Lovers. Friends. Clients. The same principles apply when we want to attract incredible new relationships into our lives.
In this week’s episode of the Creative Magic Club podcast, I share the real system behind consistent high-ticket sales that feel natural and sustainable because they’re rooted in authentic connection.
Too many entrepreneurs get lost in the numbers game. Whenever I’ve tried to follow advice to focus primarily on the numbers, it zaps my motivation to go out and connect with new clients. Do you relate?
The truth is, business is a relationship game. Relationships thrive when you focus on my three non-negotiable daily actions. Tune in to learn my approach to:
- The New Connection – Why clarity on your offer and your intention to serve magnetizes new people into your business with SO much more joy and ease.
- The Conversation – How to share stories that let people see you as the guide who can solve their specific problem, while positioning your offer clearly.
- The Invitation – Why creating consistent opportunities to invite people into your offers is essential for sustainable sales and a reliable client attraction system.
I’ll share personal stories of how I found my first high-ticket clients, and continue to attract new connections that turn into paying clients in my business, the role of clarity and intention in sales, and how daily connections, conversations, and invitations built my six-figure creative business from scratch–with zero network as a new immigrant.
If you’re ready to attract more high-ticket clients with ease and grow your business in Libra season, this episode will show you how to create a simple, consistent system for sales that feels authentic and fun.
Listen now to transform your approach to client attraction and high-ticket selling.
Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/
The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.
Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.
Loved this episode?! Let’s keep playing together!
Say hey on IG: https://www.instagram.com/creativemagicclub/
Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/
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Buy my new mini course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/
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Transcript
Episode Transcript
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SPEAKER_ (01:43):
SPEAKER_00
This is Sarah Mack and welcometo Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate about,and building wealth in magical
and fun ways.
While building a six-figureincome as a writer and coach
helping other women to launchtheir dream businesses, I've
connected with so manyincredible people and seen it
(02:05):
proven again and again that youcan thrive financially doing
whatever it is you arepassionate about.
I'm here to share life-changingstrategies for mindset, making
money, and reaching more peoplewith your work in a business and
life filled with creativity,freedom, and fun.
(02:30):
Hi, welcome back to the CreativeMagic Club podcast.
I am your host, Sarah Mack, hereto help you become a six-figure
creative by sharing authenticstories guided by astrology.
And it's Libra season.
The superpower of Libra isrelationships.
So I want to dive deep into thisconversation to give you some
(02:55):
shifts and breakthroughs andshare my three non-negotiables
for consistent high-ticketclient attraction.
So a concept that I found reallyhelpful in my own business and
with my work with clients in,you know, just having those
breakthroughs and understandinglike how do we find clients, how
(03:17):
do we connect with clients,which clients to focus on, which
ones are the right ones for us,which ones are the right ones
for our offers.
Like there's so many shifts andinsights and breakthroughs that
help us to get to that placewhere we feel super clear and
confident and consistent in ourability to sign clients into our
(03:37):
high-ticket offers and to reallyknow who those people are and
how do we connect with them, howdo we communicate with them?
And relationships, we alwaysjust have so many questions
about relationships, right?
Like they can be some of ourbiggest challenges in life.
And there are so manysimilarities between our
(03:59):
relationships with friends, ourrelationships with lovers, and
our relationships with clientsand how we show up in
relationships, how we nurtureour relationships, how we not
only set them up to thrive, butreally get clarity on what we
need and who our people are, andhow to make sure that when we
(04:20):
are making the effort to pourtime and energy into a
relationship that it's with theright people.
The relationships that arereciprocal, that are joyful,
right?
Like our relationships determinethe quality of our life.
Because when a relationship goesbad, it can just ruin our day,
right?
But when it goes right, it'sliterally the best thing on the
(04:42):
entire planet.
So it's really, really importantto have a deep and detailed and
nuanced understanding of how toelevate our client relationships
because this is truly what makesour business a business that we
love and a life that we love.
We spend so much time and energywith our clients and pouring
(05:02):
into our client work, especiallyin high-touch, high-ticket
business models.
No matter what interactions youhave, you want them to be with
the people that you're sograteful that you got to
interact with on this day onthis planet, you know, and
people that you're inspired byand people that you really are
lit up around serving andtalking to.
(05:25):
And it's so, so easy, especiallywhen obviously our livelihood is
dependent on our business andour ability to sign clients, we
can get sucked into the numbersgame.
But this is your reminder thatit is not a numbers game, it is
a relationship game.
And it honestly becomes so muchmore fun when we look at it this
(05:46):
way.
I know I have found this, andmany of my clients feel the same
way.
As soon as we turn clientsigning and client attraction
into a numbers game, it justsucks the life out of it.
It can feel really transactionaland we don't feel motivated to
show up for it.
And as soon as we put pressureand like high expectations, you
(06:08):
know, we start to spiral, theresistance kicks in and we just
want to hide under the dub,right?
So this has been one really keyshift that has helped to create
sustainability in my clientattraction strategy is to just
see it as one more person at atime.
How can I connect with one moreperson, have one more
(06:30):
conversation?
Because I love the people Iconnect to through my business.
I love the client that I workwith, I love the conversations
that we have from beginning toend of the relationship.
And, you know, mastering salesand being able to have sales
conversations in an authenticway is really, really key to
that, but it can be done.
What I'm about to talk to youtoday about, you know, this
(06:52):
shift in really focusing onnurturing relationships, this is
the key.
This is the foundation thatleads to sales conversations
feeling like you're just talkingto a bestie.
So here is my sustainablecontent strategy for consistent
client attraction.
We have to have new connections.
(07:13):
That is step one.
Then we have to haveconversations with those new
people.
This is where the relationshipsbuild.
And then if you want them towork with you, if you want them
to say yes to your offers, youhave to extend an invitation.
So let's break this down.
Step one, the new connections.
If we want our business to growand for our income to grow and
(07:34):
for it to maintain consistentthrough continual service of
more people, we have to becontinually connecting with new
people.
I talk about this a lot becausethe biggest hurdle that holds
people back in connecting withclients is not having crystal
(07:54):
clear clarity on who you want tomeet, who you want to connect
with, and how you want to helpthem.
And this is why getting doingthe work to get that crystal
clear clarity on your offer isthe most important work you can
do.
And we constantly have to feelconnected to our offer and feel
(08:17):
connected to the clarity of thesolution that we want to provide
to people.
Because when we feel clear onthat internally, the universe
will start to deliver to youpeople that you can help in your
offer.
You know, I'm sure we've allheard of the reticular
activating system.
What we focus on, we notice,right?
You're able to notice whensomeone is a good fit for your
(08:39):
offer when you know the criteriaof who is a good fit for your
offer, right?
This happens all the time to meand my clients.
As soon as we are clear on anoffer, this is a problem I want
to solve.
These are the people I want tosolve it for.
And you get clear on thatlanguage, suddenly people show
(10:58):
up in my life and in my clients'lives, and they're like just
verbatim, telling them exactlywhat they've just decided, their
offer, and you know, themessaging is for their offer and
for their pitch.
And it feels like a very magicalmoment, right?
Like, I was just at the beach, Ijust made a new connection
through this like walkingnetworking club that I joined,
(11:19):
and she was just starting hercoaching business, and I kid you
not, the words that came out ofher mouth were I just don't
really understand how to put howI can help people into sales
copy and sales pages.
And I was like, Well, you know,that's exactly how I help
people, right?
She was like, No, I did not knowthat.
(11:41):
And I was like, awesome, let'stalk about my offer.
And this has been happening forme since day one in my coaching
business.
I remember the very first storywhen I just created my very
first coaching program.
I think it was my secondcoaching program.
It was a low-ticket moneymindset for creatives
membership.
So it's like 25 bucks a month,and I bumped into someone that I
(12:03):
had met at a networking thing.
And she was walking in thestreet, down the main street of
this very small town in upstateNew York where I was living.
She was crying, and I was like,oh my god, are you okay?
She was like, I just feel sostressed about money.
I just want to be able to pursuemy writing.
I just don't want to be stressedabout this anymore.
And I was like, oh, I literallyjust created an offer that can
(12:23):
help you with this.
And, you know, obviously I'mputting myself out there, right?
Like I'd made these connections,and but I wasn't walking down
the street, you know, lookingfor clients, but I was able to
recognize them when they show upin front of me.
And then obviously being ableto, you know, clearly extend an
(12:44):
invitation, like that's how wetake that relationship to the
next level.
And that first person I met whowas crying about her money
stress, she joined mymembership.
She was like an amazing client.
She did all the work, she fullyshowed up, she integrated, she
implemented, she had two$9,000months, which was more than
she'd ever had before.
(13:06):
That's when I realized that Icould be charging a lot more
money for my work.
It gave me a lot of confidencein what I was teaching.
And I launched my, that was whenI launched my first high-ticket
offer.
And she was the one that joinedand she signed up and well, she
had the money to pay me$3,000that I was charging for my
three-month one-on-one.
So, you know, you just neverknow who you're bumping into
(13:29):
that is gonna come into yourworld and become a client.
You know, I've met clients atfriends' birthday picnics who
have become long-term one-on-oneclients.
And, you know, I've even becomea bridesmaid at one of my
clients' weddings.
Like people show up, you know,and when you're clear about what
you do, when you can confidentlytalk about your work, when you
(13:52):
have a place to direct people, asocial media channel, an email
list, a free offer that justsolves people's problems and
guides them into your contentsystem, it they so seamlessly
become clients when you've builtup that clear conversation and
that clear process through yourcontent.
So that's why offer clarity isso, so, so important from the
(14:16):
start for knowing who you wantto connect with and why.
And there's so much power inintention, setting a powerful
intention.
I want to serve these people.
This is how I want to help.
This is how I'm so excited tocreate solutions and create
impact through my offers and mybusiness, versus having a
(14:36):
manipulation approach, which I'msure we've all been taught that
marketing approach where you goonline and you hunt for clients,
you know, like you're justscouring the internet, looking
for people who like checkingpeople's Instagram accounts and
looking for certain things,like, oh, they have this number
of followers, or they do this,or they do that, or these are
(14:59):
the types of things that they'retalking about.
And I've just found that thathas never worked well for me.
It's never felt good to me, it'snever really resonated with my
clients.
Having a clear intention ofservice that you're really
aligned with, that you're reallyexcited by, and then backing it
with really clear strategiccontent and connections and
(15:22):
conversations.
Because, you know, it's like thedifference between going to a
networking event and trying togive a business card to every
single person in there and justlike shove it in their hand,
versus just setting, you know,an attention when I go to a
networking event that has workedreally well for me.
Is if I just make one greatconnection from this event, it
(15:44):
was a win.
If I even have one greatconversation or just meet one
interesting person, I'm not likescouring the room looking for
someone who I think is gonna bemy ideal client and then trying
to pitch them, you know, whichjust really sucks the joy and
the fun out of relationships,right?
So I bring the same approach toany relationship as I do to my
(16:07):
client relationships.
I want it to be fun, I want itto be genuine, I want it to be
authentic, I want it to feelgood, I want it to be pressure
free and to naturally evolve atthe pace that is healthy, right?
And to trust that everythingunfolds in the perfect timing.
Like this is one of my corebusiness and life beliefs that
(16:31):
really takes the pressure off.
But I'm still willing to getoutside of my comfort zone and
to make the effort, right?
And to start the conversation.
But I don't start conversationsfrom a place of I can't wait to
get them to follow me onInstagram or to pitch my offer.
I start with just the pureintention of connection.
(16:51):
So that's all we really have toworry about with this step one
with connecting with new peopleis just be connecting with new
people.
It doesn't matter if they'reyour dream client, it doesn't
matter if they sign up rightaway, it doesn't matter if they
want to follow you on Instagramor not, it doesn't matter if
they join your email list,because maybe that connection is
going to have a really profoundconversation with you that's
(17:13):
gonna spark your inspiration orsend you in a new direction.
Maybe they're gonna invite youto something where you're gonna
meet somebody else.
And this is really just thepower of networking and just
having it as a continual thingthat you are invested in and
building community, whetheryou're doing this in person or
online.
You know, all of my networkingwas done online in the beginning
of my business, pretty much,because I was traveling the
(17:34):
world in some random fuckingplaces and I never knew where I
was gonna be.
So a lot of the people that Iwere meeting were through online
communities and events.
Now I'm more rooted in oneplace.
I'm a lot more invested inbuilding in-person relationship.
So there's no right or wrong wayas long as you're connecting
with new people, as long asyou're being in your community,
(17:58):
right?
We cannot do anything alone.
And I think that's just thebiggest, the biggest thing that
holds us back.
Like if something feels hard, weprobably just haven't connected
with the right people yet.
On social media, I really grewmy network and my following by
just adding people every day onmy Facebook, which is where I
grew my business initially.
(18:19):
So we don't have control aboutwhere these relationships will
go, like with any relationship.
And sometimes people will watchfor years before ever buying
from you.
Sometimes people will never buy,and that's okay, but who knows
what they're saying about you inrooms that you're not in, you
know?
If your branding is clear and onpoint, and they meet a friend
(18:40):
who's like, oh my god, I justreally need help with a sales
copy for my coaching business,they'll be like, Oh, there's
this girl that I met, and that'swhat she talks about all day
long on her Instagram.
I'm gonna send it to you, right?
So we have to be okay with thefact that 50% of all
relationships are outside of ourcontrol, and whatever's gonna
happen is gonna happen, whetheryou like it or not.
But what you do have controlover is my next step.
(19:04):
So, step one is the newconnections.
Step two is the conversation.
So, how does any relationshipstart?
By sharing stories aboutyourself so they can get to know
you, right?
But unlike a personalrelationship in your business,
this is where you keep theconversation focused around how
you can help them solve aproblem that they are seeking to
(19:25):
solve, which is really how youposition your offer and your
work and your brandstorytelling.
So you tell stories that letpeople get to know you through
the very specific lens of whyyou are the person who can help
them solve their problem.
And, you know, think about whenyou've just met someone and
you're standing in a room withthem.
(19:46):
If you just start like preachingat them everything you know,
like, oh, I heard this thing,this is like this, here are some
facts, and you just start likefire hosing them with
information, you're probably notgonna create that much
connection, right?
But when you lead from I, whenyou share personal stories,
that's vulnerability.
(20:07):
Vulnerability createsconnection.
People connect and respond somuch more, and you become so
much more memorable when youshare something through a
personal story.
So instead of saying, like, youknow what you were talking about
just then, you know, I heardthis thing that you should do it
like this, and you'll probablyhave way more success if you
(20:27):
tried this and stopped doingthis, versus a story where
you're like, I really resonatewith what you said.
I've been through the samething.
Here's my story about what, youknow, that relates to what you
were talking about.
They're gonna instantly feelseen, they're gonna instantly
feel connected, you know,there's gonna be follow-up
questions.
You've already, when you've ledwith vulnerability, people then
feel like they can share moreinformation about themselves,
(20:50):
which leads to more connection,more understanding of who this
person is, fast forward therelationship and deepen the
relationship so much morequickly.
So that's the approach that wewant to think about in all of
our conversations, in ourcontent, in our emails, in our
live streams, our podcasts,wherever it is that we're
showing up when we're talkingabout our work, lead from I to
(21:10):
create that connection.
So we also want to veryintentionally and explicitly
prioritize the stories mostrelevant to the problem your
offer solves.
Then, if your new connectionscan benefit from your work, it's
going to make that extremelyobvious.
And that brings me to the finalstep, which is the invitation.
(21:32):
So, some people don't have greatrelationships because they suck
at this.
And the same thing goes forsales.
A relationship revolves aroundinvitations.
So think about a personalrelationship.
Hey, do you want to go forcoffee?
Do you want to come over fordinner?
Do you want to come with me onthis trip?
(21:53):
Relationships consist of timeshared, memories made, and lives
built together.
One day, one moment, oneconversation at a time.
If your partner never invitesyou on a date, your relationship
deteriorates.
You feel taken for granted, youfocus more on the mundane
day-to-day challenges andtriggers.
But when you go out and you makean amazing memory together,
that's the energy that fillsyour inner perception of that
(22:16):
person and the moments of thelife that you share.
When it comes to friendships,you know, as someone who has
immigrated to two countries, theCanada and the US, who have
spent considerable time in morethan 18 countries in the past 10
years, and even more beforethat.
And I've moved homes fromToronto to Vancouver to Montreal
(22:36):
to New York to upstate New York,Brooklyn, Manhattan, the Bronx,
and LA.
I've been all over the place.
And I've learned a few thingsabout making new friends and
building community and culturesthat are different from where
I'm from.
I have had to be the person whohas to be willing to go first
over and over and over and overagain.
And to not take rejectionpersonally.
(22:58):
To make friends, to losefriends, to start almost from
scratch over and over again.
I've had to send out invitationafter invitation after
invitation to find the peoplewho want to be friends with me
enough to start sendinginvitations back my way.
And I learned that to get what Iwant, which is lovely friends
who invite me to stuff that Ilove to do, I have to be willing
(23:22):
to put myself out there and try.
And yes, sometimes do things orhang out with people that did
not tick all of my boxes, butwere a step in a better
direction than sitting at homebeing lonely.
So I've poured into friendshipsthat turned out not to be
reciprocal and learned to phaseout people who didn't meet me in
the ways I wanted to be met.
(23:43):
And I keep going until I findwhat I'm looking for.
And I have so many friendshipsthat have not stood the test of
time or geographic distance.
And I've found soul connectionsthat the best friendships I
could ever wish for, that havelasted, no matter how many
thousands of miles apart we are.
I make amazing new friends inevery new chapter of my life.
(24:06):
But we never get to find thosegems that become some of the
best memories of our lives ifwe're not willing to go first
and make the invitation.
So, how does this apply toattracting clients?
Just like my story aboutbuilding friendships, the same
goes for clients.
The more invitations you make,the more no's and mismatches
you're gonna move through to getto those life-changing
(24:28):
relationships.
And obviously, once we figuredout what works, then it's so
much easier to replicate thatand to find more of the same and
to do more of the same thingsthat got you to connect with
those types of people.
So if you want to make moremoney in your business, make
invitations every day.
(24:48):
Sell every day.
Have invitations going out tosomeone somewhere, and this is
really the main function of yourcontent of evergreen content
pieces that are doing the workfor you 24-7 after you hit
publish.
Also, live conversations, inperson, virtual, face-to-face,
one-to-many, right?
Your job is to create as manyopportunities to invite people
(25:10):
to work with you as possible.
And as we know, like none ofthese things work without the
other, right?
Like they all work in tandem.
You can't just walk around beinglike, hey, do you want to join
my high-ticket program thathelps you fill your 5 to 10k
offer with copywriting based onyour astrology chart, right?
If I haven't made a newconnection, had a conversation
(25:30):
with someone to figure out whothey are, let them know who I
am.
Like, no one's just gonna belike, oh, hey, they're gonna be
like, who is this crazy person,right?
It's like walking up to someonethat you've just met and being
like, hey, do you want to go onvacation with me?
Like, no.
All of these steps worktogether.
So these are the three prettymuch daily non-negotiables if
(25:50):
you want to consistently growyour business and income.
Number one, the new connection.
Number two, the conversation,and number three, the
invitation.
And obviously, you know, doingthese things consistently,
you're gonna build your skillset, you're gonna see what
works, you're gonna build yourconfidence.
It's gonna get easier and easierand easier, and you're gonna
(26:10):
find the ways that really workfor you.
And you can pick the ways thatare more fun, and you can be
like, oh, that wasn't reallyfun.
This type of networking, thistype of creating new
connections.
Turns out that's not really funor sustainable for me.
So I'm gonna scratch that andI'm gonna go all in on something
else.
And this is how I grew abusiness from scratch, starting
with a network of zero as a newimmigrant, and have made
(26:32):
hundreds of thousands of dollarsdoing work I love with
absolutely incredible clientsfrom all over the world.
Well, I've traveled all over theworld and lived such an
incredible life doing it.
So many of the clients, clientconnections that I've made,
they've become friends for life.
And that to me is just like suchan honor and such a privilege.
And I'm so inspired by all of myclients and everyone in my
(26:55):
audience and my community who Iconnect with, I'm just so
grateful that my business reallyhas become a vehicle for some of
the most important and expansiverelationships in my life.
So our relationships really areeverything.
Yes, they can feel extremelychallenging at times, but the
fruits of our labor of reallycommitting to great
(27:16):
relationships makes for such abeautiful and worthwhile life
and business.
So, if this is something thatyou know you're ready for some
more support around, to buildthe skills, to make new
connections in ways that are funand sustainable for you, then to
have the conversations and getgood at creating irresistible
invitations that attract theright clients into your
(27:38):
high-ticket offers with ease.
This is exactly the work we doinside the Cosmic Copy
Mastermind, where you'll finallyfind the words that capture your
magic.
So you can confidently attractdream clients into a 5 to 10k
plus offer.
And we do this by using yourastrology chart to remind you
who the fuck you are, how epicyour magical work and story is.
(28:00):
So you can trust that and putthat into your brand
storytelling that magnetizes thekinds of clients who can't get
enough of your work and aresuper excited to pay you
high-ticket prices because it'sso obvious to them how valuable
it is to work with you.
So go to withSeramac.com orclick the link in the
description to apply.
(28:22):
Feel free to reach out to me onInstagram at Sarah MacMagic with
any questions at all.
And join me next week or I'll besharing how I grew my audience
by hundreds with my simple,chill, anti-hustle, not
traditional marketing approachto podcast guesting, and which
astrological transits to payattention to to grow your
(28:42):
audience with impact and ease.
I hope you've loved thisepisode.
Send me a message on Instagram.
Let me know, ping me an email.
I love to hear from you.
And if you haven't already,please, please, please go and
leave a review on iTunes.
It really supports the show.
And I'm sending you so muchlove.
Bye.
SPEAKER_00
This is Sarah Mack and welcometo Creative Magic Club.
Together, we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate about,and building wealth in magical
and fun ways.
While building a six-figureincome as a writer and coach
helping other women to launchtheir dream businesses, I've
connected with so manyincredible people and seen it
(02:05):
proven again and again that youcan thrive financially doing
whatever it is you arepassionate about.
I'm here to share life-changingstrategies for mindset, making
money, and reaching more peoplewith your work in a business and
life filled with creativity,freedom, and fun.
(02:30):
Hi, welcome back to the CreativeMagic Club podcast.
I am your host, Sarah Mack, hereto help you become a six-figure
creative by sharing authenticstories guided by astrology.
And it's Libra season.
The superpower of Libra isrelationships.
So I want to dive deep into thisconversation to give you some
(02:55):
shifts and breakthroughs andshare my three non-negotiables
for consistent high-ticketclient attraction.
So a concept that I found reallyhelpful in my own business and
with my work with clients in,you know, just having those
breakthroughs and understandinglike how do we find clients, how
(03:17):
do we connect with clients,which clients to focus on, which
ones are the right ones for us,which ones are the right ones
for our offers.
Like there's so many shifts andinsights and breakthroughs that
help us to get to that placewhere we feel super clear and
confident and consistent in ourability to sign clients into our
(03:37):
high-ticket offers and to reallyknow who those people are and
how do we connect with them, howdo we communicate with them?
And relationships, we alwaysjust have so many questions
about relationships, right?
Like they can be some of ourbiggest challenges in life.
And there are so manysimilarities between our
(03:59):
relationships with friends, ourrelationships with lovers, and
our relationships with clientsand how we show up in
relationships, how we nurtureour relationships, how we not
only set them up to thrive, butreally get clarity on what we
need and who our people are, andhow to make sure that when we
(04:20):
are making the effort to pourtime and energy into a
relationship that it's with theright people.
The relationships that arereciprocal, that are joyful,
right?
Like our relationships determinethe quality of our life.
Because when a relationship goesbad, it can just ruin our day,
right?
But when it goes right, it'sliterally the best thing on the
(04:42):
entire planet.
So it's really, really importantto have a deep and detailed and
nuanced understanding of how toelevate our client relationships
because this is truly what makesour business a business that we
love and a life that we love.
We spend so much time and energywith our clients and pouring
(05:02):
into our client work, especiallyin high-touch, high-ticket
business models.
No matter what interactions youhave, you want them to be with
the people that you're sograteful that you got to
interact with on this day onthis planet, you know, and
people that you're inspired byand people that you really are
lit up around serving andtalking to.
(05:25):
And it's so, so easy, especiallywhen obviously our livelihood is
dependent on our business andour ability to sign clients, we
can get sucked into the numbersgame.
But this is your reminder thatit is not a numbers game, it is
a relationship game.
And it honestly becomes so muchmore fun when we look at it this
(05:46):
way.
I know I have found this, andmany of my clients feel the same
way.
As soon as we turn clientsigning and client attraction
into a numbers game, it justsucks the life out of it.
It can feel really transactionaland we don't feel motivated to
show up for it.
And as soon as we put pressureand like high expectations, you
(06:08):
know, we start to spiral, theresistance kicks in and we just
want to hide under the dub,right?
So this has been one really keyshift that has helped to create
sustainability in my clientattraction strategy is to just
see it as one more person at atime.
How can I connect with one moreperson, have one more
(06:30):
conversation?
Because I love the people Iconnect to through my business.
I love the client that I workwith, I love the conversations
that we have from beginning toend of the relationship.
And, you know, mastering salesand being able to have sales
conversations in an authenticway is really, really key to
that, but it can be done.
What I'm about to talk to youtoday about, you know, this
(06:52):
shift in really focusing onnurturing relationships, this is
the key.
This is the foundation thatleads to sales conversations
feeling like you're just talkingto a bestie.
So here is my sustainablecontent strategy for consistent
client attraction.
We have to have new connections.
(07:13):
That is step one.
Then we have to haveconversations with those new
people.
This is where the relationshipsbuild.
And then if you want them towork with you, if you want them
to say yes to your offers, youhave to extend an invitation.
So let's break this down.
Step one, the new connections.
If we want our business to growand for our income to grow and
(07:34):
for it to maintain consistentthrough continual service of
more people, we have to becontinually connecting with new
people.
I talk about this a lot becausethe biggest hurdle that holds
people back in connecting withclients is not having crystal
(07:54):
clear clarity on who you want tomeet, who you want to connect
with, and how you want to helpthem.
And this is why getting doingthe work to get that crystal
clear clarity on your offer isthe most important work you can
do.
And we constantly have to feelconnected to our offer and feel
(08:17):
connected to the clarity of thesolution that we want to provide
to people.
Because when we feel clear onthat internally, the universe
will start to deliver to youpeople that you can help in your
offer.
You know, I'm sure we've allheard of the reticular
activating system.
What we focus on, we notice,right?
You're able to notice whensomeone is a good fit for your
(08:39):
offer when you know the criteriaof who is a good fit for your
offer, right?
This happens all the time to meand my clients.
As soon as we are clear on anoffer, this is a problem I want
to solve.
These are the people I want tosolve it for.
And you get clear on thatlanguage, suddenly people show
(10:58):
up in my life and in my clients'lives, and they're like just
verbatim, telling them exactlywhat they've just decided, their
offer, and you know, themessaging is for their offer and
for their pitch.
And it feels like a very magicalmoment, right?
Like, I was just at the beach, Ijust made a new connection
through this like walkingnetworking club that I joined,
(11:19):
and she was just starting hercoaching business, and I kid you
not, the words that came out ofher mouth were I just don't
really understand how to put howI can help people into sales
copy and sales pages.
And I was like, Well, you know,that's exactly how I help
people, right?
She was like, No, I did not knowthat.
(11:41):
And I was like, awesome, let'stalk about my offer.
And this has been happening forme since day one in my coaching
business.
I remember the very first storywhen I just created my very
first coaching program.
I think it was my secondcoaching program.
It was a low-ticket moneymindset for creatives
membership.
So it's like 25 bucks a month,and I bumped into someone that I
(12:03):
had met at a networking thing.
And she was walking in thestreet, down the main street of
this very small town in upstateNew York where I was living.
She was crying, and I was like,oh my god, are you okay?
She was like, I just feel sostressed about money.
I just want to be able to pursuemy writing.
I just don't want to be stressedabout this anymore.
And I was like, oh, I literallyjust created an offer that can
(12:23):
help you with this.
And, you know, obviously I'mputting myself out there, right?
Like I'd made these connections,and but I wasn't walking down
the street, you know, lookingfor clients, but I was able to
recognize them when they show upin front of me.
And then obviously being ableto, you know, clearly extend an
(12:44):
invitation, like that's how wetake that relationship to the
next level.
And that first person I met whowas crying about her money
stress, she joined mymembership.
She was like an amazing client.
She did all the work, she fullyshowed up, she integrated, she
implemented, she had two$9,000months, which was more than
she'd ever had before.
(13:06):
That's when I realized that Icould be charging a lot more
money for my work.
It gave me a lot of confidencein what I was teaching.
And I launched my, that was whenI launched my first high-ticket
offer.
And she was the one that joinedand she signed up and well, she
had the money to pay me$3,000that I was charging for my
three-month one-on-one.
So, you know, you just neverknow who you're bumping into
(13:29):
that is gonna come into yourworld and become a client.
You know, I've met clients atfriends' birthday picnics who
have become long-term one-on-oneclients.
And, you know, I've even becomea bridesmaid at one of my
clients' weddings.
Like people show up, you know,and when you're clear about what
you do, when you can confidentlytalk about your work, when you
(13:52):
have a place to direct people, asocial media channel, an email
list, a free offer that justsolves people's problems and
guides them into your contentsystem, it they so seamlessly
become clients when you've builtup that clear conversation and
that clear process through yourcontent.
So that's why offer clarity isso, so, so important from the
(14:16):
start for knowing who you wantto connect with and why.
And there's so much power inintention, setting a powerful
intention.
I want to serve these people.
This is how I want to help.
This is how I'm so excited tocreate solutions and create
impact through my offers and mybusiness, versus having a
(14:36):
manipulation approach, which I'msure we've all been taught that
marketing approach where you goonline and you hunt for clients,
you know, like you're justscouring the internet, looking
for people who like checkingpeople's Instagram accounts and
looking for certain things,like, oh, they have this number
of followers, or they do this,or they do that, or these are
(14:59):
the types of things that they'retalking about.
And I've just found that thathas never worked well for me.
It's never felt good to me, it'snever really resonated with my
clients.
Having a clear intention ofservice that you're really
aligned with, that you're reallyexcited by, and then backing it
with really clear strategiccontent and connections and
(15:22):
conversations.
Because, you know, it's like thedifference between going to a
networking event and trying togive a business card to every
single person in there and justlike shove it in their hand,
versus just setting, you know,an attention when I go to a
networking event that has workedreally well for me.
Is if I just make one greatconnection from this event, it
(15:44):
was a win.
If I even have one greatconversation or just meet one
interesting person, I'm not likescouring the room looking for
someone who I think is gonna bemy ideal client and then trying
to pitch them, you know, whichjust really sucks the joy and
the fun out of relationships,right?
So I bring the same approach toany relationship as I do to my
(16:07):
client relationships.
I want it to be fun, I want itto be genuine, I want it to be
authentic, I want it to feelgood, I want it to be pressure
free and to naturally evolve atthe pace that is healthy, right?
And to trust that everythingunfolds in the perfect timing.
Like this is one of my corebusiness and life beliefs that
(16:31):
really takes the pressure off.
But I'm still willing to getoutside of my comfort zone and
to make the effort, right?
And to start the conversation.
But I don't start conversationsfrom a place of I can't wait to
get them to follow me onInstagram or to pitch my offer.
I start with just the pureintention of connection.
(16:51):
So that's all we really have toworry about with this step one
with connecting with new peopleis just be connecting with new
people.
It doesn't matter if they'reyour dream client, it doesn't
matter if they sign up rightaway, it doesn't matter if they
want to follow you on Instagramor not, it doesn't matter if
they join your email list,because maybe that connection is
going to have a really profoundconversation with you that's
(17:13):
gonna spark your inspiration orsend you in a new direction.
Maybe they're gonna invite youto something where you're gonna
meet somebody else.
And this is really just thepower of networking and just
having it as a continual thingthat you are invested in and
building community, whetheryou're doing this in person or
online.
You know, all of my networkingwas done online in the beginning
of my business, pretty much,because I was traveling the
(17:34):
world in some random fuckingplaces and I never knew where I
was gonna be.
So a lot of the people that Iwere meeting were through online
communities and events.
Now I'm more rooted in oneplace.
I'm a lot more invested inbuilding in-person relationship.
So there's no right or wrong wayas long as you're connecting
with new people, as long asyou're being in your community,
(17:58):
right?
We cannot do anything alone.
And I think that's just thebiggest, the biggest thing that
holds us back.
Like if something feels hard, weprobably just haven't connected
with the right people yet.
On social media, I really grewmy network and my following by
just adding people every day onmy Facebook, which is where I
grew my business initially.
(18:19):
So we don't have control aboutwhere these relationships will
go, like with any relationship.
And sometimes people will watchfor years before ever buying
from you.
Sometimes people will never buy,and that's okay, but who knows
what they're saying about you inrooms that you're not in, you
know?
If your branding is clear and onpoint, and they meet a friend
(18:40):
who's like, oh my god, I justreally need help with a sales
copy for my coaching business,they'll be like, Oh, there's
this girl that I met, and that'swhat she talks about all day
long on her Instagram.
I'm gonna send it to you, right?
So we have to be okay with thefact that 50% of all
relationships are outside of ourcontrol, and whatever's gonna
happen is gonna happen, whetheryou like it or not.
But what you do have controlover is my next step.
(19:04):
So, step one is the newconnections.
Step two is the conversation.
So, how does any relationshipstart?
By sharing stories aboutyourself so they can get to know
you, right?
But unlike a personalrelationship in your business,
this is where you keep theconversation focused around how
you can help them solve aproblem that they are seeking to
(19:25):
solve, which is really how youposition your offer and your
work and your brandstorytelling.
So you tell stories that letpeople get to know you through
the very specific lens of whyyou are the person who can help
them solve their problem.
And, you know, think about whenyou've just met someone and
you're standing in a room withthem.
(19:46):
If you just start like preachingat them everything you know,
like, oh, I heard this thing,this is like this, here are some
facts, and you just start likefire hosing them with
information, you're probably notgonna create that much
connection, right?
But when you lead from I, whenyou share personal stories,
that's vulnerability.
(20:07):
Vulnerability createsconnection.
People connect and respond somuch more, and you become so
much more memorable when youshare something through a
personal story.
So instead of saying, like, youknow what you were talking about
just then, you know, I heardthis thing that you should do it
like this, and you'll probablyhave way more success if you
(20:27):
tried this and stopped doingthis, versus a story where
you're like, I really resonatewith what you said.
I've been through the samething.
Here's my story about what, youknow, that relates to what you
were talking about.
They're gonna instantly feelseen, they're gonna instantly
feel connected, you know,there's gonna be follow-up
questions.
You've already, when you've ledwith vulnerability, people then
feel like they can share moreinformation about themselves,
(20:50):
which leads to more connection,more understanding of who this
person is, fast forward therelationship and deepen the
relationship so much morequickly.
So that's the approach that wewant to think about in all of
our conversations, in ourcontent, in our emails, in our
live streams, our podcasts,wherever it is that we're
showing up when we're talkingabout our work, lead from I to
(21:10):
create that connection.
So we also want to veryintentionally and explicitly
prioritize the stories mostrelevant to the problem your
offer solves.
Then, if your new connectionscan benefit from your work, it's
going to make that extremelyobvious.
And that brings me to the finalstep, which is the invitation.
(21:32):
So, some people don't have greatrelationships because they suck
at this.
And the same thing goes forsales.
A relationship revolves aroundinvitations.
So think about a personalrelationship.
Hey, do you want to go forcoffee?
Do you want to come over fordinner?
Do you want to come with me onthis trip?
(21:53):
Relationships consist of timeshared, memories made, and lives
built together.
One day, one moment, oneconversation at a time.
If your partner never invitesyou on a date, your relationship
deteriorates.
You feel taken for granted, youfocus more on the mundane
day-to-day challenges andtriggers.
But when you go out and you makean amazing memory together,
that's the energy that fillsyour inner perception of that
(22:16):
person and the moments of thelife that you share.
When it comes to friendships,you know, as someone who has
immigrated to two countries, theCanada and the US, who have
spent considerable time in morethan 18 countries in the past 10
years, and even more beforethat.
And I've moved homes fromToronto to Vancouver to Montreal
(22:36):
to New York to upstate New York,Brooklyn, Manhattan, the Bronx,
and LA.
I've been all over the place.
And I've learned a few thingsabout making new friends and
building community and culturesthat are different from where
I'm from.
I have had to be the person whohas to be willing to go first
over and over and over and overagain.
And to not take rejectionpersonally.
(22:58):
To make friends, to losefriends, to start almost from
scratch over and over again.
I've had to send out invitationafter invitation after
invitation to find the peoplewho want to be friends with me
enough to start sendinginvitations back my way.
And I learned that to get what Iwant, which is lovely friends
who invite me to stuff that Ilove to do, I have to be willing
(23:22):
to put myself out there and try.
And yes, sometimes do things orhang out with people that did
not tick all of my boxes, butwere a step in a better
direction than sitting at homebeing lonely.
So I've poured into friendshipsthat turned out not to be
reciprocal and learned to phaseout people who didn't meet me in
the ways I wanted to be met.
(23:43):
And I keep going until I findwhat I'm looking for.
And I have so many friendshipsthat have not stood the test of
time or geographic distance.
And I've found soul connectionsthat the best friendships I
could ever wish for, that havelasted, no matter how many
thousands of miles apart we are.
I make amazing new friends inevery new chapter of my life.
(24:06):
But we never get to find thosegems that become some of the
best memories of our lives ifwe're not willing to go first
and make the invitation.
So, how does this apply toattracting clients?
Just like my story aboutbuilding friendships, the same
goes for clients.
The more invitations you make,the more no's and mismatches
you're gonna move through to getto those life-changing
(24:28):
relationships.
And obviously, once we figuredout what works, then it's so
much easier to replicate thatand to find more of the same and
to do more of the same thingsthat got you to connect with
those types of people.
So if you want to make moremoney in your business, make
invitations every day.
(24:48):
Sell every day.
Have invitations going out tosomeone somewhere, and this is
really the main function of yourcontent of evergreen content
pieces that are doing the workfor you 24-7 after you hit
publish.
Also, live conversations, inperson, virtual, face-to-face,
one-to-many, right?
Your job is to create as manyopportunities to invite people
(25:10):
to work with you as possible.
And as we know, like none ofthese things work without the
other, right?
Like they all work in tandem.
You can't just walk around beinglike, hey, do you want to join
my high-ticket program thathelps you fill your 5 to 10k
offer with copywriting based onyour astrology chart, right?
If I haven't made a newconnection, had a conversation
(25:30):
with someone to figure out whothey are, let them know who I
am.
Like, no one's just gonna belike, oh, hey, they're gonna be
like, who is this crazy person,right?
It's like walking up to someonethat you've just met and being
like, hey, do you want to go onvacation with me?
Like, no.
All of these steps worktogether.
So these are the three prettymuch daily non-negotiables if
(25:50):
you want to consistently growyour business and income.
Number one, the new connection.
Number two, the conversation,and number three, the
invitation.
And obviously, you know, doingthese things consistently,
you're gonna build your skillset, you're gonna see what
works, you're gonna build yourconfidence.
It's gonna get easier and easierand easier, and you're gonna
(26:10):
find the ways that really workfor you.
And you can pick the ways thatare more fun, and you can be
like, oh, that wasn't reallyfun.
This type of networking, thistype of creating new
connections.
Turns out that's not really funor sustainable for me.
So I'm gonna scratch that andI'm gonna go all in on something
else.
And this is how I grew abusiness from scratch, starting
with a network of zero as a newimmigrant, and have made
(26:32):
hundreds of thousands of dollarsdoing work I love with
absolutely incredible clientsfrom all over the world.
Well, I've traveled all over theworld and lived such an
incredible life doing it.
So many of the clients, clientconnections that I've made,
they've become friends for life.
And that to me is just like suchan honor and such a privilege.
And I'm so inspired by all of myclients and everyone in my
(26:55):
audience and my community who Iconnect with, I'm just so
grateful that my business reallyhas become a vehicle for some of
the most important and expansiverelationships in my life.
So our relationships really areeverything.
Yes, they can feel extremelychallenging at times, but the
fruits of our labor of reallycommitting to great
(27:16):
relationships makes for such abeautiful and worthwhile life
and business.
So, if this is something thatyou know you're ready for some
more support around, to buildthe skills, to make new
connections in ways that are funand sustainable for you, then to
have the conversations and getgood at creating irresistible
invitations that attract theright clients into your
(27:38):
high-ticket offers with ease.
This is exactly the work we doinside the Cosmic Copy
Mastermind, where you'll finallyfind the words that capture your
magic.
So you can confidently attractdream clients into a 5 to 10k
plus offer.
And we do this by using yourastrology chart to remind you
who the fuck you are, how epicyour magical work and story is.
(28:00):
So you can trust that and putthat into your brand
storytelling that magnetizes thekinds of clients who can't get
enough of your work and aresuper excited to pay you
high-ticket prices because it'sso obvious to them how valuable
it is to work with you.
So go to withSeramac.com orclick the link in the
description to apply.
(28:22):
Feel free to reach out to me onInstagram at Sarah MacMagic with
any questions at all.
And join me next week or I'll besharing how I grew my audience
by hundreds with my simple,chill, anti-hustle, not
traditional marketing approachto podcast guesting, and which
astrological transits to payattention to to grow your
(28:42):
audience with impact and ease.
I hope you've loved thisepisode.
Send me a message on Instagram.
Let me know, ping me an email.
I love to hear from you.
And if you haven't already,please, please, please go and
leave a review on iTunes.
It really supports the show.
And I'm sending you so muchlove.
Bye.
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