YouTube, Meta, and TikTok are suddenly rolling out a slate of new teen safety features. Is this a genuine effort to protect young users, or a reaction to massive regulatory pressure and potential fines? (That's not stopping YouTube from reversing a controversial policy on profanity, trusting its AI to keep advertisers happy.)
And: MrBeast expands his empire, launching an animated series to create a modern-day cartoon-for-toys franchise reminiscent of 80s classics like He-Man and G.I. Joe.
Finally: the PR masterclass from Astronomer, who hired Gwyneth Paltrow for a crisis-response ad after its CEO went viral for all the wrong reasons. And we break down the shocking collapse of VTuber agency VShojo, which shut its doors after failing to pay top talents like Ironmouse.
00:00 Introduction
03:16 Platforms Enhance Teen Safety
05:49 YouTube Reverses Profanity Policy
09:01 Zuckerberg's AI Ad Takeover
10:42 Big Tech's Race to Protect Minors
12:27 The Real Reason for Platform Safety Updates
15:14 The Power of Incentives
18:08 MrBeast's Toy Empire Expands
22:02 UPLOAD: The Perfect Crisis Response
25:25 DOWNLOAD: VShojo Shuts Down Amid Scandal
28:41 Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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