Jim Cathcart - Bestselling Author of THE ACORN PRINCIPLE and Professional Speaker

Host Sergio Navarretta talks to guest, bestselling author and renowned professional speaker Jim Cathcart, about how Jim got started as a motivational speaker (and the man who inspired him to do it), financial literacy, and the ability that we all have to change our mindsets and live a more positive life. /// Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the CEO of Cathcart Institute LLC (founded in 1977), an organization devoted to helping clients create and grow high-value relationships. In the top 1% of TEDx speakers, his talk has been viewed over 2.5 million times. He’s a professor in the Executive MBA program for the School of Management of California Lutheran University and their Entrepreneur in Residence. Jim’s four decades of study in applied behavioral science has resulted in THE ACORN PRINCIPLE, a guide to understanding the many elements that make us who we are. This breakthrough work achieved international best-seller status, and was the nation’s #2 best-selling e-book in 2000, second only to Stephen King. As the author of 23 books, a popular podcast guest and scores of recorded programs, his students number in the millions.

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