S3E8 | Althea Brown's Media Tour: The Publicity and Media Appearances Behind the "Caribbean Paleo" Cookbook's Success

In this episode of Creatively Speaking: Beyond the Binding, we welcome Althea Brown, author of "Caribbean Paleo." Althea's transformation from food blogger to published author is a story of cultural preservation and community building. During our discussion, Althea shares her journey from exploring her Guyanese culinary roots to adopting a gluten-free lifestyle, not just for her health, but to preserve her heritage for her American-born children. Her gluten-free adaptations of Guyanese and Caribbean cuisine have resonated with a community seeking wellness through culturally-rooted recipes. As Althea recounts the publicity her cookbook received and her efforts to promote it, she highlights how bringing on a publicist, along with word of mouth and valuable industry connections led to her book’s promotion on an international scale. Listeners will be inspired by Althea's experiences promoting her book, from book signings to her strategic use of social media. Her commitment to community-building shines as she shares tips for creating an engaging online presence and the importance of authenticity. This episode is a call to action for anyone looking to infuse authenticity into their culinary endeavors!

Key takeaways:

1. Embrace and adapt your cultural traditions to fit modern lifestyles, ensuring they are preserved and appreciated by future generations.

2. Dedication and meticulous attention to detail are essential when embarking on any complex project, such as publishing a book. Stay committed to your vision despite the challenges.

3. Successful promotion requires a mix of in-person events and a strong online presence. Engage your audience authentically to build meaningful connections and drive interest in your work.

4. Use social media strategically to create and nurture a community around your passions. Authenticity and consistent engagement are key to building a loyal following.

5. Sharing personal health journeys can resonate with and inspire others. Be open about your experiences to create a supportive community around wellness and lifestyle changes.

Connect with Althea!

Instagram: @metemgee

Website: www.metemgee.com

Interested in self-publishing work of your own? 

Visit www.wellersmithdesign.com to learn more, or fill out our intake form here: 

https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc

#Guyanese #Caribbean #Paleo #Whole30 #BookPromotion #Publicity