Episode Transcript
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Speaker 1 (00:12):
What's up?
This is Sarah Mack, and welcometo Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate aboutand building wealth in magical
and fun ways, while building asix-figure income.
As a writer and coach, helpingother women to launch their
dream businesses, I've connectedwith so many incredible people
(00:34):
and seen it proven again andagain that you can thrive
financially doing whatever it isyou are passionate about.
I am here to sharelife-changing strategies for
mindset, making money andreaching more people with your
work in a business and lifefilled with creativity, freedom
and fun.
Hi, sarah Mack here.
(00:59):
Welcome back to the CreativeMagic Club podcast.
I am here to help you become asix-figure creative by filling
your high-ticket offer throughauthentic storytelling and
astrology-guided contentstrategy.
Oh my god, it's part three ofmy amazing three-part series
that I have created for you onselling high-ticket using social
(01:24):
media.
So if you didn't already listento part one and two, definitely
definitely go back.
Part one was all about buildinga personal brand on social
media, specifically to set youup for success with high ticket
sales, and I share how I wentfrom having a network of
completely, totally zerosquiddly, diddly, nothing when I
(01:47):
was a new immigrant cablingover here to make a new life for
myself in North America.
And then, part two, I go deeperinto how to use Instagram to
attract and convert high ticketclients and I share how I made
5k from a Black Friday sale thatI launched of my new mastermind
(02:08):
, with no sales page and justfrom a few story slides.
And today, part number three,I'm going to dive into how to
sell high ticket in the DMs andI'm going to share how I made a
16k sale from a seven minutelive stream and to share the
talking points that you reallyneed to know inside and out to
(02:29):
have easy sales from soulmateclients.
So you're not having to squeezepeople, manipulate people, push
people, bug people, but havepeople coming to you being like
hey, I'm ready, I want to buyyour high ticket offer, it
doesn't matter if it's thousandsand thousands of dollars, I'm
excited and I'm ready.
And, by the way, I'm a dream,dream, dream client you are
(02:50):
absolutely gonna love workingwith because this gets to be the
reality for you.
So this is your reminder thatdoors are open and they are
closing for this period ofenrollment for my Cosmic Copy
Mastermind.
So if you know that now is thetime that you are ready to
(03:10):
streamline your focus on thathigh ticket offer and to develop
a simple launch strategy to getyou to those five figure
launches and six figure years infun, fulfilling ways that bring
you spaciousness and freedom,creative self-expression and
make you fall deeply in lovewith your business and life.
Dm me the word mastermind.
I will send you my bonus,secret training and a ton of
(03:33):
content prompts for your uniqueastrology chart, plus special
enrolment offers for this period.
Make sure you come and get yourapplications in if you want to
join us this round for thebeginning of the astrological
new year.
Oh, my god, how exciting.
So, okay, let's dive in.
So this is kind of a famouscase study for me that I already
(03:57):
made a training on.
I will drop that training.
It was a free masterclass I did.
That really breaks down thecontent strategy of this seven
minute live stream that led to a16k sale and basically, you
know this is like easy peasy,the dream of, like social media,
selling right, like I haven'tused sales calls for six years
(04:20):
and I'm going to talk about youknow what broadly is the norm
for me in my sales process fromyou clients who want to join my
high ticket offers.
But let me just break down thisone story because I just want
to make it super, super, superclear that it's never just like
oh, I did one live stream andthen somebody wants to spend
multiple, five figures with me.
And this is really the pointI've been making throughout this
(04:43):
content series.
It is an accumulation of all ofthe times that you show up, all
of the stories that you tell.
Every time you contribute yourpresence, your time, your energy
, your value.
This is the power of having anonline brand.
This is the power of leadingwith stories, to build
relationships with real people,to be visible, to let people see
(05:07):
you.
And yes, it can unfold in verymagical ways where you show up
and you spent seven minutesdoing a live stream, maybe you
spent 10, 15 minutes planningthat live stream.
And you know, this veryfrequently happens for me
because, like I said in theprevious trainings, I built the
habit, the daily content habitthat makes it easy for me to
(05:29):
know my talking points, to knowwhat I'm going to say when I do
put my time and energy intoshowing up on social, so that it
can take me 15-20 minutes toput out a piece of content that
can lead to thousands andthousands of dollars in sales.
This is a skill.
It takes devotion, it takesrefinement, it takes dedication.
(05:51):
It's not just about being lazyand being slapdash and being
willy-fricking-nilly like I keeptelling you.
So just know that this isalways behind the success
stories that you see online oflike I put one social media
story on Instagram and I made5,000 gajillion bajillion
dollars.
Like.
This dedicated work is going inevery single freaking day, every
(06:13):
week, month after month, yearafter year, to develop these
brands, to have this brand power, so that you can, you know,
build that trust, build thesereal relationships, so that when
you launch something, peopleeat it up and it doesn't matter
how much you're charging.
So this one particular casestudy was actually a client who
(06:35):
I didn't know who she was, butshe joined a live eight-week
group program that I was runningat the time called tell stories
that sell, and you know I'dpositioned that to let people
know they're going to learn howto create content and every,
every single piece that I needed.
That grew my business to sixfigure years.
So she joined that program,obviously, like I didn't know
(06:59):
who she was, but she told methat she'd been following me for
a long time and she was in myprogram and after that launch,
you know I was obviouslydelivering my group program.
My launch focus was switchedback up to focusing on filling
my one-on-one.
So I was pitching my one-on-one.
So she saw the live streamwhere I pitched my one-on-one
(07:21):
and I think I think what madethis like extra magical is that
it happened like right after thelive stream where I pitched my
one-on-one and I think I thinkwhat made this like extra
magical is that it happened likeright after the live stream.
I think she went and messaged meand was like hey, like I want
to work with you one-on-one.
And she signed up in the DMsbecause obviously I knew her.
She'd already been on callswith me.
So when I know a client theydon't have to apply for my
(07:43):
programs.
You know, obviously I onlyattract incredible dreams to all
my clients.
I love working with all of myclients.
So when they want to keepworking with me, that's always a
yes for me.
Unless, you know, early on inmy business I hadn't quite
nailed the dream clientattraction and attracted some
people who I didn't want to workwith when they wanted to work
(08:04):
with me again, and that's aboundary that we always get to
set, no matter what phase ofbusiness we're in.
Be picky with your clients iswhat I recommend, um, if you
want to have fun in your lifeand your business.
So it was literally like okay,cool, do you want to pay in full
or do you want to pay month tomonth?
And that's usually the extentof the conversation.
(08:26):
So I sent her the link.
You know, it's usually just ifthere are questions, it's
administrative questions like ohhey, can I split it on two
credit cards?
Or whatever you know needs tohappen for that transaction to
go through, for that contract tobe signed, for that client to
(08:47):
be enrolled, for us to get onthe calls and, you know, begin
our work together.
So there was no sales callrequired and this is how it
usually goes since I stoppeddoing sales calls more than six
years ago.
So for any of my high touch,high ticket offers that I sell
(09:07):
from a price point varying from$3,000 up to $17,000, usually I
have an application on my salespage.
So usually what happens is I'llpromote my sales page, clients
will fill in the application.
Then we'll either have a shortemail back and forth where I'll
read the application and be likehey, you know, I'd love to have
(09:29):
you, or hey, I don't reallythink you're a good fit and
usually I'm connected with myclients on social media.
Sometimes I only have theiremail, so in which case I'll do
it on email.
I always invite people over tohave a DM conversation with me.
Like I'll put a link and belike hey, if you want to chat
through and you have any otherquestions or you want to chat
through anything, feel free tomessage me, because I like
(09:51):
sending voice messages insteadof like typing out the whole
conversation.
But it has happened via emailwhere I've literally just sent
one email back and been like hey, I think you're a great fit,
super excited to support you,and I'd added onto my
application do they want to payin full or do they want to pay
month to month?
So usually I have all theinformation I need to just
(10:11):
simply send them a payment link.
And that is that Sometimespeople will send me a DM, for
example link.
And that is that sometimespeople will um send me a dm.
For example, if I don't have asales page and I'm using a call
to action to dm me a certainword to just you know, then I'll
.
If I don't have a sales pagealready designed, I will just
say what I would say on thesales page in a really short
voice memo, um, and I'll pitchthe offer and then we can have
(10:36):
that conversation and then I'llsend them the link to pay
directly through DM.
Another way that clients oftenupsell themselves into a high
ticket offer is if they'realready working with me either
in a lower ticket group programor a high ticket group program,
or you know they bought myreading or they bought my
intensive um.
(10:59):
You know they bought my readingor they bought my intensive.
So very often I will givepeople the opportunity to either
pay um get what they havealready paid off of one of my
higher ticket packages, or youknow I have um exclusive
extension packages available forpeople who are in certain
offers of mine.
So in which case that wouldhappen, where I would pitch them
(11:20):
a special deal and pitch themthe offer that I want to, you
know that I could see them likeupselling and enrolling into and
then, if they have any other,any questions from that, you
know that is another reallycommon way that people who
obviously love their experienceof working with me and want to
(11:40):
continue with my support.
A lot of them will come into myprograms that way as well.
So, whether someone's reachingout to me from social, whether
they're applying directly to myprogram via my sales page or if
I have directly invited themfrom one of my existing offer,
this is how the conversationgoes.
Yes, I want to join your offer.
(12:02):
Or I have a question 99% of thetime it's a logistical question
like can I buy now and start ata later date?
But you know, get the simromand offer.
What times are the calls?
Like basic admin questions likethis.
So I it's really simple toanswer and then I send the
(12:23):
payment link and then they signup.
This is 99% of my interactionsand I don't get a lot of
questions from clients.
Why is this?
Because my content tells themliterally everything they need
to know to feel confident aboutwho I am, what my offer is, how
(12:45):
it helps them, who it's for,what the details are.
I purposefully get supercrystal clear and repetitive
about this information so that Idon't have to answer 50,000
million questions in my DMs.
For people, doing this workupfront is what leads to an easy
sales experience, and there areso many different ways of doing
(13:09):
sales.
And listen, I'm not here totell you there's a right or a
wrong way.
I'm just telling you I lovethis way of doing sales.
I love not having to have salescalls on my calendar so that I
can have more time for writingor for time out, or for
adventuring or freaking,sleeping or being a human or
working on bigger, longer termprojects like publishing my book
(13:29):
.
I love not to feel like I haveto try and persuade people to
work with me.
This is why I are makingempowered decisions, are really
excited to join my program, areready to do the work and create
the transformation in their life, who are such a joy to work
(13:49):
with, who are super gratefulbecause they haven't been
manipulated into working with me.
So does this mean I go throughlong, long, long periods
sometimes of not having anybodyreaching out and saying they're
interested?
Sometimes, yes, though I willsay I love this shift in social
(14:12):
media strategy now with like thetrigger word of like if you
want more information, commentthis word, because then I and I
will use that in my email aswell, because then I can see
that people are interested.
So I'll very often do this inthe early phases of a launch,
when it's a new program, or Idon't have a sales page yet.
And obviously, when you do havea sales page, you can track the
clicks.
You can track clicks on youremail, you can track clicks
(14:36):
through your social channels soI can see when people are
interested and I can see theirlevel of interest.
So if I'm not getting reachouts for you know periods of
time during a launch and thelittle gremlins start to creep
up with like no one cares,nobody wants my offer which is,
you know, so normal Then I cancome back and look at those
stats and be like oh yeah,people are clicking, they are
(14:58):
paying attention, people arethinking about it.
So it's my job to just keepshowing up and keep, you know,
sharing the stories that aregoing to help them get a really,
really clear picture of what'spossible when they work with me.
So, um.
So here are the things that youhave to be clear on for any
(15:19):
sales conversation whether youhave this on a sales call,
whether you have this, you know,in like a live Q&A session, or
if you have it in your DMs oryou're just having it on your
sales page.
So you have to know how yoursoulmate client identifies
herself.
If you are calling her amagical witch because you think
she is a magical witch but shedoesn't know she's a magical
(15:41):
witch yet, you are not talkingto the right person at the right
stage in their journey.
You also have to know how theytalk about what they want.
So, again, if you're trying tosell breathwork but all they
care about is having lessanxiety, you have to switch up
your language.
Or maybe they're looking tobreak ancestral curses.
(16:01):
So you have to be able toanswer why does your client want
to do breath work?
Do they even care about whatmodality you use?
And maybe all they care aboutis that you can help them get
the result they are seeking.
And the next thing you have tobe so, so, so clear on and to
lean into this in yourconversation is why your
(16:22):
soulmate client would want tohire you over someone else who
does work similar to you.
Because these are the storiesyou want to lace in as you're
talking about your offer, asyou're talking about what's
possible for that person and asyou are pitching.
And this is really whereunderstanding your astrology
chart cuts straight to theclarity that will lead to sales.
(16:47):
I can't tell you how powerful ithas been to use my client's
astrology chart to cut throughthe noise and overthinking.
Should I help these people orthese people?
Should I tell these stories orthese stories?
Should I use this language thatI see working in finger
brackets for other coaches outthere, or should I use my own
unique language and terminology?
Should I talk about money ornot?
(17:08):
Should I talk about mychildhood trauma or not?
Should I talk about being amother or not?
Should I niche in onentrepreneurs or not?
So our chart can tell us theanswers to all of these
questions.
And guess what?
The answers are different foreverybody.
Some people are here to talkabout money and to help people
around that.
Some people aren't.
Some people are meant to workwith entrepreneurs, some people
(17:30):
aren't.
Some people are meant to talkabout their deep ancestral
healing and past wounds and someare not.
So how cool is it that we canuse our astrology chart as a
shortcut to get answers?
That leads us to grow, to moreimpact and more income in our
brands through powerfulstorytelling that makes selling
to soulmate clients so easypeasy.
(17:52):
So I really hope you've lovedthis series, as you know where
to find me if you know you'reready for support with this to
get clear on how to share yourstory in a way that leads to
easy sales from your soulmateclients into your high ticket.
Author.
The doors are closing to thecosmic copy mastermind, so dm me
(18:12):
the word mastermind to get yourapplication in and if you would
rather work with me one-on-one,you can let me know.
I have a variety of offers Ican help you with.
You can visit my website atwithsarahmackcom and if you've
loved this series, please let meknow.
If you have questions, pleasefeel free to DM me because I can
(18:36):
tailor my podcast series todirectly support you and what's
coming up for you to help yougrow the six-figure brand that
will bring all of your businessdreams and your mission and
impact and vision to life.
So I'm so, so grateful thatyou're here.
Please share this episode withanyone you know will love it and
please, please, please, if youhaven't already, go and leave us
(18:57):
a five-star review on iTunesand I will love you forever.
So we'll see you next weekSending you so much love.
Bye.
For more inspirational content,head over to my website,
withsarahmackcom, and pleasesupport the show by liking,
commenting and subscribing.