How NewFronts 2025 Showed the Future of How Brands and Creators Collab

This week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, find out what these changes mean for how brands and creators interact on platform.Plus, we discuss Spotify's move to display podcast play counts, the Golden Globes introducing a "Best Podcast" category, and YouTube's massive $100 million investment in India's booming creator economy. Then, the exciting relaunch of the Just For Laughs comedy festival with new creator-focused initiatives and the impressive multi-million dollar sale of Yes Theory's merch fulfillment business.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Here's more detail on what we covered this week:

• Spotify's podcast "plays" are a new metric for a booming industry - Tubefilter
• The Golden Globes Is Adding a Podcast Category in 2026
• LinkedIn is connecting brands to "top creator voices" through a new revenue sharing program - Tubefilter
• At Google's NewFronts pitch, execs explain how YouTube helps brands find "the perfect match" - Tubefilter
• Meta is launching a new ad product (and using AI) to get brands closer to trending Reels - Tubefilter
• Say it in a Snap: Highlights from the 2025 NewFronts
• In India, Neal Mohan announces YouTube’s $100 million investment in local creator economy - Tubefilter
• Just for Laughs Is Back: New Owners Unveil Post-Bankruptcy Strategy and Initiatives With Will Arnett, Rob McElhenney and Smosh (EXCLUSIVE)
• Yes Theory launched a fulfillment brand for its merch. After "eight years of discipline," it's time to sell. - Tubefilter