CRO.CAFE English

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!

Episodes

How do you maintain a no-BS style

December 31, 2022 • 46 mins

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

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Educating your CRO clients & hiring for your CRO agency

December 31, 2022 • 35 mins

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

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How to craft copy on the PDP to convert more first-time buyers

December 30, 2022 • 43 mins

Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers

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Understand your products first before optimizing

December 30, 2022 • 46 mins

Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...

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What seperates the good from the great?

December 29, 2022 • 45 mins

Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.

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Friction and Momentum in Brazil vs EU vs USA

April 26, 2022 • 57 mins

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

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Understanding the "Why"

April 21, 2022 • 25 mins

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

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How you can practically optimize your forms

April 15, 2022 • 76 mins

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

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Optimizing for Customer Lifetime Value

December 24, 2021 • 26 mins

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

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CRO Automation & building your (de)centralized CRO team

December 24, 2021 • 31 mins

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

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User research: Qual versus Quant

December 24, 2021 • 33 mins

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

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Chatbots & retention campaigns

December 24, 2021 • 24 mins

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

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CRO and SEO are dead

December 24, 2021 • 27 mins

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

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Localizing translations for international audiences

December 21, 2021 • 28 mins

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

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Selling your CRO agency

December 20, 2021 • 23 mins

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

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Visitor and customer survey insights for high-impact CRO

November 22, 2021 • 42 mins

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

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Experimentation values & culture at scale: Linkedin

September 27, 2021 • 57 mins

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.

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Supercharging the customer journey with analytics data

September 20, 2021 • 41 mins

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.

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Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

September 14, 2021 • 34 mins

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

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Where to start when the company needs CRO, but doesn't know they do.

July 8, 2021 • 28 mins

In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.

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CRO.CAFE English

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How do you maintain a no-BS style

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Educating your CRO clients & hiring for your CRO agency

How to craft copy on the PDP to convert more first-time buyers

Understand your products first before optimizing

What seperates the good from the great?

Friction and Momentum in Brazil vs EU vs USA

Understanding the "Why"

How you can practically optimize your forms

Optimizing for Customer Lifetime Value

CRO Automation & building your (de)centralized CRO team

User research: Qual versus Quant

Chatbots & retention campaigns

CRO and SEO are dead

Localizing translations for international audiences

Selling your CRO agency

Visitor and customer survey insights for high-impact CRO

Experimentation values & culture at scale: Linkedin

Supercharging the customer journey with analytics data

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

Where to start when the company needs CRO, but doesn't know they do.

Popular Podcasts

How do you maintain a no-BS style

Educating your CRO clients & hiring for your CRO agency