On World Storytelling Day, held annually on March 20, the American Influencer Council (AIC) held a lunch and learn, at Pando Park Avenue, exploring career travel creators' unique business dynamics. This AIC Member-led event was hosted by Jessica Morrobel, who moderated the conversation, and Gabby Beckford, as well as Public Goodwill Committee Chair Nneya Richards. Guests heard from our trio of Members and special brand guest Dupé Ajayi, who has held impactful roles at ABC News, Airbnb.org, Bank of America, and MTV and had clients such as Mary J. Blige.
The conversation ignited insightful dialogues around travel storytelling and remote work and provided practical business advice for growing as new and seasoned storytellers in the creator economy. Per data released in December 2023 from Statista’s Research Department, “[the] influx of visitors and a boost in U.S. travel spending, the travel and tourism industry contributed over two trillion U.S. dollars to the country’s GDP in 2022.”
Travel creator content is sought after by brands and tourism boards locally and globally. Such content entices tourists to book more leisure travel, and Instagram, TikTok, and YouTube act as extended search engines for discovery.
Watch the full replay on YouTube or listen to the conversation through our Creators with Influence Podcast. Listen whereever podcasts are available: Spotify, Apple, Google and more!
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