EP18 — AI's Cultural Crisis: A Marketer's Bold Solution - Tamon George
Tamon George, ex-pro footballer turned creative director and co-founder of Creative Theory Agency (Ad Age's Small Agency of the Year), is tackling AI's diversity problem in advertising. Learn how his team, behind campaigns for Google, Nike, and Amazon, is using generative AI beyond mere automation. In this conversation, Tamon reveals why diverse voices are crucial in AI development, showing how varied life experiences shape AI prompts and results. He addresses the big question: how do we make AI reflect the real world, not just tech insiders' views?
🤖 Timestamps:
00:00 - Tamon George's Journey
02:24 - Incorporating Generative AI into Work
05:35 - Cultural Consciousness in AI Prompts
09:36 - The What Prompted You? Campaign
14:29 - Barriers to Accessing AI Tools
21:06 - The Second Wind of the AI Bubble
25:46 - Exploring the Potential of AI in Video Creation
🤖 Additional resources:
- https://www.whatpromptedyou.com/
- https://www.creativetheory.agency/
- https://www.instagram.com/creativetheoryagency/
🤖 Connect with Juan Faisal:
- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/
- Newsletter: https://juanfaisal.substack.com/
- Website: https://juanfaisal.com/
🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”
Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity, and dive into the ethics and realities of the tech. For experts and beginners alike.
🤖 Subscribe to Creativity & Robots here!
- Spotify: https://open.spotify.com/show/4fhfcMlT4fLIAN34D7hFZx
- Apple Podcasts: https://podcasts.apple.com/us/podcast/creativity-robots/id1728312833
- Amazon Music: https://music.amazon.com/podcasts/19de380e-8583-463a-b43c-d7f4f496471c
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