S4E7 | From Catering to Substack and Cookbooks: Caroline Chambers' Story of Passion and Perseverance

Join us on this episode as we chat with NYT best-selling cookbook author Caroline Chambers. Caroline's story highlights resilience, adaptability, and community building. 

From her early days writing recipes for test kitchens and wine advertorials, the founding of her catering business, Cucina Coronado, 2020 and her pivot, how she started her Substack, and the success of her recent cookbook, “What to Cook When You Don’t Feel Like Cooking”, we cover it all!

Caroline shares insights on the challenges of publishing, the evolution of food media, and her career-shaping opportunities, including her first cookbook, “Just Married”. Discover her strategies for successful pre-order campaigns, genuine audience engagement, and some behind-the-scenes of a multi-week best-selling cookbook.

Key Takeaways:

1. Adaptability is key in building a successful career in the food industry.

2. Cookbook writing and publishing can include a lot of creativity!

3. Authenticity and community are more important than ever.

4. Platform and proof of concept are helpful to secure a book deal. 

5. A team is important to navigate the publishing world.

This is a must-listen for content creators who want to grow an audience, publish a cookbook, or start a Substack.

Connect with Caroline!

Website: www.carolinechambers.com 

Instagram: @carochambers 

Substack: www.whattocook.substack.com 

Interested in self-publishing work of your own? 

Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: 

⁠https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc⁠