S3E7 | Baking Up A Bestseller: How Tessa and Amanda Transitioned "The Ultimate Cookie Handbook" to Amazon and Scaled Sales with Facebook Ads

In this episode of Creatively Speaking: Beyond the Binding, we have not one, but two amazing guests join us! Tessa Arias, culinary blogger behind HandletheHeat.com and author of The Ultimate Cookie Handbook, along with Amanda Bond, “The Ad Strategist,” discuss the  self-publishing success and turning your written masterpiece into an Amazon bestseller. Tessa recounts her journey from culinary school to authoring her second cookbook, while Amanda offers expert advice on using Facebook ads to boost your book’s visibility. We delve into Amazon's fulfillment options, discussing the benefits of Fulfilled by Amazon (FBA) and navigating profit margins across platforms. Learn how to prepare your products for Amazon's standards and streamline your logistics. Our discussion covers strategic pricing, paid campaigns, and enhancing customer experience to expand your book-selling empire.

With insights from Tessa and Amanda, you’re one step closer to making your self-published work an Amazon bestseller!

Key Takeaways

• Leverage the power of Facebook ads to increase your book's visibility and reach a larger audience, making your marketing efforts more effective.
• Learn about the benefits and logistics of using Fulfilled by Amazon (FBA), including Prime eligibility and customer satisfaction, to streamline your book sales and distribution.
• Get tips on how to prepare your products for Amazon’s marketplace, compare profit margins across different platforms, and make informed decisions to boost your revenue.
• Utilizing business tools such as ManyChat can energize and retain your audience
• Diversifying your sales channels can enhance your overall revenue streams.
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Connect with Tessa Arias!

Instagram: @handletheheat

Website: ​​https://handletheheat.com/

Connect with Amanda Bond!

Facebook: https://www.facebook.com/theadstrategist

Website: https://theadstrategist.com/

Interested in self-publishing work of your own? 

Visit www.wellersmithdesign.com to learn more, or fill out our intake form here: 

https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc

#SelfPublishing #FacebookAds #RevenueStream #AmazonFulfillment #DirecttoConsumer