S4E8 | The Making of McAtlas: Beyond the Big Mac with Gary He's Self-Publishing Journey

Join us on this episode as we chat with Gary He, a James Beard award-winning photographer and food writer, who takes us on his journey of bringing his self-published masterpiece, McAtlas: A Global Guide to the Golden Arches, to life. 

Gary shares his extraordinary global exploration captured in his self-published book, McAtlas, where he delves into the unique cultural adaptations of McDonald's menus in over 50 countries. Throughout the episode, listeners will uncover the creative blend of photography, gastronomy, and cultural anthropology that brings this project to life, as well as the challenges and triumphs of self-publishing—from the innovative burger-shaped design of his book to the logistics of printing and distribution.

For aspiring self-publishers, Gary's story is a treasure trove of inspiration and practical advice. From navigating the logistical hurdles of printing in China to crafting grassroots marketing strategies in America, Gary offers a candid look at the challenges and triumphs of self-publishing. Learn how to leverage media and social platforms to amplify your project's reach and the importance of patience and resilience in achieving success.

Key Takeaways:

1. Apply your skills and connections to bring your vision to fruition. 

2. Self-publishing comes with many creative and logistical challenges, so be flexible.

3. Authors can build a community-driven buzz around their project by focusing on grassroots marketing efforts and leveraging local networks to promote a self-published work.

4. Focus on growth and build relationships with local retailers for ongoing success.

5. Resilience and creativity can turn a passion project into a successful venture!

Tune in and be inspired by Gary's incredible journey from concept to publication, and discover the endless possibilities of turning passion into print. Whether you're a fast-food aficionado, a budding self-publisher, or simply curious about cultural storytelling, this episode is packed with insights and inspiration.

Interested in self-publishing work of your own? 

Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: 

https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc

Connect with Gary:

www.garyhe.com

instagram.com/garyhe

Order your copy of McAtlas at www.mcatlas.com!