In this episode, Pakko De La Torre-Rocha discusses how AI can streamline video creation, improve social media campaigns, and optimize advertising strategies. He shares his workflow and tips for using AI tools effectively. Pakko emphasizes the importance of embracing new technologies to stay ahead in the industry and highlights the power of AI in enhancing creativity. He also discusses the future of AI in video creation and the potential it holds for filmmakers and creators.
🤖 Timestamps: 00:00 - Introduction and Pakko's achievements 00:56 - First encounter with generative AI 03:06 - Impact of AI on independent creatives and large agencies 06:01 - AI use cases: chatbots, marketing, data analysis 08:44 - Pakko's workflow for making AI-generated videos 14:22 - Showcase: Viva México! (An AI animation by Pakko) 15:40 - Viva México! Animation process explained 19:08 - Tips for getting started with AI tools and platforms 21:49 - What to learn if you are starting with AI tools in 2024 27:01 - What's next for AI and creativity 30:21 - Pakko's career and why AI made him young again 32:45 - Closing remarks and how to connect with Pakko About our guest, Pakko De La Torre-Rocha: Pakko is a multifaceted creative director with over 15 years of experience, known for his innovative work with top advertising agencies like Ogilvy & Mather and TBWA\Chiat\Day. Specializing in AI, AR/VR, and social media, Pakko combines hands-on leadership with cutting-edge technology to create award-winning campaigns for clients like Cisco, Taco Bell, and Nissan. His expertise in Web3 and Metaverse, coupled with a deep passion for emerging technologies, ensures that his creative solutions are not only engaging but also transformative. Additional Resources:
About Creativity & Robots:
“A love letter to human creativity, with AI as the stage prop.”
Creativity & Robots is a podcast about human creativity in the age of AI. Creative Strategist and host Juan Faisal interviews creative professionals in various fields to explore the relationship between human creativity and generative AI and how it influences our creative process, the work we do, and the media we consume.
Whether you're a seasoned expert or just starting out, join us to learn how generative AI can boost your creativity. We'll also discuss ethical implications and question the tech buzz when it doesn't add up.
Subscribe to Creativity & Robots here!
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