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May 8, 2025 21 mins

Are you tired of endless revision loops because nobody understands what the client actually wants?

WHAT YOU'LL LEARN:

  • The essential components every creative brief MUST include
  • Powerful questions to uncover clients' true needs and expectations
  • Red flags that signal your brief needs more work
  • How to transform your brief into a powerful alignment tool


FEATURED RESOURCE: Download our free Creative Meeting Success Framework with specific sections for brief creation and client expectation discovery → https://dustinpead.com/meetings

In this episode, Dustin shares strategies to create bulletproof creative briefs that prevent costly revisions and align expectations from the start. Learn from the Oral-B success story how a well-crafted brief led to a billion-dollar product, and discover how to use your brief as a living document throughout the entire creative process.

COMING NEXT WEEK: Episode 109 - "The Focused Creator: Productivity Systems for Distracted Minds" - Learn practical strategies to stay productive in a distraction-filled world.


🔗 LINKS:Website: https://dustinpead.comFree Resources: https://dustinpead.com/freeInstagram: https://instagram.com/dustinpeadLinkedIn: https://linkedin.com/in/dustinpead

#CreativeBrief #ClientRelationships #CreativeProcess #DesignSuccess

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