May 13, 2025 • 33 mins
Does continually attracting new clients feel like a mystery sometimes? Does 'networking' feel like a dirty word? Does the idea of constantly pitching yourself to a bunch of strangers make your skin crawl?
You're in the right place! Join me for this week's episode of the Creative Magic Club podcast as I dive into how to build genuine authentic connections and partnerships to make growing your audience and finding new clients ACTUALY FUN.
My email list has been growing DAILY with 3-5 new people consistently this year so far (organically without ads). I'm puling back the curtain to tell you how I've built an audience of soulmate connections who are the perfect fit for my high ticket offers.
And here's the thing - I'm not just going to tel you what has worked for me - because that might not be the right strategy for YOU. I help my clients to find the right, most enjoyable and accessible strategy for them in whatever season of life they're in.
AND WE GET TO CHANGE OUR MINDS ABOUT IT!
If you want to feel inspired and expansive about being a human who wants to contiually grow her impact without having to do a bunch of sh*t she hates - you're going to LOVE this episode!
Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series!
When you book my Cosmic Sales Intensive, You’ll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come.
Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.
https://withsarahmac.com/cosmic-private-intensive/
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Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/
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Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/
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Episode Transcript
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Speaker 1 (00:12):
What's up, this is Sarah Mack, and welcome to
Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate about,and building wealth in magical
and fun ways, while building asix-figure income.
As a writer and coach, helpingother women to launch their
dream businesses, I've connectedwith so many incredible people
(00:34):
and seen it proven again andagain that you can thrive
financially doing whatever it isyou are passionate about.
I am here to sharelife-changing strategies for
mindset, making money andreaching more people with your
work in a business and lifefilled with creativity, freedom
and fun.
(00:58):
Hi, sarah Mack here fromwithsarahmackcom.
Welcome back to the CreativeMagic Club podcast.
Let's talk about how toleverage partnerships to expand
your client base and attract acontinual cycle of new clients,
because we're not just here tobe a one-hit wonder.
(01:18):
We're not just here to fillyour offer one time and make a
ton of money and then go andlive in a cave for the rest of
eternity.
We are here to generateconsistent income through your
business, through your highticket offers.
Well, obviously, one way ofdoing that is by continuing to
sell to existing clients, ofcourse, but I know you're here
(01:44):
because you want to have a bigimpact and you want to share
your work with more and morepeople.
And so, in order to do that, inorder to fulfill our mission
and our dharma and generouslyshare our magic and our gifts
with the world, we are going tobe needing to reach new people,
month after month, year afteryear.
(02:05):
So how do we do that?
Without wanting to scratch oureyes out, without getting
overwhelmed by millions of taskson our to do list?
Let me tell you this audiencegrowth hasn't always been the
easiest for me, as you canprobably tell by the fact that
(02:26):
my audience is still relativelysmall, and I've been doing this
for years.
But it has not been complicatedand it has been fun, and it's
been consistent enough for me tomake consistent money in my
business since 2017.
Actually, actually, before that, my prior business, my
copywriting agency, I started in2016.
(02:49):
So I have been generating newclients consistently, even with
a relatively small audience, foryears and years and months and
months, and been having so muchfun doing it.
I have not burnt out on mybusiness, and so I'm going to
share some nuggets of wisdom ofwhat has worked for me as well
as what has worked for clients.
(03:10):
So my more recent examples thishas been a good year of
audience growth for me.
So I think it's a good goal, youknow, a good baseline goal to
reach a new person every day,whether that is by slightly
growing your organic reach onInstagram, whether that's
(03:32):
running an ad, whether that istaking some action to get your
shit in front of more people,and this can be at a baseline
very, very simple.
It can be adding a new person,it can be finding a new person
on the social media platformthat you like to spend time on
and connecting with them.
You know following them,sending them a DM, liking some
(03:55):
of their shit, reaching out, youknow, making friends.
Or how I built my business inthe very beginning on Facebook I
just added people to my networka little every day, and it
really gets to be that simple.
Obviously, the more we can getour content that we are putting
our heart and soul into creatingin front of new audiences, the
(04:18):
easier it's going to be toattract more and more of the
right people.
And at the heart of thisconversation is creating
relationships.
You know and I've never forcedmyself you know, I've tried to
follow people's strategies of goand look on search hashtags.
(04:38):
Look for other people who arein your niche.
See who's following them.
Hunt out people that look likethey might be your ideal client,
and that never worked for me,but what has always worked for
me is who is havingconversations that I care about,
who do I vibe with, who do Ifeel genuinely inspired by or
like I want to connect with, andwe can tell a lot these days
(05:03):
from other people's socialchannels, and so that is at the
heart of it.
What this comes down to ishuman to human relationships,
people that we would be excitedto have in our world, whether
that is as a client, whetherit's as a peer or collaborator
or, in any regard, as a friend.
Many of the people I've met onthe internet have become friends
(05:25):
, really good friends.
So even I met my husband onCraigslist when I put an ad up
for for a roommate.
So who knows what is possiblewhen you put yourself out there
online with the intention ofjust having fun and building
community and making a positiveimpact on the people around you.
(05:55):
So lately, I've been havingthree to five email signups a
day pretty consistently sincethe start of the year, which is
great for me, and while I havebeen dabbling in ads.
That's not the reason.
It's actually been a sequenceof collaborations through
partnerships with peers.
So was this a strategic thingthat I set out to create?
(06:19):
No, is this accumulation of mejust continuing to network,
continuing to put myself outthere and also having a really
freaking good invitation forpeople to join my email list,
which is my current freeresource by Cosmic Attraction
Copywriting five part freeseries, but I was invited into a
(06:41):
couple of bundles.
I also was obviously doing alot of reach out with publishing
my book last year and, you know, doing a push to promote that
on other people's podcasts.
Also, a lot of people in mycommunity just reached out to
support me and invite me to comeand share my book with their
community, which is reallyamazing.
And just through networkingfrom in-person networking,
(07:05):
meeting other entrepreneurs whoinvited me to speak inside their
communities, to networkingwithin this online spaces that
I'm a part of, including socialmedia, including, you know,
other programs.
And, like I said, all of thesenatural, all of these
invitations have come throughconnections that have happened
(07:26):
naturally, through me just beingvisible and making the effort
to connect with people.
And, you know, as someone whocame to North America.
As an immigrant with zeronetwork, I knew one person.
I was put in touch with oneperson in Canada when I came out
(07:47):
here through a connection thatI had in the UK.
You know, I built all of mysocial media following all of my
social media network andeveryone that I know here, and
then, obviously, globally, as aresult of building my online
brand.
I built it all from scratch.
I didn't have a big networkexisting before when I jumped
onto social media, and it's justbeen one day at a time, one
(08:09):
person at a time, one piece ofcontent at a time, one
collaboration at a time.
And so when we're talking aboutgrowth, let's come back to what
is the goal.
The goal is to grow our impactthrough client work, through
paid client contracts, andthat's really the purpose of all
(08:30):
of our content is to producethat result and to further the
conversations that are relevantto the clients that we have
chosen to support through ourbusiness.
So you know, I've also had theunfortunate experience of losing
an Instagram account, and it'san important reminder.
Let me interrupt this broadcastto be another reminder to you
(08:57):
to get your contacts on to youremail list, because we do not
own our social media channelsand we put so much heart and
love and creativity into ourmessage, into our content, into
our social channels and ourcommunity, if you're not
connected with them in otherplaces where you actually own
the data whereby you couldaccess that data and you could
(09:22):
reconnect with that community,if you know the other platforms
and social media places that youcould reconnect with that
community, if you know the otherplatforms and social media
places that you're connectedwith them were to go away, then
that's a lot of hard time,energy, work, money that you
have put into building thatcommunity and an email list is.
I think I heard Amy Porterfieldtalking about how the value of
(09:44):
an email list is even morevaluable than investing in a
house in some cases, from theamount of money it's capable for
you to make over a lifetime bybuilding an email list community
, by building a group of peoplewho are bought into you, your
brand, your mission, yourmessage, your products, your
(10:04):
services and, of course, you canevolve.
And people you know peopleunsubscribe all the time from my
email list.
It's always going up and it'salways going down and that's
okay, that's a part of the game,but always the people who buy
from me are on my email list andit works in tandem with social
(10:25):
media and in tandem with mypodcast.
And I was recently having thisconversation with some of the
people inside my millionairewitch club community and we were
talking about how people cameacross me and you know a lot of
people find my work throughguest podcasting on other
(10:46):
people's podcasts.
So it makes so much sense forme to guest podcast because,
number one, I love it.
It's a medium that I love toexpress myself in, I love to
share stories, I love to answerquestions, I love to offer value
and I have a podcast.
So I want to reach people wholike listening to podcasts,
because one of the goals of mybusiness and my mission is to
(11:09):
grow the listenership on mypodcast.
And, yes, people find me onsocial media.
People meet me in person andthen they follow me on social
media and they become a part ofmy online community and there
are a million different waysthat we meet new people all the
time and instead of, you know,being in.
(11:29):
I think networking can be a bitof a dirty word and I'm sure
we've all had that, thoseexperiences like early on in our
careers where we were told togo and network.
And you know, go to a quoteunquote networking event and,
like, get a business card andtry and push it into the hands
as many people as possible and,you know, ask everyone in there
(11:50):
who they are and what they do.
And you know I remember back inthe early days thinking like
every single person who could bea potential client, I have to
somehow enroll them into myservices.
And you know, that's the onlyway my business is going to
succeed.
And I've obviously proven tomyself over the years that if
(12:11):
you make one great connectionfrom one event like, that's a
win.
You know, and qualityconnections are so much more
important than quantity.
It's not about getting in frontof big numbers for the sake of
getting in front of big numbers.
The fact that I've madehundreds of thousands of dollars
through my business with just afew hundred people on my email
list just goes to show that it'swho you're talking to you, not
(12:32):
how many people you're talkingto you.
That is the most importantthing.
And the strategic conversationsthat you're having.
Because, yeah, you could get upand stage in front of thousands
of people, but if none of thepeople in our audience would be
interested in buying yourservices.
What's the freaking point andobviously there's many different
(12:56):
approaches to audience growthincrease the probability that
amongst that large group ofpeople, there will be a smaller
number of people who actuallyare the perfect fit for you and
they are your ideal client andthey will really resonate with
you.
So do not get too hung up on thenumbers, do not get too hung up
(13:17):
on the strategy and simplyfocus on following your heart to
genuinely connect with newpeople every day and every week.
And that doesn't mean thateveryone I meet I'm like pushing
down their throat what I do andwhat I have to offer and what I
(13:37):
sell, and.
But you know, things they doarise naturally, and this is the
power of having a home base foryour business, whether that is
a social media channel, whetherthat is a website or a podcast.
You want to be sure what isyour valuable invitation for new
(14:00):
people?
What is it that's going to bean easy yes for them to come
into your world.
And let's face it, in this dayand age, following you on social
media it's just the easiestsell, right?
It's like, hey, let's, let's beconnected, let's follow each
other on social media.
Obviously, you know if you havegot to know someone well enough
(14:22):
to know that you can addspecific value to them.
Of course you can pitch and Iwill do that when it becomes
clear that I can offer value andthis is where it's absolutely
imperative for you to do thatwork of knowing how to
articulate the value that youbring and who it's for.
(14:42):
Because when you are crystalclear on that conversation, when
you recognize that ideal client, then it's absolutely of
service for you to share thespecifics of your offer, and
always having an invitationthat's an easy yes is absolutely
so important.
So the number one goal of anynew connection obviously like
(15:06):
the dream goal is to get yourideal client on to your email
list, and that's how yourfreebie is really going to act
as a filter.
You want to very strategicallydesign your free offer.
So not only is it attractingthe people that would want to
buy whatever it is that you'reselling, but it's also going to
repel everyone who's not theright fit for it.
(15:27):
So the more specific, the moreniche, the more keywords you can
put in that will help yourideal client to identify that
you are for them.
The more high quality leadsyou're going to have on your
email list, the higher your openrates are going to be, the
higher your conversions aregoing to be.
So this is really, really,really important.
(15:48):
I feel like we're straying alittle bit, but this is what you
want to keep in mind whenyou're thinking about who to
collaborate with, whichpartnerships to pitch yourself
to or to say yes to or to say noto, because, also, you don't
want to fill your audience witha bunch of people who just are
not your sole client, becauseyou might get confused when
(16:10):
people come to you and they'reasking you for something that
actually you do not want toprovide or you're not capable of
providing with.
You know the absolute, utmostlevel of skill and integrity as
the things that you truly arethe best at.
So you don't need to overthinkthis.
The more authentic and genuineyou are in your storytelling, in
(16:30):
your mission, in sharing yourdesires, in telling your story
and sharing who you are, that isnaturally going to filter your
people.
So, being unapologetically youunapologetically and boldly and
loudly having the conversationsthat you know you want to be
having, both in person andonline, and that becomes easier
(16:53):
and easier and easier when youstart getting in the right
spaces.
So finding those communitieswhere people are already having
those conversations, getting inthere and making friends.
This is really at its mostsimple.
It's like choosing the partiesyou are most excited to get out
of the house for.
You know, virtually orphysically, open your laptops
(17:16):
for, put on a shirt or brushyour hair for, like, whatever
the metrics are that you areputting on networking in this
phase of your life and businessgetting in the right rooms,
showing up, being visible, beingyourself and inviting people to
connect with you, and thenhaving those really clear
pathways to move people intoyour offers, starting with your
(17:40):
freebie leading in to yourcontent event and your launch
content that guides the rightpeople into your offer when it's
the right time for them.
So one of my absolute favoriteand most effective ways of
partnering with others isthrough guest podcasting.
(18:01):
So, number one, having podcastguests on my own show is a
really great way to crosspollinate with audiences who I
know would be into my work.
And then, you know, pitchingmyself and adding value to other
people who have crossovercommunities who I know would be
into my work.
That's been absolutely easiest,most powerful and most
(18:24):
effective way for me tocollaborate, and before I was
doing that and before I had apodcast.
I was just doing that on socialmedia channels.
I used to do guest interviewsin my Facebook group and I would
come into other people'sFacebook communities or
Instagram live streams.
Is, you know, it's exactly thesame thing, it's just a
different place.
(18:44):
And you know, more recently nowI've been less of a digital
nomad butterfly flying all overthe world.
I have started to get invitedto in-person events and
in-person collaborations, whichI did do when I was in Montreal,
when I was settled there for awhile.
(19:04):
I did, I hosted a day retreat.
I've done some in-person thingsin New York that I set up
myself, but I was recentlyinvited to speak on a panel and,
you know, maybe I got a couplepeople's Instagrams.
But from the most recent eventthat I went to, I just went for
(19:24):
a drink with someone who reachedout to me when they saw me on
the panel and was like I want toconnect with you and already
we're, you know, discussingcollaborations and ways that we
can support each other.
So just knowing and setting thatintention that every time I put
myself out there, I'm going toattract one more person who is
(19:45):
really resonant, who shares myvalues, who I'm super excited
about connecting with andcollaborating with, whether as a
peer or as a client, andknowing that the more I put
myself in situations that I'mexcited to be in, the more I'm
going to meet people who sharemy values, the more seamlessly
these things are going to startto unfold, and the majority of
(20:07):
that happened online.
For me, you know, while I wastraveling the world or didn't
really have a home country andwe never knew where I was going
to be and was just a littlebumblebee on the wind, that was
in online spaces, onlinecommunities.
So there are just endless waysto meet new people and to
connect, and I think showing agenuine interest in helping
(20:30):
others to get what they want isthe fastest way to open doors,
and that always leads toreciprocity, and I always like
to think of it as we're alwayspaying into the karma bank.
So, regardless as to whether ornot that person that you helped
out is going to help you backin exchange, like that, good
(20:53):
karma is going to come aroundand someone else is going to
invite you to be visible infront of their community and to
help you with your mission andmessage.
And the more we build goodfaith and good feeling and
contribution and service betweenpeers like number one.
It feels so freaking good andit's energizing and you know
(21:18):
it's always been such a greatexperience for me the more we
are buoyed and supported andmotivated and it just creates
momentum.
And obviously we don't want toovergive.
Obviously we want to make surethat these, this time and this
(21:39):
energy is translating into thetype of client growth that is
growing our mission and ourbusiness.
And you know, sometimes it's notcrystal clear where people came
from or what's working and whatisn't working, and sometimes it
can take a little bit of timeto reap the rewards of the time
(22:01):
and energy that you've investedin certain strategies.
Obviously, there are ways togather data on this.
You can ask clients where didyou find me?
You can see.
You know this is another reasonwhy email list growth is so
helpful, because you can seewhen people joined your email
list, which freebie or coursethey joined through, how long it
(22:24):
took, which emails they opened,when they bought, and you can
gather so much data around that.
And as soon as something works,you know to just continue that,
keep replicating it and then itreally does become a numbers
game.
You just ask how can I justincrease, like I've got this
freebie that works, that peopleis attracting the right clients.
(22:45):
People join my email list, thenthey join my programs and they
become paying clients.
So, okay, if this is working,then how do I get this in front
of more people?
How do I get more peoplethrough this content system?
And if something isn't workingdoesn't necessarily mean it's
not working yet.
But you can continue toexperiment and to tweak and to
(23:08):
try different things.
And you know, pay attention towhat works, pay attention to
what doesn't work, pay attentionto what feels good and is
sustainable for you, payattention to what burns you out
and isn't really fun for you,and continue to fine-tune and
tweak your strategy accordingly.
And this is really the work Ido with clients, because you
(23:29):
know I've been through manyphases of my business.
I've been through massiveburnout.
I've been through, like I said,digital nomading, living in the
middle of buttfuck, nowhere andfeeling like a million miles
away from my ideal clients.
They haven't always been awhole gang of them right on my
doorstep, like there is now herein Venice and in California.
(23:50):
So we get to tweak and adjustaccording to our life phase.
There are 50,000 million waysto build a business.
People were building thrivingbusinesses before social media
existed.
So there are a million parts tomaking human connections and I
(24:13):
was telling the story insideMillionaire Witch Club the other
day about how, when you getthat clarity on your mission, on
your work, on your client andhow to talk about it, and you
are excited and you're open andyou're motivated, the clients
literally start to show up.
Like I bumped into one of myfirst coaching clients when she
(24:34):
was literally crying in thestreet about being stressed
around money and I was like, oh,I just launched a membership on
Money Mindset for creatives.
Like this seems to be exactlywhat you need right now.
She turned into one of myclients and ended up, you know,
working with me and my highticket offer and this has
happened to many clients as well.
And I'm not saying that this isa good strategy to just wander
(24:56):
around the streets and randomlymagnetize clients, although I
mean, it's happened.
So we get to blend differentstrategies.
You know there've been periodsof time where I've had really
bad health and I haven't had thebandwidth or the energy or the
means to, you know, like, go andtravel to meet people.
(25:17):
But I have always consistentlyput myself out there at the
ability that I have from momentto moment.
You know, maybe there'll be aperiod where, like after I've
had kids, maybe doing podcastinginterviews won't be so high on
my agenda, or maybe it will andI'll just have to.
(25:38):
You know, it'll be a differentprocess for me where I'll have
to make sure I have someonewho's babysitting while I'm
doing the podcast interviews, ormaybe I'll just be doing more
pre-recorded content.
There's so much flexibilitythat we have to create
connection these days usingtechnology.
You know, maybe I'll just bepouring into my local community
(26:00):
and that will become more of amain way that I'm creating new
clients in my business.
Who knows who cares.
As long as you are having fun,as long as you are living your
mission, you're living yourpurpose, you're spreading your
message in whatever way feelsaccessible to you today.
That's all we really need tofocus on and just keep putting
(26:24):
one foot in front of the other.
Nothing's going to work ifyou're hiding.
Nothing's going to work ifyou're not consistently speaking
your message and introducingyour work to new people.
But it can be so much fun.
After all, we are here tocreate.
We are here to share ourmessage.
We are here to impact peoplethrough the work that we are
(26:48):
called to put out there into theworld and it gets to be fun.
So, whatever doesn't feel funabout the way you're currently
doing it, what small changes canyou make?
You know, and I've made whathave felt like very radical
changes that have actually beenvery small changes that have
made all the difference for me,such as shifting my podcast from
(27:14):
video to audio only when I wasgoing through long.
Covid didn't make a hugedifference to my listenership or
to the impact of my work, butit meant I didn't have to brush
my hair, I didn't have to put onmakeup, I didn't have to turn
on a light and like sweat whileI was recording my podcast.
(27:36):
That just made it that littlebit easier for me to maintain in
that season of my life.
So be adaptable, be flexibleand, and most importantly, have
fun.
So tune in to next week'sepisode where I'm going to talk
about one of the most powerfulways to get in front of more
people, to warm up thoserelationships faster and to make
(27:58):
more sales into your highticket offers, which is using
the power of video marketing.
So make sure you come and tunein for that episode.
Let me know what came up foryou.
Let me know if you love thisepisode.
Let me know if you have aquestion or something that you
want me to address on futureepisodes.
Send me a message over atSarahMcMagic or Creative Magic
(28:20):
Club on Instagram, ping me anemail.
I love to hear from you and I'msending you so much love and
I'll see you next week.
Bye, for more inspirationalcontent, head over to my website
withsarahmackcom, and pleasesupport the show by liking,
commenting and subscribing.
What's up, this is Sarah Mack, and welcome to
Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate about,and building wealth in magical
and fun ways, while building asix-figure income.
As a writer and coach, helpingother women to launch their
dream businesses, I've connectedwith so many incredible people
(00:34):
and seen it proven again andagain that you can thrive
financially doing whatever it isyou are passionate about.
I am here to sharelife-changing strategies for
mindset, making money andreaching more people with your
work in a business and lifefilled with creativity, freedom
and fun.
(00:58):
Hi, sarah Mack here fromwithsarahmackcom.
Welcome back to the CreativeMagic Club podcast.
Let's talk about how toleverage partnerships to expand
your client base and attract acontinual cycle of new clients,
because we're not just here tobe a one-hit wonder.
(01:18):
We're not just here to fillyour offer one time and make a
ton of money and then go andlive in a cave for the rest of
eternity.
We are here to generateconsistent income through your
business, through your highticket offers.
Well, obviously, one way ofdoing that is by continuing to
sell to existing clients, ofcourse, but I know you're here
(01:44):
because you want to have a bigimpact and you want to share
your work with more and morepeople.
And so, in order to do that, inorder to fulfill our mission
and our dharma and generouslyshare our magic and our gifts
with the world, we are going tobe needing to reach new people,
month after month, year afteryear.
(02:05):
So how do we do that?
Without wanting to scratch oureyes out, without getting
overwhelmed by millions of taskson our to do list?
Let me tell you this audiencegrowth hasn't always been the
easiest for me, as you canprobably tell by the fact that
(02:26):
my audience is still relativelysmall, and I've been doing this
for years.
But it has not been complicatedand it has been fun, and it's
been consistent enough for me tomake consistent money in my
business since 2017.
Actually, actually, before that, my prior business, my
copywriting agency, I started in2016.
(02:49):
So I have been generating newclients consistently, even with
a relatively small audience, foryears and years and months and
months, and been having so muchfun doing it.
I have not burnt out on mybusiness, and so I'm going to
share some nuggets of wisdom ofwhat has worked for me as well
as what has worked for clients.
(03:10):
So my more recent examples thishas been a good year of
audience growth for me.
So I think it's a good goal, youknow, a good baseline goal to
reach a new person every day,whether that is by slightly
growing your organic reach onInstagram, whether that's
(03:32):
running an ad, whether that istaking some action to get your
shit in front of more people,and this can be at a baseline
very, very simple.
It can be adding a new person,it can be finding a new person
on the social media platformthat you like to spend time on
and connecting with them.
You know following them,sending them a DM, liking some
(03:55):
of their shit, reaching out, youknow, making friends.
Or how I built my business inthe very beginning on Facebook I
just added people to my networka little every day, and it
really gets to be that simple.
Obviously, the more we can getour content that we are putting
our heart and soul into creatingin front of new audiences, the
(04:18):
easier it's going to be toattract more and more of the
right people.
And at the heart of thisconversation is creating
relationships.
You know and I've never forcedmyself you know, I've tried to
follow people's strategies of goand look on search hashtags.
(04:38):
Look for other people who arein your niche.
See who's following them.
Hunt out people that look likethey might be your ideal client,
and that never worked for me,but what has always worked for
me is who is havingconversations that I care about,
who do I vibe with, who do Ifeel genuinely inspired by or
like I want to connect with, andwe can tell a lot these days
(05:03):
from other people's socialchannels, and so that is at the
heart of it.
What this comes down to ishuman to human relationships,
people that we would be excitedto have in our world, whether
that is as a client, whetherit's as a peer or collaborator
or, in any regard, as a friend.
Many of the people I've met onthe internet have become friends
(05:25):
, really good friends.
So even I met my husband onCraigslist when I put an ad up
for for a roommate.
So who knows what is possiblewhen you put yourself out there
online with the intention ofjust having fun and building
community and making a positiveimpact on the people around you.
(05:55):
So lately, I've been havingthree to five email signups a
day pretty consistently sincethe start of the year, which is
great for me, and while I havebeen dabbling in ads.
That's not the reason.
It's actually been a sequenceof collaborations through
partnerships with peers.
So was this a strategic thingthat I set out to create?
(06:19):
No, is this accumulation of mejust continuing to network,
continuing to put myself outthere and also having a really
freaking good invitation forpeople to join my email list,
which is my current freeresource by Cosmic Attraction
Copywriting five part freeseries, but I was invited into a
(06:41):
couple of bundles.
I also was obviously doing alot of reach out with publishing
my book last year and, you know, doing a push to promote that
on other people's podcasts.
Also, a lot of people in mycommunity just reached out to
support me and invite me to comeand share my book with their
community, which is reallyamazing.
And just through networkingfrom in-person networking,
(07:05):
meeting other entrepreneurs whoinvited me to speak inside their
communities, to networkingwithin this online spaces that
I'm a part of, including socialmedia, including, you know,
other programs.
And, like I said, all of thesenatural, all of these
invitations have come throughconnections that have happened
(07:26):
naturally, through me just beingvisible and making the effort
to connect with people.
And, you know, as someone whocame to North America.
As an immigrant with zeronetwork, I knew one person.
I was put in touch with oneperson in Canada when I came out
(07:47):
here through a connection thatI had in the UK.
You know, I built all of mysocial media following all of my
social media network andeveryone that I know here, and
then, obviously, globally, as aresult of building my online
brand.
I built it all from scratch.
I didn't have a big networkexisting before when I jumped
onto social media, and it's justbeen one day at a time, one
(08:09):
person at a time, one piece ofcontent at a time, one
collaboration at a time.
And so when we're talking aboutgrowth, let's come back to what
is the goal.
The goal is to grow our impactthrough client work, through
paid client contracts, andthat's really the purpose of all
(08:30):
of our content is to producethat result and to further the
conversations that are relevantto the clients that we have
chosen to support through ourbusiness.
So you know, I've also had theunfortunate experience of losing
an Instagram account, and it'san important reminder.
Let me interrupt this broadcastto be another reminder to you
(08:57):
to get your contacts on to youremail list, because we do not
own our social media channelsand we put so much heart and
love and creativity into ourmessage, into our content, into
our social channels and ourcommunity, if you're not
connected with them in otherplaces where you actually own
the data whereby you couldaccess that data and you could
(09:22):
reconnect with that community,if you know the other platforms
and social media places that youcould reconnect with that
community, if you know the otherplatforms and social media
places that you're connectedwith them were to go away, then
that's a lot of hard time,energy, work, money that you
have put into building thatcommunity and an email list is.
I think I heard Amy Porterfieldtalking about how the value of
(09:44):
an email list is even morevaluable than investing in a
house in some cases, from theamount of money it's capable for
you to make over a lifetime bybuilding an email list community
, by building a group of peoplewho are bought into you, your
brand, your mission, yourmessage, your products, your
(10:04):
services and, of course, you canevolve.
And people you know peopleunsubscribe all the time from my
email list.
It's always going up and it'salways going down and that's
okay, that's a part of the game,but always the people who buy
from me are on my email list andit works in tandem with social
(10:25):
media and in tandem with mypodcast.
And I was recently having thisconversation with some of the
people inside my millionairewitch club community and we were
talking about how people cameacross me and you know a lot of
people find my work throughguest podcasting on other
(10:46):
people's podcasts.
So it makes so much sense forme to guest podcast because,
number one, I love it.
It's a medium that I love toexpress myself in, I love to
share stories, I love to answerquestions, I love to offer value
and I have a podcast.
So I want to reach people wholike listening to podcasts,
because one of the goals of mybusiness and my mission is to
(11:09):
grow the listenership on mypodcast.
And, yes, people find me onsocial media.
People meet me in person andthen they follow me on social
media and they become a part ofmy online community and there
are a million different waysthat we meet new people all the
time and instead of, you know,being in.
(11:29):
I think networking can be a bitof a dirty word and I'm sure
we've all had that, thoseexperiences like early on in our
careers where we were told togo and network.
And you know, go to a quoteunquote networking event and,
like, get a business card andtry and push it into the hands
as many people as possible and,you know, ask everyone in there
(11:50):
who they are and what they do.
And you know I remember back inthe early days thinking like
every single person who could bea potential client, I have to
somehow enroll them into myservices.
And you know, that's the onlyway my business is going to
succeed.
And I've obviously proven tomyself over the years that if
(12:11):
you make one great connectionfrom one event like, that's a
win.
You know, and qualityconnections are so much more
important than quantity.
It's not about getting in frontof big numbers for the sake of
getting in front of big numbers.
The fact that I've madehundreds of thousands of dollars
through my business with just afew hundred people on my email
list just goes to show that it'swho you're talking to you, not
(12:32):
how many people you're talkingto you.
That is the most importantthing.
And the strategic conversationsthat you're having.
Because, yeah, you could get upand stage in front of thousands
of people, but if none of thepeople in our audience would be
interested in buying yourservices.
What's the freaking point andobviously there's many different
(12:56):
approaches to audience growthincrease the probability that
amongst that large group ofpeople, there will be a smaller
number of people who actuallyare the perfect fit for you and
they are your ideal client andthey will really resonate with
you.
So do not get too hung up on thenumbers, do not get too hung up
(13:17):
on the strategy and simplyfocus on following your heart to
genuinely connect with newpeople every day and every week.
And that doesn't mean thateveryone I meet I'm like pushing
down their throat what I do andwhat I have to offer and what I
(13:37):
sell, and.
But you know, things they doarise naturally, and this is the
power of having a home base foryour business, whether that is
a social media channel, whetherthat is a website or a podcast.
You want to be sure what isyour valuable invitation for new
(14:00):
people?
What is it that's going to bean easy yes for them to come
into your world.
And let's face it, in this dayand age, following you on social
media it's just the easiestsell, right?
It's like, hey, let's, let's beconnected, let's follow each
other on social media.
Obviously, you know if you havegot to know someone well enough
(14:22):
to know that you can addspecific value to them.
Of course you can pitch and Iwill do that when it becomes
clear that I can offer value andthis is where it's absolutely
imperative for you to do thatwork of knowing how to
articulate the value that youbring and who it's for.
(14:42):
Because when you are crystalclear on that conversation, when
you recognize that ideal client, then it's absolutely of
service for you to share thespecifics of your offer, and
always having an invitationthat's an easy yes is absolutely
so important.
So the number one goal of anynew connection obviously like
(15:06):
the dream goal is to get yourideal client on to your email
list, and that's how yourfreebie is really going to act
as a filter.
You want to very strategicallydesign your free offer.
So not only is it attractingthe people that would want to
buy whatever it is that you'reselling, but it's also going to
repel everyone who's not theright fit for it.
(15:27):
So the more specific, the moreniche, the more keywords you can
put in that will help yourideal client to identify that
you are for them.
The more high quality leadsyou're going to have on your
email list, the higher your openrates are going to be, the
higher your conversions aregoing to be.
So this is really, really,really important.
(15:48):
I feel like we're straying alittle bit, but this is what you
want to keep in mind whenyou're thinking about who to
collaborate with, whichpartnerships to pitch yourself
to or to say yes to or to say noto, because, also, you don't
want to fill your audience witha bunch of people who just are
not your sole client, becauseyou might get confused when
(16:10):
people come to you and they'reasking you for something that
actually you do not want toprovide or you're not capable of
providing with.
You know the absolute, utmostlevel of skill and integrity as
the things that you truly arethe best at.
So you don't need to overthinkthis.
The more authentic and genuineyou are in your storytelling, in
(16:30):
your mission, in sharing yourdesires, in telling your story
and sharing who you are, that isnaturally going to filter your
people.
So, being unapologetically youunapologetically and boldly and
loudly having the conversationsthat you know you want to be
having, both in person andonline, and that becomes easier
(16:53):
and easier and easier when youstart getting in the right
spaces.
So finding those communitieswhere people are already having
those conversations, getting inthere and making friends.
This is really at its mostsimple.
It's like choosing the partiesyou are most excited to get out
of the house for.
You know, virtually orphysically, open your laptops
(17:16):
for, put on a shirt or brushyour hair for, like, whatever
the metrics are that you areputting on networking in this
phase of your life and businessgetting in the right rooms,
showing up, being visible, beingyourself and inviting people to
connect with you, and thenhaving those really clear
pathways to move people intoyour offers, starting with your
(17:40):
freebie leading in to yourcontent event and your launch
content that guides the rightpeople into your offer when it's
the right time for them.
So one of my absolute favoriteand most effective ways of
partnering with others isthrough guest podcasting.
(18:01):
So, number one, having podcastguests on my own show is a
really great way to crosspollinate with audiences who I
know would be into my work.
And then, you know, pitchingmyself and adding value to other
people who have crossovercommunities who I know would be
into my work.
That's been absolutely easiest,most powerful and most
(18:24):
effective way for me tocollaborate, and before I was
doing that and before I had apodcast.
I was just doing that on socialmedia channels.
I used to do guest interviewsin my Facebook group and I would
come into other people'sFacebook communities or
Instagram live streams.
Is, you know, it's exactly thesame thing, it's just a
different place.
(18:44):
And you know, more recently nowI've been less of a digital
nomad butterfly flying all overthe world.
I have started to get invitedto in-person events and
in-person collaborations, whichI did do when I was in Montreal,
when I was settled there for awhile.
(19:04):
I did, I hosted a day retreat.
I've done some in-person thingsin New York that I set up
myself, but I was recentlyinvited to speak on a panel and,
you know, maybe I got a couplepeople's Instagrams.
But from the most recent eventthat I went to, I just went for
(19:24):
a drink with someone who reachedout to me when they saw me on
the panel and was like I want toconnect with you and already
we're, you know, discussingcollaborations and ways that we
can support each other.
So just knowing and setting thatintention that every time I put
myself out there, I'm going toattract one more person who is
(19:45):
really resonant, who shares myvalues, who I'm super excited
about connecting with andcollaborating with, whether as a
peer or as a client, andknowing that the more I put
myself in situations that I'mexcited to be in, the more I'm
going to meet people who sharemy values, the more seamlessly
these things are going to startto unfold, and the majority of
(20:07):
that happened online.
For me, you know, while I wastraveling the world or didn't
really have a home country andwe never knew where I was going
to be and was just a littlebumblebee on the wind, that was
in online spaces, onlinecommunities.
So there are just endless waysto meet new people and to
connect, and I think showing agenuine interest in helping
(20:30):
others to get what they want isthe fastest way to open doors,
and that always leads toreciprocity, and I always like
to think of it as we're alwayspaying into the karma bank.
So, regardless as to whether ornot that person that you helped
out is going to help you backin exchange, like that, good
(20:53):
karma is going to come aroundand someone else is going to
invite you to be visible infront of their community and to
help you with your mission andmessage.
And the more we build goodfaith and good feeling and
contribution and service betweenpeers like number one.
It feels so freaking good andit's energizing and you know
(21:18):
it's always been such a greatexperience for me the more we
are buoyed and supported andmotivated and it just creates
momentum.
And obviously we don't want toovergive.
Obviously we want to make surethat these, this time and this
(21:39):
energy is translating into thetype of client growth that is
growing our mission and ourbusiness.
And you know, sometimes it's notcrystal clear where people came
from or what's working and whatisn't working, and sometimes it
can take a little bit of timeto reap the rewards of the time
(22:01):
and energy that you've investedin certain strategies.
Obviously, there are ways togather data on this.
You can ask clients where didyou find me?
You can see.
You know this is another reasonwhy email list growth is so
helpful, because you can seewhen people joined your email
list, which freebie or coursethey joined through, how long it
(22:24):
took, which emails they opened,when they bought, and you can
gather so much data around that.
And as soon as something works,you know to just continue that,
keep replicating it and then itreally does become a numbers
game.
You just ask how can I justincrease, like I've got this
freebie that works, that peopleis attracting the right clients.
(22:45):
People join my email list, thenthey join my programs and they
become paying clients.
So, okay, if this is working,then how do I get this in front
of more people?
How do I get more peoplethrough this content system?
And if something isn't workingdoesn't necessarily mean it's
not working yet.
But you can continue toexperiment and to tweak and to
(23:08):
try different things.
And you know, pay attention towhat works, pay attention to
what doesn't work, pay attentionto what feels good and is
sustainable for you, payattention to what burns you out
and isn't really fun for you,and continue to fine-tune and
tweak your strategy accordingly.
And this is really the work Ido with clients, because you
(23:29):
know I've been through manyphases of my business.
I've been through massiveburnout.
I've been through, like I said,digital nomading, living in the
middle of buttfuck, nowhere andfeeling like a million miles
away from my ideal clients.
They haven't always been awhole gang of them right on my
doorstep, like there is now herein Venice and in California.
(23:50):
So we get to tweak and adjustaccording to our life phase.
There are 50,000 million waysto build a business.
People were building thrivingbusinesses before social media
existed.
So there are a million parts tomaking human connections and I
(24:13):
was telling the story insideMillionaire Witch Club the other
day about how, when you getthat clarity on your mission, on
your work, on your client andhow to talk about it, and you
are excited and you're open andyou're motivated, the clients
literally start to show up.
Like I bumped into one of myfirst coaching clients when she
(24:34):
was literally crying in thestreet about being stressed
around money and I was like, oh,I just launched a membership on
Money Mindset for creatives.
Like this seems to be exactlywhat you need right now.
She turned into one of myclients and ended up, you know,
working with me and my highticket offer and this has
happened to many clients as well.
And I'm not saying that this isa good strategy to just wander
(24:56):
around the streets and randomlymagnetize clients, although I
mean, it's happened.
So we get to blend differentstrategies.
You know there've been periodsof time where I've had really
bad health and I haven't had thebandwidth or the energy or the
means to, you know, like, go andtravel to meet people.
(25:17):
But I have always consistentlyput myself out there at the
ability that I have from momentto moment.
You know, maybe there'll be aperiod where, like after I've
had kids, maybe doing podcastinginterviews won't be so high on
my agenda, or maybe it will andI'll just have to.
(25:38):
You know, it'll be a differentprocess for me where I'll have
to make sure I have someonewho's babysitting while I'm
doing the podcast interviews, ormaybe I'll just be doing more
pre-recorded content.
There's so much flexibilitythat we have to create
connection these days usingtechnology.
You know, maybe I'll just bepouring into my local community
(26:00):
and that will become more of amain way that I'm creating new
clients in my business.
Who knows who cares.
As long as you are having fun,as long as you are living your
mission, you're living yourpurpose, you're spreading your
message in whatever way feelsaccessible to you today.
That's all we really need tofocus on and just keep putting
(26:24):
one foot in front of the other.
Nothing's going to work ifyou're hiding.
Nothing's going to work ifyou're not consistently speaking
your message and introducingyour work to new people.
But it can be so much fun.
After all, we are here tocreate.
We are here to share ourmessage.
We are here to impact peoplethrough the work that we are
(26:48):
called to put out there into theworld and it gets to be fun.
So, whatever doesn't feel funabout the way you're currently
doing it, what small changes canyou make?
You know, and I've made whathave felt like very radical
changes that have actually beenvery small changes that have
made all the difference for me,such as shifting my podcast from
(27:14):
video to audio only when I wasgoing through long.
Covid didn't make a hugedifference to my listenership or
to the impact of my work, butit meant I didn't have to brush
my hair, I didn't have to put onmakeup, I didn't have to turn
on a light and like sweat whileI was recording my podcast.
(27:36):
That just made it that littlebit easier for me to maintain in
that season of my life.
So be adaptable, be flexibleand, and most importantly, have
fun.
So tune in to next week'sepisode where I'm going to talk
about one of the most powerfulways to get in front of more
people, to warm up thoserelationships faster and to make
(27:58):
more sales into your highticket offers, which is using
the power of video marketing.
So make sure you come and tunein for that episode.
Let me know what came up foryou.
Let me know if you love thisepisode.
Let me know if you have aquestion or something that you
want me to address on futureepisodes.
Send me a message over atSarahMcMagic or Creative Magic
(28:20):
Club on Instagram, ping me anemail.
I love to hear from you and I'msending you so much love and
I'll see you next week.
Bye, for more inspirationalcontent, head over to my website
withsarahmackcom, and pleasesupport the show by liking,
commenting and subscribing.
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