What happens to craft in a world that prizes speed and automation?

Faster. Cheaper. More efficient. That’s the mantra driving much of our world today - but should it apply to creativity? In this episode of Creativity: Uncovered, Abi Gatling speaks with Jesse Feister, Executive Director of Webby Media Group, to explore what happens to creativity and craft in a world obsessed with speed and automation. Can creativity survive without compromise? And what do we lose when we skip the struggle?

Tune into this episode of Creativity: Uncovered to hear about:

• The difference between creativity and craft in a high-speed world
  
  
• How AI and technology may be raising the standard, not lowering the bar
  
  
• Why craft “resists efficiency” - and why that matters
  
  
• What we might lose when we remove effort from the creative process
  
  
• Whether machines could ever truly replicate human craft
  
  
• The evolving definition of excellence in the digital age
  
  
• The increased emphasis on human connection and authenticity
  
  
• The role of awards like the Webbys in celebrating (and defending) creative integrity

Happy listening!

xo Abi

P.S. For more information about this episode and our guest, head to: https://crispcomms.co/podcast-episodes/what-happens-to-craft-in-a-world-that-prizes-speed-and-automation/



Creativity: Uncovered is lovingly edited by the team at Crisp Communications.

Creativity: Uncovered is a registered Australian Trade Mark.