018. JOHN-PIERRE X TAILOR&CO [VIDEO]

John-Pierre Georges, the visionary behind Tailor & Co, has redefined what it means to wear a suit. With an eye for sleek, editorial-style tailoring and a reputation for dressing some of the most stylish grooms, he’s built a brand that goes beyond just fabric and stitching—it’s about confidence, craftsmanship, and individuality.

In this episode, John-Pierre opens up about the art of bespoke tailoring, the evolution of men’s fashion, and why he believes grooms are often overlooked in the wedding planning process. He gets real about the challenges of running a high-end tailoring business, the personal journey that shaped his success, and the biggest mistakes men make when choosing a suit. We also get into what separates good tailoring from great tailoring, how trends are shifting in the luxury menswear space, and why a perfectly fitted suit is more than just clothing—it’s an experience.

Whether you're in the wedding industry, a fashion enthusiast, or just appreciate a well-made suit, this episode is packed with insight, style, and the hard truths about the business of bespoke tailoring.

HOSTED BY @georgejohnphotography
PRODUCED BY @danieljohnmedia
FEATURING @tailorandco & @johnpierregeorges

Episode Transcript

(00:10):
John Pierre, welcome to the crewtable, bro.
Thanks for having me man. It's.
Really exciting to have you man.Guys, if you're watching on
video, turn it off. Just listen to audio.
This is actually not fair. The guy ripped off in the in in
the most insane suit and I'm just sitting here in a T shirt.
You did me dirty bro. I mean, this is, this is.
I'm actually really comfortable in this.
You're comfortable? Yeah, in the suit.

(00:32):
How often do you wear a suit? Every day essentially.
Or I'm wearing the same style but without a jacket.
So is your closet like colour coordinated or suit coordinated?
This isn't even on this, I just thought of it now.
Or is it a total shambles? It's it's item coordinated, as
in trousers are, together are. You OCD about it?

(00:53):
Yeah. Yeah.
Do you like good? Claudia's heading about it.
No, no, I look after it. I I take care of.
That because you didn't expect this is sweating bullets.
I wasn't expecting that. I wanna, I wanna FaceTime of
like, wow, my ticket is your wardrobe is I predicted to be
like a revolving tour of just beautiful suits.
No, a lot of a lot of it is the storm because I keep a lot of
the garments there, all the old,yeah, old stock that's on

(01:14):
display and I have that on rotation.
Many files in your field. I think I'd be broke.
I'd just be making myself close.Every single it's a it's an
expensive hobby, yeah, or, or, you know.
It makes you feel good. I like wearing.
That's it. Yeah.
It really does make you feel good.
Some guys don't find it comfortable, but it depends on
how it is on them and if they're, you know, comfortable,

(01:35):
you know, and if it's made well,yeah.
Well guys, I'm sitting with JohnPierre.
He's the owner of Taylor and Co,but he isn't just a tailor.
He's someone who I would call anartist in menswear.
And I'm not just trying to like smoke up his arse here, but he
he's really good at crafting pieces that make a guy feel
good, but are the vibe that sit really well.
But they also bring out the character and personality in

(01:57):
someone. You know, I have a personal
experience with JP here. So he did my wedding suit.
He also did, you know, the groomsman, my father in

(02:19):
I think that's your secret sauce.
But he's more than just Taylor, I find.
I think you're just more of a fashion kind of icon in the
men's menswear in Sydney. Thanks.
So in my opinion, it's a bit of a big core, but a little bit of
a little bit of a big core. I need I need to say something
when you say tailor, technicallyI'm not a tailor.

(02:41):
Oh shit. And this is this is another
little he's. Schooling me guys.
No, it's more, it's more that there's, it's, it's blurred
lines or smoke and mirrors in, in my industry where a lot of
guys in our industry would say, hey, yeah, we're tailors.
They're not necessarily tailors.My background is more from
design, garment construction, and I've studied fashion design.

(03:02):
But to be a tailor, it's essentially either you've gone
through and done a tailoring course under a master tailor, or
you've just been, you can cut, make and sew, essentially put
the whole garment together from start to finish.
Then you're essentially a tailor.
Outside of that, you're either afitting specialist, a garment.
And so was he a designer? Although we laugh about it and

(03:25):
there's some people probably laugh about it, but essentially
I'm just creative director or designer of yeah of the whole
business. I think designer's a good.
Fit, but particularly I've just yeah, that that's essentially
how you'd probably want to look at it.
But to be called a tailor, a lotof guys in this field, even
entry level level tailoring businesses, they'd go around and

(03:46):
say, yeah, we're tailors. And you essentially just take
your measurements, sending them overseas and get to a client and
just say, yeah, I'm the tailor. You're you're you're not a
tailor. Yeah, yeah.
I think what makes a good, I'm going to say Taylor this whole
episode, bro, you get what I mean.
But I think what makes a tailor?As long as the the the viewers
know that. Well, now they know.
I think what makes it good is someone actually has a good

(04:06):
sense of style. I know that.
I mean that. I know it sounds stupid and so
direct. Yeah, because I don't know
anything about suits. Well, I do a little bit now
after getting so many suits madefrom you, but I don't, I didn't
know anything about suits or fabrics or what's you know, what
looks good or creases, what's breathable, what looks good in
your shop and the colour, what looks good in natural.

(04:27):
Life design consultant or something?
Yeah, but I think what makes it what makes it good is actually
having good personal sense of style.
Fair enough. Anyways, during this episode,
it's it's really, it's not just for the grooms, just in case,
because I know I have a lot of female listeners, but it's not
just for the grooms. I'm going to pick you up your
mind about business and weddingsand, you know, the whole jazz.
But it's more just because I feel like you're you're a smart

(04:51):
entrepreneur. You thanks man.
We should hang out more often. Just give me more, Give me more
compliments. This guy's loving life.
It looks this good. He's getting these compliments.
Fuck me, I thought I looked goodtoday, but apparently not.
It's. Because you're a Prada shirt.
Oh. I know, right?
I thought I was like putting in the flex out today.
I'm like, I'm going to wear Prada.
I'm in, look good. And he rocked up and I'm looking
all bougie. Oh, it's like honestly suck this

(05:12):
episode. Let's take it back to the
beginning. So the man, the man behind the
suits, what was your first experience with tailoring or
designing, I guess you could say.
And where did you when did you realise it was your path?
My first experience with that was when I was studying TAFE.
Studying at TAFE doing fashion design at Fashion Design Studio.

(05:36):
Yep. And and I'd say I was working at
the time while I was studying, Iwas working with one of the
teachers there who also went andstarted his own sort of
tailoring business as a may to measure concept.
That was probably the first timewhere I went really deep into
sort of figuring out, you know, you can customise all your

(05:58):
details. And it really exposed me to, I
guess the level of how much you can do in customising any type
of suit or any garment reading where at the time I knew that
you can make it or from scratch.But the meta measure aspect, I
wasn't really familiar with that.
So that was probably back in 20,probably 2009, roughly way back,

(06:20):
yeah. And then I continued my studies
and then figured out to just go on my own after after.
I finished. Why fashion?
So you said you went to TAFE, That was your first?
Experience about that? Yeah.
Fashion design studio. Yeah.
So why that? Why I decided to do that?
Yeah, it's a, it's a good question, George.

(06:42):
That's. What I'm here for?
Man, look, I at school, I reallydidn't really enjoy it that
much. I decided to go down the path of
some form of creativity and I actually really wanted to get
into architecture. My education aspect and my

(07:03):
scores, I guess my HSE marks, Yeah, it's pretty low.
And I couldn't really get into anything around architecture
unless I went and did a TAFE course doing draught.
Yeah. Bridging, yeah, yeah.
So then a friend of mine at the time who had a massive crush on,
she went and applied for fashiondesign.
Like I'm in baby. And so I thought, you know what,

(07:23):
yeah, stuff. I'll just give it a crack.
I was always really interested in good at drawing illustrations
and such. So I applied, got into it and
they've got certain stages that you have to pass like a criteria
and you go through, you know, a few different assessments like
in person you have to hand in like a portfolio.
So I passed all that, got in andthen just pursued.

(07:45):
I really fell in love with it. I really liked awesome
everything about it. That's awesome.
I'm going to fire away. In an era where fast fashion
dominates, what made you commit to a lot of bespoke?
Suits. Oh it's more, it's more AI.
Guess you're more focusing on it's a very broad question,

(08:11):
right, because you're not necessarily just doing bespoke,
you're doing all things around tailoring.
But the concept overall, when you're going down the path of
our business is that you're, you're one of three particular
type of clients overall. And I, I may as well just say

(08:31):
what I believe those three people are, is essentially an
enthusiast, someone who needs a problem solved and someone who
I, I guess you've got your enthusiasts, you've got your
wedding clients that need formalwear or evening wear, and you've
got your corporate business guys.
Now overall, whether it's, you know, back to the question in
regards to fast fashion, if that's, you know, dominating the

(08:53):
market, it's more so we believe in anyone that believes in
tailoring or the idea of buy less and buy well in that, in
that, in that regard. Quality of a quantity.
That's that's the approach where, you know, we try to
instil that this is a lifestyle.It's not necessarily how you're
just buying it to solve a problem.

(09:14):
You know, you're looking after yourself in in what you're
wearing in the sense of, you know, from trousers to
jacketing, shirting, casual wearto formal evening wear.
There's no real need to go down the path of fast fashion and
it's a matter of educating the client or anyone in that regards
that that's how you should be shopping.
I guess if you want to narrow itdown to that.

(09:35):
I love that because it's, it's a, it's a, it's a couple of
things. It's more so you're buying
quality, you're being more educated in the item that you're
purchasing. And it's not just in tailoring,
but it's from footwear to jewellery pieces to hats,
whatever it might be. You're, you're thinking with the

(09:55):
same way you're, you're then living in the same lifestyle in
terms of what you're eating and what you're doing in life.
No, I get that. I think that's important.
It was an interest for me, hence. 100% no listen, I'm a
believer on in this book, like Ikind of like I've got enough
suits made for me to understand it.
But just in general in life, I feel like anything customised is
a better option. Of course there's a cost

(10:15):
associated, which is why I was kind of, you know, I can see
where some businesses make more money through drop shipping or
like, you know, not that that's in your field, but you know,
fast fashion, sometimes the profit margins might be more
profitable there. Always get interested when
someone's getting into design and clothing.
Why did they choose the route ofbespoke, which is harder?
It's harder to produce. It's harder.

(10:36):
To some people get the path to just make money, that's that's
fine. And there's a lot of guys in our
level and lower entry level thatare purely just making it, just
doing it to make money, which which is fine.
But you know, it's also relativeto the person.
If the person behind it is, you know, living that lifestyle and
wants to a sort of, I guess, connect with it on a personal

(10:59):
level, you know, that that's important.
And I think for us or me particular, that's that's what's
important to me. This isn't even on the cards,
but do you feel like the pressure of your name
association and your legacy bleeds too much into, like, how
much you deal with your business?
In what sense? What do you mean?

(11:19):
You know, you think jumpier, youthink suits, right?
Someone wears a piece of Taylor and Co.
They're wearing a piece of jumpier.
Oh yeah, I guess correct or not.Yeah, how much does that
pressure bleed into your work life?
Oh look, I don't. Or have.
You managed that pressure. Yeah, I don't think that much
purely because most of the stuffwe do is branded as Taylor and
Co. But at the same time, there's a

(11:41):
lot of clients that will come and see me specifically because
they want to deal with me. And I've sort of differentiated
those guys into, hey, they're coming to trust my expertise and
what we want to do for them and what I particularly want to put
them in. And if they give me full control
of that, then great. That's why I connected it really
well. But if they are just purely
coming, hey, solve a problem, I need a suit for this special day

(12:03):
or whatever it is, this is what I want you to make, get me in
and out. Then you're just another number
in that sense of like, well, I'mjust solving a problem for you.
Yeah, as we've grown in particular the last probably two
to three years, we have far lessclients like that and far
greater clients where they're coming purely to see myself,

(12:25):
Carl or the OR the business to be like, hey, we want XY and Z,
but we want to leave it all in your control.
And we just want to beautifully make product that stands within
the brand's concept, and it's what it believes in,
essentially, yeah. Speaking of Karl, you recently
went into partnership with him. He was a former owner.
I'm not even going to pronounce a business name because I've

(12:46):
tried to get you to make me memorise it.
Sartoria, Shia. Yeah.
How did that come about and whatchanges have you made since
joining forces? Yeah, so Karl is a good friend
of mine. I've known him for quite a while
and he's had his own business which was as a bespoke tailor
where he cut and made all his garments himself.
And that was in the city, right?Yeah, Yeah.

(13:07):
So he was between, he had a workshop based in our space as
well, but it was based out of Chifley, the Chifley Tower.
And then essentially during COVID, we worked alongside of
each other quite a bit. And as both businesses would
have been affected by it, we then just thought it'd be a
great idea just to, to merge, come together and I mean work,
work together. Yeah, joint forces.

(13:28):
And now we we offer essentially everything where that's a big
point of difference for us because not many custom tailor
made or tailoring businesses offer the full spectrum.
So we've got tailor under the tailoring code banner.
We can offer all the different levels of made to measure, true,
made to measure from your entry level machine made product to a

(13:48):
fully machine, a fully handmade product.
And then we can also offer, you know, a fully handmade bespoke
garment, whether it's made in Shanghai or in Italy, we can
offer all those all those different finishes.
What was the most surprising change you found?
Surprising change, not the expected.
Surprising change is just working with someone because

(14:11):
I've been on my own for for a while.
That's something that I didn't really put too much thought into
it. But at the same time, it was a
bit of a bit of a surprise that hey, it just, it works.
Yeah, I knew it worked, but it just, I knew that it was going
to work. I just didn't think it would
work as harmonious as it is. So that's it.
It's running. It's running pretty good.
That's good. That means you guys, you know,

(14:31):
blend together and you don't clash.
We have. We have our.
Moments always deep dive and investigate each of our guests,
but when you first started, you're actually in partnership
with Benjamin Tranco. Yeah, yeah.
But now, obviously there's a change in the business dynamic.
How has a brand evolved since that time?

(14:52):
Man, I'd probably say, and this is just something that maybe we
really haven't spoken about. We actually haven't anyone else.
We're teaching like, sorry, didn't understand it.
That's a radio, so. Ben and I, we're, we're friends,
but we were mates prior to starting Tether and go.
And essentially it was just a really good idea to move and
transition from my previous business.

(15:13):
And then going from that into this, I'd say I was really
immature, not just in business, but just immature in life.
I was really young, I was around24 and it was more so I loved
the idea of doing a mate to measure business.
And he and I just thought, yeah,let's just roll with it and, and
create it. And we started, but it was right
at the sort of, I, I'd say at the peak of where a lot of made

(15:36):
to measure businesses came out in Sydney.
And there's two businesses in particular that I'd say really
dominated the market back then, probably 3.
And they inspired us to be like,hey, we can do it as well.
With my knowledge and my background, I'm sure I can, I
can handle it. But they rode the way from about
2000 and eight, 2009. And they, they're quite big in

(15:57):
the Australian market in terms of made to measure and custom
suiting. But there were a lot of players
around 2014 to 2016. And at that time, you know,
being single and thinking, you know, having your own business,
I kind of feel like I was reallyimmature in that, in that, in
that stage of life in business all the way through to, I'd say
2018-2019. And then from there, when

(16:21):
business and, and my and when the business and myself sort of
shifted to be like, Hey, we needto, we need to make something of
yourself. And I took my relationship a lot
more seriously and, and things like that in terms of where I'm
headed in, in life, that's wherethings started significantly
changing. Yeah, yeah.
What was his exit like? Well, like he obviously left
right? Oh yeah, yeah, was it.

(16:42):
Just like natural. No, So we we grew and expanded
to two different locations, OK. And I think at the time, because
we were still bootstrapping our own business and growing like
any start up, I mean it's hard, it's hard, business is always
hard even 567 years into it. And I think at that stage,
because it just wasn't able to Iguess sustain both our

(17:02):
lifestyles and both everything that we're doing.
We just kept reassessing how we're going to do things and our
interest changed as we got olderand matured and, and we wanted
to do more things for the business.
You know you want to pursue a a,a different career path and it's
amicable and. Oh, yeah, if, if it seems that,

(17:22):
but I just want to touch on change a little bit because we
sat down last week, last week. We're just chatting, actually
went in for a fitting funny enough.
And you, you told me that the biggest change in your life
happened within around the last six months with work.
Yeah, yeah. Can you tell us A.
Little bit about the last six months and the biggest change.
In business or personal business, Yeah.

(17:42):
So in business in particular, orI'd say probably the last 12 or
13 months, So Carl and I officially and I guess the
business really took a huge shift, I'd say probably around
January 24. And that's where we just
thought, you know what, we got to really push it into a new
direction and focus on key, key things.
But then over the last probably 12 to 13 months, personally,

(18:06):
I've had a few things come up inlife and that's hindered my
attention on the business and then in.
A positive way? No, no negative.
It just it took me away from thebusiness where I wasn't able to
push as much as I could. And I'd probably say in the last
four to six months, it's been heavily focused back on the
business and that's where we've seen quite a bit of growth and a

(18:29):
significant amount of changes. We've been been able to install
and implement new things, introduce new brands and
products. We've been really able to grow,
yeah, exponentially, I guess, which is, which is.
Really, I don't necessarily needyou to share personal details
because I'm kind of feeling thatthat's kind of like a factor in
this. But if you were to, yeah, like I

(18:51):
just don't want to touch on anything that you're
uncomfortable, I appreciate. But if there's any advice you'd
give to anyone that's just a business owner in general about
the changes or the kind of challenges you've you've found,
would you be vulnerable enough to share a little bit about?
In terms of working out how you can balance personal.
And business or even just going through like, you know, I call

(19:13):
them speed bumps, like, you know, a dead end and how did you
turn around from that dead end? I'd say you need to, you need to
surround yourself with the rightpeople.
And I know that sounds sort of, you know, the, the norm.
A lot of people say that, but atthe same time, maybe it's a, a
cultural thing, but maybe you just got to toughen up and go

(19:33):
forward head first. You just got to deal with it.
I've gone through quite a few things and not to poor me, it's
more so in my life, in particular my adult life.
I've gone through a fair few things and it's allowed me to
make me more resilient. And you just need to, you know,
focus and and go forward head first.

(19:55):
Is that the best advice? I don't know.
A lot of people go through different types of hardship, but
it it all depends on your socialaspect in in those who are
around you. Your family, your closest
friends, whoever it is, but anyone that can actually give
you that backbone, I guess, or that that lean on, I think
that's what you need to need to really.
He's your greatest person that helps you find perseverance

(20:17):
since that's your topic of wisdom, Advice of wisdom.
As a human, because obviously you've got, you know, our faith
in God, That's, that's the, that's the main thing.
I'd probably say, look, I'm blessed to have a beautiful wife
and I'm married. So that's, that's my first rock
that I'll, I'll lean on. But there are certain mentors or

(20:39):
other business owners that, you know, are thriving in the
industry, in their market. I'm blessed to have them around
me though. I can have those discussions in
particular, I'd probably say my wife, yeah.
She's your. She's your perseverance.
She's your Porsche. Yeah, it's funny how my
questions are written. It's almost like I know the
answers. You're a husband and a father of
three beautiful little girls under 4.

(21:00):
Under 3 1/2. Under 3 1/2 are out.
Correct me. How has it changed?
How has that changed your perspective on work, ambition
and the legacy that you want to leave behind?
Oh, massively, massively man, I am.
And not saying that this needs to go down that path, but.
He needs to. Sure, let's get it down.

(21:22):
Like the, the old saying, every,every man wishes to have a boy,
but every man needs a girl. And I, I, I believe that that
was the biggest change where as my oldest girls, you know,
developing, we're becoming closer, our relationship's
growing. That's, that's changed me quite

(21:43):
a bit because it makes you question quite a few things in
terms of how am I perceived in her eyes, you know, where we're
headed. And I told myself, I don't want
to get emotional because on thistopic, it, it, it pulls on a few
strings, but it's matured me quite a bit.
And I'll, I'll go back to it. Even though, you know, I might
have been my late 20s or early 30s, I'd still say that, you

(22:05):
know, I was quite immature in certain aspects of my life where
I've got friends and family. We all probably have, you know,
people around us that might get married, you know, in the early
20s. They, they are significantly far
fast tracked in the maturity andwants to have children.
I believe so good and bad, it can go in either direction.
And I think in particular for me, it, it was allowing me to

(22:26):
evolve and it makes, it made me question quite a few things in
the sense that, Hey, you need tostep it up now.
You need to be the best example for your, for your daughters.
And that's really all I can do. I just need to make sure I'm
focusing on and that's given me the life to just hey, focus on
that and and keep pushing forward.

(22:47):
I'm not going to lie to you, I I'm I'm not understanding
because from my perception you're a well polished guy.
Maybe I'm wrong. Like I said, so.
What were you, what were you seeing yourself that you wanted
to change, that your daughters were going to see later in the
future? Like.
What was the things that you kind of like went for self?
In business or just in person? In person, yeah, personally,

(23:07):
right. All right, some people might
think it's quite like excessive,but I'm, I'm very particular on
all aspects of life. So such as, and we could touch
on it later in regards to suiting and tailoring and and,
and everything like that. But in regards to how you speak,
how you present yourself, your posture, your food, anything

(23:27):
you're consuming into your mind or into your body.
All those aspects is what your family members, in particular
your children are seeing. How I articulate things.
I'm always trying to, you know, evolve and get better at that.
How I speak to my partner and speak to my family around them,
how I speak to them, what they're consuming, what I'm
allowing them to consume while Icould still control what

(23:49):
they're, what they're, what's intheir life.
Everything from from food to music and screen time, all the
way through to how and why I'm going to work.
Even though they might not understand it, there's, there's
a lot of things that I want to instil in them.
And then from a visual aspect, you know, how I present myself,

(24:10):
you know, exercising is, is important.
It's not just for myself, but it's also Claudio, like it's,
it's a big thing. Like the family as a whole needs
to be focused and headed in the right direction, even for me as
well. You know, we take them to
church. It's, it's a, it's a, it's a
thing that I want to instil all the right things morally and
physically in that, in that regard.

(24:31):
I think you're going to make their life so hard.
You're giving big shoes to fill men, they say.
A girl looks at their father to finding a man they're going to
be searching. If.
By the way this list is going. If they come across anyone like
me in my 20s, then yeah, that's a problem.
You're going to be like, trust me on this one.
It's an absolutely hard pass. That was beautifully said.

(24:54):
I want to touch a little bit on groom's experience because your
groom's experience like being a being a groom yourself.
Because I remember once we were chatting, you told me that you
felt that you ain't taken seriously when you're planning
your wedding. And I actually, I actually know
a lot of people would remember your wedding even though you
don't remember it by listening to this podcast because your

(25:14):
wedding was pretty iconic. Thanks, it was a.
Beautiful wedding. I think you and Claudia did a a
phenomenal job. Thanks, man.
And I think it was one of the first few weddings in the ethnic
community that might have had a straight out of yeah, straight
out of COVID and also a smaller wedding.
Yeah, and not your typical. But also shifted the aesthetic
in the culture. Yeah, I would say that's hard,

(25:36):
you know? There were a few that happened
straight after us that ended up being like it but.
I actually haven't, yeah. So Christmas trials, that's
good. What was your experience like
when dealing with vendors as a groom?
Men overall. And and this is rallying the
grooms by the way, but like thisis Boys channel.
Look, I'm going to I'm going to speak on behalf of men.
I have these conversations nearly every groom that comes
through our doors for the last 9to 10 years.

(26:00):
And this might offend you and others that I know that I'm, I'm
closer than the wedding industry.
Men, most of us and in particular myself, men, I don't
like the wedding industry. It's, it's, there's a lot of,
there's a lot of suppliers, vendors, whatever you'd like to
call them in the wedding industry that man, it gives it a
bad rap. They're, they're very focused on

(26:22):
numbers, turnover, giving you the product and that's pretty
much it. Not servicing you as a person
and remembering that, hey, this is something that to the, to the
client, this is their most important part of their life.
And I kind of feel like me as a groom during that, during that
process and during that, that period, like we were going

(26:44):
through to different, different people trying to, you know, get
quotes from different vendors and suppliers.
My bad experience personally wasit was all physically and and
directed in the meeting to the to my my bride to be to Claudia,
even the body language like theywould lean towards and you know.
That's right. Yeah, Yeah, yeah.
Yeah. And that, that was, I mean, it

(27:05):
was frustrating. It was really annoying.
There was sometimes where I genuinely want, wanted to and I
wanted to be interested. And I say, hey, like I'm I'm
here, I I want to talk to you about it.
Like I had the opposite. Thoughtless experience.
I felt so bad even when I was talking to me and not oh really?
Yeah. Not to work.
So my guys, I don't really care.There's some meetings I really
did care, but then there's something like this is actually

(27:25):
her meeting. I'm just like, you know, here,
but it sucks. I feel like our industry.
It's not nice. It's not.
It's not I. Think our industry has a lot to
learn, to be honest. And I think that the the
discussion of it is really important because I feel like
people race so quickly to be #1 and so quickly to be the top
that they don't actually care about what's in front of them.

(27:47):
I had this, I had this conversation literally last
night with a group of like work friends who were like hanging
out and I was, I was telling him, I don't think people have
the ability to actually focus onwhat's on their day to Some

(28:09):
businesses are structured about how much money they make a year
or, you know, reaching a certainkind of aesthetic, but they're
not actually focusing on servicing humans.
I mean, there's two, there's twothings that I feel like that
needs to be needs to be said when it comes to the wedding
industry is that, and this mightbe a small tip and I'd say to a
lot of my grooms, But The thing is when it when they come to
this in, in their stage, when they come to see their tailor or

(28:33):
their tailoring business, it's towards the end of their
journey. A lot of guys aren't as
organised as majority or as the bride.
And what we found in particular to the wedding industry, let's
just say I feel as if these businesses, most of the business
they might may be engaging, they're doing it as a side
business. So they're no offence to the
photographers as in the photography might be a side

(28:55):
business to them. And they have their full time
week job. Anything that anyone that's that
you're going to see in the wedding industry that they're
doing it as a side thing, just rule them out unless you unless
you're purely going to them purely to on cost to save money,
then you can't complain. It is.
It is. With Sky, I'm so glad.
We've had the school safe, you know what I mean?
Honestly, that that's how I see it because.

(29:16):
Yeah, I couldn't agree anymore. I mean, it's, it's frustrating,
but that's, that's the reality because that's that's where I've
heard it from clients. I didn't experience it myself,
but these guys weren't getting back to them.
They were taking money, not giving back any the question.
Is though for the couples and I'll rally then.
How do they know if it's someoneside business?
We didn't outlay it. I didn't have on my website.
This is my sole income. This is my day to day living.

(29:39):
Oh, look, I think, I think thereis a way to figure it out, Yeah.
But it takes time and it it doestake.
Time it. Takes time for when you're
planning weddings. Yeah, it's kind of like, that's
why I always tell people word ofmouth.
Anyone's getting married around you, of course.
And how the experience was, don't be shy, even if it's a
second cousin or you know, like a friend of a friend, just ask
him what was your experience with this caterer?
What was your experience with this venue like?

(30:01):
Get their honest opinion. They'll tell you word of mouth
is the most important thing because that's that's the
easiest and quickest way to findout reputable information.
I think, I think that's one of the biggest things obviously in,
in the starting of the stage of,of, of the wedding journey.
The other side of I feel like, and it's what I felt like is
that guys going through their wedding journey, they were just

(30:21):
getting treated like another number.
And I didn't have this perspective until I went through
my process of getting married. And you know, we still make
mistakes. I make mistakes.
It's not easy running your own business and it's not an excuse,
but it is challenging to manage it.
However, a bride and groom should be treated very
differently to any other client that you have.

(30:42):
And that's something that I really try to instil even just
in the journey. And this is my mindset and this
is something I instil in the team.
And this is how our perspective is, is that prior to the to the
appointment that they might comein for the first time,
especially if they aren't through word of mouth or
anything like that. I mean, in the car on the way to
your appointment, whether it's they're coming to see you or, or
anyone in the wedding industry, they're, they're thinking about

(31:04):
it, they're talking about it, they're excited, They're they're
still in the honeymoon phase. Like they're actually really
enjoying the journey of, hey, we're going to go see the guy
for the suits or we might go andsee 4 today and we're going to
be booked back to back. And that's a beautiful, that's a
beautiful experience. And that's my way of thinking.
I know prior to them coming, I want to give them the best
service so that they do still have that beautiful experience.

(31:28):
They're not just, hey, I need a suit because I need it for work
and I need to keep moving forward, which a lot of our
clients are like that as well. The guys that are coming,
they're purely just as an exercise of, hey, this is my
budget, It's what I need. No problem solving your problem
and it's done. It's a transaction.
Yeah, for a, for a bride and groom, in particular the groom,
I mean, they, they need help, but they also, you know, some

(31:48):
guys don't want to go through the whole detail aspect, but
some guys want to get a hand andwant to get help throughout the
process, be educated and they want to be felt like man,
they're getting their, their money's worth, you know, because
they might not get us another suit for for a long time or
never again. Yeah, I will take, sorry to
interrupt. No, I'll play devil's advocate
here, though only because it's always in.
I have this bad habit of playingdevil's advocate.

(32:10):
The only thing that's tricky just to give you a literary of
insight is because you deal witha lot of grooms.
So anyone else photo, video, florists, wedding planners, you
name it, Anyone outside of the bridal like bridal gown kind of
world? We deal with both in the
meetings or administrative. As in the one moment or as in
just in general? In general, for booking

(32:31):
processes in every every. Oh man, don't.
Don't, yeah, 90% is females, butI'm only saying this point just
to kind of give advice to businesses that kind of can, can
kind of see both sides and spectrums is 90% our bookings
initiate from the bride, yeah, never the groom.
Yeah, sure. Right.
The groom never emails us. Yeah, it's very rare.

(32:52):
Yeah, I'd say ours, probably 5050.
Yeah, you get the bride. But it is our job to be
conscious during the personal interactions.
Yeah. Yeah.
But it's easy for businesses to be like, they feel the need to
win the bride over. Yeah.
Because if the bride's happy, she can kind of convince the the
fiance or you know. Look, I I I get it.
She's dragged him not to rock upa lane.

(33:13):
We, yeah, we, we essentially will meet personally what I've
seen that is so important to thegroom, regardless of I'd say the
influence he's getting from his his fiance or mum or sisters or
any of the fingers in his life, that's encouraging for the
style. I mean, it comes down to him

(33:33):
like at the end of the day, an offence to any of the partners.
You need to make sure that the groom is comfortable
emotionally, physically. What he's about to wear is is
him the bride and I can come up with this amazing design and
think, you know, and spend thousands of dollars and work
out this this incredible. Style.
This is dog shit. But if it's not him, if it's not

(33:54):
him personally, if he doesn't connect with it on an emotion,
on an emotional level, he's not going to feel comfortable.
He's not going to be able to pull it off.
And I'd I'd prefer to go againstwhat I believe in, what we stand
for as in traditional tutorial tailoring and classic styles,
and do something a bit against the grain, but as long as he's
comfortable. So you obviously have like an

(34:14):
editorial streak to you. Do you ever feel creatively
restricted in the Sydney clientele demand?
Oh, not not necessarily. I'm pretty conservative with the
with the style that I personallylike.
And as I've evolved in style, I tend to just lean towards more
traditional classic looks and a lot of our clients are leaning

(34:39):
that way as well now, in particular for weddings.
That's just that's what we're really focusing on.
So be real for me for one second.
Honest answer because in the Sydney menswear market there is
a mix of high end style and overthe top loggy style.
Yeah. How did you?
End up carving like the lane forsomething more refined.

(35:01):
Are we talking specifically weddings or just in general?
Tell me about both, but I don't mind whichever you want to tap
into. I just feel like your your work
consistently looks like Taylor and Co.
Thanks man. I shoot a lot of weddings in the
sense of where I'm like, she's definitely not this person and
it's like I can almost predict the suit maker.
Yeah, OK. Yeah, man, I, I think it's, it's

(35:24):
a number of things. You've got guys that are
influenced by a lot of the styles that their partner shows
them. And then in terms of let's just
talk weddings for for a second, you've got guys that are
influenced by high end brands that are coming up with these
ridiculous outfits and then you try to incorporate into their
own. And we've had over time where
men would come in and say, Hey, I love this look, this is what

(35:45):
I'm really after. And they might be someone who
wants something quite loud. I don't want to pigeonhole them.
Just say, man, they're a bunch of ethnics.
They're all different cultures and, and looks in particular,
yes, most of them are the the ethnic guys that might think
this way and they want, they might want something that's
really loud and out there and that's because of their
personality. Loud and out there is a good

(36:07):
word instead of woggy. I don't die from this table, but
yeah. Yeah, but I've got to be careful
because a lot of people that areso there's a lot of people
playing in the tailoring room that that are that style.
OK, so I'm a loud and out there client hypothetical.
Yeah. How do you tame the loud and out
there client? So.
What, you just reject it? No, no, no.
So in regards to weddings in particular, I pretty much just

(36:27):
lay it out and find out what their brief is.
Most of the time they have nevereven thought of it.
I might say to them, hey, like what is your brief?
Do you want to look back at thisin 20 thirties time?
I think it still looks quite elegant and sharp.
Or do you want to just do something that's on trend right
now? If you want to do something
that's on trend right now, no problem.
Show me your ridiculous Kanye West outfits or these Tom Ford

(36:48):
inspired styles that have printsand embellishments all over or
other businesses that have thesecrazy designs and we we can do
it. If it's really against what we
believe in of, then tell them and and share that.
You know how? Often has that happened in the
past five years? In the OK in the recent 12 to 18

(37:08):
months, hasn't happened often because we've been really
strategic with the styles that we've been putting out there,
putting on socials and through word of mouth.
But I'd say, yeah, you still have your randoms, man.
We've had some strange, strange requests where some guys want
something very, very different. It's just, it's just a lot of
educating effect, man. It's a lot of like, blingy, kind

(37:30):
of. Yeah, aesthetics.
I'm not seeing a lot of them anymore.
Me too, thank God. But I think it also comes comes
with a price like. Suits and menswear should go
back to like the 70s. Like the 80s, Like maybe even
further back. OK, wow, this guy's quite bad.
I just feel like, you know, likereal classic.
Yeah, I'd say, I'd say 40s to 60s.

(37:52):
There's some beautiful classic tailoring, especially when it
came to evening wear like black tie and in a formal wear.
There's some stunning styles there for for the classic
evening wear suit. Talking about the art of
tailoring and the philosophy of fashion a little bit, do you
find that clothing, if clothing is temporary, right, but the

(38:14):
impression that it leaves is lasting, is is tailoring more
about the moment or the memory? I haven't even thought of it
that way. Yeah, me too.
That's why I'm asking you. It's your field.
I. Don't think anyone thinks of it
that way, man. It's, it depends on what you're
getting made and how you're getting it made in terms of the,

(38:36):
the, the, what you connect to and what you value in terms of
the style. But again, if that's targeting
more for a wedding client, then it's a lot of those guys might
want to do something that's verytimeless.
It's something that they can look back on and still feel
connected. To so it's for the memory.
Yeah, for the for the memory. And then you've got guys that
are enthusiasts that just want something that's now for the
moment that they really love andconnect with in terms of, you

(38:59):
know, styles that are on trend, that maybe from bigger brands
that, you know, the trendsettersthat have sort of released those
looks and that they connect withand they make their own product
in a. Is there a world where a.
Groom can be the moment and memory.
Or is it too hard to achieve to kind of get something that's
kind of like unique and different, but still classic and
tiny? No, there there is, there is
with subtle details to the garment that they may visually

(39:22):
be able to see when you're up close and personal, you know,
with subtle details to it where the camera may not pick up on a
lot of things that you can get away with it because on in the
moment, it's quite, it's quite nice.
It's on trend. It might have, you know, slight
hop sack weaves, or slight crosstexture or open weave fabric or
a slight little jacquard detail that maybe isn't picked up on a

(39:44):
camera within a few metres. So yes, most photos they look
back on would still be OK, so they can have a bit of both.
These questions for me in an ageof casual wear, dressing and St
wear dominance because I do likestreet wear.
Where does tailoring stand in the modern men's wardrobe?
In the modern Georgia's wardrobe.

(40:05):
I'd say for someone like yourself, you essentially only
have tailoring in particular suits because you, you, you fall
into the category of someone whoonly wears suits for special
occasions through, right? And that type of client or that
type of person would buy items that aren't too loud, that they
can get a lot of wear out of it to different events, different

(40:28):
occasions. And you would only have those
outfits for special occasions that everything else is going to
be either St wear or designer brand or things that you connect
with on that level. But at the same time, some guys
like yourself might want quiet luxury.
I know it sounds a bit weird. You're wearing a Prada shirt
right now, but but more, more, more, more, more so is in.

(40:51):
If you're wearing something that's, you know, might be
beautifully made or might be even by a brand like Zenya where
you're paying, you know, a greatdeal for the item, but no one
really knows what it is, but youconnect with it.
That might be done the path thatyou might take.
Yeah, Vogue recently wore about.They recently wrote this year
about men's fashion. I don't know if you read it.
It was actually a very good read.
Probably. They highlighted that there's

(41:12):
more relaxed fits and unstructured suits.
Are you moving towards more looser, effortless suits or do
you still want to, like, remain classic?
And, you know, do you feel like classic and refined will always
be supreme? So there's a bit of a
contradiction there. The the classic style is

(41:32):
essentially always a little bit more relaxed.
And over the years, we've seen afar slimmer silhouette on a lot
of the garments and a lot of, you know, bigger brands are
coming out with it more, you know, slightly tape, a little
bit more slim where the classic look is essentially fluttering
to the body and it should contour quite nicely to the

(41:54):
person wearing it where it shouldn't be too fit and not too
loose. There is a thing, though, where
a lot of these bigger brands anddesigner brands and some of them
have brought it out where they're quite oversized.
The oversized look is a bit of atrend.
I think it's ridiculous. It looks like you're wearing a
really big jacket, almost like from the 70s, but over
exaggerated everywhere evenly. But the classic look is

(42:17):
essentially it should be comfortable without it being
quite tapered. But then back on what we were
saying before, a lot of the ethnics, but I don't want to
pigeonhole them. There's a lot of guys
traditionally they want, it's quite slim.
And it's more so not saying anything about them not knowing.
It's just just educating them, explaining to them, hey, when
you're wearing your garment, youneed to do XY and Z.

(42:38):
You know, if it's for an eveningwear event, you need to be able
to get in and out of your car comfortably.
You need to be able to dance comfortably.
You need to do all these things.If you're just wanting something
quite, really slim, just to showoff your, your whole body, it's
a, it's a different look. I try to steer away from it
purely because it doesn't look nice and it's not how it should
be sitting. But I mean, everyone has their
own their own preference. Actually a funny story, the

(43:02):
groom we had of I think it's like last week and or the
weekend before, it was a bow tie.
It just just came to my head thinking about it and no one
knew how to do it. Apparently I was that bride
prep. Was that groom prep with my
shirt. Was that one of our grooms or?
I don't know. I'm going to find out after
this. I can't remember on top of my
head. I could not, no one could figure
out how to do the manual bow tie.

(43:22):
The self tie. Was the tie done up or wasn't
done up? No.
It wasn't done up. I don't think it was your group
'cause mine was. Mine was a self tie but I got
you to do it. Yeah, no, we, we, we only do
soft ties and we pre tie it for the person's face, so.
They kind of just like put it. On you just click it.
On you've got a mechanism. At the back you just click it
on. 'Cause I was like how the?
Most soft ties that you're buying would would have a

(43:43):
fastener at the back that you can't undo and most guys don't
know how to do a bow tie a soft I.
Don't know how to do a soft bow tie.
Obviously you would, but like there's not many people that
would. I know how to do a tie it's.
Frustrating. If you haven't done it before,
it's pretty frustrating, yeah. Yeah, that's wild.
Do you like grooms that wear bowties or ties?
Wait, hang on. As in, with a dinner suit.
Yeah, I'm just, I'm just. Throwing it right back because.

(44:04):
Because my next question was like too fast stretch.
I'm trying to like ease into it.So the so this is the thing
right? A lot of a lot of people that
might not be educated in this don't know, but there is an
etiquette to how tailoring should be worn.
I get it should be worn. Yeah, it is a question of hey.
Tie or no tie, a tie is fine if you're wearing a suit that suits
a tie. If you're wearing formal wear,

(44:25):
that isn't A jacket with a contrasting lapel traditionally
should only be worn if If it's without a contrasting lapel, it
should be worn with a tie or open collar's fine.
But if you're wearing a jacket that's as a dinner jacket with a
contrasting lapel, it should only ever be worn with a Burr
tie. It's a it's a dinner suit.
Yeah, guys, do you? No, 'cause I do get grooms that
wear a tie and I'm like, oh, youjust, you should be wearing a

(44:48):
bow tie. Without a shot with a shine.
I don't know, man. They.
Can't. It's a big thing if they've got
a shot, if they've got the silk sudden or sudden finish on their
lapel. It has to be a bow tie and.
They're wearing that with a tie then yeah, they're going against
the grain like that's. And again, if that's what they
come through with, then fine. We've done that with some grooms
have decided. Do you like grooms to wear like
that? Yeah, I know you don't like it.

(45:08):
It's probably a dumb question. The short pints with like the no
sock and the loafer. Would you like lace up sock?
Again with a with a dinner suit or just any a groom.
Yeah, yeah, dinner suit. Yeah.
So with with a dinner suit, No, it should be.
It should be a little bit longerwith either no break or a full
break on the shoe. And it should be worn with socks
if you're wearing loafers, period.

(45:29):
Loafers are laced up. So it depends.
You can either wear a lace up. What's your vote?
I'm asking to pick your brain, not the rules.
If you're wanting something that's quite fun and playful and
you want to have a little point of difference but without it
being too peacocking in that sense, then yeah, you can, you
can do, you can do loafers. They can be patent.
They can be a a velvet finish. Do you have more lace UPS or

(45:53):
loafers? I'm trying to get the interview.
Me personally, I love loafers. You love loafers?
Feel like always seeing loafers.Yeah, loafers.
I like lace UPS better. No lace UPS are quite quite
nice, it just depends on the style.
Feel like when you're wearing a suit it suits a lace up?
Yeah, it depends. It depends Like daytimey so.
I, I see it as daytimey always if you're wearing lace up
leather dress shoes. And I, I particularly, I like
wearing it with a tie and I likegetting dressed up.

(46:15):
But if I'm wearing an open collar, a little bit more
relaxed, then it's it's a different look.
Next question, in a world where people can buy a suit for 300
bucks, obviously not your world,but in a world where people can
do that online, why do you thinkguys should invest in bespoke
tailoring? OK, so I know you just said

(46:36):
bespoke, You've got made to measure and you have bespoke and
you have ready to wear. Educate me.
It's different. So there is this big
misconception you're getting a custom suit and they call it
bespoke and there's other tailortailoring businesses out there
that say get a bespoke suit for $600.00.

(46:57):
It's not bespoke, your traditional way of making
garments. If it's custom made as a made to
measure, it's an existing pattern or a system that you've
got already pre made with measurements that is A2
dimensional version that you've got on on the system and your
measurements and those patterns are adjusted and then you make
the garment and that's a made tomeasure garment.

(47:18):
OK. And the market a lot of people
would say, oh, that's bespoke. That's not bespoke.
Bespoke tailoring has stemmed from, you know, a way of taking
your full body measurements, transferring that straight to
fabric or to a custom pattern. And you're making a, you're
making a custom pattern to that person's body.

(47:40):
And that person will have their own garment and their own
pattern made based on their measurements.
And that typically that garment is made fully by hand.
That's a true bespoke garment. And usually if you want to be
really. Because I know you offer the the
the Tees and I don't want to getit wrong because I remember when
I was a groom, you, you explained to me the different
Tees not just by fabric, but howit was made.

(48:02):
Yeah, yeah. So you can have a garment fully
machine made, you can have a garment machine made, hand
finished, you can have a garmentsemi handmade, and you can have
a garment fully handmade. Needle and thread put the whole
thing together. How often are grooms getting
fully handmade? I can't even remember what I
did. Yeah, not, not, not often.
I'd say those clients are typically the enthusiast.
They're the guys that, you know,they believe in tailoring in the

(48:25):
sutorial realm and they want something made in that level and
they're educated in it where we've got guys that might come
and say, hey, make me bespoke suit and my budget's, you know,
2 grand. You need to just educate them a
little bit more and and it's nothing wrong with them and it's
just more so you need to just connect with them a little bit
more and explain to them that there is a difference.

(48:45):
Yeah, but yeah, I'd say they're the key.
Do you? Find that at the end product
there are major differences or is it kind of blurred between
the different categories? The the made to measure with
hand finishes versus just made to measure machine made very
small details. If if someone was to say to you,
hey, they're the items that are machine made versus handmade,

(49:06):
very subtle. But if you go from a made to
measure that's hand finished details to a fully bespoke fully
handmade gum, it is there is a significant difference visually
and physically. Speaking about client
expectations, do you ever like, have you ever had clients that
come in with unrealistic expectations around their budget
or do you know how to actually manage that?

(49:28):
Oh, look, our our particular business does really well with
it. You know, there's a bit of a
process prior to them even coming to figure out what what
it is that they value, but. In what sense?
Oh, just even through the online, you know, them booking
online, they'll go through a process of, you know, hey,
what's your budget and things like that.
We get, we get in touch with themajority of them prior to them

(49:49):
coming to, to work out what thatbudget is in mind and if they're
familiar with it or not. Some guys aren't really familiar
with the whole process. It's the first time, you know,
they've their buddy just told him, hey, come get a suit made.
It's just a matter of educating him.
But even then, when they come through, most guys don't really
have an expectation. They're just thinking, hey, I'm

(50:10):
here and I need something, help me out.
Let's figure it out. And then it's up to us to figure
out, you know, what they value, what they connect with, what
they really want to get in, whatthey really want to see
themselves in. And that's how we figure it out.
Because I don't want, I don't, we don't really want somebody to
spend money on things that they don't really connect with or
value. I'd rather them do that on an

(50:30):
outfit that they're going to be wearing regularly all the time.
I was. About to say, do you find that
people are quick to criticise their costs around suit making?
Yeah, a lot of a lot of the time, yeah.
And is it about educating them or is it about because I noticed
on your website it's public knowledge, Yeah, ground pricing.
Yeah, not, not, not many people do that either.
Yeah, I was going to say a lot of people don't because it's,
you know, kind of. That's, that's the sad thing.

(50:52):
It's no, it's, it's smoke and mirrors in my industry.
It is a lot of it is smoke and mirrors.
They, they kind of don't really want you to know what you're
paying for, what you're getting,how they're doing it, where it's
getting made, things like that. Where do?
You're going to help you having it public.
Oh, I think, I think it plays a part in just being honest and
being authentic about what we'redoing and what we're offering.

(51:12):
You know, we tell everyone whereit's getting made and how it's
getting made. We give them those options and
those, those choices where others, you know, may say it's
getting made somewhere and it's not really getting made there.
It's getting made somewhere else.
Or they might not really tell anyone how it's getting made and
where it's getting made and theyhide it.
And that's also not really nice.OK, Yeah, I know.

(51:34):
You get your suits. Your fabrics are from Italy,
correct? Most of the fabrics are from
Italy or from the UK. And where are they mostly made?
The garments, yeah, Oh, our garments are majority of them.
Not, not majority, but I'd say it's evenly, it's not evenly
distributed between Italy and and China.

(51:56):
I'd say majority of them are probably made from Shanghai,
Yeah. And then, so they start the
process and then you finish themoff.
Yeah, kind of thing like the the.
Depending on what they select because the final.
Tweaks. You do them in house.
We do all the finishes and operations in house.
Yeah, of course. So, but we have essentially 3
different offerings. We can either make it in
Shanghai with a workshop that we've partnered with there or we

(52:19):
do it all in house. We can do it in house, literally
in our in our showroom upstairs,we've got a workroom with our
tailors. And then we've also got
somewhere in Italy that we've also got set up there.
How many I'm I'm assuming the Italy's a high cost bracket,
right? It's again depending on the
finishes, but I'd probably say making it in house locally is
probably the most expensive. Can I just ask a random question

(52:42):
that just sprung to my head? Is it, I know the obvious reason
as to why people don't use business like labour in
Australia, it's because the costis so high.
But is it because the cost is sohigh in Australia with when it
comes down to labour or is it because the lack of skill?
Both available for our industry.It's both.
Yeah, Yeah, it's, it's the lack of skill.
It's, it's very hard to find strong traditional tailors that

(53:05):
can actually make at that level because we don't have, it's,
it's a cultural thing. It's a, it's a, I mean, the
country's young. We don't, we don't have, we
don't have the skill set, Yeah. The way that Italy does, or the
UK. So spine, our fashion is a
little bit behind the European market.
Star wise it might be, but I'd say it's probably caught up in

(53:27):
the last few years just in general, like overall with with
social media and and the Internet and everything, but our
seasons are behind. Jay and you have have any
frustrating requests from clients that is like a common
problem when it comes to suit making.
Oh, it's the speed. Everyone, everyone wants it
right away. They're not.
They're not understanding the level of work that goes involved

(53:47):
into the garment, whether it's an entry level garment that's
fully machine made, machine finished.
Yeah, they still especially guys, we're we're fairly
impatient. We want things now.
That's been the biggest challenge and I think it's
across the board with anyone in any issue that's doing custom
made items. But particularly because they're
coming towards us to to us towards the end of their

(54:09):
journey, whether it's a wedding client or an enthusiast or
anyone actually not enthusiasts,they understand, they know that
this takes a bit of time, but that's the hardest thing to
manage is that their expectations of of time.
What's 1 tailoring myth that youwish you could shut down?
What does that even mean? I'm going to repeat the

(54:31):
question. I get it.
I'd say man. I'd say, I'd say that the, I
don't know if it's a myth, man, but it's more so the, the, the
uneducated would assume, oh, it's cheap to, to have this

(54:53):
stuff made or it's, it shouldn'tcost that much having it made
in, you know, overseas and trying to stop that.
It's, it's, it's hard to manage the customer's expectation or
educating that, hey, this stuff does cost a little bit.
OK, do you reckon there's a mytharound getting stuff made in
China? They used to be.

(55:14):
Like they think it's just cheap.Yeah, I think they used to be,
but not anymore. I mean, once people are starting
to educate themselves that, hey,you can get things made very
well in China because I mean, you can get things made really
cheaply and poorly made in Italyrun by, you know.
Areas but just because it's saidit's in Italy, people have that
pre nation. Understand.

(55:34):
That's right. It's expensive.
Yeah, but then you've got you'vegot you've got companies in
China that are making things farbetter than anybody else around
the world. Do you have any knowledge about
how many fashion brands actuallyuse manufacturers in China?
No, I don't, but I'd assume a majority of them would.
Would be based there. Yeah, there's, there's, there's
some huge, huge manufacturers inin China.

(55:55):
China not not to that level, butit's I'm.
Taking the piece, I'm taking thepiece.
But there are there are some companies.
Thanks man. There are some companies that.
Well, good. Just go fuck myself.
You're. Going to give him some whiskey.
There. No, It's so fine.
It's all good. There are some, there are some
companies that. No, no, honestly, we try to hide

(56:16):
it. That's all they they try to
deter away from it, yeah. What's these are hot fight
questions that I feel like are really interesting, but what's 1
mistake most men make when they wear a suit?
When they get it made or when they just wear a suit.
When? They're wearing a suit.
What's 1 mistake? I mean there's heaps, they all

(56:37):
make many mistakes. Common mistake.
Not wearing their trousers at the right height.
OK, it's a good one. That's a.
That's a number. One my mind was going to colour.
I don't know why. No, I'm, we're always heavily
focused on the fit. But yeah, colour, look, it's an
expression of their own personality.
So if that's what they like, that's what they like.
But in terms of the mistake thatthey generally are doing, the

(56:57):
way they're wearing it, yeah, it's usually the fit is usually
off or they're wearing it ridiculously low.
What's worse, an I'll fitting suit or a cheap looking suit?
Or a cheap looking suit is usually an I'll fitting.
Suit, I knew you were going to say that.
I. Knew no, because I was trying

(57:18):
to. I just wanted to.
I just asked a. Question.
You get a ridiculous response. It's true.
I wanted to know if your mind went to other worlds because if
it's like a really well fitted suit but the fabric is like
shiny, you're like fuck like, you know what I mean?
Like then it won't be the first thing you notice, but if you you
can definitely there's a lot of brands out there and I'd say
ready to wear tailoring stores or, or brands that you can buy a

(57:41):
really decent fit with a decent fabric.
It's actually pretty good, like value for money.
There's a few out there. However, if you've got the, the
moment that you've got a bit of a different or non standard size
or or build, you're going to really struggle with that and
you need to go towards getting something custom made.
And obviously it's always withineveryone's means, depending on
what they can afford. Have you ever refused to make a
suit because some you hated the styles request like the

(58:03):
broadcast of style of the personI.
Mean I was worried about this question.
I haven't. I haven't, but I've indirectly.
Told them not to tag you. Indirectly.
No, just not indirectly. Like this isn't from me, I have
it. No, just indirectly steedum.

(58:24):
That'd be my biggest experience.But I've only we've only once
ever done something for somebodywho is sort of a friend of a
friend and I didn't want to upset them.
This is years ago and they were just adamant about getting it
made through me. So I made it.
We just didn't put any labels onit.
We just didn't want to promote it.
That was a control because you didn't want to do that again

(58:44):
you. Present the fabric.
So I feel like you do have a level of control, no?
In what sense? What do you mean?
When someone's getting a suit made, you present the fabric.
Yeah, of course. No, it's like you do have a
length of control. We have a significant amount of
control, but some guys are adamant when they come in the
same. This is exactly what I want.
And so far we haven't had someone saying hey, this is what
I want and take it or leave it or I'm going somewhere else.

(59:07):
If they do, then they can go somewhere else.
That's that's fine. Yeah, it's.
Good. To put it.
What's a Grimm's habit that thatis that instantly?
Sorry, what's a groom's habit that can instantly make a suit
look better? I already know my answer to
this. A groom's habit that can make
the suit look better. Yeah.
What do you mean what sort? OK, I'll I'll say my interface,

(59:30):
tell me taking their jacket off when they get in the car.
Oh, in that sense, yeah. What's to happen?
Right. OK, keeping the look.
Yeah, this guy walked in with a Co hanger.
I'm like, what's your Co hanger for?
He's like, I was in the car. He doesn't know his jacket in
the car. Yeah, you need you need to so.
I've almost run after each groom.
Like don't wear your. Jacket so so 3 rooms yeah well,
that's good as a photographer, that's I mean, that's the most
that's really important for the guy style.

(59:50):
Editing it out. Especially because they're
running hot and if they run quite hot and they sit down in
the in the car, I mean that thatgum's going to increase
significantly. Even if it's made of a fabric
like a wool mohair blend or anything that doesn't crease as
much, it's still going to creaseif you're sitting in it for 30
to to an 30 minutes or an hour. So yeah, that that's that's
that's my pet peeve for. Grooms, I can tell if a groom's

(01:00:12):
Taylor has spoken to him well, or hasn't, because when they go
to sit down, they undo their jacket and like, they they have
these habits where it's like they know where to button it up
and unbutton it and like, they know what to do with their suit.
So remember, you keep telling me, like, George, when you're
going to do this, do this with your jacket or do this.
Yeah, it's it's. Important but The thing is most
most men that are wearing suits regularly whether it's for work

(01:00:34):
or they would typically know howto wear it.
It's the guys that don't typically wear a suit often
they're the ones that typically don't know how to wear their
garment and they make mistakes and when you get in.
Stone, you usually wear it so often I find.
Depends what they do for for work or for your career.
But what we've what I've found is it's just a matter of letting
them know. Hey, disregard everybody.

(01:00:56):
Wear what's most comfortable foryou in in which way that you'd
like it. And just bear in mind that
you're getting photographed because it does look a little
bit untidy if you're being photographed and your jackets
are creased and you've kept it on while you sat in the car and
things like that. Is there any big red flags that
you find when a guy wears a suit?
Again, in general, or just weddings or in.

(01:01:18):
General. I'd probably say not having it
fitting the way that it should for their body.
If someone's quite large or, youknow, short and stout and things
like that and it doesn't complement their build.
They're too used to wearing things off the shelf that fits
in, you know, quite I'll fittingnot wearing something the right

(01:01:42):
way. Yeah, That's that's, that's like
a like it's, it's hard. It's hard to accept like because
it's all, it's almost like common sense, like where's
things that suit your body in the best way.
If there was one rule in tailoring you'd like to break
forever, what would it be? I'd say man, that's a hard

(01:02:04):
question, but like. You're gonna just like it's very
busy with you, right? Yeah, I know it's a hard
question. I don't know man, it goes back
to. Have you broken a rule in
tailoring in your career? Yeah, man, you break it all.

(01:02:24):
You break it all the time in terms of like the etiquette of
how things are meant to be. Yeah, like, yeah, like rules.
Like, you know, the rules of tailoring kind.
Of thing I'd say, I'd say there's there is a few things
that are sort of slightly frowned upon about how things
are meant to be worn for the right, the right occasion, right
event. And I think there are certain

(01:02:47):
things that it's a little bit dated.
It's a little bit not really considering the climate or the
person that's wearing and what they're actually doing on that
day. I think they're the things that
it's important to allow that person a bit of free will to
just do what they're comfortablewith.
And things like, you know, wearing things in a particular

(01:03:08):
cup might, may or may not be theetiquette or the rules of
tailoring. But I mean, that's what the
person likes. And if that's what the person
likes, let, let it, let it be. That's how they should be
wearing it. Whereas someone like myself or
anyone that's in the industry that really understands it might
look at it and think, oh, you know, it's quite frowned upon.
You shouldn't be wearing it thatway.
It's not meant to be, you know, the tailors, you know, that are,

(01:03:31):
that have started these trains and the predecessors of all
these might look look at it and be, you know, frowning on it.
But I mean, it's it's a representation of that person.
They need to connect with them. Is there anything you want to
see more or less of when it comes to suits, both in grooms
or just you know someone wearingit to a special occasion in the
next year or so? I mean forever.

(01:03:51):
If in a if we had a magic wand, I just, you'd.
I'm sick of seeing ridiculous outfits that are just super
flamboyant and out there for classic traditional events that
people are trying to do things. What do you mean by super
flamboyant or something and trying to paint a visual?
Like Paisley patterns that are like vibrant purple and blue and
things like that. For for a formal occasion that's

(01:04:13):
meant to be worn in a way that it complements the event because
it's almost like a a level of having self respect for the
occasion and having respect to the occasion.
Yeah. You know, it's like you're doing
a black tie event or a formal evening event for a, for a
wedding and someone rocks up in a purple suit.
Yeah, I agree. You know, it's, it's just.
I want to say less men match their bow tie and tie to their

(01:04:33):
partners outfit. Oh man, I was going to say that
about the grooms one like the the and this is just a little
I've. Literally seen you.
You don't understand what I see at weddings, man.
Like if if his wife's wearing leopard, he's wearing a leopard
bow tie. I'm just, Oh my, come on.
That's weird. Yeah, sorry.
It's more it's more that so thisis the biggest misconception

(01:04:55):
that a lot of groomsmen think, hey, we need a or the groom
needs to match the groomsmen with the bridesmaids and stuff
like like this whole keep it allin, in In Sync.
And I think in weddings, if you're going in to approach it,
whether it's a evening wear or agarden wedding or a casual beach
wedding, less is more for these sort of events.

(01:05:15):
And you need to just think holistically about the look that
you're trying to achieve. And you don't necessarily need
to have everything matchy, matchy and things like that,
because there is a level of justkeep it very minimal, very
clean. And that's, and that's enough.
It's it's quite sharp, you know,where a lot of people try to do
too much and they fail and it looks a little bit over the

(01:05:37):
shot. It's more any questions you want
to ask me before I get to this final question.
No. OK, cool.
Not necessarily. Man, I was going to say she want
to ask me what I regret about mywedding suit.
What would? Or do you regret something about
your wedding? Suit one thing and you tried to
convince me, so I'll give. You that too slim on your on

(01:05:58):
your ankle. No, you.
Asshole. Wearing the.
The cummerbund. Yeah, you were.
You were telling me, George Wear.
It and I was Oh, isn't that you didn't do it?
Yeah. Could you be I?
Said no, I don't have a waist pair and I was like you like you
should wear it And I was like, Idon't want to wear it And I was
like, looking back, I'm like should have worn it.
I just. Like the look of it?
Yeah, it's it's so again on the etiquette.
I think because I never worn 1 before I was like I would.

(01:06:20):
Have thrown you off? Yeah, I think you tried it.
I tried it and I didn't like it in like the initial reaction,
yeah, But then now I get it. I'm like, it does, you know,
take it to the next. Look for for an evening wear for
a man to wear something that hasthe contrasting finishes to the
garment as a traditional dinner suit.
It looks quite nice to have the common bun and all those little

(01:06:41):
accents, but again, it's all relative to the wearer if the
wearer is not really. Connected my ankles great.
I'm a wedding day, sorry I can't.
Remember the actual ankles? I just remember them being
pretty slim. I.
Wanted to know it was my skinniest, like I wanted them
skinny. What's the goal?
I had Kaylee Kirk recorded before you and she asked, what
would you call this chapter in your life?

(01:07:04):
Well, I'd probably say me as a person, Jean Pierre moving into
the next stage, I'll probably say the starting of the biggest
chapter yet. And that's and that's purely
because. It's nice, I like that.

(01:07:25):
Everything that's happening in my personal life has shifted me
to have a much more mature perspective in business and in
personal. And I think I'm only just
getting started in the last few months.
So I'm I'm I have that that drive, that hunger, that flames
really it definitely. Feels transformative.

(01:07:45):
Yeah, I, I think. So you're a stage in life right
now in a positive way. I think so.
I think it's, you know, everyonegoes through these certain waves
and and stages in life. I think I'm, you know, I've come
out of the back end of one and now it's the the start of the
next. Enough of answered it the best
way, but I think that's how I'veinterpreted it.
No, I think he answered it perfectly.

(01:08:05):
Thanks man. It's really.
Well done Wendy, one of these, Idon't know if you've know what
it is, but it's just like a random spur of a question.
It's been an honour to have you here bro.
Thank you man. I really enjoyed.
It it's the honour's mine. We've had way too many catch UPS
to have one of these recorded and it's good.
To be honest I don't know if this is one of our best catch
UPS, but it's definitely a good one.
Thanks man, guess you've got to be in a zoo.

(01:08:26):
Fitting to enjoy a good catch upwith JP.
I'd be most comfortable. Then OK, take one of these cards
for me bro and read it out to me.
Fire out. Talk about hitting hard.

(01:08:48):
Are you missing someone right now?
If so, what would you say to them?
Fuck. But everyone will look you in
your eyes. So coming onto this, I actually
said that I didn't want anythingto be brought up about my father
because he's recently passed. But if there was someone that I

(01:09:09):
want to see on my face would be that's all right, would be me
and my dad. Just to say that he's done a
great job and I love him dearly and I'm very grateful for
everything he's done. It's beautiful, bro.
Yeah. What a way to end this.
I'm going to cut it because I'm your friend.

(01:09:31):
Thanks man. Thanks for coming.
Thank you for having me, man. It's been, it's been good.
It's good to get out of my comfort zone and there's a lot
of people that were encouraging me to do something like this, so
I'm glad that I did. I appreciate you.
Thanks. Thank you man, Appreciate.
Till the next suit. Thank you, man.
That's it.