How to Attract Clients with Better Messaging with Copywriter Annette Mashi | Ep. 28

What happens when you leave a stable corporate job, bomb as a teacher, and stumble into your true calling? You build a business that turns words into magic. In this lively episode, Annette Mashi shares how she went from Intel to in-demand copywriter, the lessons she’s learned along the way, and the strategies she uses to attract aligned clients through content, connection, and clarity.

In this candid and laughter-filled episode, I sit down with the incredibly talented Annette Mashi—copywriter, content strategist, and self-described "word wizard"—to unpack the journey that took her from a stable corporate job at Intel to crafting powerful messaging for creative women in business.

 

Annette shares how a leap of faith (and a very short-lived attempt at teaching) led her to rediscover a lifelong talent for writing, eventually building a thriving business rooted in storytelling, strategy, and authenticity. We dive into the behind-the-scenes of her business evolution, the lessons she learned from trial and error (hello, cold pitching!), and how she’s landed aligned clients by trusting her gut and honing her niche.

 

We also explore:

✨The power of repurposing content across platforms

✨ Why knowing who you don’t want to work with is just as important as knowing who you do

✨ How networking can feel fun (even if it used to make you cringe)

✨ Practical tips for building relationships that lead to real referrals

✨ And the one copy tip Annette swears by for connecting with your dream clients

 

If you’ve ever felt stuck figuring out your path, struggled to market yourself, or wondered how to use your voice to attract the right people—this episode will inspire you to show up, share your magic, and learn how to message who you are and what you do in a way that draws in the clients you truly want to work with.

 

00:00 Introduction: When Your Path Changes

02:43 Annette's Corporate Exit and Teaching Stint

05:21 Discovering a Passion for Writing

07:26 Breaking into the Architecture Market

10:49 Challenges and Pivots in Marketing

17:50 Networking and Building Relationships

23:01 Annette's Business Strategies and Reflections

30:53 Conclusion and Upcoming Workshop

Learn about THE LEAD MAGNET LAB, a live online training on May 6 where you'll create a client-attracting freebie that converts: https://buy.stripe.com/5kA5ky6VA8Rg62I4go

About Annette: 
Annette Mashi, Founder of Write Wizards, Creates Magic with Words. She's an enchanting copywriter and content strategist for female business coaches, consultants, and design professionals. Highlighting their superpowers, she tells their stories using their own words. Annette increases visibility and positions her clients as experts.   Escaping from an international corporate high-tech company, Annette’s writing attracts and converts your dream clients.  She analyzes content and strategizes what's needed to get you clients you love.

 

Website: https://www.writewizards.com/
LinkedIn: https://linkedin.com/in/annettemashi 
Facebook: https://www.facebook.com/annette.mashi
Instagram:  https://www.instagram.com/annettemashi/
Calendar: https://calendly.com/annette-mashi/30minutemeeting  

-----------

READY TO GROW YOUR BUSINESS?  

Hi, I’m Rachel, Business Mentor and Strategist for women who are ready to grow a business that reflects who they are and the life they want to live.

If you’re ready to take the next step attracting your dream clients, gaining clarity on your strategy,