S3E5 | Mastering the Art of Promotion: Marketing Your Cookbook with Stephanie Moon

In this episode of Creatively Speaking: Beyond the Binding, we are joined by Stephanie Moon, Founder, Strategist, and Consultant at Steph Moon Co, as we uncover the key components of successful book marketing. Our conversation helps listeners learn how authors can play a crucial role in their own book's success, and move beyond sole reliance on assistance from publishers. This episode covers promotion strategies, self-publishing challenges, and hybrid model opportunities to boost your book's profile. Additionally, Stephanie explains how authors can build an online presence that goes beyond just social media. By developing a platform that fosters real connections and engagement, authors can curate earnest interest in their book while connecting with the readers who are most likely to enjoy their work. We also address common marketing challenges like visibility and perfectionism, and how to overcome them with authenticity and strategy. We also discuss how authors can use their book as a springboard for opportunities, from strategic collaborations to leveraging digital platforms for growth. Sp, whether you're new to marketing or seeking to revive interest in your titles, Stephanie's insights provide a roadmap for sustained success in book promotion.

Key Takeaways:

1. Authors play a crucial role in their book's success, beyond what publishers do, by actively promoting their work.

2. Authors should focus on setting individual goals, maintaining consistency, and being authentic to build a strong online presence.

3. Consistency, repurposing content, and incorporating personal elements are essential strategies for enhancing marketing efforts for both business owners and authors.

4. Authors can achieve success through strategic marketing, partnerships, events, and a strong digital presence within the publishing world.

5. Maintaining marketing momentum after publication is key, and having multiple books can be beneficial.

Connect with Stephanie:

Website:  https://www.stephmoonco.com

Instagram: @stephmoonco

Interested in self-publishing work of your own? 

Visit www.wellersmithdesign.com to learn more, or fill out our intake form here: https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc

#BookMarketing #SelfPublishing #BookPromotion #CommunityEngagement