rooted,about like having what we need
to feel safe and to thrive'renot rooted, then we can be all
over the place.
It's very easy for us to fallover, for us to become
(04:48):
destabilized, and I feel likethere's just so many angles to
this conversation.
It's such a rich concept todive into in your content and in
your conversations with yourcommunity during the season,
particularly in relation towhatever result you create for
your clients.
So I invite you to reflect onthe level of safety that you
(05:09):
have created and that hassupported you in the way that
you live and the way that you dobusiness and the way that you
serve others and the way thatyou make and steward your money.
And there's one very interestingtrend that I have noticed in my
clients a very large percentageof healers that I work with
have Chiron and Taurus.
(05:29):
So if you have listened to myCosmic Attraction copywriting
free series which, if youhaven't, go and click on the
link in my bio and check it outor go to withsarahmackcom to
find out more about your Taurusplacement.
But this is a super, supercommon one amongst my clients
clients and it's the wound ofloss.
So this can be expressed inlike any different area in your
(05:51):
life.
It can be like fear of losingrelationships, it can be fear of
losing money, it can be fear oflike losing emotional safety or
like emotional intimacy, um,and it's a little bit different
for everybody.
So I think these are reallyimportant themes for us to
reflect on during this touristseason and also asking ourselves
(06:15):
like how can we create moresafety in our content, not only
for ourselves, so that we feelsafe to create that consistency?
If?
If we want consistent income,if we want financial
groundedness and stability, thenwe want consistent cashflow.
So we've got to work backwardsfrom that and figure out what do
(06:35):
we actually need to feelgrounded and to feel rooted so
that we can continually show upand take the actions that lead
to consistent cash flow,consistent clients, consistent
results in ways that aresustainable, right, not having
that volatile like massiveinflux of cash and then like no
(06:57):
cash and feeling out of controlor powerless around our ability
to create clients andopportunities for work.
So what do we need to closethat skill gap and to be able to
show up and use those skillsconsistently?
How you know, a lot of this isto do with self-trust too, right
, like following through on yourlaunch plan, actually showing
(07:18):
up and selling, like you know,backing your goals and your
vision with actual action andhaving your back, as I find it's
helpful in business to think ofourselves as two different
people you are the CEO andyou're also like the worker bee,
and so often we are absolutearsehole CEOs to ourselves, like
(07:40):
we completely overburdenourselves, we don't have a clear
strategy, we come up with oneplan and then change the plan
and it's like no, be kind toyourself, like that's a big part
of becoming grounded andbecoming consistent is knowing
what you're doing, like beingthe leader of yourself and then
giving yourself the resourcesfor that worker bee version of
(08:04):
you to be able to follow throughon the plan and the strategy to
support yourself to actuallyexecute on your visions and your
ideas.
So, yeah, trust.
Love this conversation and Irecently had a private intensive
with a new client and she saidto me I feel so comfortable
opening up to you and sharingthings I never usually feel
(08:26):
comfortable sharing.
And now this isn't a happyaccident, right, like I have
intentionally created that spacefor my clients.
How do I do that?
I go first.
Like I share.
First.
I open up, I'm vulnerable, Ishare my story, I share my heart
, I show up to my half of therelationship in the way that I
(08:48):
desire for my clients to feelsafe and to have desire around
showing up.
This is really, reallyimportant to cultivate trust in
our clients and, as we know,trust leads to sales.
If there's no trust, you're notgoing to be making sales.
So this is really the intentionbehind our content.
So it starts with creatingsafety for ourselves first, like
(09:09):
how do I feel safe to show upand share, and then creating
safety for our clients throughshowing up and sharing and being
vulnerable and going first sothat I create opportunities for
people in my community to feelconnected to me, to trust me,
and to feel connected to me, totrust me and to feel safe to
open up and be themselves andshare their truth with me, so
(09:30):
that you know I can't helppeople unless they're able to do
that.
So this is a really, really,really important part of my
client and customer journey andrelationship and you know this
is just a crucial element ofcontent strategy.
I remember I had one client whenI had my copywriting agency and
my team was writing the contentfor her sales page.
(09:51):
I did the intake, I sent her mybrand story questionnaire and
she was kind of superficial inher answers and she wasn't
really willing to do the work toreally open up.
And this was before I was, youknow, working as a coach and
bringing in more of the mindsetsupport that I do with my
clients and my coaching business.
Now this was when I was just acopywriting agency and you know
(10:15):
I'd written for thousands ofclients, had like a ton of five
star reviews and but like I canonly help people at the level
that they are willing to show up, and she just, either she, you
know, like slacked off onfilling in the brand
questionnaire but she was justholding back, or she just fully
(10:38):
wasn't really connected orembodied in her work, or she
didn't really feel aligned withthe work that she was selling.
And anyway, long story short,this was one of the only clients
that I've ever we've evercreated copy for who didn't like
her copy.
And you know I was like, well,I'm literally just holding back
the mirror of everything thatyou reflected back to me, all of
(11:02):
the parts of your story thatyou've shared with me.
So she clearly just she wasn'tin alignment with the work that
she was putting out and, yeah,obviously I just gave her a
refund.
And that was my lesson, you, andthat was one of many lessons
that moved me towards theimportance of doing that mindset
(11:23):
work, because we have to be inalignment with what we're
selling, we have to be connectedto it, we have to be behind it,
otherwise it's not going tosell, even if you have the most
strategically perfect piece ofcopy.
If you're sabotaging or you'renot in alignment or you're
resisting or you're holding backwhat you know your clients need
(11:45):
to hear from you, you'reholding back the parts of you
that are really going to makethe difference and make the
impact in your storytelling forcreating that trust and
connection.
Like you're not going to seeyour launch through, to really
connect with people, to reallyallow your message to land, to
lead to you know that that biginflux of clients and having
those five and six figurelaunches that are possible when
(12:07):
that alignment clicks in andwhen you really back yourself
and you back your message.
So I can help you translateyour gifts only if you are fully
open to share them with me.
And so so much of this work iscreating that safety for
yourself and is dealing with themindset stuff that's so very
often unconscious, that is kindof self-protective mechanisms
(12:29):
that may be from our childhood,that may be from past lives,
when we were like witches whowere burnt at the stake, and we
have to create a program ofsafety and of courage internally
and we also have to back thatwith, like real world boundaries
, right, like I'm only going toshare things, or I'm going to
(12:49):
share things in a way that feelssafe for me to do that and I'm
not going to open myself up forsomething that could, like
genuinely cause me harm, right.
And so we have to have agencyand intentionality with our
leadership and with our message,and we can't squeeze ourselves
into a box that doesn't fit, andthat's usually where
entrepreneurs are going wrong.
(13:09):
We're trying to like, we thinkwe need to be better or
different than we are.
We think we need to be morelike our mentor instead of
really doing that work toexcavate who am I like, what are
my gifts, what is my message?
And really trusting that, youknow, investing that trust
within ourselves and like beingable to articulate and identify
(13:32):
our value so that we canconfidently and clearly share
that, which is really what ittakes to lead to sales.
So you know this all startswith feeling safe to own your
truth and to fully own who youare, because this is your most
potent magic.
This is the reason that peoplechoose you and they want you
(13:56):
over all of the other millionsof people out there.
And you know one of theprerequisites for potent sales
content that's actually leadingpeople to create change, to make
moves, to invest and to buy.
You have to move people, and inorder to move people with your
(14:16):
content, it has to move youfirst.
You have to be connected toyour message as a writer and
creator.
This is step number one, andhaving rituals around this,
being intentional around this isreally the difference between
content that makes money andcontent that is just a giant
snooze fest that everybody isscrolling past.
(14:36):
So I have some prompts to helpyou do this, which I am obsessed
with and I think you're goingto love.
Prompt number one and this isone of my favourite questions to
ask people, which always cutsto the chase of the juice and
the value that you have to offeras a provider and this prompt
(14:59):
is the results I'm most gratefulfor in my life and business
that came from doing the work.
In my offer are dot dot, dotand just go on a rant like
journal this out, and then thatwill probably turn into a bunch
of different post ideas.
You can pick one at a time andthen go in depth into one of
those things.
(15:19):
Or you can just go on a giantrant about how much your life
has changed, how grateful youare for the work that you've
done and you know really connectto that genuine meaning and
that genuine like.
What is that you value?
What is it that drove you to dothis work in the first place?
That got you so connected toyour mission and vision that you
value?
What is it that drove you to dothis work in the first place?
That got you so connected toyour mission and vision that you
(15:40):
actually created a wholebusiness out of it.
So remember another reason whythis prompt is so powerful is
that no one actually cares aboutyour modality.
You could be like I'm going tohelp you get there using
driftwood as a defining rod, orI'm gonna I don't know do a tea
leaf reading Like no one gives afuck, like apart from the ones
(16:04):
that sound fun to certain people, and they're like yeah, yeah,
you know I could, I could getthere that way.
People care about thedestination, they care what your
process is going to get them toand as long as the process is
something that they're on boardwith, then people are going to
be cool with it.
But it's all about the results.
It's all about what it hascreated for you and what it can
(16:25):
create for them.
So lead with this true,heartfelt gratitude and really
feel that that's going to movepeople, that's going to allow
people to feel you and that'salso going to allow people to
see the possibility and tocreate belief in their desires,
which is another thing thatreally moves people to buy and
(16:47):
take action and createtransformation.
And it's all about the resultthey will get and how they will
feel getting it right.
So, in your content, the moreyou can feel the feelings of the
gratitude, of the freedom, ofthe fulfillment, and express
that through your storytellingand in the way that you show up,
(17:08):
that's going to really movepeople.
So, you know, astrology is, likenow, one of my main modalities
that I use in my business, butit's actually completely fucking
meaningless without my personalresults.
Also because there's 15,000million things that you can use
astrology for.
But people hire me because ofthe specific results that I help
(17:31):
them to create, that I havecreated in my own life.
I use astrology to help peopleto create confidence and clarity
in their message, so that thosemagic words, so that they can
more easily attract soulmateclients and make more money, so
that they feel authenticallyexpressed and creatively free in
(17:52):
their business.
So you can see, if I was justbanging on about astrology all
the time, without those otherthings, I probably wouldn't sign
that many clients.
And even if I was banging onabout signing clients and making
more money also again likethose are things that I know
people want that they wake up inthe morning and they're like I
(18:13):
want to sign clients today.
I wish I had more money today,but if I didn't talk about how
it makes me feel when I createthose results and if I didn't
paint the picture of what mylife actually looks like with
those results, again I probablywouldn't be making that many
sales.
So, if you are ever stuck aroundthis, use the magic words so
(18:36):
that and add on another layerand get to the heart of what
people truly really want.
And, like I said, the fastestway to get there is to just
connect to the gratitude forwhat you have, what results
you've created.
This is the most powerfulmessaging you can lead with,
like no one's just buying theastrology even though astrology
is so fun and nobody's justbuying the soulmate client
(18:59):
attraction strategies.
No one would buy from me ifthey weren't able to see clearly
how these things have benefitedme and what those six-figure
years and the lifestyle mybusiness brings me.
If they saw me and I was likeI'm just like working 15 hours a
day, cold dming people onsocial media, posting like five
hours a day, cold DMing peopleon social media, posting like
(19:19):
five times a day, that's goingto attract a very different type
of client from someone who seesme you know, working on my book
, going for bike rides on thebeach in the middle of the
afternoon and living a life thatmakes me happy.
So you know I talk about that.
I talk about the trips and thetravel that I have taken, the
(19:40):
freedom that my business hasgiven me to do things, like you
know, meet my life goals, likeimmigrating to the US to be with
my husband, to have the timeand the resources to publish my
first book, to play music andwrite songs like these were a
big part of my vision and my why.
That really resonates with myaudience and my soulmate clients
(20:00):
.
So what's yours?
Talk about it, and talk aboutit often.
Prompt number two is what's amindset or a strategic shift
that you have made to createmore consistent safety in your
work and results.
Consistent safety in your workand results, so you can
(20:22):
interpret this in whatever wayis most appropriate to your work
and your clients.
So for me, with my North Nodeand Taurus, this is pretty much
the entire focus of how I helpclients and I help them to
create consistency in signingclients, making money in their
business, but also with theenergy management and the high
performance habits that allowthem to create those consistent
results.
So here's some examples of somethings that I could talk about
(20:47):
in response to this prompt.
Some of the ways that I've donethis is through creating
emotional safety by releasingemotional resistance using tools
like EFT, emdr and hypnotherapy.
Or, strategically, I createphysical safety and consistency
through simple, flexible,organic content strategy that
(21:09):
never requires that I burn outto launch an offer while being
able to create consistent incomeevery month.
And you know there's manyspecific elements to this
strategy that I could break downand talk about in different
posts, and then, creatively, Icreate safety by working with
mentors and group programs andmasterminds and containers for
(21:31):
creative accountability andsupport, and that's been a huge
piece for me.
Then I could talk about highperformance habits and rituals
that support me every day.
There are so many topics I canspeak on here, so I really love
this prompt.
So brainstorm some ideas thatcome up for you, pick one and
share a post about that.
(21:51):
And the final prompt I'm goingto share with you today is
really pulling on these yummyTaurisian is that how you say it
?
Really pulling on these yummyTaurisian is that how you say it
?
Taurus themes of like, beinggrounded and beauty and
sensuality.
So I would love for you toreflect on what's a sensual
ritual or even just a simplemoment of daily beauty from your
(22:13):
life that you can share withyour community, to let them in,
so invite them into a feel goodmoment of appreciation in your
life, because this says a lotabout you, right, the things
that move you, the things thatyou love, says a lot about your
values and is a real likestrength, is a real point of
(22:36):
connection for your audience.
So maybe it's like a beautifulflower bed, that you pass taking
your dog for a walk, that youtake the time to stop and smell
the roses.
Are you one of those people?
I'm one of those peopleWhenever I see a beautiful
flower, I stick my face in itand smell it.
Maybe it's an internal momentof serenity in a meditation
(22:57):
break, in the car after droppingthe kids off at school, right,
like it doesn't have to beaesthetically the most like
perfect, beautiful, um, you knowcorner of your home, like you
showing leadership around takingspace for yourself, around
creating that moment of serenitylike that is leadership that
people need, right?
Maybe that's going to be thething that inspires someone else
(23:20):
to go and do that forthemselves.
That's huge value that you'reoffering when you create this
kind of content.
Maybe it's really somethingsimple, like your morning coffee
and bringing more ritual andpresence and enjoyment to that.
So this is something that youcan reflect on throughout your
days.
What, what are the moments thatmake up your days that ground
(23:41):
you and fill you withappreciation and good feeling?
Maybe you have a morningpractice or a mindset tool you
use that you could share and youcould make a little video or
take a photo of you doing it.
Let people see you in actionand get to know you.
There's so much informationthat they're going to get when
they see you doing these things.
(24:01):
And bonus points if you showyour legs.
I feel like no one ever showstheir legs on social media,
including me or just selfiesLike this is something.
When I meet people in person,I'm like, oh, that's what your
legs look like.
So bonus points if you showyour legs and please tag me your
posts or dm them to me so thatI can love up on them and
(24:22):
comment and show you support.
And I would love to see howthese content prompts are
landing for you.
So stay tuned for the upcomingtourist season money alignment
prompts that are gonna bereleased shortly.
And I wanna let you know that Ihave a very special bonus on
(24:45):
right now, the next two peoplewho join my private three-month
mentorship.
I've never offered this bonusbefore.
I'm pretty excited about it.
I'm gonna write your sales pagecopy for you for your high
ticket offer.
And, even better, I'm gonnahave write your sales page copy
for you for your high ticketoffer.
And, even better, I'm going tohave my graphic designer, my web
developer, work on it for you.
(25:05):
So, no matter what your websiteis.
She's going to do the graphics,she's going to make it all
pretty and you're going to havethis document.
We'll obviously develop themessaging together during our
work together.
I love sales pages because youdon't need to do sales calls
when your sales page holds allthe information and does the
selling for you.
Beyond that, it's a reallypowerful piece of strategic copy
(25:27):
that you can then pull from,and you know and I can show you
my process that I use to reallypull out a clear brand story
that's going to sell this offerwhen you're repetitive with it
in your content, and then I'llshow you how I pull content
topics.
So once you've done that work,that initial work on your sales
page, you've basically createdthe entire content strategy for
(25:47):
your launch.
It's so powerful.
I'm obsessed.
I love it.
My sales pages have madehundreds of thousands of dollars
for me and for otherentrepreneurs.
I've worked for seven figureentrepreneurs, so this is a
extremely valuable bonus, and Ihave a lot of new clients booked
in for private intensives,which is very common for people
(26:10):
to upgrade.
So if you're thinking aboutthis and you want an Abbott, I
would make moves on it now, andif you do have a private
intensive booked in with me, oryou would like to book one in
with me.
Know that if you want toupgrade, you can put the cost of
the intensive towards mythree-month private mentorship.
So I'll give you a coupon codeso you get that money off if you
(26:33):
upgrade within a certain amountof time.
So, so, so excited for whoeverit is that I'm going to be
writing sales page copy for, andif you know you're ready for
that support.
You're done with the faffing.
You're done with the fiddling,diddling, busy work that's not
making you money.
You know.
You want to be working less.
You know and you want to besigning more clients.
(26:54):
And, most importantly, you wantto know the skills, the
repeatable skills, to bring inclients month after month into
your high ticket offers throughorganic social media content and
strategy that is built aroundyour strengths and skills.
This is no cookie cutterstrategy here.
This is about you mastering thefundamentals of authentic
(27:15):
selling and authentic salesconversations.
So you know how to createclients, no matter what the
algorithm is doing, no matterwhat your hormones are doing.
You know how to keep it simpleand sign incredible clients in
easy, fun, repeatable ways.
Then High Ticket Soul Clients.
My three-month privatementorship is the container to
(27:36):
learn how to do that.
Clients have gone on to havesix-figure launches, to launch
brand new businesses and signmultiple four-figure clients.
This works.
This is my skill.
This is my superpower.
If you want that alignment inyour offer, I'm going to look at
your astrology chart and makethe tweaks to the messaging so
that this is really landing withthe right kinds of clients who
(27:58):
are actually looking to investin working with a mentor like
you, not people who aren't ready, not people who don't have the
money to invest.
People who are ready now.
Feel free to send me a DM onInstagram at creativemagicclub,
or send me an email, sarah, atwithsarahmackcom, if you have
questions or you want to chat,and you can go ahead and apply
at my website with sarahmackcomand I will pop the links in the
(28:20):
description.
So good luck with the contentprompts, happy tourist season
and I will see you soon, sendingyou so much love.
Bye.
For more inspirational content,head over to my website with
sarahmackcom and please supportthe show by liking, commenting
and subscribing.
What's up, this is Sarah Mack, and welcome to
Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate aboutand building wealth in magical
and fun ways, while building asix-figure income as a writer
and coach, helping other womento launch their dream businesses
.
I've connected with so manyincredible people and seen it
(00:34):
proven again and again that youcan thrive financially doing
whatever it is you arepassionate about.
I am here to sharelife-changing strategies for
mindset, making money andreaching more people with your
work in a business and lifefilled with creativity, freedom
and fun.
Hello, sarah Mack here fromwithsarahmackcom and I am very
(01:03):
excited to dive in to our Tauruscontent prompts episode with
you today.
Taurus is an energy that I'vehad a lot of resistance around
and it's a very abundant andpowerful and fruitful and
grounding energy to work with.
(01:24):
So, my like, go and look upyour Taurus placements.
What house is Taurus in for you?
Do you have any planets?
Go and look those up in yourchart.
For me, I have my North Node,which, if you know anything
about the North Node, it's aboutlike one of the main you know,
like energies and principles andways of being and living that
(01:47):
you're really here to evolveinto in your lifetime, and the
opposite sign is kind of thezone that you've already
embodied and that comesnaturally to you.
So for me that's Scorpio, and Ireally am seeing the shift in
my own life from being likeemotional and passionate and
(02:10):
kind of volatile and being alittle bit all over the place
from one day to the next, andalso physically.
You know, if you know my story,you know I've literally lived
in and traveled through 18different countries in the past
eight years alone and I don'teven know how many, including
since I started traveling when Iwas 16.
I need to sit down and countthem up To.
(02:33):
I'm kind of moving into thisnew phase in my life where I'm
settling down and I literallydon't even want to get on a
plane right now.
What I want to do is sit athome with my cats and write and
go for bike rides on the beachand plant herbs in my garden and
make babies, and that is thezone that I'm in and it's
definitely yeah, it's atransition.
(02:57):
So reflect on your relationshipwith Taurus.
It's an earth energy, it'sruled by Venus, it's practical,
it's slow and steady, whichmeans it can be a little
stubborn.
It's also the ruler of thesecond house, which is
everything to do with our moneyand our self-worth and our
(03:19):
material possessions possessions.
So materialism is a shadow sideof Taurus and sensuality is a
big part of you know the powerand the beauty of that Venusian
(03:40):
Taurus energy.
So, yeah, we're definitelygoing to dive more into the
money side of this conversationin the money alignment prompts
episode coming up later in themonth.
But I want to reflect on some ofthe key themes that you know
people are going to be feelingduring the season so that you
can speak to that experience inyour content and one of the main
themes that has just beenbecoming more and more clear in
(04:01):
my own work.
So North Node is obviously ahuge part of my work with
clients and my brand and mymission and more clear in my own
work.
So North Node is obviously ahuge part of my work with
clients and my brand and mymission and my voice and my
message and my business, and oneof the key themes that comes up
for me, which is very relatedto Taurus, is the concept of
safety and you know that's whatthat's kind of what we mean when
(04:23):
we talk about being groundedright.
We think about being rooted,about like having what we need
to feel safe and to thrive'renot rooted, then we can be all
over the place.
It's very easy for us to fallover, for us to become
(04:48):
destabilized, and I feel likethere's just so many angles to
this conversation.
It's such a rich concept todive into in your content and in
your conversations with yourcommunity during the season,
particularly in relation towhatever result you create for
your clients.
So I invite you to reflect onthe level of safety that you
(05:09):
have created and that hassupported you in the way that
you live and the way that you dobusiness and the way that you
serve others and the way thatyou make and steward your money.
And there's one very interestingtrend that I have noticed in my
clients a very large percentageof healers that I work with
have Chiron and Taurus.
(05:29):
So if you have listened to myCosmic Attraction copywriting
free series which, if youhaven't, go and click on the
link in my bio and check it outor go to withsarahmackcom to
find out more about your Taurusplacement.
But this is a super, supercommon one amongst my clients
clients and it's the wound ofloss.
So this can be expressed inlike any different area in your
(05:51):
life.
It can be like fear of losingrelationships, it can be fear of
losing money, it can be fear oflike losing emotional safety or
like emotional intimacy, um,and it's a little bit different
for everybody.
So I think these are reallyimportant themes for us to
reflect on during this touristseason and also asking ourselves
(06:15):
like how can we create moresafety in our content, not only
for ourselves, so that we feelsafe to create that consistency?
If?
If we want consistent income,if we want financial
groundedness and stability, thenwe want consistent cashflow.
So we've got to work backwardsfrom that and figure out what do
(06:35):
we actually need to feelgrounded and to feel rooted so
that we can continually show upand take the actions that lead
to consistent cash flow,consistent clients, consistent
results in ways that aresustainable, right, not having
that volatile like massiveinflux of cash and then like no
(06:57):
cash and feeling out of controlor powerless around our ability
to create clients andopportunities for work.
So what do we need to closethat skill gap and to be able to
show up and use those skillsconsistently?
How you know, a lot of this isto do with self-trust too, right
, like following through on yourlaunch plan, actually showing
(07:18):
up and selling, like you know,backing your goals and your
vision with actual action andhaving your back, as I find it's
helpful in business to think ofourselves as two different
people you are the CEO andyou're also like the worker bee,
and so often we are absolutearsehole CEOs to ourselves, like
(07:40):
we completely overburdenourselves, we don't have a clear
strategy, we come up with oneplan and then change the plan
and it's like no, be kind toyourself, like that's a big part
of becoming grounded andbecoming consistent is knowing
what you're doing, like beingthe leader of yourself and then
giving yourself the resourcesfor that worker bee version of
(08:04):
you to be able to follow throughon the plan and the strategy to
support yourself to actuallyexecute on your visions and your
ideas.
So, yeah, trust.
Love this conversation and Irecently had a private intensive
with a new client and she saidto me I feel so comfortable
opening up to you and sharingthings I never usually feel
(08:26):
comfortable sharing.
And now this isn't a happyaccident, right, like I have
intentionally created that spacefor my clients.
How do I do that?
I go first.
Like I share.
First.
I open up, I'm vulnerable, Ishare my story, I share my heart
, I show up to my half of therelationship in the way that I
(08:48):
desire for my clients to feelsafe and to have desire around
showing up.
This is really, reallyimportant to cultivate trust in
our clients and, as we know,trust leads to sales.
If there's no trust, you're notgoing to be making sales.
So this is really the intentionbehind our content.
So it starts with creatingsafety for ourselves first, like
(09:09):
how do I feel safe to show upand share, and then creating
safety for our clients throughshowing up and sharing and being
vulnerable and going first sothat I create opportunities for
people in my community to feelconnected to me, to trust me,
and to feel connected to me, totrust me and to feel safe to
open up and be themselves andshare their truth with me, so
(09:30):
that you know I can't helppeople unless they're able to do
that.
So this is a really, really,really important part of my
client and customer journey andrelationship and you know this
is just a crucial element ofcontent strategy.
I remember I had one client whenI had my copywriting agency and
my team was writing the contentfor her sales page.
(09:51):
I did the intake, I sent her mybrand story questionnaire and
she was kind of superficial inher answers and she wasn't
really willing to do the work toreally open up.
And this was before I was, youknow, working as a coach and
bringing in more of the mindsetsupport that I do with my
clients and my coaching business.
Now this was when I was just acopywriting agency and you know
(10:15):
I'd written for thousands ofclients, had like a ton of five
star reviews and but like I canonly help people at the level
that they are willing to show up, and she just, either she, you
know, like slacked off onfilling in the brand
questionnaire but she was justholding back, or she just fully
(10:38):
wasn't really connected orembodied in her work, or she
didn't really feel aligned withthe work that she was selling.
And anyway, long story short,this was one of the only clients
that I've ever we've evercreated copy for who didn't like
her copy.
And you know I was like, well,I'm literally just holding back
the mirror of everything thatyou reflected back to me, all of
(11:02):
the parts of your story thatyou've shared with me.
So she clearly just she wasn'tin alignment with the work that
she was putting out and, yeah,obviously I just gave her a
refund.
And that was my lesson, you, andthat was one of many lessons
that moved me towards theimportance of doing that mindset
(11:23):
work, because we have to be inalignment with what we're
selling, we have to be connectedto it, we have to be behind it,
otherwise it's not going tosell, even if you have the most
strategically perfect piece ofcopy.
If you're sabotaging or you'renot in alignment or you're
resisting or you're holding backwhat you know your clients need
(11:45):
to hear from you, you'reholding back the parts of you
that are really going to makethe difference and make the
impact in your storytelling forcreating that trust and
connection.
Like you're not going to seeyour launch through, to really
connect with people, to reallyallow your message to land, to
lead to you know that that biginflux of clients and having
those five and six figurelaunches that are possible when
(12:07):
that alignment clicks in andwhen you really back yourself
and you back your message.
So I can help you translateyour gifts only if you are fully
open to share them with me.
And so so much of this work iscreating that safety for
yourself and is dealing with themindset stuff that's so very
often unconscious, that is kindof self-protective mechanisms
(12:29):
that may be from our childhood,that may be from past lives,
when we were like witches whowere burnt at the stake, and we
have to create a program ofsafety and of courage internally
and we also have to back thatwith, like real world boundaries
, right, like I'm only going toshare things, or I'm going to
(12:49):
share things in a way that feelssafe for me to do that and I'm
not going to open myself up forsomething that could, like
genuinely cause me harm, right.
And so we have to have agencyand intentionality with our
leadership and with our message,and we can't squeeze ourselves
into a box that doesn't fit, andthat's usually where
entrepreneurs are going wrong.
(13:09):
We're trying to like, we thinkwe need to be better or
different than we are.
We think we need to be morelike our mentor instead of
really doing that work toexcavate who am I like, what are
my gifts, what is my message?
And really trusting that, youknow, investing that trust
within ourselves and like beingable to articulate and identify
(13:32):
our value so that we canconfidently and clearly share
that, which is really what ittakes to lead to sales.
So you know this all startswith feeling safe to own your
truth and to fully own who youare, because this is your most
potent magic.
This is the reason that peoplechoose you and they want you
(13:56):
over all of the other millionsof people out there.
And you know one of theprerequisites for potent sales
content that's actually leadingpeople to create change, to make
moves, to invest and to buy.
You have to move people, and inorder to move people with your
(14:16):
content, it has to move youfirst.
You have to be connected toyour message as a writer and
creator.
This is step number one, andhaving rituals around this,
being intentional around this isreally the difference between
content that makes money andcontent that is just a giant
snooze fest that everybody isscrolling past.
(14:36):
So I have some prompts to helpyou do this, which I am obsessed
with and I think you're goingto love.
Prompt number one and this isone of my favourite questions to
ask people, which always cutsto the chase of the juice and
the value that you have to offeras a provider and this prompt
(14:59):
is the results I'm most gratefulfor in my life and business
that came from doing the work.
In my offer are dot dot, dotand just go on a rant like
journal this out, and then thatwill probably turn into a bunch
of different post ideas.
You can pick one at a time andthen go in depth into one of
those things.
(15:19):
Or you can just go on a giantrant about how much your life
has changed, how grateful youare for the work that you've
done and you know really connectto that genuine meaning and
that genuine like.
What is that you value?
What is it that drove you to dothis work in the first place?
That got you so connected toyour mission and vision that you
value?
What is it that drove you to dothis work in the first place?
That got you so connected toyour mission and vision that you
(15:40):
actually created a wholebusiness out of it.
So remember another reason whythis prompt is so powerful is
that no one actually cares aboutyour modality.
You could be like I'm going tohelp you get there using
driftwood as a defining rod, orI'm gonna I don't know do a tea
leaf reading Like no one gives afuck, like apart from the ones
(16:04):
that sound fun to certain people, and they're like yeah, yeah,
you know I could, I could getthere that way.
People care about thedestination, they care what your
process is going to get them toand as long as the process is
something that they're on boardwith, then people are going to
be cool with it.
But it's all about the results.
It's all about what it hascreated for you and what it can
(16:25):
create for them.
So lead with this true,heartfelt gratitude and really
feel that that's going to movepeople, that's going to allow
people to feel you and that'salso going to allow people to
see the possibility and tocreate belief in their desires,
which is another thing thatreally moves people to buy and
(16:47):
take action and createtransformation.
And it's all about the resultthey will get and how they will
feel getting it right.
So, in your content, the moreyou can feel the feelings of the
gratitude, of the freedom, ofthe fulfillment, and express
that through your storytellingand in the way that you show up,
(17:08):
that's going to really movepeople.
So, you know, astrology is, likenow, one of my main modalities
that I use in my business, butit's actually completely fucking
meaningless without my personalresults.
Also because there's 15,000million things that you can use
astrology for.
But people hire me because ofthe specific results that I help
(17:31):
them to create, that I havecreated in my own life.
I use astrology to help peopleto create confidence and clarity
in their message, so that thosemagic words, so that they can
more easily attract soulmateclients and make more money, so
that they feel authenticallyexpressed and creatively free in
(17:52):
their business.
So you can see, if I was justbanging on about astrology all
the time, without those otherthings, I probably wouldn't sign
that many clients.
And even if I was banging onabout signing clients and making
more money also again likethose are things that I know
people want that they wake up inthe morning and they're like I
(18:13):
want to sign clients today.
I wish I had more money today,but if I didn't talk about how
it makes me feel when I createthose results and if I didn't
paint the picture of what mylife actually looks like with
those results, again I probablywouldn't be making that many
sales.
So, if you are ever stuck aroundthis, use the magic words so
(18:36):
that and add on another layerand get to the heart of what
people truly really want.
And, like I said, the fastestway to get there is to just
connect to the gratitude forwhat you have, what results
you've created.
This is the most powerfulmessaging you can lead with,
like no one's just buying theastrology even though astrology
is so fun and nobody's justbuying the soulmate client
(18:59):
attraction strategies.
No one would buy from me ifthey weren't able to see clearly
how these things have benefitedme and what those six-figure
years and the lifestyle mybusiness brings me.
If they saw me and I was likeI'm just like working 15 hours a
day, cold dming people onsocial media, posting like five
hours a day, cold DMing peopleon social media, posting like
(19:19):
five times a day, that's goingto attract a very different type
of client from someone who seesme you know, working on my book
, going for bike rides on thebeach in the middle of the
afternoon and living a life thatmakes me happy.
So you know I talk about that.
I talk about the trips and thetravel that I have taken, the
(19:40):
freedom that my business hasgiven me to do things, like you
know, meet my life goals, likeimmigrating to the US to be with
my husband, to have the timeand the resources to publish my
first book, to play music andwrite songs like these were a
big part of my vision and my why.
That really resonates with myaudience and my soulmate clients
(20:00):
.
So what's yours?
Talk about it, and talk aboutit often.
Prompt number two is what's amindset or a strategic shift
that you have made to createmore consistent safety in your
work and results.
Consistent safety in your workand results, so you can
(20:22):
interpret this in whatever wayis most appropriate to your work
and your clients.
So for me, with my North Nodeand Taurus, this is pretty much
the entire focus of how I helpclients and I help them to
create consistency in signingclients, making money in their
business, but also with theenergy management and the high
performance habits that allowthem to create those consistent
results.
So here's some examples of somethings that I could talk about
(20:47):
in response to this prompt.
Some of the ways that I've donethis is through creating
emotional safety by releasingemotional resistance using tools
like EFT, emdr and hypnotherapy.
Or, strategically, I createphysical safety and consistency
through simple, flexible,organic content strategy that
(21:09):
never requires that I burn outto launch an offer while being
able to create consistent incomeevery month.
And you know there's manyspecific elements to this
strategy that I could break downand talk about in different
posts, and then, creatively, Icreate safety by working with
mentors and group programs andmasterminds and containers for
(21:31):
creative accountability andsupport, and that's been a huge
piece for me.
Then I could talk about highperformance habits and rituals
that support me every day.
There are so many topics I canspeak on here, so I really love
this prompt.
So brainstorm some ideas thatcome up for you, pick one and
share a post about that.
(21:51):
And the final prompt I'm goingto share with you today is
really pulling on these yummyTaurisian is that how you say it
?
Really pulling on these yummyTaurisian is that how you say it
?
Taurus themes of like, beinggrounded and beauty and
sensuality.
So I would love for you toreflect on what's a sensual
ritual or even just a simplemoment of daily beauty from your
(22:13):
life that you can share withyour community, to let them in,
so invite them into a feel goodmoment of appreciation in your
life, because this says a lotabout you, right, the things
that move you, the things thatyou love, says a lot about your
values and is a real likestrength, is a real point of
(22:36):
connection for your audience.
So maybe it's like a beautifulflower bed, that you pass taking
your dog for a walk, that youtake the time to stop and smell
the roses.
Are you one of those people?
I'm one of those peopleWhenever I see a beautiful
flower, I stick my face in itand smell it.
Maybe it's an internal momentof serenity in a meditation
(22:57):
break, in the car after droppingthe kids off at school, right,
like it doesn't have to beaesthetically the most like
perfect, beautiful, um, you knowcorner of your home, like you
showing leadership around takingspace for yourself, around
creating that moment of serenitylike that is leadership that
people need, right?
Maybe that's going to be thething that inspires someone else
(23:20):
to go and do that forthemselves.
That's huge value that you'reoffering when you create this
kind of content.
Maybe it's really somethingsimple, like your morning coffee
and bringing more ritual andpresence and enjoyment to that.
So this is something that youcan reflect on throughout your
days.
What, what are the moments thatmake up your days that ground
(23:41):
you and fill you withappreciation and good feeling?
Maybe you have a morningpractice or a mindset tool you
use that you could share and youcould make a little video or
take a photo of you doing it.
Let people see you in actionand get to know you.
There's so much informationthat they're going to get when
they see you doing these things.
(24:01):
And bonus points if you showyour legs.
I feel like no one ever showstheir legs on social media,
including me or just selfiesLike this is something.
When I meet people in person,I'm like, oh, that's what your
legs look like.
So bonus points if you showyour legs and please tag me your
posts or dm them to me so thatI can love up on them and
(24:22):
comment and show you support.
And I would love to see howthese content prompts are
landing for you.
So stay tuned for the upcomingtourist season money alignment
prompts that are gonna bereleased shortly.
And I wanna let you know that Ihave a very special bonus on
(24:45):
right now, the next two peoplewho join my private three-month
mentorship.
I've never offered this bonusbefore.
I'm pretty excited about it.
I'm gonna write your sales pagecopy for you for your high
ticket offer.
And, even better, I'm gonnahave write your sales page copy
for you for your high ticketoffer.
And, even better, I'm going tohave my graphic designer, my web
developer, work on it for you.
(25:05):
So, no matter what your websiteis.
She's going to do the graphics,she's going to make it all
pretty and you're going to havethis document.
We'll obviously develop themessaging together during our
work together.
I love sales pages because youdon't need to do sales calls
when your sales page holds allthe information and does the
selling for you.
Beyond that, it's a reallypowerful piece of strategic copy
(25:27):
that you can then pull from,and you know and I can show you
my process that I use to reallypull out a clear brand story
that's going to sell this offerwhen you're repetitive with it
in your content, and then I'llshow you how I pull content
topics.
So once you've done that work,that initial work on your sales
page, you've basically createdthe entire content strategy for
(25:47):
your launch.
It's so powerful.
I'm obsessed.
I love it.
My sales pages have madehundreds of thousands of dollars
for me and for otherentrepreneurs.
I've worked for seven figureentrepreneurs, so this is a
extremely valuable bonus, and Ihave a lot of new clients booked
in for private intensives,which is very common for people
(26:10):
to upgrade.
So if you're thinking aboutthis and you want an Abbott, I
would make moves on it now, andif you do have a private
intensive booked in with me, oryou would like to book one in
with me.
Know that if you want toupgrade, you can put the cost of
the intensive towards mythree-month private mentorship.
So I'll give you a coupon codeso you get that money off if you
(26:33):
upgrade within a certain amountof time.
So, so, so excited for whoeverit is that I'm going to be
writing sales page copy for, andif you know you're ready for
that support.
You're done with the faffing.
You're done with the fiddling,diddling, busy work that's not
making you money.
You know.
You want to be working less.
You know and you want to besigning more clients.
(26:54):
And, most importantly, you wantto know the skills, the
repeatable skills, to bring inclients month after month into
your high ticket offers throughorganic social media content and
strategy that is built aroundyour strengths and skills.
This is no cookie cutterstrategy here.
This is about you mastering thefundamentals of authentic
(27:15):
selling and authentic salesconversations.
So you know how to createclients, no matter what the
algorithm is doing, no matterwhat your hormones are doing.
You know how to keep it simpleand sign incredible clients in
easy, fun, repeatable ways.
Then High Ticket Soul Clients.
My three-month privatementorship is the container to
(27:36):
learn how to do that.
Clients have gone on to havesix-figure launches, to launch
brand new businesses and signmultiple four-figure clients.
This works.
This is my skill.
This is my superpower.
If you want that alignment inyour offer, I'm going to look at
your astrology chart and makethe tweaks to the messaging so
that this is really landing withthe right kinds of clients who
(27:58):
are actually looking to investin working with a mentor like
you, not people who aren't ready, not people who don't have the
money to invest.
People who are ready now.
Feel free to send me a DM onInstagram at creativemagicclub,
or send me an email, sarah, atwithsarahmackcom, if you have
questions or you want to chat,and you can go ahead and apply
at my website with sarahmackcomand I will pop the links in the
(28:20):
description.
So good luck with the contentprompts, happy tourist season
and I will see you soon, sendingyou so much love.
Bye.
For more inspirational content,head over to my website with
sarahmackcom and please supportthe show by liking, commenting
and subscribing.
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