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October 13, 2025 39 mins

Faster. Cheaper. More efficient. That's the mantra driving much of our world today - but should it apply to creativity? In this episode of Creativity: Uncovered, Abi Gatling speaks with Jesse Feister, Executive Director of Webby Media Group, to explore what happens to creativity and craft in a world obsessed with speed and automation. Can creativity survive without compromise? And what do we lose when we skip the struggle?



Tune into this episode of Creativity: Uncovered to hear about:


  • The difference between creativity and craft in a high-speed world

  • How AI and technology may be raising the standard, not lowering the bar

  • Why craft "resists efficiency" - and why that matters

  • What we might lose when we remove effort from the creative process

  • Whether machines could ever truly replicate human craft

  • The evolving definition of excellence in the digital age

  • The increased emphasis on human connection and authenticity

  • The role of awards like the Webbys in celebrating (and defending) creative integrity



Happy listening!


xo Abi



P.S. For more information about this episode and our guest, head to: https://crispcomms.co/podcast-episodes/what-happens-to-craft-in-a-world-that-prizes-speed-and-automation/



Creativity: Uncovered is lovingly edited by the team at Crisp Communications.



Creativity: Uncovered is a registered Australian Trade Mark.

 

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