April 21, 2025 • 34 mins
Discover the often-overlooked secret to filling high-ticket offers consistently: sustainable client attraction systems. As creative entrepreneurs, we often resist structure and crave freedom—but what if the right systems actually amplify your creativity while making sales effortless?
Breaking away from random acts of content is the first step toward predictable income. Remember when you'd occasionally post about your work, drop a calendar link, and hope for clients? That approach rarely works. The game-changing results happen when you design actual offers with strategic launch plans that can be repeated and refined no matter what life throws at you.
My very first successful high-ticket offer launch came from following a clear process that moved people through a specific conversation toward my offer—and it worked even when just one person showed up! That single attendee converted into a $3,000 client, proving that systems create reliable results regardless of audience size. Since then, I've refined but not fundamentally changed my approach, because what works continues to work no matter what new changes roll out across platforms and trends.
Effective client attraction systems need three key elements:
1: Sustainability through life's challenges (I built mine during 5 years of chronic fatigue!),
2: Clear tracking mechanisms so you notice when you're not following through,
3: and personalization to your unique circumstances.
Most sales failures happen not because our offers aren't valuable, but because we abandon the consistency needed for momentum.
Revolutionary entrepreneurs with bold visions need revolutionary systems—but they don't need to be complicated. My clients are signing multiple high-ticket clients within days of launching new offers because they've built sustainable content strategies that work for THEIR specific situations.
Ready to stop throwing spaghetti
Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series!
When you book my Cosmic Sales Intensive, You’ll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come.
Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.
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Sell Your Magic Like Magic
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:12):
What's up, this is Sarah Mack, and welcome to
Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate aboutand building wealth in magical
and fun ways, while building asix-figure income.
As a writer and coach, helpingother women to launch their
dream businesses, I've connectedwith so many incredible people
(00:34):
and seen it proven again andagain that you can thrive
financially doing whatever it isyou are passionate about.
I am here to sharelife-changing strategies for
mindset, making money andreaching more people with your
work in a business and lifefilled with creativity, freedom
and fun.
Hi, I'm Sarah Mack, here tohelp you become a six-figure
(01:01):
creative by filling yourhigh-ticket offer through
authentic storytelling andastrology astrology guided
content strategy.
And this is the final part in athree-part series talking about
high ticket sales andexplaining the things that you
really need to understand tosucceed at filling high ticket
offers.
(01:21):
So, part one I talked about howunderstanding my astrology
really unlocked, understandingmy gifts and how to position my
work in a high ticket offer.
Last week, part two, we talkedall about the really make it or
break it skill that makes allthe difference when it comes to
(01:45):
successfully selling high ticket, and that is confidence and
self-esteem, and what even is itand why it's so important and
how you can have it.
And today we're going to talkabout client attraction systems.
So, before you turn off becausethis sounds like a snooze fest
because I used the word systemlet's talk about why it's
(02:08):
valuable, because a system isreally something that reoccurs
repetitively.
So, when it comes to money,that's something that we want,
right?
We don't want money to justcome and go occasionally,
randomly, but we want it to flowconsistently and therefore
(02:28):
we've got to have systems.
And we have systems, whetherwe're aware of it or not.
And if you're anything like meand you're a multi passionate,
creative and you love to followyour intuition and have fun and
go with the flow, systems mightbe something you've had a lot of
resistance around.
So stay with me because I'mgoing to keep it so, so simple
(02:48):
and if you like this topic, letme know because we can continue
diving into this and my ownjourney and making peace with
and not only making peace with,but using systems to support my
creative flow and amplify mycreativity, my fun and my flow
in my life and business.
So, before we dive in, I justwant to remind you that, if you
(03:12):
know you are done trying tofigure this all out by yourself
and you're ready to nail yourmessage, your pricing and your
launch strategy, to launch andfill your high ticket offer this
year, and you're ready formentorship to be really
supported, to get to thoseanswers faster, to make those
moves without wasting time andenergy on things that aren't
(03:33):
going to work for you, I do havespots available inside my six
month private mentorship.
Sell your magic like magic,where we're going to use your
astrology chart to get clarityon who the fuck you are, who the
fuck wants to pay you andreally what your unique gifts
and story angles are that aregoing to attract in those
(03:54):
clients that are going to feeleffortless and fun to work with
and to sell to.
So it really does feel like youjust being you on the internet
as you consistently andrepeatedly fill your high ticket
offer whenever you want to andhave so much fun doing it.
So reach out if that is callingto you and let's chat about
next steps for applying.
(04:14):
So let's talk about clientattraction systems.
What does it mean?
It basically means thatwhenever you want new clients,
you have a system to create them.
So let me talk about how I firstcracked the code and realized
that I had the knowledge and theskills to essentially print
(04:36):
money on the internet.
Honestly, there's no betterfeeling in the whole world than
coming up with a creative ideato positively impact your
community, being able to put itout there and have people buy it
and pay you hundreds, if notthousands, of dollars within a
matter of days or weeks.
How freaking cool is that?
That we have the power and thecreativity and the tools to be
(04:59):
able to do that.
It's absolutely mind-blowing.
Like our ancestors are justgoogly-eyed at the opportunities
that are available to us rightnow, and I know that it cannot
always feel easy and it cannotalways feel fun or
straightforward and that we areat the risk of overwhelm and
(05:19):
making mistakes and taking risksthat don't pay off right away.
So let let's talk about it.
My very first coaching offersthat I was selling in my
business were focused on mindsetfor creatives.
I wasn't even talking aboutmoney mindset, necessarily when
I started my coaching business,and I probably started off how a
(05:40):
lot of people start sellingcoaching offers, which is just
vaguely selling it on theinternet, like talking about my
work, sharing my story and thendropping a calendly link in the
comments for people to book acall to work with me and it was
not working and, you know, notideal wasn't feeling that good
(06:04):
about it.
So I knew something had tochange.
I hired a mentor, and I hired afew mentors actually, and I
went all in on building theskills and learning what I
didn't know and, mostimportantly, having that
one-to-one feedback from someonewho knew what was really
(06:24):
required to fill a coachingoffer to actually help me
examine what I was doing andwhat I was not doing, so that I
could close the gap.
Because when I looked back atthe beginning of my coaching
business, I saw that I wasshowing up, I was creating
content, I knew what I knew howto do and I'd created clients
already for my copywritingagency.
But I didn't know what I didn'tknow when it came to coaching
(06:48):
and I hadn't actually created aclear offer and I wasn't even
really selling it consistentlyand I didn't have a clear launch
plan that was repeatable frommonth to month.
I was just talking about itoccasionally, here and there,
and I didn't have all the piecesof a clear sales system that
just really effectively movednew people from the internet
(07:10):
into my world and into my offer.
So when I finally starteddesigning actual offers and
planning actual launches, then Istarted making sales and you
know, obviously it didn'timmediately work out right away.
I sold one spot in my veryfirst group program that I
(07:31):
launched and I convinced threeother people to take it for free
, or I think I did trades withthem and then just never took
them up on whatever they offeredme so that I could run that
group program.
But it was enough.
That one sale was enough toprove that I had a system that
worked.
And then with every offer andevery launch I improved and I
tweaked and I understood moreand I built momentum.
(07:55):
And the very first high ticketoffer that I created and
successfully filled thatactually brought me to my first
five figure month, which was a20k month, was called your
creatively fulfilled dream life,a freaking cool offer.
I always think about that offerand I'm like I should keep
selling that.
But you know I've evolved andI've pivoted and the thing with
(08:19):
high ticket is you really dohave to focus on what is your
highest contribution, what isthe most value that you hold to
your client in the marketplace,and that for me is sell your
magic like magic.
Now it's you know, but this wasthe beginning.
This was the seed of thecurriculum that I now teach.
(08:40):
As I always say, your story isyour curriculum.
Every offer evolves, you right.
Every month, every year, youevolve.
So that was the first time thatI actually worked with a mentor
and implemented a clear processand system to move people into
my offer.
And guess what?
(09:00):
It worked.
What an amazing feeling.
And from there, I honestlyhaven't changed that much in my
business in terms of the dailyand weekly and monthly tasks to
consistently fill my offers.
These, you know, even thoughthe online landscape has changed
(09:22):
and it's evolved, theconversation hasn't really
changed.
For me, even though the topicsand the offers have changed,
changed, the sales process andthe systems that I use to
connect with new people, to talkto them and educate them about
my work and my offer and toinvite them to work with me, it
hasn't changed that much.
This is the cool thing aboutwhen you really master these
(09:45):
skills and when you find anactual launch strategy that you
like in your business is you canrepeat it and no one can take
those skills away from you andyou can apply them to the
different platforms, thedifferent mediums, the different
spaces, the different times andplaces that you want to create
and sell things to people.
So what was really importantfor me to have that breakthrough
(10:10):
from not really making anysales to being able to
consistently fill my offers washaving a trackable system.
So, as a Virgo rising, I am thedaily habit queen.
If you don't know mymasterclass habits that double
your income, definitely checkthat one out.
It's on my website withsarahmackcom, where I share my
daily habit process.
(10:30):
But just getting to know whatare those bare minimum
requirements?
And remember, I have built mybusiness starting out in a giant
burnout slash saturn's return,slash five years of chronic
fatigue, flash slash spiritualawakening, slash total mental
breakdown, and I've been througha lot since starting my
(10:53):
business.
So it's had to be flexible andthe system has to be unshakable.
It has to be something that youcan apply even if you are on
death's door which I have feltlike I have been multiple times
when you feel like your wholeworld is falling apart, when you
feel like you know, thank God.
Thank God for online businessesthat we can lie in bed in a
(11:16):
puddle, as long as we have ahand that works and a brain that
can string a few sentencestogether or at least repurpose
some content.
We can hit post on our socialmedia, we can send out an email
and we can maintain consistencywith really the bare minimum
effort Not that it takes bareminimum effort to fill your
(11:37):
launch.
It's going to take fullcommitment and being all in, but
the consistency is possible inthose times of massive
fluctuation.
And for me, when I was buildingmy business, I was posting
daily.
I'm pretty sure I was onlyposting five days a week because
I started my business in aburnout, even though this was
(11:59):
like many, many years ago, soit's hard for me to remember,
but I've always had pretty goodboundaries around resting
because I needed it at thatpoint.
And then I did some type offree masterclass or event to
attract new people and then,once those new people have been
through my event, they fall intomy regular cycle of launch
content and every month I woulddo a free class and I really
(12:22):
experimented with titles andtopics and that's still how I
operate today.
Maybe it's not every month andyou know now I've really nailed
my messaging so I can createsomething that can turn into an
evergreen piece of content thatcan last me months and sometimes
years and continue to makesales for me.
So I finally started makingconsistent money when I hired
(12:42):
someone to help me and startedfollowing a sales process in my
storytelling because here's thething we will sabotage, right?
And I'm going to tell you astory about a client.
He recently just had abreakthrough and pivoted and
created a new offering andsigned for clients and you know
she has a well-establishedbusiness and she's already been
doing great.
But there's always going to bethose moments that feel edgy
(13:04):
because it's a slightly newoffer, or it's a slightly new
price point, or it's a slightlynew way of selling or a slightly
new client, and we just willhave that resistance and it will
feel uncomfortable and ourunconscious bless its little
heart is always trying toprevent us from changing.
So, like with me in thebeginning of my business I
(13:27):
didn't even notice I wasn'tselling, I didn't even notice I
wasn't being consistent and, yes, it was the beginning of my
journey and I didn't know what Ididn't know.
But that still happens.
If I don't have my eye on theball, if I don't have support
structures in place, my brainwill be like, oh, we just can be
(13:49):
lazy this week.
We can just not follow throughon that very simple, very
accessible task of posting apiece of content on social media
that can lead to you earningtens of thousands of dollars in
your next launch.
So we're constantly negotiatingwith that little part of
ourselves.
It's not because you suck, it'snot because it's hard, it's
(14:09):
because we're human, andconsistency and growth is
something that takes a lot ofintention and a lot of support,
and it's a skill that requiresconstant refinement and tending
to so.
This is something that I'mconstantly investing in refining
.
Why?
Because I'm always evolving,and so my message and my offers
(14:30):
evolve, or at least the deliveryor the format evolves slightly,
even when that message and theoffer maybe are the same for an
extended period of time, whichhas become more of the case for
me as I've got further into mycareer, years of experience in
my business and doing the workthat I do.
But who knows?
There might be another pivotright around the corner.
We just can never predict.
(14:53):
So I remember I was in a sweatyfifth floor walk-up apartment in
Queens for a month when I ran amasterclass.
According to the conversationthat my mentor had laid out to
me, I ran it in a Facebook groupand I had one person show up
and thankfully I've been workinga lot on my mindset up until
(15:16):
that point because I was notembarrassed, I was not
disappointed I mean, I wasprobably awkward and I was
probably had a bright red facebecause it was so freaking hot
in the summer in a apartment inQueens and that one person that
came to my free masterclasswhere I promoted my high ticket
one-on-one offer clearly andstrategically and she signed up
(15:37):
and it was I think it wassomething like five or 600 a
month that she was paying me, sothat was around a $3,000
contract.
So this is the power of justfreaking, following the plan and
showing up.
One person showed up, oneperson bought and that was
thousands of dollars in mypocket.
That was a 100% conversion rate.
Imagine if I had just quit anddeleted and bailed because there
(15:57):
was only one person there.
So this is the power of sellinga high ticket offer, committing
to a clear launch plan andknowing that a small number of
people is enough.
It's enough to help you make alot of money.
And once that was proven, onceit worked, once I received that
(16:20):
cash in the bank, that's when Iknew I had a system not just the
content pieces but theconversation that I was having.
And I've since varied the way Ishow up and the conversation
that I was having and I've sincevaried the way I show up and
the places that I'm showing up.
And you know, instagram is avery different place now from
when I started, but theconversation flow is essentially
the same, just a little morenuanced.
(16:40):
I'm a lot more skilled and alot more connected to my work
and my people.
But the same foundationalprinciples apply.
Marketing and sales contentshould feel like.
When I do this, this happens andobviously it doesn't always
work according to plan, but themomentum and the results do
(17:01):
compound.
A failed launch isn't a failedlaunch.
Even if that one person in oneof my first masterclasses hadn't
bought, maybe she would have,you know, something shifted in
her that day, something planteda seed, and maybe she would come
back the week after or the weekafter or the month after or the
year after and come back aroundand work with me.
(17:24):
So showing up with a clear plan, with a clear message for a
clear client and keeping thatconsistency, that's how you
create a system.
That's how you create momentumthat leads to clients showing up
and filling your offersrepeatedly, launch after launch
(17:46):
after launch.
Even if not every launch is agiant launch, it's all those
little actions that lead tothose big five figure, multi
five figure and six figure goalsbeing hit from your offers over
time.
So in this system you'll getclear on naming the specific
(18:08):
content pieces and when andwhere they will be delivered.
So if you're winging it, it'sfallible to human error and life
getting in the way when youhaven't made that clear decision
.
Basically, what that means isyou have to have a way to notice
if you didn't follow through.
(18:29):
This is half the battle,honestly, because more often
than not we bail on ourselves,more often than not, that we
didn't get the result because wedidn't take the fricking action
consistently, fully and followthrough all the way.
And half the time we're notmaking sales because we're not
showing up to the salesconversation.
So if you lined up all thepieces of content that you've
(18:54):
been putting out to promote youroffer, would they provide a
comprehensive overview ofeverything your people need to
know to feel confident to buyyour offer?
Or would they know more aboutwhat you were up to last weekend
or what you think politicallyor what brand sponsorship deal
you just got.
Not that there's anything wrongwith these other pieces of
(19:16):
content, but the way I work withclients, because people who
come into my world are here tomake a big impact.
They're here on a mission andthey also don't want their
entire life to be their work intheir business.
So I say let's prioritize thepieces of sales content that
actually lead to sales from youroffer, and make your channel so
(19:38):
freaking clear who you serveand how you serve them, and you
will see an increase in sales.
And then it's all about buildinga system that's sustainable for
you.
So if you have young kids,you're in a particular phase of
life.
If you have a chronic healthsituation, you're in a
particular phase of life.
If you're traveling, if you'removing, if you're going through
(20:00):
a breakup, whatever it is thatlife has brought you in this
particular phase, sustainabilityhas to be the number one
priority, because what we canstay sustainable in creates
momentum that leads to massiveresults now and in the future.
So we have to design yoursystem based on what works for
(20:25):
you.
This is why cookie cutterapproaches and these systems
that people turn themselves intoa pretzel to try and follow
through don't work for everybodybecause everyone's freaking
different.
So you know it might take sometime and some fine tuning to
work it until it's sustainableand enjoyable for you and it's
actually working.
(20:46):
And once you find that, thenyou have the confidence and the
clarity on exactly what leversto pull to repeat it, to produce
repeatable results in your cashflow and your client enrollment
.
So I want to tell you a storyabout one of my clients in my
mastermind so she designed a newhigh ticket offer.
(21:08):
So one thing that's becomingclearer and clearer to me is I
attract industry disruptingrevolutionary leaders, people
who are here to do thingsdifferently, people who don't
give a fuck about the rules orthe way that it's been done, and
there's a lot that comes withthat right.
There's a lot of impostersyndrome.
There's a lot that comes withthat right.
There's a lot of impostersyndrome.
There's a lot of limitingbeliefs, worthiness and
(21:30):
self-doubt gremlins that canrear their ugly heads when we're
choosing to really take a standfor what we value and the
direction that we want to moveour community in, especially
when it comes to high ticket andwe're putting a high price tag
on the work that we do.
So this is usually when peoplecome to me when they have a
vision and a mission for a newoffer and they want to launch it
(21:53):
and they want to charge a tonof money for it and they want to
get out of the clouded beliefsor thoughts that are making it
feel more complicated than itneeds to be.
So in this, in in the case ofthis client, we were just
slightly pivoting her message toalign with the results that her
(22:13):
new offer provides, which is aslightly different client and a
slightly different conversationthan her existing offers.
So she created a special offerto launch the new package and we
make sure that we clearlydefined the offer.
She created a beautiful salespage that made it so clear who
(22:35):
it was for and how she helps.
Then we developed a veryclearly defined message and
conversations that she could behaving to really get that
message across.
And then she defined clearlydefined the content pieces that
she was going to use to get theword out about this offer.
So she signed four people sofar within a matter of less than
(22:56):
a week of beginning to promoteit.
So she has a proven message.
Right now she can rinse andrepeat that messaging and even
just repurpose those exactpieces of content to enroll more
people whenever she wants tofill it again or she can can
confidently create more piecesof content.
(23:18):
Sharing variations on thatmessage that we have proven will
make her money.
So she didn't do a specificwarm-up or event or free
masterclass for this offer inparticular, because she'd
already been attracting theseclients into her world through
(23:41):
her membership and she'd done abig promo event and a trial of
her membership.
So we'd already seen that shewas attracting perfect fit
clients.
So I was very confident thatshe was quickly going to fill
this new one-on-one hire ticketoffer that she had been
developing.
But she's been doing that work.
(24:02):
She had laid that groundwork.
So when we lead with themessage that's specific to the
results we deliver in our offer,we naturally attract people who
would want to buy it.
So deciding when and how to havethis conversation is up to you
and that's something that youknow we can work together on if
you'd like to quickly createclarity on your launch something
(24:24):
that you know we can worktogether on if you'd like to
quickly create clarity on yourlaunch and when I work with
clients, that's exactly what wedo.
We develop the messaging foryour offer.
We do that deep work up front.
That means all of that effortthat you're going to put into
promoting it is actually goingto lead to paying clients and
sales for you.
And we'll design the strategywhere and when you will share
(24:45):
this content, keeping it super,super, super simple on what's
already working for you or theway that you want it to be
working for you long term inyour business.
And then we make sure that theway to join your offer is very
clearly communicated throughstrategically written calls to
action.
So here's where people gettripped up, here's where I come
in to close the gap and makesure clients really follow
(25:08):
through and get those sales.
Number one people hold back ontheir story because it's
vulnerable, like I said, thatsubconscious is trying to keep
us hidden.
So we have to actively,strategically focus on not
hiding which is the naturalinclination for so many of us,
including me, and I'm alwayshaving to work on that myself
(25:28):
and then actually clearly andpowerfully pitching your offer.
Because even if you have theperfect message and the perfect
sales page and you areattracting all the right people
who want those results and whowant an offer like yours, if
you're not pitching itpowerfully and confidently and
clearly, you're not going toclose the gap and actually make
(25:53):
sales.
So we test and we tweak all ofthese messaging pieces until
it's making you money, and thatcan take a matter of weeks.
But once you get there, you havethose content pieces that you
can put in your content bank,that you can repost whenever you
want to fill that offer, and itbecomes easier and easier to
launch and sell your offer thelonger you do it.
And that's when systems becomeso much easier and you can even
(26:18):
start to outsource them and getsomebody else to schedule that
content for you.
So you you're you know, I'vehad many times where I've been
on vacation and I've scheduledrepurposed content and I've
maybe making sales of thousandsof dollars thanks to the work
that I did in the past and someof the content pieces that I've
created to sell my high ticketoffer I've been using for years
(26:41):
and have made me tens and tensand tens of thousands of dollars
.
So this is really aconversation about quality over
quantity and making thosestrategic moves.
So when you're building asystem, you don't want to just
jam it full of crap.
You want to very highlyintentionally put those building
blocks in place that are goingto move you to where you want to
(27:03):
go and this is the benefit ofworking with an experienced
content strategist is there's nomore wasting energy throwing
spaghetti at the wall becausesomeone can see your story
angles that maybe you're blindto, because it's hard to be
objective about who we arebecause we're so many things.
Having someone who knows what'sworking now, having someone who
(27:24):
knows the pitfalls that peoplegenerally fall into.
So, especially if you've beenbuilding community and you have
some type of brand awarenessaround the values that you
represent and the mission thatyou're here to do in the world
and you've been nurturingrelationships, really creating a
(27:46):
clear system with clear contentpieces, can make filling a high
ticket offer relatively quickand easy.
Clients will sign high ticketclients into their offers after
working together for sometimesdays and weeks, just just a few
weeks.
It's the precision that makesthe difference.
(28:10):
So if it's not working for you,then there's a tweak in your
messaging and in your processthat needs to be made.
So there's no point in wastingtime blaming yourself.
So there's no point in wastingtime blaming yourself, blaming
the algorithm, letting it bemore complicated than it needs
to be.
Get an expert in there.
(28:30):
Hi, I'm here to pull out thepieces of content from you that
are going to lead to clients themost quickly now and for months
and years to come.
Quickly now and for months andyears to come.
So send me a DM if you knowyou're ready to have support
with filling your high ticketoffer this year and we can chat
(28:50):
through the options that I haveavailable to you.
So I hope you've loved thisepisode and this series.
I would love to hear what areyour takeaways.
If you have any questions, feelfree to DM me on Instagram at
sarahmackmagic, and please,please, please, leave a review
on iTunes or Spotify and I willlove you forever, sending you so
much love.
See you next week.
(29:10):
Bye.
What's up, this is Sarah Mack, and welcome to
Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate aboutand building wealth in magical
and fun ways, while building asix-figure income.
As a writer and coach, helpingother women to launch their
dream businesses, I've connectedwith so many incredible people
(00:34):
and seen it proven again andagain that you can thrive
financially doing whatever it isyou are passionate about.
I am here to sharelife-changing strategies for
mindset, making money andreaching more people with your
work in a business and lifefilled with creativity, freedom
and fun.
Hi, I'm Sarah Mack, here tohelp you become a six-figure
(01:01):
creative by filling yourhigh-ticket offer through
authentic storytelling andastrology astrology guided
content strategy.
And this is the final part in athree-part series talking about
high ticket sales andexplaining the things that you
really need to understand tosucceed at filling high ticket
offers.
(01:21):
So, part one I talked about howunderstanding my astrology
really unlocked, understandingmy gifts and how to position my
work in a high ticket offer.
Last week, part two, we talkedall about the really make it or
break it skill that makes allthe difference when it comes to
(01:45):
successfully selling high ticket, and that is confidence and
self-esteem, and what even is itand why it's so important and
how you can have it.
And today we're going to talkabout client attraction systems.
So, before you turn off becausethis sounds like a snooze fest
because I used the word systemlet's talk about why it's
(02:08):
valuable, because a system isreally something that reoccurs
repetitively.
So, when it comes to money,that's something that we want,
right?
We don't want money to justcome and go occasionally,
randomly, but we want it to flowconsistently and therefore
(02:28):
we've got to have systems.
And we have systems, whetherwe're aware of it or not.
And if you're anything like meand you're a multi passionate,
creative and you love to followyour intuition and have fun and
go with the flow, systems mightbe something you've had a lot of
resistance around.
So stay with me because I'mgoing to keep it so, so simple
(02:48):
and if you like this topic, letme know because we can continue
diving into this and my ownjourney and making peace with
and not only making peace with,but using systems to support my
creative flow and amplify mycreativity, my fun and my flow
in my life and business.
So, before we dive in, I justwant to remind you that, if you
(03:12):
know you are done trying tofigure this all out by yourself
and you're ready to nail yourmessage, your pricing and your
launch strategy, to launch andfill your high ticket offer this
year, and you're ready formentorship to be really
supported, to get to thoseanswers faster, to make those
moves without wasting time andenergy on things that aren't
(03:33):
going to work for you, I do havespots available inside my six
month private mentorship.
Sell your magic like magic,where we're going to use your
astrology chart to get clarityon who the fuck you are, who the
fuck wants to pay you andreally what your unique gifts
and story angles are that aregoing to attract in those
(03:54):
clients that are going to feeleffortless and fun to work with
and to sell to.
So it really does feel like youjust being you on the internet
as you consistently andrepeatedly fill your high ticket
offer whenever you want to andhave so much fun doing it.
So reach out if that is callingto you and let's chat about
next steps for applying.
(04:14):
So let's talk about clientattraction systems.
What does it mean?
It basically means thatwhenever you want new clients,
you have a system to create them.
So let me talk about how I firstcracked the code and realized
that I had the knowledge and theskills to essentially print
(04:36):
money on the internet.
Honestly, there's no betterfeeling in the whole world than
coming up with a creative ideato positively impact your
community, being able to put itout there and have people buy it
and pay you hundreds, if notthousands, of dollars within a
matter of days or weeks.
How freaking cool is that?
That we have the power and thecreativity and the tools to be
(04:59):
able to do that.
It's absolutely mind-blowing.
Like our ancestors are justgoogly-eyed at the opportunities
that are available to us rightnow, and I know that it cannot
always feel easy and it cannotalways feel fun or
straightforward and that we areat the risk of overwhelm and
(05:19):
making mistakes and taking risksthat don't pay off right away.
So let let's talk about it.
My very first coaching offersthat I was selling in my
business were focused on mindsetfor creatives.
I wasn't even talking aboutmoney mindset, necessarily when
I started my coaching business,and I probably started off how a
(05:40):
lot of people start sellingcoaching offers, which is just
vaguely selling it on theinternet, like talking about my
work, sharing my story and thendropping a calendly link in the
comments for people to book acall to work with me and it was
not working and, you know, notideal wasn't feeling that good
(06:04):
about it.
So I knew something had tochange.
I hired a mentor, and I hired afew mentors actually, and I
went all in on building theskills and learning what I
didn't know and, mostimportantly, having that
one-to-one feedback from someonewho knew what was really
(06:24):
required to fill a coachingoffer to actually help me
examine what I was doing andwhat I was not doing, so that I
could close the gap.
Because when I looked back atthe beginning of my coaching
business, I saw that I wasshowing up, I was creating
content, I knew what I knew howto do and I'd created clients
already for my copywritingagency.
But I didn't know what I didn'tknow when it came to coaching
(06:48):
and I hadn't actually created aclear offer and I wasn't even
really selling it consistentlyand I didn't have a clear launch
plan that was repeatable frommonth to month.
I was just talking about itoccasionally, here and there,
and I didn't have all the piecesof a clear sales system that
just really effectively movednew people from the internet
(07:10):
into my world and into my offer.
So when I finally starteddesigning actual offers and
planning actual launches, then Istarted making sales and you
know, obviously it didn'timmediately work out right away.
I sold one spot in my veryfirst group program that I
(07:31):
launched and I convinced threeother people to take it for free
, or I think I did trades withthem and then just never took
them up on whatever they offeredme so that I could run that
group program.
But it was enough.
That one sale was enough toprove that I had a system that
worked.
And then with every offer andevery launch I improved and I
tweaked and I understood moreand I built momentum.
(07:55):
And the very first high ticketoffer that I created and
successfully filled thatactually brought me to my first
five figure month, which was a20k month, was called your
creatively fulfilled dream life,a freaking cool offer.
I always think about that offerand I'm like I should keep
selling that.
But you know I've evolved andI've pivoted and the thing with
(08:19):
high ticket is you really dohave to focus on what is your
highest contribution, what isthe most value that you hold to
your client in the marketplace,and that for me is sell your
magic like magic.
Now it's you know, but this wasthe beginning.
This was the seed of thecurriculum that I now teach.
(08:40):
As I always say, your story isyour curriculum.
Every offer evolves, you right.
Every month, every year, youevolve.
So that was the first time thatI actually worked with a mentor
and implemented a clear processand system to move people into
my offer.
And guess what?
(09:00):
It worked.
What an amazing feeling.
And from there, I honestlyhaven't changed that much in my
business in terms of the dailyand weekly and monthly tasks to
consistently fill my offers.
These, you know, even thoughthe online landscape has changed
(09:22):
and it's evolved, theconversation hasn't really
changed.
For me, even though the topicsand the offers have changed,
changed, the sales process andthe systems that I use to
connect with new people, to talkto them and educate them about
my work and my offer and toinvite them to work with me, it
hasn't changed that much.
This is the cool thing aboutwhen you really master these
(09:45):
skills and when you find anactual launch strategy that you
like in your business is you canrepeat it and no one can take
those skills away from you andyou can apply them to the
different platforms, thedifferent mediums, the different
spaces, the different times andplaces that you want to create
and sell things to people.
So what was really importantfor me to have that breakthrough
(10:10):
from not really making anysales to being able to
consistently fill my offers washaving a trackable system.
So, as a Virgo rising, I am thedaily habit queen.
If you don't know mymasterclass habits that double
your income, definitely checkthat one out.
It's on my website withsarahmackcom, where I share my
daily habit process.
(10:30):
But just getting to know whatare those bare minimum
requirements?
And remember, I have built mybusiness starting out in a giant
burnout slash saturn's return,slash five years of chronic
fatigue, flash slash spiritualawakening, slash total mental
breakdown, and I've been througha lot since starting my
(10:53):
business.
So it's had to be flexible andthe system has to be unshakable.
It has to be something that youcan apply even if you are on
death's door which I have feltlike I have been multiple times
when you feel like your wholeworld is falling apart, when you
feel like you know, thank God.
Thank God for online businessesthat we can lie in bed in a
(11:16):
puddle, as long as we have ahand that works and a brain that
can string a few sentencestogether or at least repurpose
some content.
We can hit post on our socialmedia, we can send out an email
and we can maintain consistencywith really the bare minimum
effort Not that it takes bareminimum effort to fill your
(11:37):
launch.
It's going to take fullcommitment and being all in, but
the consistency is possible inthose times of massive
fluctuation.
And for me, when I was buildingmy business, I was posting
daily.
I'm pretty sure I was onlyposting five days a week because
I started my business in aburnout, even though this was
(11:59):
like many, many years ago, soit's hard for me to remember,
but I've always had pretty goodboundaries around resting
because I needed it at thatpoint.
And then I did some type offree masterclass or event to
attract new people and then,once those new people have been
through my event, they fall intomy regular cycle of launch
content and every month I woulddo a free class and I really
(12:22):
experimented with titles andtopics and that's still how I
operate today.
Maybe it's not every month andyou know now I've really nailed
my messaging so I can createsomething that can turn into an
evergreen piece of content thatcan last me months and sometimes
years and continue to makesales for me.
So I finally started makingconsistent money when I hired
(12:42):
someone to help me and startedfollowing a sales process in my
storytelling because here's thething we will sabotage, right?
And I'm going to tell you astory about a client.
He recently just had abreakthrough and pivoted and
created a new offering andsigned for clients and you know
she has a well-establishedbusiness and she's already been
doing great.
But there's always going to bethose moments that feel edgy
(13:04):
because it's a slightly newoffer, or it's a slightly new
price point, or it's a slightlynew way of selling or a slightly
new client, and we just willhave that resistance and it will
feel uncomfortable and ourunconscious bless its little
heart is always trying toprevent us from changing.
So, like with me in thebeginning of my business I
(13:27):
didn't even notice I wasn'tselling, I didn't even notice I
wasn't being consistent and, yes, it was the beginning of my
journey and I didn't know what Ididn't know.
But that still happens.
If I don't have my eye on theball, if I don't have support
structures in place, my brainwill be like, oh, we just can be
(13:49):
lazy this week.
We can just not follow throughon that very simple, very
accessible task of posting apiece of content on social media
that can lead to you earningtens of thousands of dollars in
your next launch.
So we're constantly negotiatingwith that little part of
ourselves.
It's not because you suck, it'snot because it's hard, it's
(14:09):
because we're human, andconsistency and growth is
something that takes a lot ofintention and a lot of support,
and it's a skill that requiresconstant refinement and tending
to so.
This is something that I'mconstantly investing in refining
.
Why?
Because I'm always evolving,and so my message and my offers
(14:30):
evolve, or at least the deliveryor the format evolves slightly,
even when that message and theoffer maybe are the same for an
extended period of time, whichhas become more of the case for
me as I've got further into mycareer, years of experience in
my business and doing the workthat I do.
But who knows?
There might be another pivotright around the corner.
We just can never predict.
(14:53):
So I remember I was in a sweatyfifth floor walk-up apartment in
Queens for a month when I ran amasterclass.
According to the conversationthat my mentor had laid out to
me, I ran it in a Facebook groupand I had one person show up
and thankfully I've been workinga lot on my mindset up until
(15:16):
that point because I was notembarrassed, I was not
disappointed I mean, I wasprobably awkward and I was
probably had a bright red facebecause it was so freaking hot
in the summer in a apartment inQueens and that one person that
came to my free masterclasswhere I promoted my high ticket
one-on-one offer clearly andstrategically and she signed up
(15:37):
and it was I think it wassomething like five or 600 a
month that she was paying me, sothat was around a $3,000
contract.
So this is the power of justfreaking, following the plan and
showing up.
One person showed up, oneperson bought and that was
thousands of dollars in mypocket.
That was a 100% conversion rate.
Imagine if I had just quit anddeleted and bailed because there
(15:57):
was only one person there.
So this is the power of sellinga high ticket offer, committing
to a clear launch plan andknowing that a small number of
people is enough.
It's enough to help you make alot of money.
And once that was proven, onceit worked, once I received that
(16:20):
cash in the bank, that's when Iknew I had a system not just the
content pieces but theconversation that I was having.
And I've since varied the way Ishow up and the conversation
that I was having and I've sincevaried the way I show up and
the places that I'm showing up.
And you know, instagram is avery different place now from
when I started, but theconversation flow is essentially
the same, just a little morenuanced.
(16:40):
I'm a lot more skilled and alot more connected to my work
and my people.
But the same foundationalprinciples apply.
Marketing and sales contentshould feel like.
When I do this, this happens andobviously it doesn't always
work according to plan, but themomentum and the results do
(17:01):
compound.
A failed launch isn't a failedlaunch.
Even if that one person in oneof my first masterclasses hadn't
bought, maybe she would have,you know, something shifted in
her that day, something planteda seed, and maybe she would come
back the week after or the weekafter or the month after or the
year after and come back aroundand work with me.
(17:24):
So showing up with a clear plan, with a clear message for a
clear client and keeping thatconsistency, that's how you
create a system.
That's how you create momentumthat leads to clients showing up
and filling your offersrepeatedly, launch after launch
(17:46):
after launch.
Even if not every launch is agiant launch, it's all those
little actions that lead tothose big five figure, multi
five figure and six figure goalsbeing hit from your offers over
time.
So in this system you'll getclear on naming the specific
(18:08):
content pieces and when andwhere they will be delivered.
So if you're winging it, it'sfallible to human error and life
getting in the way when youhaven't made that clear decision
.
Basically, what that means isyou have to have a way to notice
if you didn't follow through.
(18:29):
This is half the battle,honestly, because more often
than not we bail on ourselves,more often than not, that we
didn't get the result because wedidn't take the fricking action
consistently, fully and followthrough all the way.
And half the time we're notmaking sales because we're not
showing up to the salesconversation.
So if you lined up all thepieces of content that you've
(18:54):
been putting out to promote youroffer, would they provide a
comprehensive overview ofeverything your people need to
know to feel confident to buyyour offer?
Or would they know more aboutwhat you were up to last weekend
or what you think politicallyor what brand sponsorship deal
you just got.
Not that there's anything wrongwith these other pieces of
(19:16):
content, but the way I work withclients, because people who
come into my world are here tomake a big impact.
They're here on a mission andthey also don't want their
entire life to be their work intheir business.
So I say let's prioritize thepieces of sales content that
actually lead to sales from youroffer, and make your channel so
(19:38):
freaking clear who you serveand how you serve them, and you
will see an increase in sales.
And then it's all about buildinga system that's sustainable for
you.
So if you have young kids,you're in a particular phase of
life.
If you have a chronic healthsituation, you're in a
particular phase of life.
If you're traveling, if you'removing, if you're going through
(20:00):
a breakup, whatever it is thatlife has brought you in this
particular phase, sustainabilityhas to be the number one
priority, because what we canstay sustainable in creates
momentum that leads to massiveresults now and in the future.
So we have to design yoursystem based on what works for
(20:25):
you.
This is why cookie cutterapproaches and these systems
that people turn themselves intoa pretzel to try and follow
through don't work for everybodybecause everyone's freaking
different.
So you know it might take sometime and some fine tuning to
work it until it's sustainableand enjoyable for you and it's
actually working.
(20:46):
And once you find that, thenyou have the confidence and the
clarity on exactly what leversto pull to repeat it, to produce
repeatable results in your cashflow and your client enrollment
.
So I want to tell you a storyabout one of my clients in my
mastermind so she designed a newhigh ticket offer.
(21:08):
So one thing that's becomingclearer and clearer to me is I
attract industry disruptingrevolutionary leaders, people
who are here to do thingsdifferently, people who don't
give a fuck about the rules orthe way that it's been done, and
there's a lot that comes withthat right.
There's a lot of impostersyndrome.
There's a lot that comes withthat right.
There's a lot of impostersyndrome.
There's a lot of limitingbeliefs, worthiness and
(21:30):
self-doubt gremlins that canrear their ugly heads when we're
choosing to really take a standfor what we value and the
direction that we want to moveour community in, especially
when it comes to high ticket andwe're putting a high price tag
on the work that we do.
So this is usually when peoplecome to me when they have a
vision and a mission for a newoffer and they want to launch it
(21:53):
and they want to charge a tonof money for it and they want to
get out of the clouded beliefsor thoughts that are making it
feel more complicated than itneeds to be.
So in this, in in the case ofthis client, we were just
slightly pivoting her message toalign with the results that her
(22:13):
new offer provides, which is aslightly different client and a
slightly different conversationthan her existing offers.
So she created a special offerto launch the new package and we
make sure that we clearlydefined the offer.
She created a beautiful salespage that made it so clear who
(22:35):
it was for and how she helps.
Then we developed a veryclearly defined message and
conversations that she could behaving to really get that
message across.
And then she defined clearlydefined the content pieces that
she was going to use to get theword out about this offer.
So she signed four people sofar within a matter of less than
(22:56):
a week of beginning to promoteit.
So she has a proven message.
Right now she can rinse andrepeat that messaging and even
just repurpose those exactpieces of content to enroll more
people whenever she wants tofill it again or she can can
confidently create more piecesof content.
(23:18):
Sharing variations on thatmessage that we have proven will
make her money.
So she didn't do a specificwarm-up or event or free
masterclass for this offer inparticular, because she'd
already been attracting theseclients into her world through
(23:41):
her membership and she'd done abig promo event and a trial of
her membership.
So we'd already seen that shewas attracting perfect fit
clients.
So I was very confident thatshe was quickly going to fill
this new one-on-one hire ticketoffer that she had been
developing.
But she's been doing that work.
(24:02):
She had laid that groundwork.
So when we lead with themessage that's specific to the
results we deliver in our offer,we naturally attract people who
would want to buy it.
So deciding when and how to havethis conversation is up to you
and that's something that youknow we can work together on if
you'd like to quickly createclarity on your launch something
(24:24):
that you know we can worktogether on if you'd like to
quickly create clarity on yourlaunch and when I work with
clients, that's exactly what wedo.
We develop the messaging foryour offer.
We do that deep work up front.
That means all of that effortthat you're going to put into
promoting it is actually goingto lead to paying clients and
sales for you.
And we'll design the strategywhere and when you will share
(24:45):
this content, keeping it super,super, super simple on what's
already working for you or theway that you want it to be
working for you long term inyour business.
And then we make sure that theway to join your offer is very
clearly communicated throughstrategically written calls to
action.
So here's where people gettripped up, here's where I come
in to close the gap and makesure clients really follow
(25:08):
through and get those sales.
Number one people hold back ontheir story because it's
vulnerable, like I said, thatsubconscious is trying to keep
us hidden.
So we have to actively,strategically focus on not
hiding which is the naturalinclination for so many of us,
including me, and I'm alwayshaving to work on that myself
(25:28):
and then actually clearly andpowerfully pitching your offer.
Because even if you have theperfect message and the perfect
sales page and you areattracting all the right people
who want those results and whowant an offer like yours, if
you're not pitching itpowerfully and confidently and
clearly, you're not going toclose the gap and actually make
(25:53):
sales.
So we test and we tweak all ofthese messaging pieces until
it's making you money, and thatcan take a matter of weeks.
But once you get there, you havethose content pieces that you
can put in your content bank,that you can repost whenever you
want to fill that offer, and itbecomes easier and easier to
launch and sell your offer thelonger you do it.
And that's when systems becomeso much easier and you can even
(26:18):
start to outsource them and getsomebody else to schedule that
content for you.
So you you're you know, I'vehad many times where I've been
on vacation and I've scheduledrepurposed content and I've
maybe making sales of thousandsof dollars thanks to the work
that I did in the past and someof the content pieces that I've
created to sell my high ticketoffer I've been using for years
(26:41):
and have made me tens and tensand tens of thousands of dollars
.
So this is really aconversation about quality over
quantity and making thosestrategic moves.
So when you're building asystem, you don't want to just
jam it full of crap.
You want to very highlyintentionally put those building
blocks in place that are goingto move you to where you want to
(27:03):
go and this is the benefit ofworking with an experienced
content strategist is there's nomore wasting energy throwing
spaghetti at the wall becausesomeone can see your story
angles that maybe you're blindto, because it's hard to be
objective about who we arebecause we're so many things.
Having someone who knows what'sworking now, having someone who
(27:24):
knows the pitfalls that peoplegenerally fall into.
So, especially if you've beenbuilding community and you have
some type of brand awarenessaround the values that you
represent and the mission thatyou're here to do in the world
and you've been nurturingrelationships, really creating a
(27:46):
clear system with clear contentpieces, can make filling a high
ticket offer relatively quickand easy.
Clients will sign high ticketclients into their offers after
working together for sometimesdays and weeks, just just a few
weeks.
It's the precision that makesthe difference.
(28:10):
So if it's not working for you,then there's a tweak in your
messaging and in your processthat needs to be made.
So there's no point in wastingtime blaming yourself.
So there's no point in wastingtime blaming yourself, blaming
the algorithm, letting it bemore complicated than it needs
to be.
Get an expert in there.
(28:30):
Hi, I'm here to pull out thepieces of content from you that
are going to lead to clients themost quickly now and for months
and years to come.
Quickly now and for months andyears to come.
So send me a DM if you knowyou're ready to have support
with filling your high ticketoffer this year and we can chat
(28:50):
through the options that I haveavailable to you.
So I hope you've loved thisepisode and this series.
I would love to hear what areyour takeaways.
If you have any questions, feelfree to DM me on Instagram at
sarahmackmagic, and please,please, please, leave a review
on iTunes or Spotify and I willlove you forever, sending you so
much love.
See you next week.
(29:10):
Bye.
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