On this episode of CRESCENDO, we interview Sara Royf, an entrepreneur who successfully scaled a nonprofit using LinkedIn and now coaches business owners on the platform. Sarah shares the secrets to leveraging LinkedIn to help your business. Our discussion highlights practical tips for LinkedIn use and entrepreneurial advice, emphasizing the importance of relationships and niching down.
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About Sara Royf:
Sara Royf discovered the power of LinkedIn to find aligned partners, get visibile, and raise money for the nonprofit she founded nearly 10 years ago. In the process, she helped scale that nonprofit - called Student Organ Donation Advocates - from 1 to 80 chapters, and was personally part of raising nearly $1M. Just last year, Sara launched her business as a LinkedIn Coach and has since helped more than 80 business owners learn how to use LinkedIn to find clients. She lives in Tel Aviv with her husband and dog, and is expecting her first baby at the end of the year.
To learn more about Sara, check out her LinkedIn: https://www.linkedin.com/in/sara-royf/
Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:
Instagram: https://www.instagram.com/relimpact
Facebook: https://www.facebook.com/relimpact
Episode Chapters:
00:31 Meet Sara Royf: LinkedIn Success Story
01:22 How Sara Discovered The Power of LinkedIn
02:54 Pivoting to Small Business Coaching
04:24 The Importance of Niching Down
06:36 Building a Fully-Booked Business
09:59 Other Effective Marketing Strategies
11:53 Common LinkedIn Mistakes to Avoid
15:50 Misconceptions About LinkedIn
19:00 Preparing for Maternity Leave as a Business Owner
24:38 The Journey of Finding Your Authentic Voice
27:42 Practical Marketing Tips for Women in Business
30:07 Connecting with Sara Royf
EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC
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