Do people trust A.I.-created hyper-realistic avatars? Discover what the data reveals in the first study of its kind!
Soon to-be Dr. Jill Schiefelbein is the Chief Experience Officer and a Partner at Render, a Creativity Squared partner and sponsor that’s a start-up specializing in creating hyper-realistic avatars, including mine. Jill is also a leading researcher on these types of photo-realistic avatars.
She’s an early tech adopter and thrives at the intersections of communication, education, and technology. As a University faculty-turned-entrepreneur, she’s an award-winning business owner, author, and recovering academic. She taught at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in digital education. Jill helps organizations navigate physical, digital, and technological communication spaces to attract customers, increase sales, and retain clients.
As of December '23, Jill will have defended her doctoral dissertation, which is the first study of its kind that focuses on the effectiveness, engagement, and trust of hyper-realistic avatars – with both subjective and objective participant data.
What does the research data reveal? Today, you’re getting the first glimpse of her research findings here on Creativity Squared!
If you want your own custom synthetic avatar, we’re collaborating with Render to bring their Avatar Experience to Cincinnati, OH, on October 25 and 26, so you can digitally clone yourself too. If you’re interested in learning more, sign up for the Creativity Squared free weekly newsletter at CreativitySquared.com where all event details will be shared.
In this episode, you’ll not only discover how avatars reach and resonate with viewers, but also how Jill consults businesses to understand, utilize, and leverage synthetic media through added personalization, customization, and choice. Geek out with us about the history of avatars, the synthetic media industry landscape and business use cases, and how this new medium is democratizing video creation and helping us to become more human.
EP SHOW NOTES: https://creativitysquared.com/podcast/ep20-jill-schiefelbein-do-people-trust-a-i-created-avatars/
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