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June 5, 2025 35 mins

What if the reason your talented creative team keeps missing deadlines isn't a talent problem at all—but a culture problem you can design and fix?

WHAT YOU'LL LEARN:

  • Why structure doesn't kill creativity—it amplifies it by creating consistent conditions for excellence
  • The 70-20-10 innovation framework that prevents creative burnout while driving results
  • How to hire for character and process-minded thinking instead of just talent
  • The difference between guardrails and straightjackets when giving creative autonomy
  • Practical rituals for building culture as your team's operating system


FEATURED RESOURCE: "Uncultured" by Blake Behr - The definitive guide to preventing team self-destruction through intentional culture design. Available on Amazon.

Blake Behr, co-owner of The Culture Base and author of "Uncultured," shares how his company achieved just 4% turnover in an industry with 70% annual turnover. In this conversation, Blake and host Dustin Pead break down the myth that structure kills creativity and reveal how to build environments where creative teams thrive.

NEXT EPISODE: The Power of Templates - Discover how to create reusable creative assets without sacrificing originality. Don't miss this game-changing approach to scaling your creative work!

RESOURCES & LINKS:


CONNECT WITH DUSTIN:

  • Instagram: @dustinpead
  • LinkedIn: Dustin Pead


#CreativeProcess #TeamCulture #CreativeBusiness #Leadership


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