You wish attracting clients was as simple as showing up and fully being yourself online…. And you see others seemingly having a lot of success in this way in their online brand, but WHY isn’t this kind of content converting for you?
Are you ready for some REAL TALK about what it actually takes to have a brand and content that magnetizes clients into your high ticket offer every time you show up?
I’m going to spill the tea…
I have these conversations all day long with clients.
And I see what people are good at and not so good at… and maybe you’re doing some things right BUT missing some important gaps that make all the difference when it comes to filling your high ticket offer with soulmate clients.
So I decided to reveal the key pieces of strategic brand storytelling that’s designed to lead dream clients to pop up in your inbox asking to join your high ticket offers.
Tune into the final part in my 3 part series on the Creative Magic Club podcast where I reveal my soulmate client attraction secrets that leads to 5-figure launches and repeat sales of my highest ticket offers prices $5k-$10k+.
You’ll learn the 2 simple brand storytelling strategies that MUST be represented in your content to attract dream buyers and easy sales.
Plus I share how I used my Human Design to build my confidence in talking about my unique gifts and make my value to clients clear and compelling.
And I share 2 powerful prompts to unlock the stories that make the difference, that will override your tendency to hide the parts of your story that leads to conversions and sales with ease.
When your people can really SEE you in your storytelling, they can find you, and buy from you. They are already out there looking, it’s your job to represent you and your work with accuracy and authenticity if you want to make those relationships and sales happen consistently in your business.
If filling your high ticket offer in 2026 is your goal, you definitely don’t want to miss this juicy and insightful series!
Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/
The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.
Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.
Loved this episode?! Let’s keep playing together!
Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/
Say hey on IG: https://www.instagram.com/sarahmacmagic/
Buy my new mini course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/
Ready to sign more high ticket clients? Join the Cosmic Copy Mastermind - https://withsarahmac.com/cosmic-copy/
Share this episode with your friends!
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Episode Transcript
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SPEAKER_00 (03:05):
Creative Magic Club.
What's up?
This is Sarah Mack and welcometo Creative Magic Club.
Together we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate about,and building wealth in magical
(03:27):
and fun ways.
While building a six-fingerincome as a writer and coach,
helping other women to launchtheir dream businesses.
I've connected with so manyincredible people and seen it
proven again and again that youcan thrive financially doing
whatever it is you arepassionate about.
I'm here to share life-changingstrategies for mindset, making
money, and reaching more peoplewith your work in a business and
(03:50):
life filled with creativity,freedom, and fun.
Hi, Sarah Mack here.
Welcome back to the CreativeMagic Club podcast.
I'm here to help you to signhigh-ticket clients through
authentic storytelling guided byastrology.
(04:10):
And this is the third part in athree-part series on soulmate
client attraction.
So if you haven't listened tothe last two weeks, definitely
go back and listen to them.
Honestly, there are so manyvaluable nuggets that when you
integrate them into yourmessaging, you're going to start
seeing more sales.
So today I'm going to give yousome real talk about what it
(04:32):
actually takes to magnetizehigh-ticket clients and to
really get to that next level ofunderstanding around what is
required from you when you showup in your content and unpack
what we actually mean when wetalk about magnetism, right?
Like what is it that makespeople feel that full body I
(04:53):
desire to work with this person?
I believe and trust that thisperson is the gateway to my next
level, to the big transformationthat I'm calling in and
committing to and saying yes to.
(05:30):
So we're going to unpack what itreally takes for you to be able
to do that today.
Because messaging is what itreally is, is sharing your truth
in a strategic way.
You know, unless you're ablogger or like a lifestyle
influencer who shows up for thesake of blogging, for the sake
of showing up, for the sake ofhere's my life, these are my
stories.
And I'm going to talk about, youknow, anything and everything,
(05:52):
like here's a day in the life,unless that is a part of your
content strategy.
And if the intention and thepurpose of your content when you
show up online is to signclients and to sign clients into
a high-ticket offer, that's avery specific brand strategy
that requires very specificstrategic moves.
I think a lot of the time peoplethink, I just want to have that
(06:13):
creative freedom,self-expression, show up and be
me, talk about whatever I wantto talk about.
But we don't just want a verbalonslaught of all of your
thoughts and activities, right?
As we know, it can be veryoverwhelming.
Like, what do I talk about todaywhen you don't have that clear
guided strategy around yourcontent?
So it's so important to knowwhat you're doing when you're
(06:36):
showing up and telling strategicstorytelling focused really
around what you stand for, whatmoves and drives you.
And, you know, this can be alens that really does allow you
to talk about a very broad anddiverse range of topics.
Like you really do get to beyou.
You really do get to tellstories about whatever is most
(06:57):
lighting you up, but it's soimportant to be running it
through a very specific filterso that you're not coming across
as being all over the place.
And most importantly, so thatevery single piece of content is
driving clients into your offer.
And driving the right clients,first and foremost.
One of the most important thingsto think about that really makes
(07:20):
you magnetic to the right peopleis why you are showing up in the
first place.
And really staying connected tothat on both the micro and the
macro level.
So I talk about micro and macrostories all the time with my
clients.
And I find this is just a reallyhelpful way to give us a lens
(07:40):
that can spark so many storingstorytelling ideas and really
pull forward a lot of veryinteresting and different layers
in our brand storytelling that'sgonna hit the mark in multiple
ways for people who havediscovered our content.
So here's an example of what Imean by that.
So my macro why is really what Istand for.
(08:02):
Like the main value, it's reallywhy I started my business in the
first place.
It was for the value of creativefreedom, right?
Felt frustrated in previouscareers by my schedule, by the
content that I was working with,by the relationship experiences
I had with collaborators.
I that's what drove me to becomean entrepreneur.
I wanted to be my own boss.
(08:23):
I wanted to call the shots onall my projects, every single
thing I was investing my energyinto.
I wanted to call the shots overmy schedule, my life, my
personal life, my body, myhealth, and to be able to carve
out space for my creativeprojects.
Why?
That is just who I am.
That is the life that I want tolive.
And with my Chiron and Gemini, Iknow so many of you resonate
(08:44):
with this, obviously, thatstruggle for visibility,
struggle for feeling seen, forfeeling accepted, feeling
celebrated for who we are.
And, you know, so many of us asminority identities, as women,
as creators, have feltdismissed, have felt like the
things we want to do aren'tpossible within our capitalist
(09:05):
patriarchal structures that welive in.
And so, you know, I stand forall of us creative rebels who
really just needed to do thingsin our own way, right?
We needed to build paths outsideof the structures that we were
presented with.
So in entrepreneurship, I take astand for building our own
channels, for building our ownaudience, for impacting the
(09:27):
communities that I deeply caremost about, doing the work that
I care most about with peoplewho appreciate me, who value me
for not for superficial things,but for really who I am as a
person and allow me to bring mydeepest gifts and creativity
into the work that I do with mycollaborators and clients.
(09:47):
And, you know, that's building abusiness that's given me space
to write my book, to work on mymusic.
And I have a very excitingannouncement.
I officially got the intuitivegreen light to start working on
my next writing project.
All I'm gonna say for now isit's a screenplay.
So it's a new, scary, excitingcreative adventure.
(10:10):
And apparently now is the timeto press go.
I'm just about to go into secondtrimester.
So clearly the creative energyis flowing.
And now is the time for me tosay yes to a new project, which
is so freaking exciting.
And I built a business thatallows me to say yes to the life
that I want, and that iscreative freedom to me.
To be able to write what I wantto write, create what I want to
(10:31):
create, serve clients and raisebabies, and have a good quality
life of fulfillment.
That is really the definition ofwealth for me.
These are my true heartfeltdesires for this moment in my
life.
So, what is that for you?
And here's a prompt for you tojust do some stream of
consciousness journaling on.
If I'm completely honest withmyself, what do I desire for my
(10:52):
life?
Like put on some vibey music, dosome movement, meditate, get
into the zone, really connect toyourself and write and write and
write and write, and just holdsome space for your true
desires.
There's no right or wrongdesire.
And then share that with youraudience.
They're going to choose you.
Your clients are going to chooseyou because of the nuances of
(11:15):
your value system, the way youlive as you do the work that you
do.
Why?
Because they are more compatiblewith the way that you do things.
And naturally, you will be ableto answer more of their
questions based on livedexperience.
This is what people are payingyou a high-value price tag for.
They are choosing you to leadthem through what you have
(11:35):
experienced and embodied.
And of course, you don't have tohave the exact same lives.
But when you're operating underthe same value systems, you
understand their owndecision-making process at a
deeper level.
And therefore, you can help themmore specifically.
So very often, clients will beattracted to us because of one
expression of our value system,even if, you know, their lives
(11:57):
look very different in manyother ways.
But it's our value system thatanchors us together and makes us
the best fit for leading andsupporting our clients.
So it's so, so, so importantthat you make that clear.
And that happens through ourstories and through telling our
truth.
And then what I mean by themicro level is what are those
smaller, more dialed-inconversations that show people
(14:20):
really what you're taking astand for?
So, you know, within obviouslytalking about creative freedom,
talking about doing business andlife in the way that makes me
happy, there are manyexpressions that that could look
like.
So I dial that in on a microlevel to the specific
(14:41):
conversations that I'm havingday to day with clients, which
is really helping other womenand creative magical witches and
entrepreneurs to live their bestblack sheep life, whatever that
looks like for them.
And the avenue that has allowedme to have that life and vision
has been high-ticket salesthrough really mastering that
(15:02):
skill.
First, it was copywriting, thenit was money mindset, and then
it was high-ticket sales, andthen using astrology to be able
to tailor strategy for myclients according to their own
unique gifts, strengths, andchallenges.
So the main problem that I solveis helping multi-talented,
multi-passionate, creativeentrepreneurs and creative
rebels to pull out powerfulbrand stories that lead to sales
(15:26):
from Dream Clients into theirhigh-ticket offers and really
teaching them the strategiclanguage and giving them their
own unique frameworks to talkabout their work in powerful
ways that leads to magnetizingtheir soulmate clients.
So, micro topics that I talkabout are related to
storytelling, content, strategy,money mindset, using astrology
(15:49):
as a tool to do this work.
So you can see how people arelike, these are the
conversations and skills that Iam ready to invest in, and I
want to invest in them withsomeone who values the same
things as me, who has a similarvision or a similar way of
operating.
These two things really go handin hand, and you can't have one
without the other.
So, a prompt for you is to thinkabout the problems that you
(16:12):
solve for your clients with yourhigh-ticket offer and make sure
that you're talking about thatin a micro way.
I found that sometimes peoplehave the tendency to be either
really good at the macro orreally good at the micro topics.
And it can take a bit of supportand some skill building to get
good at the other type.
For me, I'm really good at themacro, and I've really needed
(16:33):
like intention and frameworksand support to pull out some of
the micro conversations.
But as soon as I learned to dothat, sales started happening
way more easily.
And the problem with why we sooften don't hit the mark in our
messaging is because we struggleto see ourselves.
Because we're so immersed in ourwork and we're so
(16:53):
multi-talented.
And this is why I'm so uniquelypositioned to help my clients
develop their messagingframeworks and language to talk
about their magic andbrilliance.
This is literally my gift.
And it's also why I still needoutside help with the same work.
I still need help to see myself.
And it's just one of those areasof business that we need that
(17:15):
support.
And you can't just musclethrough it alone without
constantly coming up against ourown blind spots.
So I know I talk about astrologyall the time, but this was a
really interesting thing thatstood out to me in my human
design that helped me to reallyaccept and acknowledge and
embody and talk about this giftthat I have in my work with
(17:39):
clients.
Because I have very specificchannels that just make me so
good at my work.
And this is why I love usinghuman design and astrology,
because it backs up and it, youknow, it externalizes some of
our own brilliance, which canthen make it much easier to talk
about it.
So my channels that make me goodat my job, I have channel 13 and
(18:00):
33.
So I'm like a collector ofstories.
How I'm good at storytelling isbecause I'm a really good
listener.
And obviously, with all of myGemini placements, I have that
natural curiosity and I amamazing at asking questions.
And I'm very deeply receptiveand tuned into other people's
life journeys and stories.
So a big part of my work isreally holding space and
(18:24):
listening deeply and thenalchemizing those stories into
meaning, into storytelling thatis then accessible from other
people, from our clients andaudiences.
So this is the storytellerchannel that I have in my
design.
Another one I have is 43 to 23,which really brings in that
intuitive knowing that kind ofdefies logic.
(18:46):
Like my ability to pull out thestory threads from somebody's
life and somebody just ramblingabout their work and turning
that into a cohesive story.
And also to be able to explaincomplex ideas simply.
This is honestly like simplicityis so much harder than
complexity when it comes tocopywriting and communication.
(19:08):
As I'm sure you know, you know,as a writer, coming up with a
shorter character limit is somuch harder than just writing
everything and being able towrite copious amounts of
information down on the page.
So being able to do that aboutourselves, it just adds another
layer of challenge andcomplexity.
So having someone who can justallow you to rant and ramble,
(19:30):
and having someone who can belike, these are the value
pieces, these are the goldenthreads, these are the things
your client needs to hear, andthis is how we talk about it.
That makes it so completelyunique to you that you become a
category of one in your brandand messaging.
So I really have that abilityto, and I get intuitive
downloads and insights asclients are sharing information
(19:53):
about themselves with me.
And then the other channel Ihave is 20 to 10.
It's allows me to be a mirror tomy clients.
So by my reflecting back tothem, and it's actually such a
simple process, like inconversation with a client, I
hear everything they have tosay.
I ask them questions, they sharetheir stories with me.
(20:15):
And then I sometimes I literallyjust reflect it back to them.
I just read back to them whatthey have just shared with me.
And I'm, and I ask them, can yousee how this is the most
valuable thing about your work?
And admittedly, it was my goodquestion that unlocked that
clarity.
But sometimes it can be thatsimple, is just having someone
to write ask you the rightquestions and to hold up the
(20:36):
mirror to your own brilliancefor you to really be able to
pull out those key threads thatmake your work really clear to
others.
Because, like I say, your storyis your curriculum.
It's all already inside of you.
And we get there through reallybringing that presence and that
reverence to ourselves and toour story, which again can be
(21:00):
really hard because of theimposter syndrome and the
anxiety around money and thevisibility fears and the
triggers and all of the thingsthat we experience when we are
showing up and sharing ourstories online.
So I reflect back to my clientsthe power of who they are and
also where they are in themoment, because this is another
challenge.
(21:20):
We're always evolving.
Our clients are always evolving.
Our genius is always evolvingwith every client conversation
we have, with every day that weinvest into our own work.
We improve, we deepen ourskills, we develop our methods.
So being able to constantlyconnect with where you are now
and have language and frameworksto be able to translate that in
(21:42):
a clear way, this is the skillthat unlocks sales and clients
for you.
So this is why clients will hireme and rehire me when they are
developing new offers, becausewe do evolve.
And this is really the benefitof having a messaging strategist
in your back pocket while youare launching your offers.
Because once you've developedcontent pieces that convert,
(22:03):
that are proven, you can reallyrinse and repeat that content to
make money from that offer foryears to come.
Like my intensive, my privateintensive, my cosmic sales page
intensive that I, you know,developed over a year or two.
And I've had that offer in invarious forms, but in its most
recent edition for more than ayear.
(22:24):
And I use the same sales page, Iuse the same content pieces and
emails when I want to relaunchit and when I refill, you know,
I want to sell more spots inthat offer and I make thousands
of dollars every time I use thatcopy that I developed for that
offer.
Same thing has happened for, youknow, high-ticket one-on-one
packages, for masterminds.
(22:45):
So really creating the time andspace to get the right messaging
to position your high-ticketoffer, when you make that
investment, you can then makethousands and thousands and
thousands of dollars off thatfor years to come using that
messaging that you havedeveloped.
So one of the most common thingsI hear from people is I just
want to be able to show up andbe myself.
(23:06):
But so often when I'm doingthat, it's actually not
converting.
So, like, what is missing?
How do I close the gap andreally get clients to know and
understand and see I need youand I need your work?
So the gap here is you needsomeone else to reflect your own
genius back to you.
And you need someone whounderstands how to position a
(23:28):
high-ticket offer in the market.
Because real talk, this is how Ifeel now.
I do feel like I get to show upand I get to just be me and I
get to talk and stream ofconsciousness.
And naturally, that what andnaturally what I share, it's
attracting the right people formy high-ticket offers and it's
leading to high-ticket sales forme.
But real talk, I needed to learnstrategic brand messaging and
(23:52):
copywriting principles, oftenvery simple frameworks, but then
also doing that deep work toreally understand how to talk
about my own genius and magicand find the language and really
test the messaging so that Iknow what levers to pull.
I know what copy and words andphrases to share, which parts of
(24:13):
my story to talk about that isbringing in clients for me.
This is a continual refining andtweaking process.
I know what questions to ask myclients, for example, in my
90-minute intensive, that willreally create verbatim copy in
their own voice that they canuse on their sales page.
Because this is the other thing,too, is you don't want to be
(24:35):
using sound bites like everybodyelse.
And when we lean into our storyand our true desires and the
details of our own life andwork, like the real specific
true details, not likecatchphrasy descriptions of our
work.
It creates original, authentic,and powerful messaging that's
(24:57):
then easy for you to replicateacross all of your launch
content.
And you have those little soundbites.
That you can get repetitive withthat really establishes your
brand and awareness of the workthat you do.
And this is the key to strategythat makes you feel like you're
expressing yourself from yourheart and letting it flow.
But being able to know and trustthat it is going to convert into
(25:18):
high-ticket sales.
The right strategic principlesallow you to go from it feeling
forced or feeling like you'reall over the place and you don't
have a direction with yourstorytelling, or simply not
converting to being in flow withcontent that leads to people
popping up in your inbox beinglike, hey, how do I work with
you?
Can you send me some moreinformation about your offers?
(25:39):
So next time you're feelingresistance or you're feeling
like, oh, I don't want to workthrough this strategic challenge
of understanding my magic andhow to put it into the right
words, ask yourself thisquestion.
If really getting through thischallenge of really doing the
work to find the message thatlands with your dream dream
(25:59):
soulmate clients, if this leadsto$10,000 in sales, is it worth
it for me?
I thought so, right?
And this is where support comesin.
And in my mind, this is honestlythe most valuable skill in
business, especially if you're apersonal brand.
You can't just outsource, youknow, get a copywriter to do
(26:21):
this for you.
You have to be able to pull outyour own uniqueness.
And that has to be clearlycommunicated in your brand
message.
And creating content takeseffort.
So you might as well invest inlearning to do it right to save
yourself the wasted time andenergy and years and effort of
continuing to not hit the markand not sign the clients into
(26:43):
your high-ticket offer, thatwill grow your impact and your
income.
Learning to translate yourmagic, we all need help with
this.
I still work with mentors tohelp me fine-tune my
ever-evolving message, eventhough I've had this skill set
for more than 10 years.
And I'm actually developing anew offer to help you with this.
(27:03):
So if you know that this issomething you need help with, I
want to invite you to jump on acall with me.
I've been doing some researchinterviews with a few of you,
which has been so fun to reallyget in the weeds, to find out
what is feeling hard for you.
And I want to speak to more ofyou.
So email let's talk to Sarah atwith SarahMat.com.
(27:26):
And then we'll find a time forus to connect for a short call
and talk through where you areat with your messaging and to
pinpoint exactly what you needhelp with and the kind of
support that will turn thingsaround to really make it easy
for you to be signing clientsinto your high-ticket offers in
2026.
And if it feels if I feel like Ican help you, I can give you the
(27:46):
information on my exciting newoffer that is coming up.
So stay tuned for more.
I hope you've loved this serieson soulmate client attraction.
Let me know how it's landed foryou.
Let me know what your main painpoints are and the main things
that bug you around yourmessaging and what to talk about
and how to sign clients intoyour high-ticket offers.
(28:07):
I really want to hear from you.
I want to make this the best,most impactful, and most
powerful offer to help you buildthe skills to finally get good
at this.
So you know exactly what to saywhen you show up and share
content to lead to clients inyour 5 to 10k plus offers.
(28:28):
I'm so, so, so excited for this.
I'm so excited for us for 2026.
Make sure you continue to staytuned.
I have some very special and funthings coming up for you.
And send me a message onInstagram at Sarah MacMagic.
Tell me your thoughts.
I want to hear from you.
Sending you so much love, andwe'll see you next week.
Bye.
Creative Magic Club.
What's up?
This is Sarah Mack and welcometo Creative Magic Club.
Together we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate about,and building wealth in magical
(03:27):
and fun ways.
While building a six-fingerincome as a writer and coach,
helping other women to launchtheir dream businesses.
I've connected with so manyincredible people and seen it
proven again and again that youcan thrive financially doing
whatever it is you arepassionate about.
I'm here to share life-changingstrategies for mindset, making
money, and reaching more peoplewith your work in a business and
(03:50):
life filled with creativity,freedom, and fun.
Hi, Sarah Mack here.
Welcome back to the CreativeMagic Club podcast.
I'm here to help you to signhigh-ticket clients through
authentic storytelling guided byastrology.
(04:10):
And this is the third part in athree-part series on soulmate
client attraction.
So if you haven't listened tothe last two weeks, definitely
go back and listen to them.
Honestly, there are so manyvaluable nuggets that when you
integrate them into yourmessaging, you're going to start
seeing more sales.
So today I'm going to give yousome real talk about what it
(04:32):
actually takes to magnetizehigh-ticket clients and to
really get to that next level ofunderstanding around what is
required from you when you showup in your content and unpack
what we actually mean when wetalk about magnetism, right?
Like what is it that makespeople feel that full body I
(04:53):
desire to work with this person?
I believe and trust that thisperson is the gateway to my next
level, to the big transformationthat I'm calling in and
committing to and saying yes to.
(05:30):
So we're going to unpack what itreally takes for you to be able
to do that today.
Because messaging is what itreally is, is sharing your truth
in a strategic way.
You know, unless you're ablogger or like a lifestyle
influencer who shows up for thesake of blogging, for the sake
of showing up, for the sake ofhere's my life, these are my
stories.
And I'm going to talk about, youknow, anything and everything,
(05:52):
like here's a day in the life,unless that is a part of your
content strategy.
And if the intention and thepurpose of your content when you
show up online is to signclients and to sign clients into
a high-ticket offer, that's avery specific brand strategy
that requires very specificstrategic moves.
I think a lot of the time peoplethink, I just want to have that
(06:13):
creative freedom,self-expression, show up and be
me, talk about whatever I wantto talk about.
But we don't just want a verbalonslaught of all of your
thoughts and activities, right?
As we know, it can be veryoverwhelming.
Like, what do I talk about todaywhen you don't have that clear
guided strategy around yourcontent?
So it's so important to knowwhat you're doing when you're
(06:36):
showing up and telling strategicstorytelling focused really
around what you stand for, whatmoves and drives you.
And, you know, this can be alens that really does allow you
to talk about a very broad anddiverse range of topics.
Like you really do get to beyou.
You really do get to tellstories about whatever is most
(06:57):
lighting you up, but it's soimportant to be running it
through a very specific filterso that you're not coming across
as being all over the place.
And most importantly, so thatevery single piece of content is
driving clients into your offer.
And driving the right clients,first and foremost.
One of the most important thingsto think about that really makes
(07:20):
you magnetic to the right peopleis why you are showing up in the
first place.
And really staying connected tothat on both the micro and the
macro level.
So I talk about micro and macrostories all the time with my
clients.
And I find this is just a reallyhelpful way to give us a lens
(07:40):
that can spark so many storingstorytelling ideas and really
pull forward a lot of veryinteresting and different layers
in our brand storytelling that'sgonna hit the mark in multiple
ways for people who havediscovered our content.
So here's an example of what Imean by that.
So my macro why is really what Istand for.
(08:02):
Like the main value, it's reallywhy I started my business in the
first place.
It was for the value of creativefreedom, right?
Felt frustrated in previouscareers by my schedule, by the
content that I was working with,by the relationship experiences
I had with collaborators.
I that's what drove me to becomean entrepreneur.
I wanted to be my own boss.
(08:23):
I wanted to call the shots onall my projects, every single
thing I was investing my energyinto.
I wanted to call the shots overmy schedule, my life, my
personal life, my body, myhealth, and to be able to carve
out space for my creativeprojects.
Why?
That is just who I am.
That is the life that I want tolive.
And with my Chiron and Gemini, Iknow so many of you resonate
(08:44):
with this, obviously, thatstruggle for visibility,
struggle for feeling seen, forfeeling accepted, feeling
celebrated for who we are.
And, you know, so many of us asminority identities, as women,
as creators, have feltdismissed, have felt like the
things we want to do aren'tpossible within our capitalist
(09:05):
patriarchal structures that welive in.
And so, you know, I stand forall of us creative rebels who
really just needed to do thingsin our own way, right?
We needed to build paths outsideof the structures that we were
presented with.
So in entrepreneurship, I take astand for building our own
channels, for building our ownaudience, for impacting the
(09:27):
communities that I deeply caremost about, doing the work that
I care most about with peoplewho appreciate me, who value me
for not for superficial things,but for really who I am as a
person and allow me to bring mydeepest gifts and creativity
into the work that I do with mycollaborators and clients.
(09:47):
And, you know, that's building abusiness that's given me space
to write my book, to work on mymusic.
And I have a very excitingannouncement.
I officially got the intuitivegreen light to start working on
my next writing project.
All I'm gonna say for now isit's a screenplay.
So it's a new, scary, excitingcreative adventure.
(10:10):
And apparently now is the timeto press go.
I'm just about to go into secondtrimester.
So clearly the creative energyis flowing.
And now is the time for me tosay yes to a new project, which
is so freaking exciting.
And I built a business thatallows me to say yes to the life
that I want, and that iscreative freedom to me.
To be able to write what I wantto write, create what I want to
(10:31):
create, serve clients and raisebabies, and have a good quality
life of fulfillment.
That is really the definition ofwealth for me.
These are my true heartfeltdesires for this moment in my
life.
So, what is that for you?
And here's a prompt for you tojust do some stream of
consciousness journaling on.
If I'm completely honest withmyself, what do I desire for my
(10:52):
life?
Like put on some vibey music, dosome movement, meditate, get
into the zone, really connect toyourself and write and write and
write and write, and just holdsome space for your true
desires.
There's no right or wrongdesire.
And then share that with youraudience.
They're going to choose you.
Your clients are going to chooseyou because of the nuances of
(11:15):
your value system, the way youlive as you do the work that you
do.
Why?
Because they are more compatiblewith the way that you do things.
And naturally, you will be ableto answer more of their
questions based on livedexperience.
This is what people are payingyou a high-value price tag for.
They are choosing you to leadthem through what you have
(11:35):
experienced and embodied.
And of course, you don't have tohave the exact same lives.
But when you're operating underthe same value systems, you
understand their owndecision-making process at a
deeper level.
And therefore, you can help themmore specifically.
So very often, clients will beattracted to us because of one
expression of our value system,even if, you know, their lives
(11:57):
look very different in manyother ways.
But it's our value system thatanchors us together and makes us
the best fit for leading andsupporting our clients.
So it's so, so, so importantthat you make that clear.
And that happens through ourstories and through telling our
truth.
And then what I mean by themicro level is what are those
smaller, more dialed-inconversations that show people
(14:20):
really what you're taking astand for?
So, you know, within obviouslytalking about creative freedom,
talking about doing business andlife in the way that makes me
happy, there are manyexpressions that that could look
like.
So I dial that in on a microlevel to the specific
(14:41):
conversations that I'm havingday to day with clients, which
is really helping other womenand creative magical witches and
entrepreneurs to live their bestblack sheep life, whatever that
looks like for them.
And the avenue that has allowedme to have that life and vision
has been high-ticket salesthrough really mastering that
(15:02):
skill.
First, it was copywriting, thenit was money mindset, and then
it was high-ticket sales, andthen using astrology to be able
to tailor strategy for myclients according to their own
unique gifts, strengths, andchallenges.
So the main problem that I solveis helping multi-talented,
multi-passionate, creativeentrepreneurs and creative
rebels to pull out powerfulbrand stories that lead to sales
(15:26):
from Dream Clients into theirhigh-ticket offers and really
teaching them the strategiclanguage and giving them their
own unique frameworks to talkabout their work in powerful
ways that leads to magnetizingtheir soulmate clients.
So, micro topics that I talkabout are related to
storytelling, content, strategy,money mindset, using astrology
(15:49):
as a tool to do this work.
So you can see how people arelike, these are the
conversations and skills that Iam ready to invest in, and I
want to invest in them withsomeone who values the same
things as me, who has a similarvision or a similar way of
operating.
These two things really go handin hand, and you can't have one
without the other.
So, a prompt for you is to thinkabout the problems that you
(16:12):
solve for your clients with yourhigh-ticket offer and make sure
that you're talking about thatin a micro way.
I found that sometimes peoplehave the tendency to be either
really good at the macro orreally good at the micro topics.
And it can take a bit of supportand some skill building to get
good at the other type.
For me, I'm really good at themacro, and I've really needed
(16:33):
like intention and frameworksand support to pull out some of
the micro conversations.
But as soon as I learned to dothat, sales started happening
way more easily.
And the problem with why we sooften don't hit the mark in our
messaging is because we struggleto see ourselves.
Because we're so immersed in ourwork and we're so
(16:53):
multi-talented.
And this is why I'm so uniquelypositioned to help my clients
develop their messagingframeworks and language to talk
about their magic andbrilliance.
This is literally my gift.
And it's also why I still needoutside help with the same work.
I still need help to see myself.
And it's just one of those areasof business that we need that
(17:15):
support.
And you can't just musclethrough it alone without
constantly coming up against ourown blind spots.
So I know I talk about astrologyall the time, but this was a
really interesting thing thatstood out to me in my human
design that helped me to reallyaccept and acknowledge and
embody and talk about this giftthat I have in my work with
(17:39):
clients.
Because I have very specificchannels that just make me so
good at my work.
And this is why I love usinghuman design and astrology,
because it backs up and it, youknow, it externalizes some of
our own brilliance, which canthen make it much easier to talk
about it.
So my channels that make me goodat my job, I have channel 13 and
(18:00):
33.
So I'm like a collector ofstories.
How I'm good at storytelling isbecause I'm a really good
listener.
And obviously, with all of myGemini placements, I have that
natural curiosity and I amamazing at asking questions.
And I'm very deeply receptiveand tuned into other people's
life journeys and stories.
So a big part of my work isreally holding space and
(18:24):
listening deeply and thenalchemizing those stories into
meaning, into storytelling thatis then accessible from other
people, from our clients andaudiences.
So this is the storytellerchannel that I have in my
design.
Another one I have is 43 to 23,which really brings in that
intuitive knowing that kind ofdefies logic.
(18:46):
Like my ability to pull out thestory threads from somebody's
life and somebody just ramblingabout their work and turning
that into a cohesive story.
And also to be able to explaincomplex ideas simply.
This is honestly like simplicityis so much harder than
complexity when it comes tocopywriting and communication.
(19:08):
As I'm sure you know, you know,as a writer, coming up with a
shorter character limit is somuch harder than just writing
everything and being able towrite copious amounts of
information down on the page.
So being able to do that aboutourselves, it just adds another
layer of challenge andcomplexity.
So having someone who can justallow you to rant and ramble,
(19:30):
and having someone who can belike, these are the value
pieces, these are the goldenthreads, these are the things
your client needs to hear, andthis is how we talk about it.
That makes it so completelyunique to you that you become a
category of one in your brandand messaging.
So I really have that abilityto, and I get intuitive
downloads and insights asclients are sharing information
(19:53):
about themselves with me.
And then the other channel Ihave is 20 to 10.
It's allows me to be a mirror tomy clients.
So by my reflecting back tothem, and it's actually such a
simple process, like inconversation with a client, I
hear everything they have tosay.
I ask them questions, they sharetheir stories with me.
(20:15):
And then I sometimes I literallyjust reflect it back to them.
I just read back to them whatthey have just shared with me.
And I'm, and I ask them, can yousee how this is the most
valuable thing about your work?
And admittedly, it was my goodquestion that unlocked that
clarity.
But sometimes it can be thatsimple, is just having someone
to write ask you the rightquestions and to hold up the
(20:36):
mirror to your own brilliancefor you to really be able to
pull out those key threads thatmake your work really clear to
others.
Because, like I say, your storyis your curriculum.
It's all already inside of you.
And we get there through reallybringing that presence and that
reverence to ourselves and toour story, which again can be
(21:00):
really hard because of theimposter syndrome and the
anxiety around money and thevisibility fears and the
triggers and all of the thingsthat we experience when we are
showing up and sharing ourstories online.
So I reflect back to my clientsthe power of who they are and
also where they are in themoment, because this is another
challenge.
(21:20):
We're always evolving.
Our clients are always evolving.
Our genius is always evolvingwith every client conversation
we have, with every day that weinvest into our own work.
We improve, we deepen ourskills, we develop our methods.
So being able to constantlyconnect with where you are now
and have language and frameworksto be able to translate that in
(21:42):
a clear way, this is the skillthat unlocks sales and clients
for you.
So this is why clients will hireme and rehire me when they are
developing new offers, becausewe do evolve.
And this is really the benefitof having a messaging strategist
in your back pocket while youare launching your offers.
Because once you've developedcontent pieces that convert,
(22:03):
that are proven, you can reallyrinse and repeat that content to
make money from that offer foryears to come.
Like my intensive, my privateintensive, my cosmic sales page
intensive that I, you know,developed over a year or two.
And I've had that offer in invarious forms, but in its most
recent edition for more than ayear.
(22:24):
And I use the same sales page, Iuse the same content pieces and
emails when I want to relaunchit and when I refill, you know,
I want to sell more spots inthat offer and I make thousands
of dollars every time I use thatcopy that I developed for that
offer.
Same thing has happened for, youknow, high-ticket one-on-one
packages, for masterminds.
(22:45):
So really creating the time andspace to get the right messaging
to position your high-ticketoffer, when you make that
investment, you can then makethousands and thousands and
thousands of dollars off thatfor years to come using that
messaging that you havedeveloped.
So one of the most common thingsI hear from people is I just
want to be able to show up andbe myself.
(23:06):
But so often when I'm doingthat, it's actually not
converting.
So, like, what is missing?
How do I close the gap andreally get clients to know and
understand and see I need youand I need your work?
So the gap here is you needsomeone else to reflect your own
genius back to you.
And you need someone whounderstands how to position a
(23:28):
high-ticket offer in the market.
Because real talk, this is how Ifeel now.
I do feel like I get to show upand I get to just be me and I
get to talk and stream ofconsciousness.
And naturally, that what andnaturally what I share, it's
attracting the right people formy high-ticket offers and it's
leading to high-ticket sales forme.
But real talk, I needed to learnstrategic brand messaging and
(23:52):
copywriting principles, oftenvery simple frameworks, but then
also doing that deep work toreally understand how to talk
about my own genius and magicand find the language and really
test the messaging so that Iknow what levers to pull.
I know what copy and words andphrases to share, which parts of
(24:13):
my story to talk about that isbringing in clients for me.
This is a continual refining andtweaking process.
I know what questions to ask myclients, for example, in my
90-minute intensive, that willreally create verbatim copy in
their own voice that they canuse on their sales page.
Because this is the other thing,too, is you don't want to be
(24:35):
using sound bites like everybodyelse.
And when we lean into our storyand our true desires and the
details of our own life andwork, like the real specific
true details, not likecatchphrasy descriptions of our
work.
It creates original, authentic,and powerful messaging that's
(24:57):
then easy for you to replicateacross all of your launch
content.
And you have those little soundbites.
That you can get repetitive withthat really establishes your
brand and awareness of the workthat you do.
And this is the key to strategythat makes you feel like you're
expressing yourself from yourheart and letting it flow.
But being able to know and trustthat it is going to convert into
(25:18):
high-ticket sales.
The right strategic principlesallow you to go from it feeling
forced or feeling like you'reall over the place and you don't
have a direction with yourstorytelling, or simply not
converting to being in flow withcontent that leads to people
popping up in your inbox beinglike, hey, how do I work with
you?
Can you send me some moreinformation about your offers?
(25:39):
So next time you're feelingresistance or you're feeling
like, oh, I don't want to workthrough this strategic challenge
of understanding my magic andhow to put it into the right
words, ask yourself thisquestion.
If really getting through thischallenge of really doing the
work to find the message thatlands with your dream dream
(25:59):
soulmate clients, if this leadsto$10,000 in sales, is it worth
it for me?
I thought so, right?
And this is where support comesin.
And in my mind, this is honestlythe most valuable skill in
business, especially if you're apersonal brand.
You can't just outsource, youknow, get a copywriter to do
(26:21):
this for you.
You have to be able to pull outyour own uniqueness.
And that has to be clearlycommunicated in your brand
message.
And creating content takeseffort.
So you might as well invest inlearning to do it right to save
yourself the wasted time andenergy and years and effort of
continuing to not hit the markand not sign the clients into
(26:43):
your high-ticket offer, thatwill grow your impact and your
income.
Learning to translate yourmagic, we all need help with
this.
I still work with mentors tohelp me fine-tune my
ever-evolving message, eventhough I've had this skill set
for more than 10 years.
And I'm actually developing anew offer to help you with this.
(27:03):
So if you know that this issomething you need help with, I
want to invite you to jump on acall with me.
I've been doing some researchinterviews with a few of you,
which has been so fun to reallyget in the weeds, to find out
what is feeling hard for you.
And I want to speak to more ofyou.
So email let's talk to Sarah atwith SarahMat.com.
(27:26):
And then we'll find a time forus to connect for a short call
and talk through where you areat with your messaging and to
pinpoint exactly what you needhelp with and the kind of
support that will turn thingsaround to really make it easy
for you to be signing clientsinto your high-ticket offers in
2026.
And if it feels if I feel like Ican help you, I can give you the
(27:46):
information on my exciting newoffer that is coming up.
So stay tuned for more.
I hope you've loved this serieson soulmate client attraction.
Let me know how it's landed foryou.
Let me know what your main painpoints are and the main things
that bug you around yourmessaging and what to talk about
and how to sign clients intoyour high-ticket offers.
(28:07):
I really want to hear from you.
I want to make this the best,most impactful, and most
powerful offer to help you buildthe skills to finally get good
at this.
So you know exactly what to saywhen you show up and share
content to lead to clients inyour 5 to 10k plus offers.
(28:28):
I'm so, so, so excited for this.
I'm so excited for us for 2026.
Make sure you continue to staytuned.
I have some very special and funthings coming up for you.
And send me a message onInstagram at Sarah MacMagic.
Tell me your thoughts.
I want to hear from you.
Sending you so much love, andwe'll see you next week.
Bye.
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